Introduction

Part1 Douban Introduction

Douban is…The largest interest-based social media site in China.

Douban is…

Douban Data

Douban Development

Douban is ranked as the second largest SNS in China.

China’s SNS landscape

What is unique about Douban ?

Friends-based SNS:

Interest-based SNS:

Closed Network

Open Network

Douban Site Map

豆瓣社区

Douban Book

“The most original and trustworthy book review site...”

Douban Movie

“The IMDB in China...”

Douban Music

“The largest hub for all the indie musicians in China...”

Douban Music | Douban FM

APP

On-Site

“The Pandora & Last.fm in China...”

Douban Community

SiteSite

Part II Douban Users

Douban User Profile

Young Urban Highly Educated

Range from age18 to 35.

First & Second Tier Cities.

81% Bachelor and above.

Strong Purchasing Power

More than 4000 monthly salary

Geographic

Demographic

Psychographic

They never stop having fun...

Or create something from scratch...

Douban users are talented crowds with great imagination and creativity. Plus, they just love drawing and using photoshop.

Douban users artwork

Douban is also a hub for original art.

Ray-Ban Poster Design Competition

UK Pavilion Creative Competition

User Personal Page

Part III Brand Promotion on Douban

It integrates the online activities with offline events and provides a unique tool for brand to engage with TAs.

A perfect platform for user communication and interaction

Douban Minisite

Communication Channel

Strong ability of SEO

Thank you.