ceatec japan 2008 exhibition report

35
EXHIBITION REPORT Digital Convergence-Onward to a New Stage Cutting-edge IT & Electronics Comprehensive Exhibition CEATEC JAPAN 2008 Sep.30(Tue.) Oct. 4(Sat.) Makuhari Messe, Tokyo Communications and Information network Association of Japan Japan Electronics and Information Technology Industries Association Computer Software Association of Japan Sponsorship: CEATEC JAPAN Organizing Committee

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Page 1: CEATEC JAPAN 2008 Exhibition Report

EXHIBITION REPORT

Digital Convergence-Onward to a New Stage

Cutting-edge IT & Electronics Comprehensive Exhibition

CEATEC JAPAN Management OfficeJapan Electronics Show Association(JESA)5F,Sumitomo Shibadaimon Bldg. No. 2,1-12-16 Shibadaimon, Minato-ku, Tokyo 105-0012, JapanTel: +81-3-5402-7603 Fax: +81-3-5402-7606E-mail: [email protected]

Management :

CEATEC JAPAN 2008Sep.30(Tue.) Oct.4(Sat.) Makuhari Messe, Tokyo

Communications and Information network Association of Japan

Japan Electronics and Information Technology Industries Association

Computer Software Association of Japan

Sponsorship: CEATEC JAPAN Organizing Committee

Cutting-edge IT & Electronics Comprehensive Exhibition

Page 2: CEATEC JAPAN 2008 Exhibition Report

NAME: CEATEC JAPAN 2008 (Combined Exhibition of Advanced Technologies)

OBJECTIVES: ■ To allow visitors to experience the newest technologies, products, systems and software for the digital network age,and the convergence of communications, information and imaging technologies

■ To function as a highly specific exhibition capturing the interest of and responding to the needs of users by presenting the industries' latest achievements and trends

■ As Asia’s largest interactive exhibition of information on the communications, information and imaging fields, to present the achievements, trends and vitality of the industry to the world

■ To gather industry organizations to present clear social messages, thereby supporting industrial development and contributing to lifestyles, economies and society in the digital network age

SCHEDULE: Tuesday, September 30 to Saturday, October 4, 2008 ●Premiere Time:   September 30, 10:00 a.m. to Noon ●General admission: September 30, Noon to 5:00 p.m.                 October 1 to 4, 10:00 a.m. to 5:00 p.m.

LOCATION: Makuhari Messe (2-1 Nakase, Mihama-ku, Chiba, Japan)

ADMISSION: Registration is required to enter CEATEC JAPAN 2008Pre-registered visitors: Free entryVisitors registering at the Gate: General: ¥1,000; Students: ¥500Note: Groups of 20 or more students and children of elementary school age or younger will be admitted free of charge.

SPONSORSHIP: CEATEC JAPAN Organizing CommitteeCommunications and Information network Association of Japan (CIAJ)Japan Electronics and Information Technology Industries Association (JEITA)Computer Software Association of Japan (CSAJ)

SUPPORT: Ministry of Internal Affairs and Communications, Japan; Ministry of Foreign Affairs, Japan; Ministry of Economy,Trade and Industry, Japan (Listed by date established)Chiba Prefectural Government; Chiba Municipal Government; Japan Broadcasting Corporation (NHK); The National Association of Commercial Broadcasters in Japan; The Japan Chamber of Commerce and Industry; The Tokyo Chamber of Commerce and Industry; The Chiba Chamber of Commerce and Industry; Japan External Trade Organization (JETRO); Japan National Tourist Organization (JNTO); U.S. Commercial Service; Delegation of the European Commission in Japan; British Embassy in Japan; Canadian Embassy and Consulates in Japan (No particular order)

ASSISTANCE: Association of Consumer Electronics Marketing in Japan; Association of Radio Industries and Businesses (ARIB); Digital Content Association of Japan (DCAj); Electrical Products Association of Japan; Internet Association Japan (IAjapan); ITS Japan; Japan Audio Society (JAS); Japan Automobile Manufacturers Association, Inc. (JAMA); Japan Book Publishers Association (JBPA); Japan Cable and Telecommunications Association (JCTA); Japan Cable Television Engineering Association (JCTEA); Japan Computer System Seller Association (JCSSA); Japan Electronic Data Interchange Council (JEDIC); Japan Electronic Products Importers Association (JEPIA); Japan Federation of Electronic Parts Distributors & Dealers (JEP); Japan Satellite Broadcasting Association (JSBA); Japan Video Software Association (JVA); Nippon Keidanren; Recording Industry Association of Japan (RIAJ); Telecommunication Technology Committee (TTC); Telecommunications Carriers Association (TCA) (Alphabetical order)

GLOBAL PARTNERS: ●Digital Home Appliances

Consumer Electronics Association(CEA) / International CES (USA)Messe Berlin / IFA (Germany)

●Information CommunicationsTelecommunications Industry Association(TIA)/NXTcomm(USA)International Engineering Consortium(IEC)/Broadband World Forum

●Electronic ComponentsMesse München International/electronica(Germany),electronica & Productronica China(China)

ASIAN PARTNERS: ・China Council for the Promotion of International Trade,Electronics & Information Industry Sub-Council (CCPIT ECC)

・China Electronic Chamber of Commerce (CECC)・China International Software & Information Service Center (CiSiS)・China Semiconductor Industry Association (CSIA)・Electronic Industries Association of India (ELCINA)・The Hong Kong Electronic Industries Association (HKEIA)・Taiwan External Trade Development Council (TAITRA)・Tianjin Economic and Technological Development Area (TEDA)

(Alphabetical order)

    《AEECC Member》 ・China Electronic Appliance Corporation (CEAC)

・Hong Kong Trade Development Council (HKTDC)・Korea Electronics Association (KEA)・Taiwan Electrical and Electronic Manufacturers’ Association (TEEMA)(Alphabetical order)Note: The Asia Electronics Exhibition Cooperation Conference (AEECC) was established in 1997 to encourage mutual promotional cooperation activities among major electronics and IT exhibition

organizers in the Asia region.

MANAGEMENT: CEATEC JAPAN Management Office

1. Exhibition Profile

01

Outline

Contents

Contents

1. Exhibition Profile

2. Message from the sponsors

3. OPENING EVENTS

4. EXHIBITION CONFIGURATION

5. Recent Exhibit Trends

6. Exhibitors

7. Special Presentations at the Event Hall Main Stage

8. Conference

9. NUMBER AND ANALYSIS OF VISITORS

10. PUBLICITY

11. ADVERTISING

12. CEATEC JAPAN OFFICIAL WEBSITE

01

02

03

04

06

11

14

20

26

30

31

32

Page 3: CEATEC JAPAN 2008 Exhibition Report

NAME: CEATEC JAPAN 2008 (Combined Exhibition of Advanced Technologies)

OBJECTIVES: ■ To allow visitors to experience the newest technologies, products, systems and software for the digital network age,and the convergence of communications, information and imaging technologies

■ To function as a highly specific exhibition capturing the interest of and responding to the needs of users by presenting the industries' latest achievements and trends

■ As Asia’s largest interactive exhibition of information on the communications, information and imaging fields, to present the achievements, trends and vitality of the industry to the world

■ To gather industry organizations to present clear social messages, thereby supporting industrial development and contributing to lifestyles, economies and society in the digital network age

SCHEDULE: Tuesday, September 30 to Saturday, October 4, 2008 ●Premiere Time:   September 30, 10:00 a.m. to Noon ●General admission: September 30, Noon to 5:00 p.m.                 October 1 to 4, 10:00 a.m. to 5:00 p.m.

LOCATION: Makuhari Messe (2-1 Nakase, Mihama-ku, Chiba, Japan)

ADMISSION: Registration is required to enter CEATEC JAPAN 2008Pre-registered visitors: Free entryVisitors registering at the Gate: General: ¥1,000; Students: ¥500Note: Groups of 20 or more students and children of elementary school age or younger will be admitted free of charge.

SPONSORSHIP: CEATEC JAPAN Organizing CommitteeCommunications and Information network Association of Japan (CIAJ)Japan Electronics and Information Technology Industries Association (JEITA)Computer Software Association of Japan (CSAJ)

SUPPORT: Ministry of Internal Affairs and Communications, Japan; Ministry of Foreign Affairs, Japan; Ministry of Economy,Trade and Industry, Japan (Listed by date established)Chiba Prefectural Government; Chiba Municipal Government; Japan Broadcasting Corporation (NHK); The National Association of Commercial Broadcasters in Japan; The Japan Chamber of Commerce and Industry; The Tokyo Chamber of Commerce and Industry; The Chiba Chamber of Commerce and Industry; Japan External Trade Organization (JETRO); Japan National Tourist Organization (JNTO); U.S. Commercial Service; Delegation of the European Commission in Japan; British Embassy in Japan; Canadian Embassy and Consulates in Japan (No particular order)

ASSISTANCE: Association of Consumer Electronics Marketing in Japan; Association of Radio Industries and Businesses (ARIB); Digital Content Association of Japan (DCAj); Electrical Products Association of Japan; Internet Association Japan (IAjapan); ITS Japan; Japan Audio Society (JAS); Japan Automobile Manufacturers Association, Inc. (JAMA); Japan Book Publishers Association (JBPA); Japan Cable and Telecommunications Association (JCTA); Japan Cable Television Engineering Association (JCTEA); Japan Computer System Seller Association (JCSSA); Japan Electronic Data Interchange Council (JEDIC); Japan Electronic Products Importers Association (JEPIA); Japan Federation of Electronic Parts Distributors & Dealers (JEP); Japan Satellite Broadcasting Association (JSBA); Japan Video Software Association (JVA); Nippon Keidanren; Recording Industry Association of Japan (RIAJ); Telecommunication Technology Committee (TTC); Telecommunications Carriers Association (TCA) (Alphabetical order)

GLOBAL PARTNERS: ●Digital Home Appliances

Consumer Electronics Association(CEA) / International CES (USA)Messe Berlin / IFA (Germany)

●Information CommunicationsTelecommunications Industry Association(TIA)/NXTcomm(USA)International Engineering Consortium(IEC)/Broadband World Forum

●Electronic ComponentsMesse München International/electronica(Germany),electronica & Productronica China(China)

ASIAN PARTNERS: ・China Council for the Promotion of International Trade,Electronics & Information Industry Sub-Council (CCPIT ECC)

・China Electronic Chamber of Commerce (CECC)・China International Software & Information Service Center (CiSiS)・China Semiconductor Industry Association (CSIA)・Electronic Industries Association of India (ELCINA)・The Hong Kong Electronic Industries Association (HKEIA)・Taiwan External Trade Development Council (TAITRA)・Tianjin Economic and Technological Development Area (TEDA)

(Alphabetical order)

    《AEECC Member》 ・China Electronic Appliance Corporation (CEAC)

・Hong Kong Trade Development Council (HKTDC)・Korea Electronics Association (KEA)・Taiwan Electrical and Electronic Manufacturers’ Association (TEEMA)(Alphabetical order)Note: The Asia Electronics Exhibition Cooperation Conference (AEECC) was established in 1997 to encourage mutual promotional cooperation activities among major electronics and IT exhibition

organizers in the Asia region.

MANAGEMENT: CEATEC JAPAN Management Office

1. Exhibition Profile

01

Outline

Contents

Contents

1. Exhibition Profile

2. Message from the sponsors

3. OPENING EVENTS

4. EXHIBITION CONFIGURATION

5. Recent Exhibit Trends

6. Exhibitors

7. Special Presentations at the Event Hall Main Stage

8. Conference

9. NUMBER AND ANALYSIS OF VISITORS

10. PUBLICITY

11. ADVERTISING

12. CEATEC JAPAN OFFICIAL WEBSITE

01

02

03

04

06

11

14

20

26

30

31

32

Page 4: CEATEC JAPAN 2008 Exhibition Report

2. Message from the sponsors 3. OPENING EVENTS

02 03

CEATEC JAPAN 2008, the world's most comprehensive exhibition of cutting-edge information

technology (IT) and electronics technologies, will be held at Makuhari Messe in Chiba Prefecture

for the 5-day period from Tuesday, September 30, to Saturday, October 4. The sponsors of

CEATEC JAPAN 2008 are the Communications and Information network Association of Japan

(CIAJ), Japan Electronics and Information Technology Industries Association (JEITA) and

Computer Software Association of Japan (CSAJ).

In the past, CEATEC JAPAN has let visitors experience “the next” indicated by digital

convergence.

In 2008, the ninth year of CEATEC JAPAN, the show will enter a new stage, as visitors explore

the benefits to lifestyles and social activities from new functions and services realized through the

convergence of devices, hardware, software, services and content.

■A New Stage of Connecting People

New generation networks born through innovations in cutting-edge technologies will connect

people, contribute to more abundant lifestyles and open new business horizons.

■A New Stage of Connecting Technologies

The importance of electronic components and devices is growing as the sustaining force of

rapidly advancing revolutionary technologies, as well as the cutting-edge technologies and

products that create new industries and markets.

■A New Stage of Connecting to the Next Generation

CEATEC JAPAN will showcase developments toward the start of full-scale digital terrestrial

broadcasting, helping resolve the issue of global warming and fostering new generations of

electronics and IT talent.

The organizers look forward to meeting more visitors than ever at CEATEC JAPAN 2008 as the

show progresses to a new stage of digital convergence.

Japan Electronics and InformationTechnology Industries Association

Chairman

Mr. Etsuhiko Shoyama

Computer Software Associationof Japan

Chairman

Mr. Shigefumi Wada

On the opening of the show

Communications and Information networkAssociation of Japan

Chairman

Mr. Michiyoshi Mazuka

(1)Premiere Time

Before the opening of CEATEC JAPAN 2008, media representatives and specially invited guests used Premiere Time, held from 10:00 a.m. to noon on Tuesday, September 30, to tour the exhibition and exchange information in a comfortable and spacious environment before the doors opened to the public. Numerous representatives from television and radio stations, newspapers and magazines around the world gathered on the first day, eagerly collecting material for television shows and periodicals. For exhibitor representatives, CEOs and top executives, Premiere Time provided the best opportunity to fully experience all the exhibits and gain valuable information for future management and development plans. A total of 721 registered VIP visitors came to CEATEC JAPAN 2008 over the five days of the show.

(2)Opening Reception

At midday, on Saturday, September 30th the opening reception for CEATEC 2008 was held at the Hotel New Otani at Makuhari, drawing 660 people including members of related government and municipal offices and organizations, the exhibition management, sponsoring organizations and media representatives. Greetings from chairman Mazuka Michiyoshi of the CEATEC JAPAN organizing committee was followed by congratulatory addresses from the Minister for Public Management, Home Affairs, Posts and Telecommunications Hirohiko Nakamura, and Trade and Industry Minister Yoshifumi Matsumura. With the help of NHK (Japan Broadcasting Corporation) Executive Vice-President Yoshinori Imai, The Japan Electronics and Industries Association (JEITA) Chairman Etsuhiko Shoyama and Computer Software Association of Japan Chairman Shigefumi Wada, the tape was then cut to officially open CEATEC JAPAN 2008. NHK Executive Vice-President Yoshinori Imai then proposed a toast to the success of the exhibition, after which the attendees enjoyed some friendly chat.

(3)International Reception

At 5:30 p.m. on October 1, the CEATEC JAPAN 2008 International Reception was held at the Hotel New Otani in Makuhari. Guests included overseas and domestic exhibitors and visitors, representatives of foreign embassies in Japan, and media representatives. 335 people participated in the event. Following the congratulatory address from The Japan External Trade Organization (JETRO) Director Yoshihiko Arakawa, participants enjoyed friendly international exchange and praised the event as an opportunity for international business expansion.

(4)Industry-University Exchange Meeting

At 3 p.m. on October 3, an industry-university exchange meeting was held in the Makuhari Messe Event Hall, which featured presentations from university research laboratories. The meeting was attended by representatives from the industry-university exchange pavilion exhibitions and exhibiting businesses.

Opening EventMessage

Page 5: CEATEC JAPAN 2008 Exhibition Report

2. Message from the sponsors 3. OPENING EVENTS

02 03

CEATEC JAPAN 2008, the world's most comprehensive exhibition of cutting-edge information

technology (IT) and electronics technologies, will be held at Makuhari Messe in Chiba Prefecture

for the 5-day period from Tuesday, September 30, to Saturday, October 4. The sponsors of

CEATEC JAPAN 2008 are the Communications and Information network Association of Japan

(CIAJ), Japan Electronics and Information Technology Industries Association (JEITA) and

Computer Software Association of Japan (CSAJ).

In the past, CEATEC JAPAN has let visitors experience “the next” indicated by digital

convergence.

In 2008, the ninth year of CEATEC JAPAN, the show will enter a new stage, as visitors explore

the benefits to lifestyles and social activities from new functions and services realized through the

convergence of devices, hardware, software, services and content.

■A New Stage of Connecting People

New generation networks born through innovations in cutting-edge technologies will connect

people, contribute to more abundant lifestyles and open new business horizons.

■A New Stage of Connecting Technologies

The importance of electronic components and devices is growing as the sustaining force of

rapidly advancing revolutionary technologies, as well as the cutting-edge technologies and

products that create new industries and markets.

■A New Stage of Connecting to the Next Generation

CEATEC JAPAN will showcase developments toward the start of full-scale digital terrestrial

broadcasting, helping resolve the issue of global warming and fostering new generations of

electronics and IT talent.

The organizers look forward to meeting more visitors than ever at CEATEC JAPAN 2008 as the

show progresses to a new stage of digital convergence.

Japan Electronics and InformationTechnology Industries Association

Chairman

Mr. Etsuhiko Shoyama

Computer Software Associationof Japan

Chairman

Mr. Shigefumi Wada

On the opening of the show

Communications and Information networkAssociation of Japan

Chairman

Mr. Michiyoshi Mazuka

(1)Premiere Time

Before the opening of CEATEC JAPAN 2008, media representatives and specially invited guests used Premiere Time, held from 10:00 a.m. to noon on Tuesday, September 30, to tour the exhibition and exchange information in a comfortable and spacious environment before the doors opened to the public. Numerous representatives from television and radio stations, newspapers and magazines around the world gathered on the first day, eagerly collecting material for television shows and periodicals. For exhibitor representatives, CEOs and top executives, Premiere Time provided the best opportunity to fully experience all the exhibits and gain valuable information for future management and development plans. A total of 721 registered VIP visitors came to CEATEC JAPAN 2008 over the five days of the show.

