VICTORY GROUP MS15C CMMU

Instructor: Aj.Karuna Aksaravut

VISION / MISSIONMission StatementWe build long-term value for our investors through the strength of our research and development and by consistently producing profitable growth through superior quality and commitment to the highest standards.

Strategies1.Increase sales revenue, profit and decrease costs2.Create consistently growth3.Enhance investors’ satisfaction

DIVIDEND PAYMENT

• Despite being lost, we continually make payment to our investors

Market Outlook(Tecno Analytics, FLUT, Gloomberg)

OPERATION PROCESS

Business Operation-Demand Forecasts-Production Planning-Product development-Investment

ResultsFinancial Statement

DECISION MAKING STRATEGIESMaking Decisions in the Face of Uncertainty

1.Analyze market condition2.Analyze Tech. network3.Demand forecasting4.Production planning5.Analyze cost6.R&D7.Pricing8.Promotion9.Financing

MARKET OUTLOOK

NETWORK COVERAGE FORCASTS

USA

Asia

Europe

DEMAND %FORCAST GROWTH

MARKET CONDITIONRound Region Transportation Tariff Production Corporate

TaxInterest

Rate Currency

1USA

Europe 31% FallAsia $12

2USA $12 38%

Europe 31% weakAsia 2% 18%

3USA 15%

Europe 15% Raise 0.5% Asia 15% 18%

4USA

Europe 15% Asia 22% Fall 10%

5USA $15

Europe Asia 5% Fall

6USA Raise 0.5%

Europe Asia rise Strength 10%

BUSINESS OPERATION

Issues-Rapidly growth in all three markets-Health effects of Tech2 experiment (TA)-Political tensions between USA and China

Demand (%Forecasted growth)USA Europe Asia15-20 6-10 25-30

Costs-Increasing of tariffs from USA to Asia (from $7 to $12 per handset)-No notable changes in production costs

Finance-EU is shaky position in the global marketplace (EU corporate tax rates = 31%, the Euro is expected to fall)

MARKET ROUND 1

ROUND 1

2. Production Planning

1. Demand Forecasts

OPERATION

4. Investment

3. Product development ROUND 1OPERATION

Issues-Europe and USA are able to support Tech 4 -Believed enormous R&D expenses for developing the new technology-Tech 2 is now more attractive than ever, particularly in Asia (TA)

Demand (%Forecasted growth)USA Europe Asia7-10 5 17-20

Costs-Tariffs from USA to Asia = $12 per handset (offset imbalance)-Outsourcing capacity is up by 9%, production costs are up 2% (new players in the sourcing market)

Finance-USA increased corporate tax rates to 38%-Asia increased corporate tax rates to 18%

MARKET ROUND 2

2. Production Planning

1. Demand Forecasts

ROUND 2OPERATION

3. Product development

4. Investment

ROUND 2OPERATION

RESULT ROUND 2

1. Convergence / 2. Victory / 3. Supernova / 4. Paradigm / 5. Buzz Strategy

1 1 11

2 2 1 1 11 2 2 2 2 11

11 11

Issues-Civil war in Oilistan, the flow of oil has been cut off to foreign countries

Demand (%Forecasted growth)USA Europe AsiaSlightly + Heavily - 5-8

Costs-Transportation costs increase by 15%-Outsourcing capacity has risen by 13% in USA-Outsourcing capacity has risen by 10% in China

Finance-China corporate tax rate rise to 19%-Euro is expected to fall against USD-RMB should strengthen when compared to USD-European Central Bank has raised its interest rates by 0.5%

MARKET ROUND 3

2. Production Planning

1. Demand Forecasts ROUND 3OPERATION

3. Product development

4. Investment

ROUND 3OPERATION

RESULT ROUND 3

1. Convergence / 2. Victory / 3. Supernova / 4. Paradigm / 5. Buzz Strategy

Issues-War in Oilistan is over and oil exports have returned to normal levels-Mobile handset exploding news

Demand (%Forecasted growth)USA Europe Asia-3 Unchanged -7

Costs-Transportation costs diminish by approximately 6%-Outsourcing capacity has risen by 13% in USA and 19% in China-Outsourcing capacity has risen by Outsourcing costs have fallen 4-6%.

Finance-Asia corporate tax rate rise to 22%-RMB falls nearly 10% against USD (concerns to sell a large amoun)-Euro rebounds-Interest rates are up half a percentage point in China, up a quarter in the USA and down a quarter in EU.

