1. Suitable business model

2. Understanding of the value and differentiation

from the rest (bubble)

3. Multidisciplinar team

4. Price vs results vs expectations when selling

5. Need for continuous engagement

1. Technology penetration

2. Growing interest and market (ageing people +

digital natives)

3. Pilots & scientific evidence

4. Variatey of options and risks

5. Technology evolution

Thank you!