(2)Opening Reception

At midday, on Saturday, September 30th the opening reception for CEATEC 2008 was held at the Hotel New Otani at Makuhari, drawing 660 people including members of related government and municipal offices and organizations, the exhibition management, sponsoring organizations and media representatives. Greetings from chairman Mazuka Michiyoshi of the CEATEC JAPAN organizing committee was followed by congratulatory addresses from the Minister for Public Management, Home Affairs, Posts and Telecommunications Hirohiko Nakamura, and Trade and Industry Minister Yoshifumi Matsumura. With the help of NHK (Japan Broadcasting Corporation) Executive Vice-President Yoshinori Imai, The Japan Electronics and Industries Association (JEITA) Chairman Etsuhiko Shoyama and Computer Software Association of Japan Chairman Shigefumi Wada, the tape was then cut to officially open CEATEC JAPAN 2008. NHK Executive Vice-President Yoshinori Imai then proposed a toast to the success of the exhibition, after which the attendees enjoyed some friendly chat.

(3)International Reception

At 5:30 p.m. on October 1, the CEATEC JAPAN 2008 International Reception was held at the Hotel New Otani in Makuhari. Guests included overseas and domestic exhibitors and visitors, representatives of foreign embassies in Japan, and media representatives. 335 people participated in the event. Following the congratulatory address from The Japan External Trade Organization (JETRO) Director Yoshihiko Arakawa, participants enjoyed friendly international exchange and praised the event as an opportunity for international business expansion.

(4)Industry-University Exchange Meeting

At 3 p.m. on October 3, an industry-university exchange meeting was held in the Makuhari Messe Event Hall, which featured presentations from university research laboratories. The meeting was attended by representatives from the industry-university exchange pavilion exhibitions and exhibiting businesses.

Opening EventMessage

Page 6: CEATEC JAPAN 2008 Exhibition Report

302

303

301

Hall 8

2F

1F

2F

1F

Hall 7 Hall 6 Hall 5 Hall 4 Hall 3 Hall 2 Hall 1

201

Event Hall

ConventionHall A

Central Mall

Press Center

International Conference Hall 3F

304

(4)Exhibition Site

Special Exhibition●

Kaihin Makuhari Station

Pictograph List

Resting Place

Restaurant

Telephone

First Aid

Parcel Delivery Service

Wireless LAN

Travel Information

Service Center

Information

Coffee Shop

Rest Room

Coin Locker

Elevator

(1)Stage Configuration (2)Breakdown of Exhibits by Category

(3)Overseas Exhibitors (289 exhibitors from 27 countries/regions)

Asia (187 exhibitors from 10 countries/regions) Taiwan 53, China 50, Korea 47, Hong Kong 24, Malaysia 6, Sri Lanka 2, Philippines 2, India 1, Singapore 1, Thailand 1

Middle East (4 exhibitors from 1 country)        Israel 4

North America (53 exhibitors from 2 countries) United States of America 40, Canada 13

Central/South Americas (1 exhibitor from 1 country) Argentina 1

Europe (37 exhibitors from 11 countries)        Germany 11, United Kingdom 7, France 6, Switzerland 3, Spain 3, Austria 2, Finland 1, Hungary 1, Netherlands 1, Portugal 1, Sweden 1

Oceania (7 exhibitors from 2 countries)       Australia 5, New Zealand 2

Japan

50

140

190

31

15

92

50

19

18

87

13

325

515

Exhibitors

ForeignStage/Zone

Total

Digital Network

Electronic Components, Devices & IndustrialEquipment

Home & Personal

Business & Society

Subtotal

Semiconductors

Electronic Display Devices

Passive Components

Structural, Functional Components

Materials, Power sources, Batteries

Measuring, Testing and Manufacturing Equipment, Electronic Manufacturing Process

Technology Solution

PR

Subtotal

53

44

97

21

9

91

16

8

2

45

0

192

289

Total

103

184

287

52

24

183

66

27

20

132

13

517

804

Booths

1,199

624

1,823

230

50

435

291

58

57

159

18

1,298

3,121

Electronic Components, Devices & Industrial Equipment Stage

Meeting RoomCD1 Exhibit SeminarCD2 Exhibit Seminar

DN Exhibit Seminar

Digital Network Stage

Listening Room

Hall Manegement Office

Meeting Room for Event Hall Meeting Room

International Visitors Center(Registration)

International Conference Hall 2F

ConventionHall B

4. EXHIBITION CONFIGURATION

04 05

Exhibit Categories / Floor Map

Digital Network Stage■Home & Personal Zone◆Digital home appliances (home entertainment)

Flat-panel-display televisions (PDP, LCD, OELD), digital televisions,

Television tuners (including digital), digital broadcasting receivers,

Set-top boxes (STBs), HDDs, home servers, DVD, HD DVD, Blu-ray discs,

Digital cameras, Digital video cameras, AV PCs, Printers, Scanners,

Home-use projectors, Home theater systems, Game platforms,

Related products, services

◆Mobile networks (personal information terminals)

Cellular telephones, Personal Handyphone System (PHS),

Personal Data Assistants (PDAs), Smartphones, Mobile PCs, Wireless LAN,

Bluetooth®, WiFi, WiMAX, PLC, Digital audio players, Memory cards, IC cards,

Memory media, Memory equipment, Supply products, Related products, services

◆Car electronics (automotive)

ITS (Intelligent Transportation System), Telematics, Car navigation systems,

GPS-related products, Network services, systems, Car-mounted components,

Car AV, Related products, services

◆Home network

Network home appliances, Home network systems / products,  Control systems / products, Personal ID technologies, Security systems,

Related products, services

◆Consumer-use network, broadcasting & contents services

Cellular telephone, PHS, Telephone, Other communications services,

Digital broadcasting-related services, (CATV, etc.), Broadband-related services,

Internet providers, IP phone services, Music delivery, Streaming services,

Net banking, Online trading Internet auction site, Online shopping, Related products, services

◆Consumer-use digital software

Operating systems, Embedded systems, Internet-related software,

PC application software, Game software, Digital contents and data,

Related products, services

◆Other

Consumer-use robots, Other consumer-use products

■Business & Society Zone◆Business-use network services & systems

Broadband, ADSL, XSDL, FTTH, WDM, Next-generation network services,

Related communications services, Mobile communications services, UWB, PLC.

SaaS, ASP, ISP, IP-Phone, VoIP, IPv6, Telecommunications terminals,

CTI systems, Connection equipment, Telecommunications equipment, PBX,

Related products, systems and services

◆Carrier services

Mobile phones, PHS, telephones, communications services, Digital broadcasting,

CATV, Broadcasting services, Broadband services, Internet providers, IP-Phone

services, Other carrier services

◆Mobile networks for organizations

Mobile phones, PHS, PDAs, Smartphones, Mobile PCs, Wireless LAN, Bluetooth®,

WiFi, WiMAX, PLC, Memory cards, IC cards, Memory media, memory equipment,

Supply products, Related products, services

◆Platforms (network computing)

Operating systems, Servers, Workstations, Storage, PCs, Information terminals,

Displays, projectors, Peripheral equipment, Digital office equipment,

Related products, systems and services

◆Network infrastructure products/systems

Business-related (push-button phone devices, PBX,

wireless phones for company offices, business facsimile equipment, PDAs),

Infrastructure-related (switching station equipment, digital transmission equipment,

fixed communications devices, base station communications devices),

Internet-related (modems, hubs, routers, LAN/WAN, optical access equipment),

Other network infrastructure-related

◆Middleware

Web applications, Web services, EAI, Grid computing, Related systems and services

◆Applications

Systems integration services, Knowledge management, ERP, SCM, CRM, SFA, EC/EDI,

e-Learning, IDC, Groupware, Internet applications, Business applications,

DTP and CG applications, Security software, Related software

◆Digital contents for organizations

Digital contents production equipment, Digital contents production applications, Digital

contents transmission software, Digital contents transmission services, Other systems,

services, content data

◆Outsourcing services

Solutions, Consulting, Network services, Support services, Related systems and

services

◆RFID

RFID systems (management systems), RFID system development services,

RFID readers/writers, RFID printers, RFID tags, RFID chips,

RFID-related products/services

◆Security services:

Information security, Home/school security, Office security, Disaster prevention,

Natural disaster measures, Public security, Other security services

◆Social systems & services:

ITS, Venture support services, Social welfare services (barrier-free, etc.),

Education services (university research announcement, etc.), Social services

equipment systems, Software, content and environmental-measures, Related

social services

Elect ronic Components,Devices & Industrial Equipment Stage■Semiconductors Zone

MOS Logic, MOS micro, MOS memory, Digital bipolar, System LSIs, Analog ICs,

Optical ICs, Sensors, Discreet (Silicon diodes, Rectifier elements, Transistors,

Thermistors, Varistors, Thyristors, Optoelectronic conversion elements,

Other discreet semiconductors), Memory components, Other semiconductors

■Electronic Display Devices ZoneLCDs, Plasma display panels (PDPs),

Inorganic and organic electroluminescent (EL) displays, LEDs, FEDs, CRT displays,

VFDs, Electronic display panels, Touch panels, Other display devices

■Passive Components ZonePassive components (Resistors, Capacitors, Transformers, Inductors, OSCs,

Filters), Noise-reducing components, Other passive components

■Structural, Functional Components Zone◆Structural components-related

Connecting components (Connectors, Switches, Relays), Structural components,

Transducers (Acoustic transducers, Magnetic heads, Small motors, Sensors)

◆Functional components-related

Functional components, TV and video tuners, Electronic circuit boards (Ridge-print,

Flexible, Module boards, Other electronic circuit boards), Other structural components

■Materials, Power Sources, Batteries Zone◆Power sources, battery-related

Adapters, chargers, Switching power supplies,

Power sources and power source devices, Fuel cells, Lithium-ion batteries,

Nickel-hydride batteries, Solar cells, Other battery-related items

◆Materials-related

Metals, Soft sinter, Permanent magnets, Tools and related, Other materials,

Other elemental technologies, Display films, Display alignment layers,

Display seal materials, Display spacers, Display photomasks, Display ACFs

(Anisotropic Conductive Film), Conductive inks

■Measuring, Testing and Manufacturing Equipment,   Electronic Manufacturing Process Zone

◆Measurement instrumentation-related

Waveform measuring instruments, Transmission characteristic measuring

instruments, Wireless communications measuring equipment,

Semiconductor and IC measuring equipment, Industrial meters,

Other electronic measuring instrumentation

◆Testing-, manufacturing devices-related

Electronic assembly and inspection devices,Testing equipment,

Manufacturing equipment, Other equipment

◆Jisso process-relatedElectronic components mounting machines and related equipment and systems, Assembly equipment and systems, Semiconductor mounting equipment and systems, Electronic packaging design systems, Electronic packaging devices, components and related materials, Electronic manufacturing devices packaging materials, Electronic packaging joint systems, Other electronic manufacturing process-related

■Technology Solution Zone◆Advanced technologies

Nanotechnology, Biometrics, MEMS, Other technology-related

◆Design technologies-related

Hardware design solutions (system LSIs, ASIC/ASSP, MPU/DSP, FPGA/PLD

devices, EDA), Software design solutions (embedded OS, device drivers, firmware,

middleware), Other design solutions

◆Social contribution activity-relatedEnvironmental technologies, Cross-sector cooperation, electoral assets, human resources, Municipal and regional industries

■PR ZonePR software, services, Books, magazines

Page 7: CEATEC JAPAN 2008 Exhibition Report

302

303

301

Hall 8

2F

1F

2F

1F

Hall 7 Hall 6 Hall 5 Hall 4 Hall 3 Hall 2 Hall 1

201

Event Hall

ConventionHall A

Central Mall

Press Center

International Conference Hall 3F

304

(4)Exhibition Site

Special Exhibition●

Kaihin Makuhari Station

Pictograph List

Resting Place

Restaurant

Telephone

First Aid

Parcel Delivery Service

Wireless LAN

Travel Information

Service Center

Information

Coffee Shop

Rest Room

Coin Locker

Elevator

(1)Stage Configuration (2)Breakdown of Exhibits by Category

(3)Overseas Exhibitors (289 exhibitors from 27 countries/regions)

Asia (187 exhibitors from 10 countries/regions) Taiwan 53, China 50, Korea 47, Hong Kong 24, Malaysia 6, Sri Lanka 2, Philippines 2, India 1, Singapore 1, Thailand 1

Middle East (4 exhibitors from 1 country)        Israel 4

North America (53 exhibitors from 2 countries) United States of America 40, Canada 13

Central/South Americas (1 exhibitor from 1 country) Argentina 1

Europe (37 exhibitors from 11 countries)        Germany 11, United Kingdom 7, France 6, Switzerland 3, Spain 3, Austria 2, Finland 1, Hungary 1, Netherlands 1, Portugal 1, Sweden 1

Oceania (7 exhibitors from 2 countries)       Australia 5, New Zealand 2

Japan

50

140

190

31

15

92

50

19

18

87

13

325

515

Exhibitors

ForeignStage/Zone

Total

Digital Network

Electronic Components, Devices & IndustrialEquipment

Home & Personal

Business & Society

Subtotal

Semiconductors

Electronic Display Devices

Passive Components

Structural, Functional Components

Materials, Power sources, Batteries

Measuring, Testing and Manufacturing Equipment, Electronic Manufacturing Process

Technology Solution

PR

Subtotal

53

44

97

21

9

91

16

8

2

45

0

192

289

Total

103

184

287

52

24

183

66

27

20

132

13

517

804

Booths

1,199

624

1,823

230

50

435

291

58

57

159

18

1,298

3,121

Electronic Components, Devices & Industrial Equipment Stage

Meeting RoomCD1 Exhibit SeminarCD2 Exhibit Seminar

DN Exhibit Seminar

Digital Network Stage

Listening Room

Hall Manegement Office

Meeting Room for Event Hall Meeting Room

International Visitors Center(Registration)

International Conference Hall 2F

ConventionHall B

4. EXHIBITION CONFIGURATION

04 05

Exhibit Categories / Floor Map

Digital Network Stage■Home & Personal Zone◆Digital home appliances (home entertainment)

Flat-panel-display televisions (PDP, LCD, OELD), digital televisions,

Television tuners (including digital), digital broadcasting receivers,

Set-top boxes (STBs), HDDs, home servers, DVD, HD DVD, Blu-ray discs,

Digital cameras, Digital video cameras, AV PCs, Printers, Scanners,

Home-use projectors, Home theater systems, Game platforms,

Related products, services

◆Mobile networks (personal information terminals)

Cellular telephones, Personal Handyphone System (PHS),

Personal Data Assistants (PDAs), Smartphones, Mobile PCs, Wireless LAN,

Bluetooth®, WiFi, WiMAX, PLC, Digital audio players, Memory cards, IC cards,

Memory media, Memory equipment, Supply products, Related products, services

◆Car electronics (automotive)

ITS (Intelligent Transportation System), Telematics, Car navigation systems,

GPS-related products, Network services, systems, Car-mounted components,

Car AV, Related products, services

◆Home network

Network home appliances, Home network systems / products,  Control systems / products, Personal ID technologies, Security systems,

Related products, services

◆Consumer-use network, broadcasting & contents services

Cellular telephone, PHS, Telephone, Other communications services,

Digital broadcasting-related services, (CATV, etc.), Broadband-related services,

Internet providers, IP phone services, Music delivery, Streaming services,

Net banking, Online trading Internet auction site, Online shopping, Related products, services

◆Consumer-use digital software

Operating systems, Embedded systems, Internet-related software,

PC application software, Game software, Digital contents and data,

Related products, services

◆Other

Consumer-use robots, Other consumer-use products

■Business & Society Zone◆Business-use network services & systems

Broadband, ADSL, XSDL, FTTH, WDM, Next-generation network services,

Related communications services, Mobile communications services, UWB, PLC.