MARKET ROUND 4

2. Production Planning

1. Demand Forecasts ROUND 4OPERATION

3. Product development

4. Investment

ROUND 4OPERATION

RESULT ROUND 4

1. Convergence / 2. Victory / 3. Supernova / 4. Paradigm / 5. Buzz Strategy

Issues-The Chinese-US predicament escalates

Demand (%Forecasted growth)USA Europe Asia20 15 Over 40

Costs-Production costs are expected to fall in the US by 5% and to remain level in Asia-Outsourcing capacity has fallen by 15% (sourcing companies went out of business)-Outsourcing costs are up close to 10%

Finance-RMB continues to devalue compared to the USD, Euro strengthens-Interest rates are unchanged in USA and Europe, but up a quarter in Asia

MARKET ROUND 5

2. Production Planning

1. Demand Forecasts

ROUND 5OPERATION

3. Product development

4. Investment

ROUND 5OPERATION

RESULT ROUND 5

1. Convergence / 2. Victory / 3. Supernova / 4. Paradigm / 5. Buzz Strategy

Issues-Robust market growth rates are expected to gradually decline over the next few years-Europeans are highly appreciative of the highest technologies (TA)

Demand (%Forecasted growth)USA Europe AsiaUnder 20 15 Over 30

Costs-Production costs and outsourcing costs are down in Asia-Outsourcing costs are up 2% worldwide-Increased fixed costs for production plant from social responsibility

Finance-Euro appreciates against USD-RMB appreciates almost 10% against USD from last year-FED increase interest rates by half of a percentage point-Europe and Asia follow and raise their rates accordingly

MARKET ROUND 6

2. Production Planning

1. Demand Forecasts ROUND 6OPERATION

3. Product development

4. Investment

ROUND 6OPERATION

RESULT ROUND 6

1. Convergence / 2. Victory / 3. Supernova / 4. Paradigm / 5. Buzz Strategy

FINANCIAL STATEMENT

PERFOMANCE BENCHMARKING

PERFOMANCE BENCHMARKING

PERFOMANCE BENCHMARKING

PERFOMANCE BENCHMARKING

PERFOMANCE BENCHMARKING

VICTORY CONCLUSION

VICTORY CONCLUSIONLesson Learn

Marketing : เรี�ยนรี� �เกี่�ยวกี่�บความต้�องกี่ารีสิ�นค�าของแต้�ละทว�ป ศึ�กี่ษาว�าสิ�นค�าจะสิามารีถต้อบสินองความต้�องกี่ารีของล�กี่ค�าหรี#อไม� ดู�สิถานกี่ารีณ์'ในแต้�ละ Round เพื่#อกี่*าหนดู Marketing Startegy ไดู� และเรี�ยนรี� �กี่ารีกี่*าหนดูรีาคาของสิ�นค�า และกี่ารีต้อบโต้�กี่�บค��แข�ง Financial : ไดู�เรี�ยนรี� �กี่ารีวางแผนกี่ารีเง�นท�-งเกี่�ยวกี่�บเรี#องกี่ารีลงท.น และกี่ารีสิ*ารีองเง�นท.นไว�ลงท.นในอนาคต้ เรี�ยนรี� �เกี่�ยวกี่�บกี่ารีค�ดูค*านวณ์ต้�นท.นต้�างๆ กี่ารีบรี�หารีค�าใช้�จ�ายต้�างๆ และผลกี่*าไรีท�จะเกี่�ดูข�-นในแต้�ละรีอบ Supply Chain : เรี�ยนรี� �เกี่�ยวกี่�บ  Logistic ของกี่รีะบวนกี่ารีผล�ต้ต้�างๆ ต้�-งแต้�ต้�นทางย�งปลายทาง ว�าจะค.�มค�ากี่�บกี่ารีท�เรีาจะจ�ดูต้�-งโรีงงานหรี#อไม� เป1นกี่ารีเรี�ยนรี� �ว�ธี�กี่ารีวางแผนกี่ารีจ�ดูต้�-งโรีงงาน เพื่#อลดูค�าใช้�จ�ายและสิรี�างผลกี่*าไรีให�เกี่�ดูข�-นในรีะยะยาว“Learning the mistake from the past and move on with new strategies and trick.”

“Flexible with the business situations. Certainty is uncertainty please keep it on your mind.”

THANK YOU“Set our hearts on Victory”