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    CHAPTER SEVENFUNDAMENTAL STOCK ANALYSIS

    1

    2001 South-Western College Publishing

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    2

    Outline Valuation Philosophies

    Investors Understanding of Risk Premiums The Time Value of Money

    The Importance of Cash Flows

    The Tax Factor

    EIC Analysis

    Value vs. Growth Investing

    The Value Approach to Investing

    The Growth Approach to Investing How Price Relates to Value

    Value Stocks and Growth Stocks:

    How to Tell by Looking

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    3

    Outline Some Analytical Factors

    Growth Rates

    The Dividend Discount Model

    The Multistage DDM

    Caveats about the DDM

    False Growth

    A Firms Cash Flows

    Small-Cap, Mid-Cap, and Large-Cap Stocks

    Ratio Analysis

    Cooking the Books

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    4

    Valuation Philosophies

    Fundamental analysts believesecurities are priced according to

    fundamental economic data.

    Technical analysts think investor behaviorand supply and demand factors play the

    most important role.

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    5

    Valuation Philosophies

    Investors understanding of risk premiums:

    Investors are almost always risk-averse.

    The time value of money:Everyone agrees on this basic principle.

    The importance of cash flows:Most investment research deals with

    predicting future corporate earnings.

    The tax factor:The tax code is complicated and not all

    investments are taxed equally.

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    6

    Valuation Philosophies

    Economy, Industry, and Company (EIC)

    analysis:

    The analyst first considers conditions in

    the overall economy(market risk),

    then determines which industries are themost attractive in light of the economic

    conditions (using Porters competitive

    strategy analysis framework, for example),

    and finally identifies the most attractive

    companies within the attractiveindustries.

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    Value vs. Growth Investing

    A value investor believes that securitiesshould be purchased only when the

    underlying fundamentals (macroeconomicinformation, industry news, and a firms

    financial statements) justify the purchase.

    Value investors believe in a regression

    to the mean.

    The Value Approach to Investing

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    Regression to the Mean

    Most of the time

    a securitys long-term return is

    consistent with its

    risk.

    Over the long run, a security

    cannot survive with a cumulativereturn that is negative.C

    umulative

    Return

    Time in the Long Term

    0

    +

    -

    xxx

    x

    x

    x

    xxx

    xx

    x

    xx

    xUndervalued stock: Buy

    Overvalued stock: Sell

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    Value vs. Growth Investing

    Growth investors seek steadily growingcompanies. There are two factions:

    Information traders are in a hurry; theybelieve information differentials in themarketplace can be profitably exploited.

    True growth investors are more willing to

    wait, but they share the belief that goodinvestment managers can earn above-

    average returns for their clients.

    The Growth Approach to Investing

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    Value vs. Growth Investing

    In the early days of the market, before the

    Great Crash of 1929, price played a minor

    role: A stock with good long-term

    prospects is always a good investment.

    How Price Relates to Value

    The modern perspective is thatvalue isinextricably intertwined

    with price.

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    Value vs. Growth Investing

    No precise definition exists.

    Classification by Morningstar Mutual Funds:

    Value Stocks and Growth Stocks:

    How to Tell by Looking

    blend-otherwise

    growth-2.25value-1.75relative

    price to book

    ratio

    relative

    price-earnings

    ratio

    +

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    Value vs. Growth Investing

    The price to book ratio: book value pershare is an accounting concept

    synonymous with equity per share.

    The price-earnings ratio (PE) is computedby dividing the current stock price by the

    firms earnings per share.

    Because of differences among industries,

    relative ratios are commonly computed forboth statistics.

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    Some Analytical Factors: Growth Rates

    Growth rates from historical data:

    periodsgcompoundinofnumberwhere

    valuebeginning

    valueendingrategrowth meangeometric

    n

    n1

    1

    averagesarithmeticusing

    equityonreturnratiopayout-1rategrowth Growth rates from earnings retention:

    13

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    Some Analytical Factors: Growth Rates

    Financial analysts typically calculate a

    number of growth rates using different

    ways to determine a likely range for the

    statistic.

    Recent data may be more reliable than datafrom the more distant past.

    Company statements regarding companytargets may be considered too.

    Choosing a Growth Rate

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    Some Analytical Factors: Growth Rates

    Another important source of growth rate

    estimates is from other security analysts.

    Two popular services that monitor andreport these estimates are Zacks and theInstitutional Brokerage Estimate Service

    (I/B/E/S).

    Growth Rate Estimates from Other Analysts

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    The Dividend Discount Model (DDM)

    Also called Gordons growth model.

    The model assumes that the dividendstream is perpetual and that the long-

    term growth rate is constant.

    stocktheofriskinessthetoaccordingfactordiscounttheisrategrowthdividendexpectedtheis

    next yearpaidbetodividendtheis

    dividendcurrenttheiswhere

    pricecurrent

    kgD

    Dgk

    D

    gk

    gDP

    1

    0

    100

    1

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    The Dividend Discount Model (DDM)

    The variable k is sometimes called theshareholders required rate of return.

    Note that the shareholders required rate of

    return is the sum of the expected dividendyield and the expected stock price

    appreciation.

    gP

    gD

    k

    0

    0 1

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    The Multistage DDM

    Often, initial high growth levels cannot besustained.

    Suppose the growth rate g is expected topersist from the third year:

    222210 11

    11 k

    gkgD

    k

    D

    k

    DP

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    Some Analytical Factors

    Caveats about the DDM:

    The DDM is at most a useful tool in

    security analysis - it requires certain

    assumptions and it has shortcomings.

    False growth:False growth occurs when a firm acquires

    another firm with a lower price-earnings

    ratio - historical data should always bescrutinized carefully when used to

    determine a growth rate.

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    Some Analytical Factors

    A firms cash flow:

    The statement of cash flows is a useful

    analytical tool - the cash flow from

    operations figures are widely used as a

    check on a firms earnings quality.Small-cap, mid-cap, and large-cap stocks:

    Another consideration in fundamental

    stock analysis relates to the size of thefirm - for example, the small firm effect.

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    Some Analytical Factors: Ratio Analysis

    The fundamental analyst is necessarily

    interested in the firms accountingstatements and in the prevailing general

    economic conditions.

    To assist in the analysis, severalorganizations publish comparative

    statistics for industry groups.

    e.g. Dun and Bradstreets Industry Norms

    & Key Business Ratios, whichincludes solvency, efficiency and

    profitability ratios.

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    Some Analytical Factors: Cooking the Books

    All publicly traded firms in the United Statesmust have their financial statements

    audited to ensure they fairly present the

    companys financial position.

    Still, every year there is at least one story ofaccounting fraud at a major firm.

    Unfortunately, there is not much the analyst

    can do about fraud.

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    Review Valuation Philosophies

    Investors Understanding of Risk Premiums The Time Value of Money

    The Importance of Cash Flows

    The Tax Factor

    EIC Analysis

    Value vs. Growth Investing

    The Value Approach to Investing

    The Growth Approach to Investing How Price Relates to Value

    Value Stocks and Growth Stocks:

    How to Tell by Looking

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    24

    Review

    Some Analytical Factors Growth Rates

    The Dividend Discount Model

    The Multistage DDM

    Caveats about the DDM False Growth

    A Firms Cash Flows

    Small-Cap, Mid-Cap, and Large-Cap Stocks

    Ratio Analysis

    Cooking the Books