SaaS, ASP, ISP, IP-Phone, VoIP, IPv6, Telecommunications terminals,

CTI systems, Connection equipment, Telecommunications equipment, PBX,

Related products, systems and services

◆Carrier services

Mobile phones, PHS, telephones, communications services, Digital broadcasting,

CATV, Broadcasting services, Broadband services, Internet providers, IP-Phone

services, Other carrier services

◆Mobile networks for organizations

Mobile phones, PHS, PDAs, Smartphones, Mobile PCs, Wireless LAN, Bluetooth®,

WiFi, WiMAX, PLC, Memory cards, IC cards, Memory media, memory equipment,

Supply products, Related products, services

◆Platforms (network computing)

Operating systems, Servers, Workstations, Storage, PCs, Information terminals,

Displays, projectors, Peripheral equipment, Digital office equipment,

Related products, systems and services

◆Network infrastructure products/systems

Business-related (push-button phone devices, PBX,

wireless phones for company offices, business facsimile equipment, PDAs),

Infrastructure-related (switching station equipment, digital transmission equipment,

fixed communications devices, base station communications devices),

Internet-related (modems, hubs, routers, LAN/WAN, optical access equipment),

Other network infrastructure-related

◆Middleware

Web applications, Web services, EAI, Grid computing, Related systems and services

◆Applications

Systems integration services, Knowledge management, ERP, SCM, CRM, SFA, EC/EDI,

e-Learning, IDC, Groupware, Internet applications, Business applications,

DTP and CG applications, Security software, Related software

◆Digital contents for organizations

Digital contents production equipment, Digital contents production applications, Digital

contents transmission software, Digital contents transmission services, Other systems,

services, content data

◆Outsourcing services

Solutions, Consulting, Network services, Support services, Related systems and

services

◆RFID

RFID systems (management systems), RFID system development services,

RFID readers/writers, RFID printers, RFID tags, RFID chips,

RFID-related products/services

◆Security services:

Information security, Home/school security, Office security, Disaster prevention,

Natural disaster measures, Public security, Other security services

◆Social systems & services:

ITS, Venture support services, Social welfare services (barrier-free, etc.),

Education services (university research announcement, etc.), Social services

equipment systems, Software, content and environmental-measures, Related

social services

Elect ronic Components,Devices & Industrial Equipment Stage■Semiconductors Zone

MOS Logic, MOS micro, MOS memory, Digital bipolar, System LSIs, Analog ICs,

Optical ICs, Sensors, Discreet (Silicon diodes, Rectifier elements, Transistors,

Thermistors, Varistors, Thyristors, Optoelectronic conversion elements,

Other discreet semiconductors), Memory components, Other semiconductors

■Electronic Display Devices ZoneLCDs, Plasma display panels (PDPs),

Inorganic and organic electroluminescent (EL) displays, LEDs, FEDs, CRT displays,

VFDs, Electronic display panels, Touch panels, Other display devices

■Passive Components ZonePassive components (Resistors, Capacitors, Transformers, Inductors, OSCs,

Filters), Noise-reducing components, Other passive components

■Structural, Functional Components Zone◆Structural components-related

Connecting components (Connectors, Switches, Relays), Structural components,

Transducers (Acoustic transducers, Magnetic heads, Small motors, Sensors)

◆Functional components-related

Functional components, TV and video tuners, Electronic circuit boards (Ridge-print,

Flexible, Module boards, Other electronic circuit boards), Other structural components

■Materials, Power Sources, Batteries Zone◆Power sources, battery-related

Adapters, chargers, Switching power supplies,

Power sources and power source devices, Fuel cells, Lithium-ion batteries,

Nickel-hydride batteries, Solar cells, Other battery-related items

◆Materials-related

Metals, Soft sinter, Permanent magnets, Tools and related, Other materials,

Other elemental technologies, Display films, Display alignment layers,

Display seal materials, Display spacers, Display photomasks, Display ACFs

(Anisotropic Conductive Film), Conductive inks

■Measuring, Testing and Manufacturing Equipment,   Electronic Manufacturing Process Zone

◆Measurement instrumentation-related

Waveform measuring instruments, Transmission characteristic measuring

instruments, Wireless communications measuring equipment,

Semiconductor and IC measuring equipment, Industrial meters,

Other electronic measuring instrumentation

◆Testing-, manufacturing devices-related

Electronic assembly and inspection devices,Testing equipment,

Manufacturing equipment, Other equipment

◆Jisso process-relatedElectronic components mounting machines and related equipment and systems, Assembly equipment and systems, Semiconductor mounting equipment and systems, Electronic packaging design systems, Electronic packaging devices, components and related materials, Electronic manufacturing devices packaging materials, Electronic packaging joint systems, Other electronic manufacturing process-related

■Technology Solution Zone◆Advanced technologies

Nanotechnology, Biometrics, MEMS, Other technology-related

◆Design technologies-related

Hardware design solutions (system LSIs, ASIC/ASSP, MPU/DSP, FPGA/PLD

devices, EDA), Software design solutions (embedded OS, device drivers, firmware,

middleware), Other design solutions

◆Social contribution activity-relatedEnvironmental technologies, Cross-sector cooperation, electoral assets, human resources, Municipal and regional industries

■PR ZonePR software, services, Books, magazines

Page 8: CEATEC JAPAN 2008 Exhibition Report

CEATEC JAPAN 2008 Exhibits Recent Trend

The CEATEC JAPAN exhibition was held for the ninth time in 2008 and its theme was, “Digital Convergence: Onwards to a New Stage.” CEATEC is a comprehensive and international exhibition of cutting-edge IT and electronics technologies, and it presented to the world innovative ideas for new lifestyles made possible by the convergence of diverse imaging, signaling and data services and technologies.The exhibition saw 804 companies and organizations,

including 289 companies from 27 countries and regions outside of Japan, displaying their products and technologies in 3,121 exhibition booths. In total, there were 196,630 visitors during the five days of the exhibition and on the fourth day of the exhibition (Friday, October 3rd) there were 54,569 visitors, a number that surpassed the single-day attendance record. And the following day (October 4th) saw the highest attendance to date for a Saturday, with 32,576 visitors. The first day of the exhibition was marked by Premiere Time

press coverage and companies introducing their important products and latest technologies. Additionally, the increased number of sophisticated exhibits that encouraged visitor interaction also attracted extensive coverage from a large number of television, newspaper and web-based media organizations. The 2,294 press members who registered for the event also surpassed all previous records, further evidence of how the popularity of the CEATEC JAPAN exhibition showcasing the latest IT and electronics technologies has advanced to a higher level.CEATEC JAPAN 2008 was divided into two main sections, the

“Digital Network Stage” and the “Electronic Components, Devices & Industrial Equipment Stage.” To improve the ease with which visitors could view the product and technology displays this year, the exhibition was concentrated into Halls 1 to 8 at Makuhari Messe. The Digital Network Stage exhibits were presented in Halls 1

to 5 and consisted of two zones, the Home & Personal Zone and the Business & Society Zone. And just like in 2007, popular products in this section included flat-panel and large-size displays, as well as mobile and integrated automotive communication devices. Household appliance networking with televisions and other developments demonstrating the rapid pace of digital convergence were also notable highlights. The displays in the Electronic Components, Devices & Industrial

Equipment Stage were presented in Halls 5 to 8 and included a comprehensive range of MEMS and sensor technologies as well as technologies unveiled for the first time, and the superb variety of technologies exhibited is sure to be found in future products. Both sections at CEATEC JAPAN 2008 focused on the increasing attention placed on environmental concerns in product and technological development as well as the efforts made to reduce CO2 emissions through the use of advanced IT and digital technologies.

●The 3D Video Solution RaceThis year’s CEATEC JAPAN exhibition featured 3D video technologies that can be viewed without supplementary equipment as well as a variety of solutions employing 3D for both everyday life and specialized applications. The diverse range of 3D technologies on display attracted significant attention from a wide range of visitors and media representatives. Pioneer surprised and delighted visitors with their unique 3D floating vision display system, which is a remarkable technology that allowed viewers to enjoy 3D video without supplementary equipment. They also demonstrated technology that allows the easy transfer of segments of 3D images to mobile devices. The Universal Media Research Center of The National Institute of Information and

Communications Technology (NICT) fascinated visitors during the show too with their 3D display technology that included holography viewable without the use of special 3D glasses. Panasonic exhibited their 3D full HD plasma theater system, which reflected the current 3D digital cinema boom in the US. Panasonic designed this system to faithfully recreate cinematic 3D images with full HD resolution for the home environment. And needless to say, getting a ticket for this highly popular presentation was somewhat difficult.Victor JVC presented developmental technology for

converting 2D video to 3D in real-time via simplified processing. Using color data, this technology works by determining the color arrangement based on color depth produce a 3D effect. Thanks to the low-processing load of this technology, incorporation of it into televisions and video cameras in the near future is a definite possibility. Mitsubishi Electric exhibited its laser television model now available in the US, which incorporates a system similar to that of a rear projection television and uses a semiconductor laser as the light source for the 3 primary colors. This system is 3D capable when viewed with special glasses and the demonstration enjoyed considerable popularity at the show. Toshiba’s exhibit of its integral-imaging 3D display system was noteworthy as this technology provides a wider field of vision and KDDI presented their collaborative 3D video technology for its next-generation mobile phone display. Panasonic Electric Works exhibited a dome 3D display system, which can be used to display 3D video images from an endoscope camera to realize specialized surgical procedures. Tohoku University’s Uchida Laboratory displayed their

revolutionary 3D video system that allows for unhindered 3D viewing in brightly lit rooms, and this attracted significant attention from both domestic and overseas visitors. Developed by technologists from around the world, 3Di, Inc.

presented the world’s first commercial open-source 3D virtual server software based on their “OpenSim” system and their 3D virtual internet presentation was well enjoyed by visitors to the show.

●Evolution in Flat-panel TelevisionsThe continuing efforts by manufacturers in their race to develop large screen, high-performance and ultra-thin flat-panel televisions also generated a great deal of acclaim from both domestic and overseas visitors at this year’s show. Sony exhibited their LCD “Bravia” television, which is a mere 9.9mm thick at its thinnest point and incorporates a separate tuner and LED white backlight to produce its very thin dimensions. Sony also presented its 27-inch organic EL display device and an experimental ultra-thin 0.3mm plastic film organic EL display that was developed using an integrated organic thin-film transistor and EL elements. These display devices can even be curved and displayed on a clear screen. Using RGB LED technology, Sharp’s Aquos XS1 showed its superior color reproduction capability made possible by a contrast ratio of 1 million to 1 and an NTSC ratio of 150%. With a thickness of only 22.8mm, this 65-inch, large-size television features thin 2.1ch speakers jointly developed with Pioneer. Sharp held a press conference at their booth during the opening of the show that was well attended by the media. And along with the world’s largest 150-inch 4K2K plasma display, Panasonic also presented prototype plasma and LCD display devices offering a minimum thickness of 24.7mm and 15mm, respectively.   Pioneer exhibited their PDP ‘Kuro’ brand television with a depth on only 39.0mm, which when compared to other televisions, reduces the level of black illumination significantly. Pioneer has also been able to further reduce black illumination levels to a fifth of that possible last year, ensuring high-quality images with excellent contrast and sharpness. Toshiba showed their developmental LCD television with the Cell processor that enhances multi-media capabilities and this technology promises to elevate television viewing enjoyment to new heights. At both the Hitachi and Panasonic booths, visitors enjoyed television control systems that use sensors to detect hand movements to eliminate the need for a control terminal to operate the television — a technology that will actually become available for home use in the near future.

●High-definition video solutionsA wide range of the latest technologies for the smooth transfer, processing and reproduction of the large amounts of data associated with Hi-Vision HD video was also on display. Victor JVC displayed their 8K high-contrast project — a system that realizes 8000×4000 resolution with a 1.1 million to 1 contrast ratio made possible by D-ILA device technology. And currently, an 8000×4000 single-device display is possible only by using the D-ILA system. Mitsubishi Electric exhibited a developmental interactive digital signage terminal called “MEETVision-I” and HD distribution system, which is a hybrid distribution system that allows streaming and cumulative download so live content such as sports or other events can be shown in real-time while content already stored on hard disc are displayed. The Natural Vision Promotion Council displayed their

technology for more natural color reproduction while the Morita Laboratory at The University of Electro Communications presented its direct MPEG video processing technology and introduced practical possibilities for video data. Hirose Electric Co., Ltd. demonstrated an ultra high-speed full HD image transmission system and Murata Manufacturing Co., Ltd. exhibited a high-vision video transmission system for PLC and Wi-Fi networks and presented possibilities for HD video content systems on hard-wired or wireless networks. Astrodesign Inc. exhibited a narrowcast digital transmission solution for use in theme parks, concerts, etc., which offers a simple-to-use answer for enabling operation outside the realm of regular broadcasting.

06 07

5. Recent Exhibit Trends

Page 9: CEATEC JAPAN 2008 Exhibition Report

CEATEC JAPAN 2008 Exhibits Recent Trend

The CEATEC JAPAN exhibition was held for the ninth time in 2008 and its theme was, “Digital Convergence: Onwards to a New Stage.” CEATEC is a comprehensive and international exhibition of cutting-edge IT and electronics technologies, and it presented to the world innovative ideas for new lifestyles made possible by the convergence of diverse imaging, signaling and data services and technologies.The exhibition saw 804 companies and organizations,

including 289 companies from 27 countries and regions outside of Japan, displaying their products and technologies in 3,121 exhibition booths. In total, there were 196,630 visitors during the five days of the exhibition and on the fourth day of the exhibition (Friday, October 3rd) there were 54,569 visitors, a number that surpassed the single-day attendance record. And the following day (October 4th) saw the highest attendance to date for a Saturday, with 32,576 visitors. The first day of the exhibition was marked by Premiere Time

press coverage and companies introducing their important products and latest technologies. Additionally, the increased number of sophisticated exhibits that encouraged visitor interaction also attracted extensive coverage from a large number of television, newspaper and web-based media organizations. The 2,294 press members who registered for the event also surpassed all previous records, further evidence of how the popularity of the CEATEC JAPAN exhibition showcasing the latest IT and electronics technologies has advanced to a higher level.CEATEC JAPAN 2008 was divided into two main sections, the

“Digital Network Stage” and the “Electronic Components, Devices & Industrial Equipment Stage.” To improve the ease with which visitors could view the product and technology displays this year, the exhibition was concentrated into Halls 1 to 8 at Makuhari Messe. The Digital Network Stage exhibits were presented in Halls 1

to 5 and consisted of two zones, the Home & Personal Zone and the Business & Society Zone. And just like in 2007, popular products in this section included flat-panel and large-size displays, as well as mobile and integrated automotive communication devices. Household appliance networking with televisions and other developments demonstrating the rapid pace of digital convergence were also notable highlights. The displays in the Electronic Components, Devices & Industrial

Equipment Stage were presented in Halls 5 to 8 and included a comprehensive range of MEMS and sensor technologies as well as technologies unveiled for the first time, and the superb variety of technologies exhibited is sure to be found in future products. Both sections at CEATEC JAPAN 2008 focused on the increasing attention placed on environmental concerns in product and technological development as well as the efforts made to reduce CO2 emissions through the use of advanced IT and digital technologies.

●The 3D Video Solution RaceThis year’s CEATEC JAPAN exhibition featured 3D video technologies that can be viewed without supplementary equipment as well as a variety of solutions employing 3D for both everyday life and specialized applications. The diverse range of 3D technologies on display attracted significant attention from a wide range of visitors and media representatives. Pioneer surprised and delighted visitors with their unique 3D floating vision display system, which is a remarkable technology that allowed viewers to enjoy 3D video without supplementary equipment. They also demonstrated technology that allows the easy transfer of segments of 3D images to mobile devices. The Universal Media Research Center of The National Institute of Information and

Communications Technology (NICT) fascinated visitors during the show too with their 3D display technology that included holography viewable without the use of special 3D glasses. Panasonic exhibited their 3D full HD plasma theater system, which reflected the current 3D digital cinema boom in the US. Panasonic designed this system to faithfully recreate cinematic 3D images with full HD resolution for the home environment. And needless to say, getting a ticket for this highly popular presentation was somewhat difficult.Victor JVC presented developmental technology for

converting 2D video to 3D in real-time via simplified processing. Using color data, this technology works by determining the color arrangement based on color depth produce a 3D effect. Thanks to the low-processing load of this technology, incorporation of it into televisions and video cameras in the near future is a definite possibility. Mitsubishi Electric exhibited its laser television model now available in the US, which incorporates a system similar to that of a rear projection television and uses a semiconductor laser as the light source for the 3 primary colors. This system is 3D capable when viewed with special glasses and the demonstration enjoyed considerable popularity at the show. Toshiba’s exhibit of its integral-imaging 3D display system was noteworthy as this technology provides a wider field of vision and KDDI presented their collaborative 3D video technology for its next-generation mobile phone display. Panasonic Electric Works exhibited a dome 3D display system, which can be used to display 3D video images from an endoscope camera to realize specialized surgical procedures. Tohoku University’s Uchida Laboratory displayed their

revolutionary 3D video system that allows for unhindered 3D viewing in brightly lit rooms, and this attracted significant attention from both domestic and overseas visitors. Developed by technologists from around the world, 3Di, Inc.

presented the world’s first commercial open-source 3D virtual server software based on their “OpenSim” system and their 3D virtual internet presentation was well enjoyed by visitors to the show.

●Evolution in Flat-panel TelevisionsThe continuing efforts by manufacturers in their race to develop large screen, high-performance and ultra-thin flat-panel televisions also generated a great deal of acclaim from both domestic and overseas visitors at this year’s show. Sony exhibited their LCD “Bravia” television, which is a mere 9.9mm thick at its thinnest point and incorporates a separate tuner and LED white backlight to produce its very thin dimensions. Sony also presented its 27-inch organic EL display device and an experimental ultra-thin 0.3mm plastic film organic EL display that was developed using an integrated organic thin-film transistor and EL elements. These display devices can even be curved and displayed on a clear screen. Using RGB LED technology, Sharp’s Aquos XS1 showed its superior color reproduction capability made possible by a contrast ratio of 1 million to 1 and an NTSC ratio of 150%. With a thickness of only 22.8mm, this 65-inch, large-size television features thin 2.1ch speakers jointly developed with Pioneer. Sharp held a press conference at their booth during the opening of the show that was well attended by the media. And along with the world’s largest 150-inch 4K2K plasma display, Panasonic also presented prototype plasma and LCD display devices offering a minimum thickness of 24.7mm and 15mm, respectively.   Pioneer exhibited their PDP ‘Kuro’ brand television with a depth on only 39.0mm, which when compared to other televisions, reduces the level of black illumination significantly. Pioneer has also been able to further reduce black illumination levels to a fifth of that possible last year, ensuring high-quality images with excellent contrast and sharpness. Toshiba showed their developmental LCD television with the Cell processor that enhances multi-media capabilities and this technology promises to elevate television viewing enjoyment to new heights. At both the Hitachi and Panasonic booths, visitors enjoyed television control systems that use sensors to detect hand movements to eliminate the need for a control terminal to operate the television — a technology that will actually become available for home use in the near future.

●High-definition video solutionsA wide range of the latest technologies for the smooth transfer, processing and reproduction of the large amounts of data associated with Hi-Vision HD video was also on display. Victor JVC displayed their 8K high-contrast project — a system that realizes 8000×4000 resolution with a 1.1 million to 1 contrast ratio made possible by D-ILA device technology. And currently, an 8000×4000 single-device display is possible only by using the D-ILA system. Mitsubishi Electric exhibited a developmental interactive digital signage terminal called “MEETVision-I” and HD distribution system, which is a hybrid distribution system that allows streaming and cumulative download so live content such as sports or other events can be shown in real-time while content already stored on hard disc are displayed. The Natural Vision Promotion Council displayed their

technology for more natural color reproduction while the Morita Laboratory at The University of Electro Communications presented its direct MPEG video processing technology and introduced practical possibilities for video data. Hirose Electric Co., Ltd. demonstrated an ultra high-speed full HD image transmission system and Murata Manufacturing Co., Ltd. exhibited a high-vision video transmission system for PLC and Wi-Fi networks and presented possibilities for HD video content systems on hard-wired or wireless networks. Astrodesign Inc. exhibited a narrowcast digital transmission solution for use in theme parks, concerts, etc., which offers a simple-to-use answer for enabling operation outside the realm of regular broadcasting.

