Gamification: What, Why,

How and Who

Andrzej Marczewski

@daverage

Gamified.co.uk

Loading...

Level 1

What?

0% 100%

What people think

0% 100%

Reality

0% 100%

What people think

0% 100%

Reality

0% 100%

What is Gamification?

It is not about turning everything into a video game!

The application of game mechanics to non game tasks to improve motivation, promote engagement or to drive desired behaviours.The standard description

The process of making activities more game-likeProf Kevin Werbach

Gamification n. A stupid term invented by ninnies to describe half-assed attempts to make boring things more interesting.Jesse Schell, Games Designer and Author of The Art of Game Design: A Book of Lenses.

0% 100%

Game Thinking

0% 100%

Level 2

Why?

0% 100%

Why Gamify? - Headlines

0% 100%

Why Gamify? - Really

0% 100%

Level 3

How?

0% 100%

The Basics

0% 100%

Feedback

0% 100%

Digging Deeper

0% 100%

Motivation

Relatedness

Autonomy

Mastery

Purpose

0% 100%

Layers of Motivation

0% 100%

User Types

Disruptor

Player

Change

Reward

0% 100%

Bringing it together

0% 100%

Level 4

Who?

0% 100%

Examples

Recycle Bank

Zombie Based Learning

Super Better

Free Rice

Loyalty Cards

Fitness Apps / Bands

Genes in Space

0% 100%

Bonus Boss

Questions??

0% 100%

Game Over man, Game

over!

Andrzej Marczewski

@daverage

Gamified.co.uk

Thank you

Loaded, Press Start to Continue