cesim intro english

LOGO

Author : Ashraf Osman, 2013

Jumpstart Your Saudi Managers’ Career and achieve better business

results

CESIM Business Simulation

Multiple customized industry sectors; Banking, Telco, Power, Marketing, Services, General & International Management, Hospitality.

http://ashraf-osman.com

Introduction

Saudization or job localization in Saudi and other GCC countries has been an ongoing challenge for quite some time. The employment pyramid has 3 levels:

1. Performance level (technical, administrative, service jobs).2. Middle Management or departmental (decision making and HR skills).3. Senior Management (strategic and financial decision making).

The base of the pyramid (performance) witnesses a lot of ongoing efforts and initiatives on both training as well as regulatory fronts, however the middle and senior management represent a different challenge.

Decision making is the result of training, coaching and real life experience, taking wrong decisions and making mistakes is inevitable as well as costly.The cost could be loss of profits, market share, or worse losing organization’s reputation. The only way to avoid this is to include “Business Simulation” in the Saudi managers qualification program.


Introduction

Business simulation gives the participant the following benefits :

1. Actual use of learning content2. Immediate use of subject matter knowledge3. Work closely with others4. Compete against real people5. Engage human emotions (discuss, apply, review, compete, etc..)

Above all, it is a safe environment to practice real life situations, compete against real people. You take decisions that will affect your company and see the immediate effect on your P&L statement and balance sheet.

This presentation is about what I consider the best player in the field of Business simulation (CESIM). I have been in GCC countries for 20+ years and know the challenges they face in localizing as many jobs as possible and I confidently believe that Business Simulation is a great tool to expedite the building of qualified Saudi decision makers.


Introduction

CESIM is a Finnish company that started developing business simulations since 1996.

In my opinion they have the best multi-lingual, multi industry, customizable portfolio of business simulators in industries as Banking, Telco, Power, Marketing, Services, General & International Management, Hospitality.

Now relax and enjoy the presentation Author : Ashraf Osman, 2013

What is “Simulation”?

• The imitation of the operation of a real-world process or system over time.

• Used to show the eventual real effects of alternative conditions and courses of action.


Why “Simulation”?

Simulation is used when the real system cannot be engaged, because it is: Not accessible Dangerous Unacceptable to engage (costly) Being designed but not yet built


Information Retention Rate

Lectu

re

Reading

AV

Demo

Discussi

on

Practice

by doing

Teach others

01020304050607080

5 1020

30

50

75 80

Retention rate

Source: NTL Institute for Applied ScienceAuthor : Ashraf Osman, 2013

History of physical simulation


Benefits of Physical Simulation

• Personnel and equipment safety• Financial risk avoidance• Actual use of learning content


Business simulation


Benefits of Business simulation

• Actual use of learning content • Immediate use of subject matter knowledge• Work closely with others • Compete against real people• Engage human emotions (discuss, apply, review,

compete, etc..)• Ability to instantly see the quantitative impact of the

qualitative decisions (taking bold decisions and see the impact on profitability).


What today’s leaders want

• Training content that is :– Helpful– Engaging– Applicable– Challenging– Contemporary


Engaging ?

• What is your reaction if the police tells you:

1. “There is a violent criminal loose in your country”

2. “ There is a violent criminal loose in your city”

3. “ There is a violent criminal loose on your street ”

Engagement increases with the possibility of direct impact.


Simulation and Game Theory

• Creating successful Sims requires balance between:– Business acumen– Learning acumen– Technical acumen

• A good business simulation should make the participant: – Highly engaged– Learn a lot about the subject matter– Not distracted by technology– Should be run by experienced facilitators


Game theory


Source: Using Business Simulations and Serious Games by Hugh HunterAuthor : Ashraf Osman, 2013

What happens in a simulation

1. Participants read the setup and background (case). 2. Participants make decisions within their teams. 3. Participants see results in the form of a winning

metric( s). 4. Participants make more decisions to try to better

their positions against the other teams. 5. At the end, there is a placement of team

performance. There are clear winners and losers.


Simulation types

Simulation type Engagement Strategic Application

Corp. Cultural Awareness

Development Complexity

Human vs. Computer Medium-Low Medium Low Medium

Human vs. Human High High High High

Off the shelf Low Low Low Low

Tailored High High High Medium

Customized High High High High


How Children Learn

No RiskNo FearDon’t care if they look ridiculous !