06 07

5. Recent Exhibit Trends

Page 10: CEATEC JAPAN 2008 Exhibition Report

CEATEC JAPAN 2008 Exhibits Recent Trend

●The ever-evolving mobile phoneContinuing a trend seen last year, several companies at CEATEC JAPAN are working on new ways to use the ubiquitous mobile phone. At the NTT DOCOMO booth the media showed great interest in

a mobile phone featuring a separate keypad and screen, and it appeared widely on TV bulletins. As a concept product, they also exhibited a mobile phone that can operate like a projector, and there was always a line of visitors waiting to get a glimpse of it.At the KDDI booth, visitors’ attention was attracted by the display of a new technology that uses a six-axis sensor to detect the attitude of a terminal (both direction and tilt), using this information to represent the actual three dimensional space on a monitor. Also announced were three different concept mobile phones equipped with solar panels. And popular exhibits included the “gakki to keitai” au design project concept models and the “Ply”, a mobile phone with a layered design.Three companies – Nissan, NTT DOCOMO and Sharp –

announced a mobile phone featuring an “intelligent key” (for a keyless entry system). This convenient technology allows a person to open and close a car door using the mobile phone. In addition to this conventional intelligent key function, the newly developed handset is expected to feature a remote control entry function and will be able to prevent a driver from locking himself out of his car.Microsoft exhibited mobile phones featuring Windows Mobile,

and new smart phones featuring touch panel screens debuted from several manufacturers, reflecting a new current in mobile phone trends.Sharp demonstrated a mobile phone application called Tegaki

Chat, described as a new communication tool. When a pair of handsets both have this software installed, two people can “chat” by writing and drawing on their own phone screens; what they see displayed on their screens is identical, even though they can be far apart.These then are some of the latest mobile phone/handset

products and technologies, produced by various companies, which were attracting attention at CEATEC. But the event also provided immediate evidence for the accelerating convergence of information equipment and communications, offering displays of WiMAX – widely expected to be the next generation in high-speed mobile communication technologies – and also the latest mobile computers.

●Maps & car navigation solutionsWith the increasing spread of car navigation systems and mobile phones equipped with GPS, it is not surprising that map- and navigation-based solutions were conspicuous.Zenrin was offering a system that enables seamless sharing of

map information between a variety of terminals – mobile phones, computers, and car navigation systems.NAVITIME JAPAN will next year launch a new concept in car

navigation services using the GPS function of a mobile phone. By harnessing the communication functions of the phone, they plan to launch a practical and detailed car navigation service that can supply information on traffic congestion and speed restrictions in real time.INCREMENT P has introduced a revolutionary system that will

search for stores and other places featured in past TV programs, displaying their position on a map and providing navigation guidance to reach them.The ITS Laboratory of Kumamoto University’s Graduate School

of Natural Science announced a next-generation car navigation system that captures the view in front of the driver with a camera and then superimposes guidance information directly onto the actual video image. This eliminates the conceptual gap that can make it difficult for a driver to relate what is on a digital map with what he actually sees through the windscreen. But, in addition, this safety-enhancing system also virtually eliminates the worry of not paying proper attention to the road ahead because one’s attention is distracted.

●Stressing the connection with social infrastructure and daily life

As well as exhibiting new products and technologies related to communications and computers, NEC chose to highlight its involvement with space development. A model of the Kibo Japanese Experiment Module on the International Space Station (ISS) and a computer simulation for operating the ISS robotic arm proved to be fascinating for visitors. Also on display was a high-capacity optical submarine cable equipped with an optical repeater that assures ultra-high reliability. The booth created a strong impression that NEC’s technologies are deeply interconnected with the social infrastructure and our daily lives.At the Fujitsu booth, visitors were attracted by an encryption

technology for both paper-based and electronic data. This facilitates the sharing, circulation and disclosure of confidential documents, whether they are printed or in digital form. Once the access permissions are specified, the document is encrypted and it is then possible to stipulate the domains in which it may be viewed. The technology can also be used to detect document tampering. Additionally, interest was shown in a sensor-network technology that enables the remote monitoring of farmland to get an idea of how crops are doing, analyzing the results and predicting possible crop damage to provide accurate guidance to those managing the land. Similarly attracting interest was another technology that makes use of advanced compression techniques to enable the high-speed distribution over the Internet of large quantities of video content, such as movies and TV programs, while also ensuring the efficient management of such content, including its copyright.

Panasonic envisioned a living room of the future (3-5 years ahead) in its Concept Zone. This VIERA living room offers not only the conventional connections to cameras, recorders and door phone intercom, but also the ability to monitor washing machines, refrigerators, air conditioners, etc. In addition, the company is developing a “life wall” for commercial roll-out after 2015; with entire walls effectively being display surfaces, it becomes very easy to change “wall paper” and other aspects of interior décor – opening up the vision of a new lifestyle. Moreover, Panasonic announced the buttonless Easy Touch Remote Controller, equipped with touch sensors and acceleration sensors. An image of the remote control is displayed on the screen and, if the controller is touched, a “finger cursor” appears. It can even distinguish between left and right hands. It also offers the ability to page through screens simply by shaking the control.

●Conspicuously unique presentations

Exhibited on the stage for electronic components/devices and mounting were ultra-miniature and low-profile components for use in equipment that is becoming increasingly compact and thin. Also, reflecting the growing concern for the environment, there were many cutting-edge components that boast low power consumption and thus contribute to reducing CO2 emissions.Conspicuous too this year were companies that had invested

considerable effort into finding attractive display methods that would prove more enticing to visitors.Murata Manufacturing created three zones – Communication

and Sensing, Automotive, and Energy & Power – where they introduced their key devices. As has become customary at each year’s CEATEC, Murata’s celebrated robots proved to be very popular.The Tyco Electronics Group offered visitors a linear motor car

test drive at their booth, attracting many visitors.

TDK divided their booth into a display zone and a demonstration zone. In the former they exhibited a range of new products in such fields as data recording, wireless communications, and the miniaturization of passive components. In the demonstration zone, where the conceptual theme was the “DC electric eco-home,” there were visual presentations and demonstrations of products and technologies made by TDK to facilitate the “making, storing, transforming and using” of eco-energy. This all served to send a message, addressed to the general public, that TDK is an electronic component manufacturer keen to contribute to the efficient use of energy.Alps Electric created a very favorable impression on a large

number of visitors thanks to their emphasis on quantity and quality in staffing their booth to provide well-informed product explanations.

●Next-generation batteries approaching commercial realization

CEATEC JAPAN also featured a wide variety of exhibits focused on the fuel cell – the next-generation battery.The Toshiba booth had a reference exhibit of a small direct-methanol fuel cell (DMFC). On display was a mobile phone with a built-in DMFC and also a 50ml methanol cartridge, which is said to offer the benefits of compact size, light weight, and simple operability. In addition, many visitors showed their interest in the SCiB, a new type of rechargeable battery.ST Microelectronics demonstrated a method for charging

portable devices using a hydrogen fuel cell system.Hitachi Maxell and others exhibited and demonstrated small

fuel cells, and in addition many competing next-generation battery technologies were on display.Additionally, Nisshinbo Industries put on a demonstration of a capacitor offering world-class performance: very high voltage and very low internal resistance. In a mere 20 seconds this can recharge a miniature electric train that runs for a full 30 minutes – a demonstration that was frequently repeated, to the amazement of visitors.

on the stage for electronic components/devices and mounting

08 09

Page 11: CEATEC JAPAN 2008 Exhibition Report

CEATEC JAPAN 2008 Exhibits Recent Trend

●The ever-evolving mobile phoneContinuing a trend seen last year, several companies at CEATEC JAPAN are working on new ways to use the ubiquitous mobile phone. At the NTT DOCOMO booth the media showed great interest in

a mobile phone featuring a separate keypad and screen, and it appeared widely on TV bulletins. As a concept product, they also exhibited a mobile phone that can operate like a projector, and there was always a line of visitors waiting to get a glimpse of it.At the KDDI booth, visitors’ attention was attracted by the display of a new technology that uses a six-axis sensor to detect the attitude of a terminal (both direction and tilt), using this information to represent the actual three dimensional space on a monitor. Also announced were three different concept mobile phones equipped with solar panels. And popular exhibits included the “gakki to keitai” au design project concept models and the “Ply”, a mobile phone with a layered design.Three companies – Nissan, NTT DOCOMO and Sharp –

announced a mobile phone featuring an “intelligent key” (for a keyless entry system). This convenient technology allows a person to open and close a car door using the mobile phone. In addition to this conventional intelligent key function, the newly developed handset is expected to feature a remote control entry function and will be able to prevent a driver from locking himself out of his car.Microsoft exhibited mobile phones featuring Windows Mobile,

and new smart phones featuring touch panel screens debuted from several manufacturers, reflecting a new current in mobile phone trends.Sharp demonstrated a mobile phone application called Tegaki

Chat, described as a new communication tool. When a pair of handsets both have this software installed, two people can “chat” by writing and drawing on their own phone screens; what they see displayed on their screens is identical, even though they can be far apart.These then are some of the latest mobile phone/handset

products and technologies, produced by various companies, which were attracting attention at CEATEC. But the event also provided immediate evidence for the accelerating convergence of information equipment and communications, offering displays of WiMAX – widely expected to be the next generation in high-speed mobile communication technologies – and also the latest mobile computers.

●Maps & car navigation solutionsWith the increasing spread of car navigation systems and mobile phones equipped with GPS, it is not surprising that map- and navigation-based solutions were conspicuous.Zenrin was offering a system that enables seamless sharing of

map information between a variety of terminals – mobile phones, computers, and car navigation systems.NAVITIME JAPAN will next year launch a new concept in car

navigation services using the GPS function of a mobile phone. By harnessing the communication functions of the phone, they plan to launch a practical and detailed car navigation service that can supply information on traffic congestion and speed restrictions in real time.INCREMENT P has introduced a revolutionary system that will

search for stores and other places featured in past TV programs, displaying their position on a map and providing navigation guidance to reach them.The ITS Laboratory of Kumamoto University’s Graduate School

of Natural Science announced a next-generation car navigation system that captures the view in front of the driver with a camera and then superimposes guidance information directly onto the actual video image. This eliminates the conceptual gap that can make it difficult for a driver to relate what is on a digital map with what he actually sees through the windscreen. But, in addition, this safety-enhancing system also virtually eliminates the worry of not paying proper attention to the road ahead because one’s attention is distracted.

●Stressing the connection with social infrastructure and daily life

As well as exhibiting new products and technologies related to communications and computers, NEC chose to highlight its involvement with space development. A model of the Kibo Japanese Experiment Module on the International Space Station (ISS) and a computer simulation for operating the ISS robotic arm proved to be fascinating for visitors. Also on display was a high-capacity optical submarine cable equipped with an optical repeater that assures ultra-high reliability. The booth created a strong impression that NEC’s technologies are deeply interconnected with the social infrastructure and our daily lives.At the Fujitsu booth, visitors were attracted by an encryption

technology for both paper-based and electronic data. This facilitates the sharing, circulation and disclosure of confidential documents, whether they are printed or in digital form. Once the access permissions are specified, the document is encrypted and it is then possible to stipulate the domains in which it may be viewed. The technology can also be used to detect document tampering. Additionally, interest was shown in a sensor-network technology that enables the remote monitoring of farmland to get an idea of how crops are doing, analyzing the results and predicting possible crop damage to provide accurate guidance to those managing the land. Similarly attracting interest was another technology that makes use of advanced compression techniques to enable the high-speed distribution over the Internet of large quantities of video content, such as movies and TV programs, while also ensuring the efficient management of such content, including its copyright.

Panasonic envisioned a living room of the future (3-5 years ahead) in its Concept Zone. This VIERA living room offers not only the conventional connections to cameras, recorders and door phone intercom, but also the ability to monitor washing machines, refrigerators, air conditioners, etc. In addition, the company is developing a “life wall” for commercial roll-out after 2015; with entire walls effectively being display surfaces, it becomes very easy to change “wall paper” and other aspects of interior décor – opening up the vision of a new lifestyle. Moreover, Panasonic announced the buttonless Easy Touch Remote Controller, equipped with touch sensors and acceleration sensors. An image of the remote control is displayed on the screen and, if the controller is touched, a “finger cursor” appears. It can even distinguish between left and right hands. It also offers the ability to page through screens simply by shaking the control.

●Conspicuously unique presentations

Exhibited on the stage for electronic components/devices and mounting were ultra-miniature and low-profile components for use in equipment that is becoming increasingly compact and thin. Also, reflecting the growing concern for the environment, there were many cutting-edge components that boast low power consumption and thus contribute to reducing CO2 emissions.Conspicuous too this year were companies that had invested

considerable effort into finding attractive display methods that would prove more enticing to visitors.Murata Manufacturing created three zones – Communication

and Sensing, Automotive, and Energy & Power – where they introduced their key devices. As has become customary at each year’s CEATEC, Murata’s celebrated robots proved to be very popular.The Tyco Electronics Group offered visitors a linear motor car

test drive at their booth, attracting many visitors.

TDK divided their booth into a display zone and a demonstration zone. In the former they exhibited a range of new products in such fields as data recording, wireless communications, and the miniaturization of passive components. In the demonstration zone, where the conceptual theme was the “DC electric eco-home,” there were visual presentations and demonstrations of products and technologies made by TDK to facilitate the “making, storing, transforming and using” of eco-energy. This all served to send a message, addressed to the general public, that TDK is an electronic component manufacturer keen to contribute to the efficient use of energy.Alps Electric created a very favorable impression on a large

number of visitors thanks to their emphasis on quantity and quality in staffing their booth to provide well-informed product explanations.

●Next-generation batteries approaching commercial realization

CEATEC JAPAN also featured a wide variety of exhibits focused on the fuel cell – the next-generation battery.The Toshiba booth had a reference exhibit of a small direct-methanol fuel cell (DMFC). On display was a mobile phone with a built-in DMFC and also a 50ml methanol cartridge, which is said to offer the benefits of compact size, light weight, and simple operability. In addition, many visitors showed their interest in the SCiB, a new type of rechargeable battery.ST Microelectronics demonstrated a method for charging

portable devices using a hydrogen fuel cell system.Hitachi Maxell and others exhibited and demonstrated small

fuel cells, and in addition many competing next-generation battery technologies were on display.Additionally, Nisshinbo Industries put on a demonstration of a capacitor offering world-class performance: very high voltage and very low internal resistance. In a mere 20 seconds this can recharge a miniature electric train that runs for a full 30 minutes – a demonstration that was frequently repeated, to the amazement of visitors.

on the stage for electronic components/devices and mounting

08 09

Page 12: CEATEC JAPAN 2008 Exhibition Report

ACCESSIBILITY PLAZA

Japan Business Machine and Information System Industries Association

Microsoft Co., Ltd.

NIPPON TELEGRAPH AND TELEPHONE EAST CORPORATION

NIPPON TELEGRAPH AND TELEPHONE WEST CORPORATION

NTT DoCoMo, Inc.

SANYO Consumer Electronics Co., Ltd.

UNICOM corp.

ADAMS COMMUNICATIONS CO., LTD.

ADSTEC Corporation

AMD Japan Ltd.

ASAHI WOOD PROCESSING CO., LTD.

Association of Radio Industries and Businesses (ARIB)

Asuka Semiconductor Inc.

AXES CO., LTD.

Be Ready for the DTV Transition (NHK/JEITA)

Japan Broadcasting Corporation

Japan Electronics and Information Technology Industries Association

BELKIN ASIA PACIFIC LIMITED

biwako nanbu eria daigakuhatsu shinsangyo soushutsu suishin kyougikai

Spotlight Inc.

Blu-ray Disc Association

BOSE KABUSHIKI KAISHA

Canada Pavilion

Alberta Japan Office

Canadian Embassy in Tokkyo

Christie Digital Systems USA, Inc.

Eleven Engineering Incorporated

Meta4hand Inc.

Octasic Inc.

Qsound Labs Inc.

SENSIO Technologies Inc.

Shaw Business Solutions Inc.

Smart Technologies (Japan) Inc.

Valt.X Technologies Inc.

Wedge Networks

Zi Corporation

CCPIT Electronics & Information Industry Sub-Council (CCPIT ECC)

NingBo FUTAI Electric Limited

Ruika Technology (Hong Kong) Co., Ltd.

Shenzhen ZY PV Technology Development Co., Ltd.

CeBIT / International ICT Trade Fair

DEMPA TIMES Co., Ltd.

DesignEXchange Co., Ltd.

Digital Contents Business Park

FUJIFILM Imagetec Co., Ltd.

MAGICHOUR CORP.

Mediaturge Inc.

Natural Vision Promotion Counsel

Peercom, Inc.

SIGMA COMMUNICATIONS INC.

3Di, Inc.

Ultra-Realistic Communications Forum

Dai Nippon Printing Co., Ltd.

Nippon BS Broadcasting Corporation

OLYMPUS VISUAL COMMUNICATIONS CORP.

VIDEO-TECH CO., LTD.

Digital Living Network Alliance

Digital Streams Co., Ltd.

Digitalmax

DisplaySearch

DivX, Inc.

Dolby Japan K.K.

DOW JONES JAPAN K.K.

DS2 Japan K.K.

Dynaconnective Co., Ltd.

E2 Publishing Corporation

ECTACO INC.

FUJI SOFT INCORPORATED

FUJITSU LIMITED

GauGau International Japan Co. Ltd.

HATS PLAZA

・MPEG4 Group

NEC Engineering, Ltd.

・PBX Group

FUJITSU LIMITED

Hitachi Communication Technologies, Ltd.

NEC Infrontia Corporation

Oki Electric Industry Co., Ltd.

・FAX Group

CIAJ Image Data Communications & Facsimile Committee

・Virtual office

FUJITSU LIMITED

NEC Infrontia Corporation

NIPPON TELEGRAPH AND TELEPHONE EAST CORPORATION

NIPPON TELEGRAPH AND TELEPHONE WEST CORPORATION

Universal Device Technology Co., Ltd.

・Next Generation Home Network

Ministry of Internal Affairs and Communications(MIC) Next Generation IP Network Promotion Forum

・Other

The Telecommunication Technology Committee

HAYAMI INDUSTRY CO., LTD.

HD-PLC Alliance

Heartland Data Co.

High Speed Power Line Communication Promoters' Alliance of Japan

HIMACS, Ltd.

Hitachi, Ltd.

HONGKONG ZHONG CHENG DIGITAL TECHNOLOGY CO., LTD.

IFA Berlin Show (Messe Berlin)

INCREMENT P CORPORATION

Industrial Committee for Super Computing Promotion

Information Grand Voyage Project

2009 International CES

Internet Initiative Japan Inc.

I-O DATA DEVICE, INC.

IRELAND

Enterprise Ireland

IDA IRELAND

IT Island OKINAWA

IamDesignNetwork Co.

Index Okinawa Corporation

Lexues Inc.

OKINAWA PREFECTURE

REIMEI Computer Co.

