Claudia Put

Neder-Over-Heembeek20 juni 2013

Serious Games, Serious Business

June 20th 2013

Claudia Put, PhD

BrandNewHealth B2B digital health coaching

Company Mission

changehealth

behaviour

Scalable but tailored

Technology! but lowthreshold

changehealth

behaviour

- Short term or no motivation

- Attitude change- Habit formation- Relapse control

Prevention

Company Mission

changehealth

behaviour

Healthy lifestyle

Company Mission

Healthy lifestyle

Company Mission

changehealth

behaviour

- Measurable effects

- ROI- Evidence based

B2B

Company Mission

changehealth

behaviour

Smoking cessation European Commission

2,6 million unique visitorsAlmost 400.000 registrations>175.000 downloads

37% stops! even when not motivated at startLess risk of relapse

Weight reduction Largest health insurance organization in Belgium

•

Over 100.000 registrations

Controlled study: Less weightMore balanced eatingMore physical activity

Control group: increase of weight and unhealthy behaviourMotivation not necessary to induce change

Award ‘Best health project 2010’ National food and health conference

The challenge of DHC: introduce gamification -increase user satisfaction, fun factor, instant rewarding-more & longer use of app-better change of health behaviour at larger scale