Talking

Trying

Playing

Asking

Agree/disagree

Children learning


How Adults Learn

Adult learning

Want to use what they know

Wonder why they’re here

Resist & resent

Want to feel acknowledged

Then finally start learning !

• Risk• Fear• Self-Image


Adult Learning Using Business Simulation

Want to use what they know

Adult learningWhy should I learn this?

Resist & resent

Want to feel acknowledged

Start of learning• No Risk• No Fear• Immediate use of subject matter• Self-actualization through competition with real people

Trying

TalkingAsking

Agree/disagree

Playing

X

XX

X

X


CESIM Simulations

Company Presentation

Cesim business simulations

• Our VisionWe are changing the way people learn practical business skills.

Cesim Sales Team


• Company Milestones

1996 2011

Cesim isfounded& first custom

simulation is developed

Cesim opens

subsidiaryin Italy

Cesim launches

world’s first fully browser-

based simulationin the US

Cesim launches first customized

online simulation for

a global corporate program

Cesim makes its flagship

product available in

Chinese, Portuguese,

Spanish, French and

Russian

More than 100,000users on

theCesim

platform

1999 2002 2005 2008 2010

All Cesim simulations

become iPad

compatible

Cesim business simulations• Cesim Worldwide

Cesim Direct Sales Force Area Coverage

Cesim Partner network Area Coverage.

Cesim business simulations• Our Promise

• Our solution enables your employees to understand what drives the profitability of the firm and helps develop a shared mindset

of the elements contributing to the firm’s competitive advantage.

• Your company will achieve results more effectively by aligning your employees with the

strategic objectives of the business.


• Our PromiseWhat We Offer What Participants Will Have How Company Benefits

✓ State-of-the-art

Customized Simulations

✓ Industry-specific

Simulations

✓ Multiple Delivery

Methods

✓ Train-the-trainer

Program

✓ Customer Support

✓Holistic Business Mindset

✓Fact-based Decision-

Making Attitude

✓Thorough Understanding

of What Drives Profitability

✓Improved Cross-

functional Teamwork

Capability

✓Collaborative and Fun

Learning Experience

✓ Better Strategic

Alignment Within The

Organization

✓ More Effective Use of

Capital

✓ More Effective Use of

Human Resources

Cesim business simulations• The Cesim Platform

✓ Browser-based & Compatible• (is completely web based so there is no need for software installation)✓ Scalable & Flexible• (allows any number of participants & makes distribution of learning materials easy)✓ Realistic• (the simulations reflects real world business challenges and results)✓ Online• (has integrated tools that allow participants to play in multiple formats)✓ Multilanguage• (supports playing the simulations in any language)✓ Modular• (makes the repurposing of the simulations for different target groups easy)✓ Measurable• (enables detailed results analysis and participant activity monitoring)

Cesim business simulations• Reference Works

Client: Vodafone ItalyVodafone Italy is a leading operator in Italy with 8000 employees and 30 million customersIndustry: TelecommunicationsProject Goal: To develop business-acumen, cost-consciousness, and financial literacy amongst employeesImplementation: Cesim delivered a customized telecom operator simulation in Italian and English and conducted workshops for approximately 2000 employees

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Cesim business simulations• Reference WorksClient: NH Hotels

NH Hotels is one of the main hotel chains in Europe and it operates 400 hotels across Europe, America, and AfricaIndustry: HospitalityProject Goal: To develop a shared mindset among hotel managers and improve their ability to translate group-wide strategy into actionImplementation: Cesim delivered a customized hospitality simulation in English, Spanish, French and Italian. It also conducted train-the-trainer workshops for the client’s internal trainers, who then delivered the training for a total of 400 managers globally

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Cesim business simulations• Reference WorksClient: Intesa SanPaolo

Intesa SanPaolo is the leading bank in Italy and among the top banking groups in Europe with approximately 7000 branches in its networkIndustry: BankingProject Goal: To help cultivate fact-based management culture, develop analytical skills, and create awareness about the current banking operating environmentImplementation: Cesim designed a customized banking simulation that will be used for about 300 bank managers during the first half of 2013

Author : Ashraf Osman, 2013http://ashraf-osman.com

Author : Ashraf Osman, 2013 http://ashraf-osman.com

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More information from Veijo Kyosti (Managing Director)

[email protected]

+358 405 045 116 www.cesim.com

Thank You!

mailto:[email protected]



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Author : Ashraf Osman, [email protected]

http://ashraf-osman.com