Ryukyu Network Service Co, Ltd.

iVDR Hard Disk Drive Consortium

JEITA Special Project Promotion Office

JR Souken Information Systems, Co., Ltd.

GE Smallworld Japan K.K.

Railway Technical Reseach Institute

KDDI CORPORATION

KOHJINSHA CO., LTD.

Korea INNOBIZ Association

3C TAE YANG CO., LTD.

AHA I&C CO., LTD.

B2GEN

Braintech Inc.

CERMOTECH Co., Ltd.

CHALGOMU KEYBOARD

Prewell Corporation

SBNTECH Co., Ltd.

Sekonix Co., Ltd.

SHINGI ACOUSTICS CO., LTD.

LET'S CORPORATION

Life Contents Frontier

AXELL CORPORATION

HI CORPORATION

Japan Technical Communicators Association

Microsoft Co., Ltd.

Panasonic Corporation

PDC Co., Ltd.

Q-TEC, INC.

SUZUKI MOTOR CORPORATION

YAMAHA Corporation

Mana Industrial Limited

Mascotte Industrial Associates (HK) Ltd.

MASPRO DENKOH CORP.

MEDIA MODAL-SHIFT~Media Fusion by Open Media Platform~ AIM CORPORATION

Brave, Inc.

Hewlett-Packard Japan, Ltd.

Media Click Inc.

SOFTBANK BB Corp.

Xanavi Informatics Corporation

Median, Co., Ltd.

MICROBOARDS TECHNOLOGY INC.

Microsoft Co., Ltd.

Mirics Semiconductor Ltd.

MiTAC Japan Corporation

MITSUBISHI ELECTRIC CORPORATION

Mobile Computing Plaza

Intel K.K.

Nikkei Business Publications, Inc.

MORITA LAB. & KASAI LAB. The UNIVERSITY OF Electro-Communications

MOVON CORPORATION

MTI Corporation

MULTISOUP CO., LTD.

Naviblog Corporation

National Institute of Information and Communications Technology (NICT)

NAVITIME JAPAN CO., LTD.

NEC Corporation

NETDIMENSION CORPORATION

Network Japan Corp.

New Energy and Industrial Technology Development Organization

Business Design Laboratory Co., Ltd.

CAMPUS CREATE Co., Ltd.

Euphonic Technologies, Inc.

Fukuoka Industrial Technology Center

ITS Lab., KUMAMOTO UNIVERSTIY

National Institute of Advanced Industrial Science and Technology (AIST)

Panasonic Electric Works Co., Ltd.

S.E.S. CO., LTD.

Suzuka Fuji Xerox Co., Ltd.

THE FURUKAWA ELECTRIC CO., LTD.

Tohoku University Uchida Lab.

NIHONDENGYOKOSAKU

Nikkei Business Publications, Inc.

Nikkei Business Publications, Inc.

NISSAN MOTOR CO., LTD.

NTT Advanced Technology Corporation

NTT DOCOMO, INC.

OZ CREATIVE CO., LTD.

P2P Network Experiment Council

Panasonic Corporation

Penta Security Systems, Inc.

PENTEL CO., LTD.

Phihong Technology Co., Ltd.

PIONEER CORPORATION

PIXELA CORPORATION

piXlogic

Ralink Technology Corporation

RECRUIT CO., LTD.

SEOUL PAVILION

CHEMINIX, INC.

DIGITALZONE Co., ltd.

EnGIS Technologies, Inc.

ENJsoft

Hutech21 Co., Ltd.

Logitel Co., Ltd.

ROCKET ELECTRIC CO., LTD.

Seoul Business Agency (SBA)

THEMAP

UNIVISION DISPLAY CO., LTD.

Yujin Robot Co., Ltd.

SGK Co., Ltd.

SHARP CORPORATION

Softopia Japan Foundation

imaoSoft Co., Ltd.

Weltechnos corporation

System Produce. INC.

SilverStarJapan

DB Tech Corporation

VISOR INC.

Sony Corporation / Sony Marketing (Japan) Inc.

Tagged World Project

THE NIPPON SIGNAL CO., LTD.

TOSHIBA CORPORATION

Trend Micro Incorporated

2waySHINBUNSHA

u-blox AG

U'eyesDesign Inc.

Universal Electronics

Victor Company of Japan, Ltd.

WILLCOM CORE MODULE FORUM

ZENRIN CO., LTD.

Zoran Japan K.K.

■Digital Network Stage●Next-generation lighting solutions made possible with LED and organic EL

In the display device and semiconductor zones, there was a glittering array of next-generation lighting solutions employing LEDs, organic EL, etc.Osram Opto Semiconductors demonstrated organic EL lighting

that they plan to have ready for market by 2011-2012. In addition to high intensity and low power consumption, organic EL lighting is ultra-thin and exceptionally easy to process. It is thus expected to be a very welcome addition to our daily lives in future.Sanken Electric introduced examples of thin area lighting that

uses multichip LED modules just 20mm thick. Also, they demonstrated a next-generation LED light source for use in large LCD TVs.Omron’s exhibit of sheet backlighting – just 0.59mm thick – was a

center of attention. (Even the thinnest examples of conventional backlighting for LCD displays are about 0.8mm thick.) And thinness is not all it can offer: even if bent to follow a curve, the entire surface lights with uniform intensity.

●Minute devices born from MEMS technologyThe impressive results of MEMS technology applications attracted attention at several booths.The speck-like body of Omron’s ultra-miniature high-performance

air pressure sensor measures just 1.5mm square. Its performance is such that it can detect the minute air turbulence caused by the beating wings of a butterfly. The sensor’s extraordinary sensitivity is 1mm/sec.ST Microelectronics exhibited two devices that use MEMS

technology: a minute 3-axis analog acceleration sensor and a 3D attitude sensor that can detect attitude in 6 directions.Alps Electric also exhibited many tiny sensors that employ the

MEMS technology that company is rightly proud of. Particularly attention-grabbing was the company’s priority product: a pressure sensor that employs piezoresistance for absolute pressure detection – one of the smallest sensors of its type in the world.

●Providing a glimpse of the future: numerous bright exhibits of illuminating technologies

A feature of CEATEC JAPAN is that, even though its scale may not be large, bright gems of new technologies can be found there.Konica Minolta Opto exhibited a “wearable communicator” that

not only allows several people to look at the same picture in real-time but also frees both hands for work, with no absolutely no diminution of the wearer’s field of vision. There were many unique IT products to provide a glimpse of the future, such as a camera with perspective correction that automatically converts a distorted photo taken at an angle into what it should look like when photographed straight-on, and an eco-friendly beam-down type of solar power generation.BOSCH SENSORTEC exhibited individualistic products,

including the winner of the Product of the Year 2008 Award given by Germany’s Elektronik Magazine, and the winner of the 2008 Global Frost & Sullivan Award.Goldendance which specializes in developing products that

employ bone conduction, has created a cordless transceiver headset that combines bone conduction and Bluetooth to enable clear voice communications, hands-free, in any sort of noisy environment. This company has adopted a pathfinder role in exploring the potential of bone conduction technology.Kodera Electronics, which this year exhibited for the first time at

CEATEC JAPAN, has focused on equipment for processing the wire that is essential for various machines and equipment – in the automobile industry, in the IT industry, and in household appliances. Their lineup of high-performance wire-processing machines is something never before seen at CEATEC JAPAN. This array of unusual products created a fresh impression on visitors, who would inadvertently stop to look at them with obvious interest.

10

Exhibits Recent Trend

6. Exhibitors

11

Exhibitors

Page 13: CEATEC JAPAN 2008 Exhibition Report

ACCESSIBILITY PLAZA

Japan Business Machine and Information System Industries Association

Microsoft Co., Ltd.

NIPPON TELEGRAPH AND TELEPHONE EAST CORPORATION

NIPPON TELEGRAPH AND TELEPHONE WEST CORPORATION

NTT DoCoMo, Inc.

SANYO Consumer Electronics Co., Ltd.

UNICOM corp.

ADAMS COMMUNICATIONS CO., LTD.

ADSTEC Corporation

AMD Japan Ltd.

ASAHI WOOD PROCESSING CO., LTD.

Association of Radio Industries and Businesses (ARIB)

Asuka Semiconductor Inc.

AXES CO., LTD.

Be Ready for the DTV Transition (NHK/JEITA)

Japan Broadcasting Corporation

Japan Electronics and Information Technology Industries Association

BELKIN ASIA PACIFIC LIMITED

biwako nanbu eria daigakuhatsu shinsangyo soushutsu suishin kyougikai

Spotlight Inc.

Blu-ray Disc Association

BOSE KABUSHIKI KAISHA

Canada Pavilion

Alberta Japan Office

Canadian Embassy in Tokkyo

Christie Digital Systems USA, Inc.

Eleven Engineering Incorporated

Meta4hand Inc.

Octasic Inc.

Qsound Labs Inc.

SENSIO Technologies Inc.

Shaw Business Solutions Inc.

Smart Technologies (Japan) Inc.

Valt.X Technologies Inc.

Wedge Networks

Zi Corporation

CCPIT Electronics & Information Industry Sub-Council (CCPIT ECC)

NingBo FUTAI Electric Limited

Ruika Technology (Hong Kong) Co., Ltd.

Shenzhen ZY PV Technology Development Co., Ltd.

CeBIT / International ICT Trade Fair

DEMPA TIMES Co., Ltd.

DesignEXchange Co., Ltd.

Digital Contents Business Park

FUJIFILM Imagetec Co., Ltd.

MAGICHOUR CORP.

Mediaturge Inc.

Natural Vision Promotion Counsel

Peercom, Inc.

SIGMA COMMUNICATIONS INC.

3Di, Inc.

Ultra-Realistic Communications Forum

Dai Nippon Printing Co., Ltd.

Nippon BS Broadcasting Corporation

OLYMPUS VISUAL COMMUNICATIONS CORP.

VIDEO-TECH CO., LTD.

Digital Living Network Alliance

Digital Streams Co., Ltd.

Digitalmax

DisplaySearch

DivX, Inc.

Dolby Japan K.K.

DOW JONES JAPAN K.K.

DS2 Japan K.K.

Dynaconnective Co., Ltd.

E2 Publishing Corporation

ECTACO INC.

FUJI SOFT INCORPORATED

FUJITSU LIMITED

GauGau International Japan Co. Ltd.

HATS PLAZA

・MPEG4 Group

NEC Engineering, Ltd.

・PBX Group

FUJITSU LIMITED

Hitachi Communication Technologies, Ltd.

NEC Infrontia Corporation

Oki Electric Industry Co., Ltd.

・FAX Group

CIAJ Image Data Communications & Facsimile Committee

・Virtual office

FUJITSU LIMITED

NEC Infrontia Corporation

NIPPON TELEGRAPH AND TELEPHONE EAST CORPORATION

NIPPON TELEGRAPH AND TELEPHONE WEST CORPORATION

Universal Device Technology Co., Ltd.

・Next Generation Home Network

Ministry of Internal Affairs and Communications(MIC) Next Generation IP Network Promotion Forum

・Other

The Telecommunication Technology Committee

HAYAMI INDUSTRY CO., LTD.

HD-PLC Alliance

Heartland Data Co.

High Speed Power Line Communication Promoters' Alliance of Japan

HIMACS, Ltd.

Hitachi, Ltd.

HONGKONG ZHONG CHENG DIGITAL TECHNOLOGY CO., LTD.

IFA Berlin Show (Messe Berlin)

INCREMENT P CORPORATION

Industrial Committee for Super Computing Promotion

Information Grand Voyage Project

2009 International CES

Internet Initiative Japan Inc.

I-O DATA DEVICE, INC.

IRELAND

Enterprise Ireland

IDA IRELAND

IT Island OKINAWA

IamDesignNetwork Co.

Index Okinawa Corporation

Lexues Inc.

OKINAWA PREFECTURE

REIMEI Computer Co.

Ryukyu Network Service Co, Ltd.

iVDR Hard Disk Drive Consortium

JEITA Special Project Promotion Office

JR Souken Information Systems, Co., Ltd.

GE Smallworld Japan K.K.

Railway Technical Reseach Institute

KDDI CORPORATION

KOHJINSHA CO., LTD.

Korea INNOBIZ Association

3C TAE YANG CO., LTD.

AHA I&C CO., LTD.

B2GEN

Braintech Inc.

CERMOTECH Co., Ltd.

CHALGOMU KEYBOARD

Prewell Corporation

SBNTECH Co., Ltd.

Sekonix Co., Ltd.

SHINGI ACOUSTICS CO., LTD.

LET'S CORPORATION

Life Contents Frontier

AXELL CORPORATION

HI CORPORATION

Japan Technical Communicators Association

Microsoft Co., Ltd.

Panasonic Corporation

PDC Co., Ltd.

Q-TEC, INC.

SUZUKI MOTOR CORPORATION

YAMAHA Corporation

Mana Industrial Limited

Mascotte Industrial Associates (HK) Ltd.

MASPRO DENKOH CORP.

MEDIA MODAL-SHIFT~Media Fusion by Open Media Platform~ AIM CORPORATION

Brave, Inc.

Hewlett-Packard Japan, Ltd.

Media Click Inc.

SOFTBANK BB Corp.

Xanavi Informatics Corporation

Median, Co., Ltd.

MICROBOARDS TECHNOLOGY INC.

Microsoft Co., Ltd.

Mirics Semiconductor Ltd.

MiTAC Japan Corporation

MITSUBISHI ELECTRIC CORPORATION

Mobile Computing Plaza

Intel K.K.

Nikkei Business Publications, Inc.

MORITA LAB. & KASAI LAB. The UNIVERSITY OF Electro-Communications

MOVON CORPORATION

MTI Corporation

MULTISOUP CO., LTD.

Naviblog Corporation

National Institute of Information and Communications Technology (NICT)

NAVITIME JAPAN CO., LTD.

NEC Corporation

NETDIMENSION CORPORATION

Network Japan Corp.

New Energy and Industrial Technology Development Organization

Business Design Laboratory Co., Ltd.

CAMPUS CREATE Co., Ltd.

Euphonic Technologies, Inc.

Fukuoka Industrial Technology Center

ITS Lab., KUMAMOTO UNIVERSTIY

National Institute of Advanced Industrial Science and Technology (AIST)

Panasonic Electric Works Co., Ltd.

S.E.S. CO., LTD.

Suzuka Fuji Xerox Co., Ltd.

THE FURUKAWA ELECTRIC CO., LTD.

Tohoku University Uchida Lab.

NIHONDENGYOKOSAKU

Nikkei Business Publications, Inc.

Nikkei Business Publications, Inc.

NISSAN MOTOR CO., LTD.

NTT Advanced Technology Corporation

NTT DOCOMO, INC.

OZ CREATIVE CO., LTD.

P2P Network Experiment Council

Panasonic Corporation

Penta Security Systems, Inc.

PENTEL CO., LTD.

Phihong Technology Co., Ltd.

PIONEER CORPORATION

PIXELA CORPORATION

piXlogic

Ralink Technology Corporation

RECRUIT CO., LTD.

SEOUL PAVILION

CHEMINIX, INC.

DIGITALZONE Co., ltd.

EnGIS Technologies, Inc.

ENJsoft

Hutech21 Co., Ltd.

Logitel Co., Ltd.

ROCKET ELECTRIC CO., LTD.

Seoul Business Agency (SBA)

THEMAP

UNIVISION DISPLAY CO., LTD.

Yujin Robot Co., Ltd.

SGK Co., Ltd.

SHARP CORPORATION

Softopia Japan Foundation

imaoSoft Co., Ltd.

Weltechnos corporation

System Produce. INC.

SilverStarJapan

DB Tech Corporation

VISOR INC.

Sony Corporation / Sony Marketing (Japan) Inc.

Tagged World Project

THE NIPPON SIGNAL CO., LTD.

TOSHIBA CORPORATION

Trend Micro Incorporated

2waySHINBUNSHA

u-blox AG

U'eyesDesign Inc.

Universal Electronics

Victor Company of Japan, Ltd.

WILLCOM CORE MODULE FORUM

ZENRIN CO., LTD.

Zoran Japan K.K.

■Digital Network Stage●Next-generation lighting solutions made possible with LED and organic EL

In the display device and semiconductor zones, there was a glittering array of next-generation lighting solutions employing LEDs, organic EL, etc.Osram Opto Semiconductors demonstrated organic EL lighting

that they plan to have ready for market by 2011-2012. In addition to high intensity and low power consumption, organic EL lighting is ultra-thin and exceptionally easy to process. It is thus expected to be a very welcome addition to our daily lives in future.Sanken Electric introduced examples of thin area lighting that

uses multichip LED modules just 20mm thick. Also, they demonstrated a next-generation LED light source for use in large LCD TVs.Omron’s exhibit of sheet backlighting – just 0.59mm thick – was a

center of attention. (Even the thinnest examples of conventional backlighting for LCD displays are about 0.8mm thick.) And thinness is not all it can offer: even if bent to follow a curve, the entire surface lights with uniform intensity.

●Minute devices born from MEMS technologyThe impressive results of MEMS technology applications attracted attention at several booths.The speck-like body of Omron’s ultra-miniature high-performance

air pressure sensor measures just 1.5mm square. Its performance is such that it can detect the minute air turbulence caused by the beating wings of a butterfly. The sensor’s extraordinary sensitivity is 1mm/sec.ST Microelectronics exhibited two devices that use MEMS

technology: a minute 3-axis analog acceleration sensor and a 3D attitude sensor that can detect attitude in 6 directions.Alps Electric also exhibited many tiny sensors that employ the

MEMS technology that company is rightly proud of. Particularly attention-grabbing was the company’s priority product: a pressure sensor that employs piezoresistance for absolute pressure detection – one of the smallest sensors of its type in the world.

●Providing a glimpse of the future: numerous bright exhibits of illuminating technologies

A feature of CEATEC JAPAN is that, even though its scale may not be large, bright gems of new technologies can be found there.Konica Minolta Opto exhibited a “wearable communicator” that

not only allows several people to look at the same picture in real-time but also frees both hands for work, with no absolutely no diminution of the wearer’s field of vision. There were many unique IT products to provide a glimpse of the future, such as a camera with perspective correction that automatically converts a distorted photo taken at an angle into what it should look like when photographed straight-on, and an eco-friendly beam-down type of solar power generation.BOSCH SENSORTEC exhibited individualistic products,

including the winner of the Product of the Year 2008 Award given by Germany’s Elektronik Magazine, and the winner of the 2008 Global Frost & Sullivan Award.Goldendance which specializes in developing products that

employ bone conduction, has created a cordless transceiver headset that combines bone conduction and Bluetooth to enable clear voice communications, hands-free, in any sort of noisy environment. This company has adopted a pathfinder role in exploring the potential of bone conduction technology.Kodera Electronics, which this year exhibited for the first time at

CEATEC JAPAN, has focused on equipment for processing the wire that is essential for various machines and equipment – in the automobile industry, in the IT industry, and in household appliances. Their lineup of high-performance wire-processing machines is something never before seen at CEATEC JAPAN. This array of unusual products created a fresh impression on visitors, who would inadvertently stop to look at them with obvious interest.

10

Exhibits Recent Trend

6. Exhibitors

11

Exhibitors

Page 14: CEATEC JAPAN 2008 Exhibition Report

AB TECH CO., LTD.

SINPRO ELECTRONICS CO., LTD.

ADVANCED JISSO PAVILION

Agilent Technologies Japan, Ltd.

ALPS ELECTRIC CO., LTD.

AMAGASAKI CITY

AMERICA HONG KONG ELECTRONICS ASSOCIATION

ANRITSU CORPORATION

Apex Precision Technology Corp.

Apiste Corporation

Arm Electronic Group

ARM ELECTRONICS CO., LTD.

DIATEC Co., Ltd.

Ryoko Electronic Industries Ltd.

ASAHI KASEI EMD CORPORATION

ASAHI RUBBER INC.

AUTOMATION REVIEW. INC.

Automotive Square

ALPS ELECTRIC CO., LTD.

ANRITSU CORPORATION

ASAHI RUBBER INC.

DAISHINKU CORP.

DSM Japan Engineering Plastics

EPSON TOYOCOM CORP.

ETANI ELECTRONICS CO., LTD.

HAMAMATSU PHOTONICS K.K.

Heartland Data Co.

Hitachi Maxell, Ltd.

Hitachi Metals, Ltd.

HONDA TSUSHIN KOGYO CO., LTD.

ISHIZUKA ELECTRONICS CORPORATION

Japan Aviation Electronics Industry, Limited

Japan Digital Communications, Ltd.

KOA CORPORATION

KODENSHI CORP.

KYOCERA Corporation

LEADER ELECTRONICS CORP.

Mik Denshi Kohgyo Co., Ltd.

MITSUBISHI MATERIALS CORPORATION

MITSUMI ELECTRIC CO., LTD.

Murata Manufacturing Co., Ltd.

NIHON DEMPA KOGYO CO., LTD.

NIPPON CHEMI-CON CORPORATION

NISSHINBO INDUSTRIES, INC.

OHIZUMI MFG. CO., LTD.

Oki Engineering Co., Ltd.

OSRAM Opto Semiconductors

Panasonic Electric Works Co., Ltd.

Reed Business Information Japan K.K.

Rubycon Corporation

Sanken Electric Co., Ltd.

Shibasoku Co., Ltd.

SONNET GIKEN CO., LTD.

SUMIDA CORPORATION

TAMURA CORPORATION

TDK Corporation

TOKO, INC.

Tyco Electronics AMP K.K.

Avago Technologies Japan, Ltd.

BCN, Inc.

Better Holdings (HK) Limited

biwako nanbu eria daigakuhatsu shinsangyo soushutsu suishin kyougikai

Lead Techno Company

BOSCH SENSORTEC GMBH

BYD JAPAN CO., LTD.

CCPIT Electronics & Information Industry Sub-Council (CCPIT ECC)

Changzhou RUNFU Electron Co., Ltd.

EEMB Battery

GOLDEN BRIDGE Cable Co., Ltd.

Hangzhou ASSEM Technology Co., Ltd.

Hine Electronics (ShenZhen) Co., Ltd.

Hongkong HIGHPOWER Technology Co., Ltd.

Jiaxing XINGHUI Electronic Co., Ltd.

MORNSUN Guangzhou Science&Technology Co., Ltd.

Ningbo KEPO Electronics Co., Ltd.

Shenzhen DLK Electronics Technology Co., Ltd.

Shenzhen Horn Audio Co., Ltd.

Shenzhen MEIXIN Electronics Co., Ltd.

Shenzhen Sunlord Electronics Co., Ltd.

Shenzhen WOER Heat-shrinkable Material Co., Ltd.

CEIEIRD IN HOKURIKU

Cen Link Co., Ltd.

Chiba Prefecture

China Electronics Appliance Corporation

CWB GROUP CO., LTD.

HongKong Greatest (Group) Co., Ltd.

Jiangmen Benlida Printed Circuit Co., Ltd.

JIB Electronic Technology Co., Ltd.

NINGBO HEWANG ELECTRICAL APPLIANCES CO., LTD.

Ningbo Master Soken Electrical Co., Ltd.

SHENZHEN JINGHUA DISPLAYS CO., LTD.

Shenzhen POWA Technology Co., Ltd.

Union Suppo Battery (Liaoning) Co., Ltd.

Yifang Digital Technology Co., Ltd.

CHINA INTERNATIONAL SOFTWARE & INFORMATION SERVICE CENTRE

Dalian Xinhua Infotech Co., Ltd.

DLSP Ascendas Co., Ltd.

Hisoft Corporation

Xi'an Ufida Software Engineering Co., Ltd.

Chip One Stop, Inc.

CHUO PRECISION INDUSTRIAL CO., LTD.

Cirrus Logic, Inc.

CITIZEN Group

CITIZEN HOLDINGS CO., LTD.

CITIZEN WATCH CO., LTD.

CITIZEN ELECTRONICS CO., LTD.

CITIZEN FINETECH MIYOTA CO., LTD.

CITIZEN SEIMITSU CO., LTD.

CITIZEN SAYAMA CO., LTD.

CITIZEN CHIBA PRECISION CO., LTD.

City of Chiba

City of Chitose

City of Sapporo

CMK CORPORATION

Coby Manufacturing Company Limited

CORE STAFF Co., Ltd.

Cornes Dodwell Limited

Coulomb Electronics Limited

CQ Publishing Co., Ltd.

CREE JAPAN LIMITED

Croda Japan K.K.

DAISHINKU CORP.

DDK Ltd.

Dempa Publications, Inc.

DRAGONSTATE TECHNOLOGY CO., LTD.

DSM Japan Engineering Plastics

DX ANTENNA CO., LTD.

E2 Publishing Corporation

Electronic Journal, Inc.

electronica 2008 - Messe Muenchen

Elka International Ltd.

EPSON TOYOCOM CORP.

ERNI Electronics GmbH

ETANI ELECTRONICS CO., LTD.

EVERLIGHT ELECTRONICS CO., LTD.

E&E Japan Co., Ltd.

FDK CORPORATION

FDK MODULE SYSTEM TECHNOLOGY CORPORATION

FORYOU EXPRESS CO., LTD.

FOSTER ELECTRIC CO., LTD.

Foxda Techonology (H.K.) Company Limited

Fu Da Tong Technology Co., Ltd.

Fuhua Electronic (HK) Company Limited

FUTABA CORPORATION

Gi Far Technology Co., Ltd.

Gicho Publishing & Advertising Co., Ltd.

GLORYMARK ELECTRONIC LTD. TAIWAN BRANCH (B.V.I.)

Goldendance Co., Ltd.

GONGDA TELE-COM

Gunma Prefectural Government

Hakodate IT mall

City of Hakodate

Explorer inc.

FUTURE UNIVERSITY-HAKODATE

GLOBAL COMMUNICATIONS INC.

Hakodate National College of Technology

iD corporation

MEDEC CO., LTD.

MEISTER Corporation

SEC CO., LTD.

HAMAI ELECTRIC LAMP CO., LTD.

HAMAMATSU PHOTONICS K.K.

Hi-Light Electronic Co., Ltd.

HIROSE ELECTRIC CO., LTD.

HIROSHIMA INDUSTRIAL PROMOTION ORGANIZATION

COTEC Company

Digitalize Inc.

Limited company Techsirosystem

Neu and computing Inc.

NEXTVISION Co., Ltd.

Wing Co., Ltd.

Hitachi AIC Inc.

Hitachi Maxell, Ltd.

Hitachi Metals Group

Hi-Tech Precision Industrial Limited

HOKURIKU ELECTRIC INDUSTRY CO., LTD.

Hong Kong Trade Development Council

Hugger Gear Manufacturing Limited

Hyogo-Kobe Investment Support Center

icrex CO., LTD.

INCOM CO., LTD.

Industrial Information Catalog Center Co., Ltd.

Information Processing Society of Japan

I-PEX Co., Ltd.

ISHIZUKA ELECTRONICS CORPORATION

ITT Cannon, Ltd.

ITW Formex/ ITW Fastex/ ITW Switches

Iwate Industrial Research Institute

JAPAN AUTOMATIC MACHINE CO., LTD.

Japan Aviation Electronics Industry, Limited

Japan Digital Communications, Ltd.

Japan Electronics and Information Technology Industries Association EC Center

JAPAN FEDERATION OF ELECTRONIC PARTS DISTRIBUTORS & DEALERS

JAPAN NANO OPTO CO., LTD.

JAPAN SCIENCE AND TECHNOLOGY AGENCY (JST)

JAPAN SEOUL SEMICONDUCTOR CO., LTD.

Jess-Link Products Co., Ltd.

JFE MINERAL COMPANY, LTD.

JOINSOON ELECTRONICS MFG. CO., LTD.

JPC CO., LTD.

Nihon Pulse Industry Co., Ltd.

Kagaku Shimbun-Sha

KAMI ELECTRONICS IND. CO., LTD.

Kan Tsang Industrial Company Limited

KAWASHO SEMICONDUCTOR CORPORATION

KEYENCE CORPORATION

Kingbright Electronic Co., Ltd.

KINYOSHA CO., LTD.

KIYOKAWA PLATING INDUSTRY CO., LTD.

Knowles Electronics Japan K.K.

KOA CORPORATION

KOBE CITY GOVERNMENT, KOBE CITY INDUSTRIAL PROMOTION FOUNDATION

KODENSHI CORP.

KODERA ELECTRONICS Co., Ltd.

KOGYOCHOSAKAI PUBLISHING CO., LTD.

Kohzu Precision Co., Ltd.

KONICA MINOLTA OPTO, INC.

KYOCERA Corporation

KYOCERA ELCO Corporation

KYOCERA OPTEC Corporation

KYORITSU CHEMICAL CO., LTD.

Kyosemi Corporation

KYOTO CITY

LEADER ELECTRONICS CORP.

leadership electric component co., ltd.

LELON ELECTRONICS CORP.

LEOCOM. Inc.

LEXEL JAPAN CO., LTD.

Li Tone Electronics Co., Ltd.

Lin Shiung Enterprise Co., Ltd.

LINEEYE CO., LTD.

LINTEC Corporation

Local government of Nagasaki Prefecture

LTK INTERNATIONAL LIMITED

LTK TECHNOLOGIES CO., LTD.

MAC EIGHT CO., LTD.

Main Super Enterprises Co., Ltd.

MANAC Incorporated

MARCOM INTERNATIONAL INC.

Maruzen Chemicals Co., Ltd.

Edison Opto Corporation

MATSUNAMI GLASS IND., LTD.

MEIHO ELECTRONICS CO., LTD.

MEMS TECHNOLOGY BERHAD

Microvision, Inc.

Mik Denshi Kohgyo Co., Ltd.

MITSUBISHI MATERIALS CORPORATION

MITSUMI ELECTRIC CO., LTD.

Miyazaki Prefectural Government

MOLEX JAPAN CO., LTD.

MONODZUKURI PLAZA

Morioka Area Industrial Vitalization Conference

MOUBIC. INC.

MURAKAMI co., ltd.

Murata Manufacturing Co., Ltd.

NAGANOKEN

Nagasaki Prefectural Government

NANABOSHI ELECTRIC MFG. CO., LTD.

NEC TOKIN Corporation

NeoView KOLON Co., Ltd.

New Japan Radio Co., Ltd.

NICHICON CORPORATION

NIDEC COPAL ELECTRONICS CORP.

FUJISOKU CORPORATION

NIHON DEMPA KOGYO CO., LTD.

NIHON KAIHEIKI IND. CO., LTD.

NiigataKen Kigyokyoku

Ninefive (HK) Limited

NIPPON CHEMI-CON CORPORATION

NISOUL CO., LTD.

NISSHINBO INDUSTRIES, INC.

NITTA CORPORATION

Noritake Co., LIMITED

Numonyx Japan

Avnet Japan Co., Ltd.

Ryoyo Electro Corporation

TOMEN ELECTRONICS CORPORATION

OCTEKCONN INCORPORATION

OHIZUMI MFG. CO., LTD.

Ohm Sha Ltd.

OKAYA ELECTRIC INDUSTRIES CO., LTD.

Oki Semiconductor Co., Ltd.

Oki Engineering Co., Ltd.

OKINAWA PREFECTURE

OmniVision Technologies, Inc.

OMRON Corporation

OMRON PRECISION TECHNOLOGY Co., Ltd.

Oncque Corporation

OSRAM Opto Semiconductors

OTAX Co., LTD.

Panasonic Electric Works Co., Ltd./HONDA TSUSHIN KOGYO CO., LTD.

PEARL LAMP WORKS CO., LTD.

Pennsylvania Technology Team

JF Magic, LLC

Universal Electric

Virtus Advanced Sensors, Inc.

Pin Shine Industrial Co., Ltd.

Power Systems Co., Ltd.

Powertech Industrial Co., Ltd.

Pure Electronics., co., ltd.

RCL Display Limited

Reed Business Information Japan K.K.

ROHM CO., LTD.

Rubycon Corporation

RYOSAN COMPANY LIMITED

SAKAE TSUSHIN KOGYO CO., LTD.

Sanken Electric Co., Ltd.

Santek Japan Corp.

SAWNICS Inc.

Shibasoku Co., Ltd.

Shiga Industry Attraction Council

Shinkoh Electronics Co., Ltd.

SMK CORPORATION

SoftBank Creative Corp.

SONIX CO., LTD.

SONNET GIKEN CO., LTD.

SOSHIN ELECTRIC CO., LTD.

STANLEY ELECTRIC CO., LTD.

STMicroelectronics

SUMIDA CORPORATION

SUMITA OPTICAL GLASS, INC.

SUMITOMO 3M Limited

SUNG MUN ELECTRONICS CO., LTD.

SUNLIKE DISPLAY TECH. CORP.

SUSUMU COMPANY LIMITED

TA YA ELECTRIC WIRE & CABLE CO., LTD.

TA-I TECHNOLOGY CO., LTD.

TAIWAN ELECTRICAL AND ELECTRONIC MANUFACTURERS' ASSOCIATION

TAIYO YUDEN CO., LTD.

TAJIMI ELECTRONICS CO., LTD.

TAMURA CORPORATION

KOHA CO., LTD.

TATEYAMA KAGAKU IND. CO., LTD.

TDK Corporation

Technohands Co., Ltd.

Tecx-Unions Technology Corp.

TEIKOKU TSUSHIN KOGYO CO., LTD.

Tektronix Japan, Ltd.

Tensilica K.K.

TENU Co., Ltd.

The City of Kashiwazaki

The City of Tainai

The Institute of Electronics Information and Communication Engineers

THE NIHONKOGYO SHIMBUN COMPANY LIMITED

THE NIKKAN KOGYO SHIMBUN, LTD.

THE NIKKAN KOGYO SHIMBUN, LTD.

THINKLABORATORY CO., LTD.

3L Electronic Group Holdings Limited

TODA ISU Corporation

TOKAI COMMUNICATION INDUSTRY CO., LTD.

TOKAI VISION CO., LTD.

TOKAIVISION MARKETING Inc.

TOKO, INC.

tokyo denpa co., ltd.

TOKYO WELD Co., Ltd.

TOONG IN ELECTRONIC CORP.

TOSHIBA CORPORATION

Total Technologies, Ltd.

TOTTORI PREFECTURAL GOVERNMENT

Tottori Institute of Industrial Technology

Akademia Systems Corporation

A&M Inc.

ZIRION NETWORKS, Inc.

toyama city

TOYO ELECTRO CO., LTD.

Trans Electric Co., Ltd.

Truly Semiconductors Limited

Tsu Municipal Government

Tyco Electronics Group

Tyco Electronics AMP K.K.

Tyco Electronics Raychem K.K.

Tyco Electronics EC K.K.

Touch Panel Systems K.K.

Unisonic Technologies Co., Ltd.

Uretek. Ltd.

Victrex Japan, Inc.

WAKA MANUFACTURING CO., LTD.

Wan Jeou Pyng Plastics Industry Co., Ltd.

Winstar Display Co., Ltd.

Worldwide Cable Opto Corp.

Xinruilian Electronics (H.K.) Company

YAMAICHI ELECTRONICS Co., Ltd.

YAMASHITA MATERIALS

YEC CO., LTD.

Yeebo LCD Ltd.

YFC-BonEagle Electric Co., Ltd.

YOKOSUKA CITY

Zifor Enterprise Co., Ltd.

CROSS-SECTOR INTERCHANGE PAVILION

Chiba Institute of Technology

F-Hirose Lab. Yamagata Univ.

Iwate University

Kanagawa Institute of Technology

Kanagawa Institute of Technology

Kochi University of Technology

Kumamoto University

Kyushu Institute of Technology

Musashi Institute of Technology

Musashi Institute of Technology, Visual Media Laboratory

Sophia University

TAKUSHOKU UNIVERSITY

The Univerisity of Electro-Communications

Tokai University

Tokyo Denki University

University of Tsukuba

Waseda University

Green IT Pavilion

AMD Japan Ltd.

ETA ELECTRIC INDUSTRY CO., LTD.

FUJITSU LIMITED

Hitachi, Ltd.

Japan Electronics and Information Technology Industries Association Electronic Devices Department

MITSUBISHI ELECTRIC CORPORATION

MITSUBISHI ELECTRIC INFORMATION TECHNOLOGY CORPORATION

NEC Corporation

Plat' Home Co., Ltd.

NIHON FORM SERVICE CO., LTD.

Oki Electric Industry Co., Ltd.

Oki Network Integration Co.,Ltd.

Panasonic Corporation

SANYO Electric Co., Ltd.

Sony Corporation

TOSHIBA CORPORATION

Toshiba Home Appliances Corporation

Yokogawa Electric Corporation

JETRO BIZMATCH@CEATEC JAPAN

Affno(Pvt) Ltd.

Agilingua, LLC.

Aivaka

Appen Pty Ltd.

Bay Microsystems

Camstar Systems, Inc.

Centruflow Limited

CogniSign

CrossMedia, Inc.

E W Information Systems Limited

Endace Measurement Systems Ltd.

ENJSOFT

Ergoneers GmbH

ESECO SYSTEMS

Explay Ltd.

FACTON GmbH

Fastrax

Hungary.Network Inc.

Hyperinsight

Ipgallery

iPortalMais

Jinni

KTwo Technology Solutions Ltd.

MICROOLED

Morph Labs, Inc.

Namo Interactive

Namo Solutions

Netagi

Neurowork

Optelian Internationl Corporation

Panagenda GmbH

SAMSUNG NETWORKS

snowflake

Steramezzo

Teruten

TOBESOFT. Co., Ltd.

Universal Defence

Valt.X Technologies Inc.

VESALIS

Vyew

WIRELESS 2000

ZOOMORAMA SA.

■Electronic Components, Devices & Industrial Equipment Stage

■Event Hall

12 13

Exhibitors

Page 15: CEATEC JAPAN 2008 Exhibition Report

AB TECH CO., LTD.

SINPRO ELECTRONICS CO., LTD.

ADVANCED JISSO PAVILION

Agilent Technologies Japan, Ltd.

ALPS ELECTRIC CO., LTD.

AMAGASAKI CITY

AMERICA HONG KONG ELECTRONICS ASSOCIATION

ANRITSU CORPORATION

Apex Precision Technology Corp.

Apiste Corporation

Arm Electronic Group

ARM ELECTRONICS CO., LTD.

DIATEC Co., Ltd.

Ryoko Electronic Industries Ltd.

ASAHI KASEI EMD CORPORATION

ASAHI RUBBER INC.

AUTOMATION REVIEW. INC.

Automotive Square

ALPS ELECTRIC CO., LTD.

ANRITSU CORPORATION

ASAHI RUBBER INC.

DAISHINKU CORP.

DSM Japan Engineering Plastics

EPSON TOYOCOM CORP.

ETANI ELECTRONICS CO., LTD.

HAMAMATSU PHOTONICS K.K.

Heartland Data Co.

Hitachi Maxell, Ltd.

Hitachi Metals, Ltd.

HONDA TSUSHIN KOGYO CO., LTD.

ISHIZUKA ELECTRONICS CORPORATION

Japan Aviation Electronics Industry, Limited

Japan Digital Communications, Ltd.

KOA CORPORATION

KODENSHI CORP.

KYOCERA Corporation

LEADER ELECTRONICS CORP.

Mik Denshi Kohgyo Co., Ltd.

MITSUBISHI MATERIALS CORPORATION

MITSUMI ELECTRIC CO., LTD.

Murata Manufacturing Co., Ltd.

NIHON DEMPA KOGYO CO., LTD.

NIPPON CHEMI-CON CORPORATION

NISSHINBO INDUSTRIES, INC.

OHIZUMI MFG. CO., LTD.

Oki Engineering Co., Ltd.

OSRAM Opto Semiconductors

Panasonic Electric Works Co., Ltd.

Reed Business Information Japan K.K.

Rubycon Corporation

Sanken Electric Co., Ltd.

Shibasoku Co., Ltd.

SONNET GIKEN CO., LTD.

SUMIDA CORPORATION

TAMURA CORPORATION

TDK Corporation

TOKO, INC.

Tyco Electronics AMP K.K.

Avago Technologies Japan, Ltd.

BCN, Inc.

Better Holdings (HK) Limited

biwako nanbu eria daigakuhatsu shinsangyo soushutsu suishin kyougikai

Lead Techno Company

BOSCH SENSORTEC GMBH

BYD JAPAN CO., LTD.

CCPIT Electronics & Information Industry Sub-Council (CCPIT ECC)

Changzhou RUNFU Electron Co., Ltd.

EEMB Battery

GOLDEN BRIDGE Cable Co., Ltd.

Hangzhou ASSEM Technology Co., Ltd.

Hine Electronics (ShenZhen) Co., Ltd.

Hongkong HIGHPOWER Technology Co., Ltd.

Jiaxing XINGHUI Electronic Co., Ltd.

MORNSUN Guangzhou Science&Technology Co., Ltd.

Ningbo KEPO Electronics Co., Ltd.

Shenzhen DLK Electronics Technology Co., Ltd.

Shenzhen Horn Audio Co., Ltd.

Shenzhen MEIXIN Electronics Co., Ltd.

Shenzhen Sunlord Electronics Co., Ltd.

Shenzhen WOER Heat-shrinkable Material Co., Ltd.

CEIEIRD IN HOKURIKU

Cen Link Co., Ltd.

Chiba Prefecture

China Electronics Appliance Corporation

CWB GROUP CO., LTD.

HongKong Greatest (Group) Co., Ltd.

Jiangmen Benlida Printed Circuit Co., Ltd.

JIB Electronic Technology Co., Ltd.

NINGBO HEWANG ELECTRICAL APPLIANCES CO., LTD.

Ningbo Master Soken Electrical Co., Ltd.

SHENZHEN JINGHUA DISPLAYS CO., LTD.

Shenzhen POWA Technology Co., Ltd.

Union Suppo Battery (Liaoning) Co., Ltd.

Yifang Digital Technology Co., Ltd.

CHINA INTERNATIONAL SOFTWARE & INFORMATION SERVICE CENTRE

Dalian Xinhua Infotech Co., Ltd.

DLSP Ascendas Co., Ltd.

Hisoft Corporation

Xi'an Ufida Software Engineering Co., Ltd.

Chip One Stop, Inc.

CHUO PRECISION INDUSTRIAL CO., LTD.

Cirrus Logic, Inc.

CITIZEN Group

CITIZEN HOLDINGS CO., LTD.

CITIZEN WATCH CO., LTD.

CITIZEN ELECTRONICS CO., LTD.

CITIZEN FINETECH MIYOTA CO., LTD.

CITIZEN SEIMITSU CO., LTD.

CITIZEN SAYAMA CO., LTD.

CITIZEN CHIBA PRECISION CO., LTD.

City of Chiba

City of Chitose

City of Sapporo

CMK CORPORATION

Coby Manufacturing Company Limited

CORE STAFF Co., Ltd.

Cornes Dodwell Limited

Coulomb Electronics Limited

CQ Publishing Co., Ltd.

CREE JAPAN LIMITED

Croda Japan K.K.

DAISHINKU CORP.

DDK Ltd.

Dempa Publications, Inc.

DRAGONSTATE TECHNOLOGY CO., LTD.

DSM Japan Engineering Plastics

DX ANTENNA CO., LTD.

E2 Publishing Corporation

Electronic Journal, Inc.

electronica 2008 - Messe Muenchen

Elka International Ltd.

EPSON TOYOCOM CORP.

ERNI Electronics GmbH

ETANI ELECTRONICS CO., LTD.

EVERLIGHT ELECTRONICS CO., LTD.

E&E Japan Co., Ltd.

FDK CORPORATION

FDK MODULE SYSTEM TECHNOLOGY CORPORATION

FORYOU EXPRESS CO., LTD.

FOSTER ELECTRIC CO., LTD.

Foxda Techonology (H.K.) Company Limited

Fu Da Tong Technology Co., Ltd.

Fuhua Electronic (HK) Company Limited

FUTABA CORPORATION

Gi Far Technology Co., Ltd.

Gicho Publishing & Advertising Co., Ltd.

GLORYMARK ELECTRONIC LTD. TAIWAN BRANCH (B.V.I.)

Goldendance Co., Ltd.

GONGDA TELE-COM

Gunma Prefectural Government

Hakodate IT mall

City of Hakodate

Explorer inc.

FUTURE UNIVERSITY-HAKODATE

GLOBAL COMMUNICATIONS INC.

Hakodate National College of Technology

iD corporation

MEDEC CO., LTD.

MEISTER Corporation

SEC CO., LTD.

HAMAI ELECTRIC LAMP CO., LTD.

HAMAMATSU PHOTONICS K.K.

Hi-Light Electronic Co., Ltd.

HIROSE ELECTRIC CO., LTD.

HIROSHIMA INDUSTRIAL PROMOTION ORGANIZATION

COTEC Company

Digitalize Inc.

Limited company Techsirosystem

Neu and computing Inc.

NEXTVISION Co., Ltd.

Wing Co., Ltd.

Hitachi AIC Inc.

Hitachi Maxell, Ltd.

Hitachi Metals Group

Hi-Tech Precision Industrial Limited

HOKURIKU ELECTRIC INDUSTRY CO., LTD.

Hong Kong Trade Development Council

Hugger Gear Manufacturing Limited

Hyogo-Kobe Investment Support Center

icrex CO., LTD.

INCOM CO., LTD.

Industrial Information Catalog Center Co., Ltd.

Information Processing Society of Japan

I-PEX Co., Ltd.

ISHIZUKA ELECTRONICS CORPORATION

ITT Cannon, Ltd.

ITW Formex/ ITW Fastex/ ITW Switches

Iwate Industrial Research Institute

JAPAN AUTOMATIC MACHINE CO., LTD.

Japan Aviation Electronics Industry, Limited

Japan Digital Communications, Ltd.

Japan Electronics and Information Technology Industries Association EC Center

JAPAN FEDERATION OF ELECTRONIC PARTS DISTRIBUTORS & DEALERS

JAPAN NANO OPTO CO., LTD.

JAPAN SCIENCE AND TECHNOLOGY AGENCY (JST)

JAPAN SEOUL SEMICONDUCTOR CO., LTD.

Jess-Link Products Co., Ltd.

JFE MINERAL COMPANY, LTD.

JOINSOON ELECTRONICS MFG. CO., LTD.

JPC CO., LTD.

Nihon Pulse Industry Co., Ltd.

Kagaku Shimbun-Sha

KAMI ELECTRONICS IND. CO., LTD.

Kan Tsang Industrial Company Limited

KAWASHO SEMICONDUCTOR CORPORATION

KEYENCE CORPORATION

Kingbright Electronic Co., Ltd.

KINYOSHA CO., LTD.

KIYOKAWA PLATING INDUSTRY CO., LTD.

Knowles Electronics Japan K.K.

KOA CORPORATION

KOBE CITY GOVERNMENT, KOBE CITY INDUSTRIAL PROMOTION FOUNDATION

KODENSHI CORP.

KODERA ELECTRONICS Co., Ltd.

KOGYOCHOSAKAI PUBLISHING CO., LTD.

Kohzu Precision Co., Ltd.

KONICA MINOLTA OPTO, INC.

KYOCERA Corporation

KYOCERA ELCO Corporation

KYOCERA OPTEC Corporation

KYORITSU CHEMICAL CO., LTD.

Kyosemi Corporation

KYOTO CITY

LEADER ELECTRONICS CORP.

leadership electric component co., ltd.

LELON ELECTRONICS CORP.

LEOCOM. Inc.

LEXEL JAPAN CO., LTD.

Li Tone Electronics Co., Ltd.

Lin Shiung Enterprise Co., Ltd.

LINEEYE CO., LTD.

LINTEC Corporation

Local government of Nagasaki Prefecture

LTK INTERNATIONAL LIMITED

LTK TECHNOLOGIES CO., LTD.

MAC EIGHT CO., LTD.

Main Super Enterprises Co., Ltd.

MANAC Incorporated

MARCOM INTERNATIONAL INC.

Maruzen Chemicals Co., Ltd.

Edison Opto Corporation

MATSUNAMI GLASS IND., LTD.

MEIHO ELECTRONICS CO., LTD.

MEMS TECHNOLOGY BERHAD

Microvision, Inc.

Mik Denshi Kohgyo Co., Ltd.

MITSUBISHI MATERIALS CORPORATION

MITSUMI ELECTRIC CO., LTD.

Miyazaki Prefectural Government

MOLEX JAPAN CO., LTD.

MONODZUKURI PLAZA

Morioka Area Industrial Vitalization Conference

MOUBIC. INC.

MURAKAMI co., ltd.

Murata Manufacturing Co., Ltd.

NAGANOKEN

Nagasaki Prefectural Government

NANABOSHI ELECTRIC MFG. CO., LTD.

NEC TOKIN Corporation

NeoView KOLON Co., Ltd.

New Japan Radio Co., Ltd.

NICHICON CORPORATION

NIDEC COPAL ELECTRONICS CORP.

FUJISOKU CORPORATION

NIHON DEMPA KOGYO CO., LTD.

NIHON KAIHEIKI IND. CO., LTD.

NiigataKen Kigyokyoku

Ninefive (HK) Limited

NIPPON CHEMI-CON CORPORATION

NISOUL CO., LTD.

NISSHINBO INDUSTRIES, INC.

NITTA CORPORATION

Noritake Co., LIMITED

Numonyx Japan

Avnet Japan Co., Ltd.

Ryoyo Electro Corporation

TOMEN ELECTRONICS CORPORATION

OCTEKCONN INCORPORATION

OHIZUMI MFG. CO., LTD.

Ohm Sha Ltd.

OKAYA ELECTRIC INDUSTRIES CO., LTD.

Oki Semiconductor Co., Ltd.

Oki Engineering Co., Ltd.

OKINAWA PREFECTURE

OmniVision Technologies, Inc.

OMRON Corporation

OMRON PRECISION TECHNOLOGY Co., Ltd.

Oncque Corporation

OSRAM Opto Semiconductors

OTAX Co., LTD.

Panasonic Electric Works Co., Ltd./HONDA TSUSHIN KOGYO CO., LTD.

PEARL LAMP WORKS CO., LTD.

Pennsylvania Technology Team

JF Magic, LLC

Universal Electric

Virtus Advanced Sensors, Inc.

Pin Shine Industrial Co., Ltd.

Power Systems Co., Ltd.

Powertech Industrial Co., Ltd.

Pure Electronics., co., ltd.

RCL Display Limited

Reed Business Information Japan K.K.

ROHM CO., LTD.

Rubycon Corporation

RYOSAN COMPANY LIMITED

SAKAE TSUSHIN KOGYO CO., LTD.

Sanken Electric Co., Ltd.

Santek Japan Corp.

SAWNICS Inc.

Shibasoku Co., Ltd.

Shiga Industry Attraction Council

Shinkoh Electronics Co., Ltd.

SMK CORPORATION

SoftBank Creative Corp.

SONIX CO., LTD.

SONNET GIKEN CO., LTD.

SOSHIN ELECTRIC CO., LTD.

STANLEY ELECTRIC CO., LTD.

STMicroelectronics

SUMIDA CORPORATION

SUMITA OPTICAL GLASS, INC.

SUMITOMO 3M Limited

SUNG MUN ELECTRONICS CO., LTD.

SUNLIKE DISPLAY TECH. CORP.

SUSUMU COMPANY LIMITED

TA YA ELECTRIC WIRE & CABLE CO., LTD.

TA-I TECHNOLOGY CO., LTD.

TAIWAN ELECTRICAL AND ELECTRONIC MANUFACTURERS' ASSOCIATION

TAIYO YUDEN CO., LTD.

TAJIMI ELECTRONICS CO., LTD.

TAMURA CORPORATION

KOHA CO., LTD.

TATEYAMA KAGAKU IND. CO., LTD.

TDK Corporation

Technohands Co., Ltd.

Tecx-Unions Technology Corp.

TEIKOKU TSUSHIN KOGYO CO., LTD.

Tektronix Japan, Ltd.

Tensilica K.K.

TENU Co., Ltd.

The City of Kashiwazaki

The City of Tainai

The Institute of Electronics Information and Communication Engineers

THE NIHONKOGYO SHIMBUN COMPANY LIMITED

THE NIKKAN KOGYO SHIMBUN, LTD.

THE NIKKAN KOGYO SHIMBUN, LTD.

THINKLABORATORY CO., LTD.

3L Electronic Group Holdings Limited

TODA ISU Corporation

TOKAI COMMUNICATION INDUSTRY CO., LTD.

TOKAI VISION CO., LTD.

TOKAIVISION MARKETING Inc.

TOKO, INC.

tokyo denpa co., ltd.

TOKYO WELD Co., Ltd.

TOONG IN ELECTRONIC CORP.

TOSHIBA CORPORATION

Total Technologies, Ltd.

TOTTORI PREFECTURAL GOVERNMENT

Tottori Institute of Industrial Technology

Akademia Systems Corporation

A&M Inc.

ZIRION NETWORKS, Inc.

toyama city

TOYO ELECTRO CO., LTD.

Trans Electric Co., Ltd.

Truly Semiconductors Limited

Tsu Municipal Government

Tyco Electronics Group

Tyco Electronics AMP K.K.

Tyco Electronics Raychem K.K.

Tyco Electronics EC K.K.

Touch Panel Systems K.K.

Unisonic Technologies Co., Ltd.

Uretek. Ltd.

Victrex Japan, Inc.

WAKA MANUFACTURING CO., LTD.

Wan Jeou Pyng Plastics Industry Co., Ltd.

Winstar Display Co., Ltd.

Worldwide Cable Opto Corp.

Xinruilian Electronics (H.K.) Company

YAMAICHI ELECTRONICS Co., Ltd.

YAMASHITA MATERIALS

YEC CO., LTD.

Yeebo LCD Ltd.

YFC-BonEagle Electric Co., Ltd.

YOKOSUKA CITY

Zifor Enterprise Co., Ltd.

CROSS-SECTOR INTERCHANGE PAVILION

Chiba Institute of Technology

F-Hirose Lab. Yamagata Univ.

Iwate University

Kanagawa Institute of Technology

Kanagawa Institute of Technology

Kochi University of Technology

Kumamoto University

Kyushu Institute of Technology

Musashi Institute of Technology

Musashi Institute of Technology, Visual Media Laboratory

Sophia University

TAKUSHOKU UNIVERSITY

The Univerisity of Electro-Communications

Tokai University

Tokyo Denki University

University of Tsukuba

Waseda University

Green IT Pavilion

AMD Japan Ltd.

ETA ELECTRIC INDUSTRY CO., LTD.

FUJITSU LIMITED

Hitachi, Ltd.

Japan Electronics and Information Technology Industries Association Electronic Devices Department

MITSUBISHI ELECTRIC CORPORATION

MITSUBISHI ELECTRIC INFORMATION TECHNOLOGY CORPORATION

NEC Corporation

Plat' Home Co., Ltd.

NIHON FORM SERVICE CO., LTD.

Oki Electric Industry Co., Ltd.

Oki Network Integration Co.,Ltd.

Panasonic Corporation

SANYO Electric Co., Ltd.

Sony Corporation

TOSHIBA CORPORATION

Toshiba Home Appliances Corporation

Yokogawa Electric Corporation

JETRO BIZMATCH@CEATEC JAPAN

Affno(Pvt) Ltd.

Agilingua, LLC.

Aivaka

Appen Pty Ltd.

Bay Microsystems

Camstar Systems, Inc.

Centruflow Limited

CogniSign

CrossMedia, Inc.

E W Information Systems Limited

Endace Measurement Systems Ltd.

ENJSOFT

Ergoneers GmbH

ESECO SYSTEMS

Explay Ltd.

FACTON GmbH

Fastrax

Hungary.Network Inc.

Hyperinsight

Ipgallery

iPortalMais

Jinni

KTwo Technology Solutions Ltd.

MICROOLED

Morph Labs, Inc.

Namo Interactive

Namo Solutions

Netagi

Neurowork

Optelian Internationl Corporation

Panagenda GmbH

SAMSUNG NETWORKS

snowflake

Steramezzo

Teruten

TOBESOFT. Co., Ltd.

Universal Defence

Valt.X Technologies Inc.

VESALIS

Vyew

WIRELESS 2000

ZOOMORAMA SA.

■Electronic Components, Devices & Industrial Equipment Stage

■Event Hall

12 13

Exhibitors

Page 16: CEATEC JAPAN 2008 Exhibition Report

CEATEC JAPAN 2008

特別展示/イベントホールメインステージ

■HATS PLAZA (HATS CONFERENCE)

New-Generation Networks

This year's HATS Conference exhibit centered on interoperability demonstrations using broadband services, VoIP (voice over IP) service using SIP (Session Initiation Protocol), MPEG4, PBX interconnection and demonstration of interconnection with equipment such as fax and introduction of related products within a virtual office. The Telecommunication Technology Committee (TTC) also introduced its technology unification activities in Japan.

■ACCESSIBILITY PLAZA (INFO-COMMUNICATION ACCESS COUNCIL)

This exhibit included demonstrations of telephone equipment, mobile telephones and media-exchange services designed to meet the specific needs of the elderly and physically challenged, as well as an outline of the Council's overall activities. Mini conferences and other events were also held on the stage in the exhibit area.

■Digital Content Business Park

Contents

To provide direct business opportunities to production companies in the digital content and system software fields, this exhibit featured presentations of digital content sustaining corporate communications, as well as related technologies, products, equipment, services and know-how, targeting companies that use digital contents.

■Life Content Frontier

This special exhibit implemented as part of the International Content Market Strengthening activities of the Ministry of Internal Affairs and Communications. We stand on the threshold of a future in which people will live in comfort and security with a sense of purpose and rich sensibilities thanks to contents accessed via people- and lifestyle-friendly interfaces. The new role of content and the enormous potential they represent were proposed through development activities by a variety of companies.

CEATEC JAPAN 2008 kicked off a total of 15 official and partner events were held from September 30 to October 28 under CoFesta 2008, making this the world’s largest content festival. This year at CEATEC JAPAN, special talk show was held on the first day of the show as a part of the opening event at the Main Stage.

■JAPAN INTERNATIONAL CONTENTS  FESTIVAL 2008 (CoFesta 2008) OFFICIAL EVENT

Special Exhibits / Event Hall Main Stage

A new, special presentation stage focusing on developments

accompanying digital convergence was featured at the exhibition

based on the keywords of “connecting people”, “connecting

technologies” and “connecting to the next-generation”. This exhibit

introduced the issues facing the IT and electronics industries as a

whole, and announced the latest developments to the world.

The main stage in the Event Hall featured varying official events

on a daily basis, and was well attended by exhibition visitors. Also

in the Event Hall, the exhibition provided services such as light

meals, a rest corner and wireless LAN access that were enjoyed

by a great number of visitors.

HATS PLAZA

ACCESSIBILITY PLAZAMOBILE COMPUTING PLAZA

Digital Contents Business ParkLife Contents FrontierAUTOMOTIVE SQUARE

ADVANCED JISSO PAVILION

NIPPON Innovation Plaza

Be Ready for the DTV Transition

MONODZUKURI PLAZA

Green IT Pavilion9/30~10/2 JETRO BIZMATCH@       CEATEC JAPAN 2008

10/4 ALL JAPAN ROBOT SUMO TOURNAMENT

10/4 JUNIORS & KIDSELECTRONICS WORKSHOP

Exhibitors: 14

Exhibitors: 7 Exhibitors: 9

Exhibitors: 12

7. Special Presentations at the Event Hall Main Stage

■MOBILE COMPUTING PLAZA-Nikkei Personal Computing Magazine Special 25th Anniversary Exhibit-Support: Intel Corporation

Mobile Networks

Under the theme of "Tomorrow's Mobile Computing, this exhibit featured a "Touch & Try Corner" and Net Cafe with exhibits included the latest technologies and communications services for mobile PCs as well as new models from various manufacturers. A panel discussion will also be held in the plaza.

Exhibitors: 6

Special Exhibits: A New Stage of Connecting People

Electronic Components, Devices & Industrial Equipment Stage Digital Network Stage

Central Mall

InternationalConference Hall

Event Hall

CROSS-SECTOR INTERCHANGE PAVILION

MAIN STAGE

Special Exhibits / Event Hall Main Stage

14 15

Page 17: CEATEC JAPAN 2008 Exhibition Report

CEATEC JAPAN 2008

特別展示/イベントホールメインステージ

■HATS PLAZA (HATS CONFERENCE)

New-Generation Networks

This year's HATS Conference exhibit centered on interoperability demonstrations using broadband services, VoIP (voice over IP) service using SIP (Session Initiation Protocol), MPEG4, PBX interconnection and demonstration of interconnection with equipment such as fax and introduction of related products within a virtual office. The Telecommunication Technology Committee (TTC) also introduced its technology unification activities in Japan.

■ACCESSIBILITY PLAZA (INFO-COMMUNICATION ACCESS COUNCIL)

This exhibit included demonstrations of telephone equipment, mobile telephones and media-exchange services designed to meet the specific needs of the elderly and physically challenged, as well as an outline of the Council's overall activities. Mini conferences and other events were also held on the stage in the exhibit area.

■Digital Content Business Park

Contents

To provide direct business opportunities to production companies in the digital content and system software fields, this exhibit featured presentations of digital content sustaining corporate communications, as well as related technologies, products, equipment, services and know-how, targeting companies that use digital contents.

■Life Content Frontier

This special exhibit implemented as part of the International Content Market Strengthening activities of the Ministry of Internal Affairs and Communications. We stand on the threshold of a future in which people will live in comfort and security with a sense of purpose and rich sensibilities thanks to contents accessed via people- and lifestyle-friendly interfaces. The new role of content and the enormous potential they represent were proposed through development activities by a variety of companies.

CEATEC JAPAN 2008 kicked off a total of 15 official and partner events were held from September 30 to October 28 under CoFesta 2008, making this the world’s largest content festival. This year at CEATEC JAPAN, special talk show was held on the first day of the show as a part of the opening event at the Main Stage.

■JAPAN INTERNATIONAL CONTENTS  FESTIVAL 2008 (CoFesta 2008) OFFICIAL EVENT

Special Exhibits / Event Hall Main Stage

A new, special presentation stage focusing on developments

accompanying digital convergence was featured at the exhibition

based on the keywords of “connecting people”, “connecting

technologies” and “connecting to the next-generation”. This exhibit

introduced the issues facing the IT and electronics industries as a

whole, and announced the latest developments to the world.

The main stage in the Event Hall featured varying official events

on a daily basis, and was well attended by exhibition visitors. Also

in the Event Hall, the exhibition provided services such as light

meals, a rest corner and wireless LAN access that were enjoyed

by a great number of visitors.

HATS PLAZA

ACCESSIBILITY PLAZAMOBILE COMPUTING PLAZA

Digital Contents Business ParkLife Contents FrontierAUTOMOTIVE SQUARE

ADVANCED JISSO PAVILION

NIPPON Innovation Plaza

Be Ready for the DTV Transition

MONODZUKURI PLAZA

Green IT Pavilion9/30~10/2 JETRO BIZMATCH@       CEATEC JAPAN 2008

10/4 ALL JAPAN ROBOT SUMO TOURNAMENT

10/4 JUNIORS & KIDSELECTRONICS WORKSHOP

Exhibitors: 14

Exhibitors: 7 Exhibitors: 9

Exhibitors: 12

7. Special Presentations at the Event Hall Main Stage

■MOBILE COMPUTING PLAZA-Nikkei Personal Computing Magazine Special 25th Anniversary Exhibit-Support: Intel Corporation

Mobile Networks

Under the theme of "Tomorrow's Mobile Computing, this exhibit featured a "Touch & Try Corner" and Net Cafe with exhibits included the latest technologies and communications services for mobile PCs as well as new models from various manufacturers. A panel discussion will also be held in the plaza.

Exhibitors: 6

Special Exhibits: A New Stage of Connecting People

Electronic Components, Devices & Industrial Equipment Stage Digital Network Stage

Central Mall

InternationalConference Hall

Event Hall

CROSS-SECTOR INTERCHANGE PAVILION

MAIN STAGE

Special Exhibits / Event Hall Main Stage

14 15

Page 18: CEATEC JAPAN 2008 Exhibition Report

CEATEC JAPAN 2008

■AUTOMOTIVE SQUARE                 Cooperation: Nikkei Electronics magazine

Automotive

Today, in line with the informatization of the automobile, car electronics are

playing an increasingly important role supporting basic vehicle performance in

areas such as driving, steering and controlling. The Automotive Square offered

presentations on a special stage and a car electronics navigation panels

presentation as the means to foster business communications and technology

interchange between the IT/electronics and automobile manufacturing industries.

■NIPPON Innovation Plaza (LOCAL GOVERNMENT PLAZA)

Japanese Monodzukuri

The plaza, made possible through the tie-up with and cooperation of

local governments and organizations around Japan, supported the IT

and electronics industry in local areas and provided a venue for

contributing to expand new sales channels and businesses through

proactive information exchange.

■MONODZUKURI PLAZA

In the future, Japan must build a sustainable monodzukuri society

through new value creation, "innovating" toward the realization of new

industrial fields. This exhibit highlighted results of the Monodzukuri

Promotion Council's forum business and also presented other

information on cutting-edge monodzukuri.

■ADVANCED JISSO PAVILIONNanotechnology

Jisso processing technologies sustaining every area of the IT and

electronics industries are advancing at a rapid pace, In this pavilion,

visitors encountered the Jisso technologies making possible

higher-performance and more compact digital products.

■Be Ready for the DTV TransitionPreparations for the Age of Terrestrial Digital TV Broadcasting

July 24, 2011, the day analog is completely replaced by digital terrestrial broadcasting in Japan, is fast approaching. Without a digital terrestrial tuner and antenna, people in Japan will no longer be able to watch TV broadcasts. Visitors saw, heard and convinced to go digital.Specific preparations were clearly explained using exhibits and live demonstrations,

and the consulting area expanded to assist visitors with even the smallest questions, all to ensure a smooth transition to terrestrial digital broadcasting.

■JUNIORS & KIDS ELECTRONICS WORKSHOP

This family-oriented workshop will be held again in 2008 to foster an interest in electronics among children and youths. Visitors participated in attaching circuit wiring to circuit boards using a solder, and then assembled their own gadgets, which they took home with them.

■ALL JAPAN ROBOT SUMO TOURNAMENTSaturday, October 4Sponsor: National Association of Principals of Technical Senior High SchoolsCooperation: FUJISOFT Inc.

The Kanto Regional Finals of the All Japan Robot Sumo Tournament was held simultaneously with CEATEC JAPAN 2008. High school students pit the skills of standalone or radio-controlled robots they have spent the past year developing in various performance competitions. This year, the Monodzukuri Experience Workshop was also be held.

This year's program was enhanced under the theme of "Innovation Creation" and through services designed to deepen ties across sectors. This event was the ideal venue for research institutions involved in cross-sector projects or seeking collaboration opportunities to interact with industry representatives.

■Green IT Pavilion●Special event: Green IT Award   ●Simultaneously held event: Green IT Symposium

Environmental Preservation for the Next Generation

Professionals who will sustain the Next Generation

■CROSS-SECTOR INTERCHANGE PAVILION

JETRO BIZMATCH @ CEATEC JAPAN 2008 was held to provide Japanese and foreign companies with opportunities to do business. Companies with high-potential information appliance and IT solutions came to Japan seeking collaborations with Japanese companies. Japanese IT and related companies interested in doing business with foreign companies participated in this event.

■JETRO BIZMATCH @ CEATEC JAPAN

Special Exhibits / Event Hall Main Stage

Exhibitors: 20

Exhibitors: 18

Participants: 800

Participants: 400

Exhibitors: 18 (including 1 academy)

Exhibitors: 42

Exhibitors: 40Exhibitors: 29 organizations

Cooperation: Monodzukuri Promotion Council, Nikkan Kogyo Shimbun

Exhibitors: 2

Special Exhibits: A New Stage of Connecting Technologies

In our modern information society, the rapid increase in power consumption from IT devices and systems is a pressing issue around the world, and in dealing with this problem, a great deal is expected of IT and electronic technologies. The Green IT Pavilion introduced the green IT products, services and activities of electronics and IT companies, aiming to contribute in development of a society that achieves a good balance between environmental protection and economic growth.

Special Exhibits: A New Stage of Connecting to the Next Generation

Saturday, October 4

Special Exhibits / Event Hall Main Stage

16 17

Page 19: CEATEC JAPAN 2008 Exhibition Report

CEATEC JAPAN 2008

■AUTOMOTIVE SQUARE                 Cooperation: Nikkei Electronics magazine

Automotive

Today, in line with the informatization of the automobile, car electronics are

playing an increasingly important role supporting basic vehicle performance in

areas such as driving, steering and controlling. The Automotive Square offered

presentations on a special stage and a car electronics navigation panels

presentation as the means to foster business communications and technology

interchange between the IT/electronics and automobile manufacturing industries.

■NIPPON Innovation Plaza (LOCAL GOVERNMENT PLAZA)

Japanese Monodzukuri

The plaza, made possible through the tie-up with and cooperation of

local governments and organizations around Japan, supported the IT

and electronics industry in local areas and provided a venue for

contributing to expand new sales channels and businesses through

proactive information exchange.

■MONODZUKURI PLAZA

In the future, Japan must build a sustainable monodzukuri society

through new value creation, "innovating" toward the realization of new

industrial fields. This exhibit highlighted results of the Monodzukuri

Promotion Council's forum business and also presented other

information on cutting-edge monodzukuri.

■ADVANCED JISSO PAVILIONNanotechnology

Jisso processing technologies sustaining every area of the IT and

electronics industries are advancing at a rapid pace, In this pavilion,

visitors encountered the Jisso technologies making possible

higher-performance and more compact digital products.

■Be Ready for the DTV TransitionPreparations for the Age of Terrestrial Digital TV Broadcasting

July 24, 2011, the day analog is completely replaced by digital terrestrial broadcasting in Japan, is fast approaching. Without a digital terrestrial tuner and antenna, people in Japan will no longer be able to watch TV broadcasts. Visitors saw, heard and convinced to go digital.Specific preparations were clearly explained using exhibits and live demonstrations,

and the consulting area expanded to assist visitors with even the smallest questions, all to ensure a smooth transition to terrestrial digital broadcasting.

■JUNIORS & KIDS ELECTRONICS WORKSHOP

This family-oriented workshop will be held again in 2008 to foster an interest in electronics among children and youths. Visitors participated in attaching circuit wiring to circuit boards using a solder, and then assembled their own gadgets, which they took home with them.

■ALL JAPAN ROBOT SUMO TOURNAMENTSaturday, October 4Sponsor: National Association of Principals of Technical Senior High SchoolsCooperation: FUJISOFT Inc.

The Kanto Regional Finals of the All Japan Robot Sumo Tournament was held simultaneously with CEATEC JAPAN 2008. High school students pit the skills of standalone or radio-controlled robots they have spent the past year developing in various performance competitions. This year, the Monodzukuri Experience Workshop was also be held.

This year's program was enhanced under the theme of "Innovation Creation" and through services designed to deepen ties across sectors. This event was the ideal venue for research institutions involved in cross-sector projects or seeking collaboration opportunities to interact with industry representatives.

■Green IT Pavilion●Special event: Green IT Award   ●Simultaneously held event: Green IT Symposium

Environmental Preservation for the Next Generation

Professionals who will sustain the Next Generation

■CROSS-SECTOR INTERCHANGE PAVILION

JETRO BIZMATCH @ CEATEC JAPAN 2008 was held to provide Japanese and foreign companies with opportunities to do business. Companies with high-potential information appliance and IT solutions came to Japan seeking collaborations with Japanese companies. Japanese IT and related companies interested in doing business with foreign companies participated in this event.

■JETRO BIZMATCH @ CEATEC JAPAN

Special Exhibits / Event Hall Main Stage

Exhibitors: 20

Exhibitors: 18

Participants: 800

Participants: 400

Exhibitors: 18 (including 1 academy)

Exhibitors: 42

Exhibitors: 40Exhibitors: 29 organizations

Cooperation: Monodzukuri Promotion Council, Nikkan Kogyo Shimbun

Exhibitors: 2

Special Exhibits: A New Stage of Connecting Technologies

In our modern information society, the rapid increase in power consumption from IT devices and systems is a pressing issue around the world, and in dealing with this problem, a great deal is expected of IT and electronic technologies. The Green IT Pavilion introduced the green IT products, services and activities of electronics and IT companies, aiming to contribute in development of a society that achieves a good balance between environmental protection and economic growth.

Special Exhibits: A New Stage of Connecting to the Next Generation

Saturday, October 4

Special Exhibits / Event Hall Main Stage

16 17

Page 20: CEATEC JAPAN 2008 Exhibition Report

This family-oriented workshop was held to foster an interest in electronics among children and youths. Participants attached circuit wiring to circuit boards using a solder, and then assembled their own gadgets, which they took home with them.

■Juniors & Kids Electronics Workshop

Research achievements were introduced by university laboratories that

practice government, industry and academia projects as well as aim to

cooperate with the industrial arena in the development and application

fields of IT, electronics technologies.

■Cross-sector Interchange Pavilion: Presentations given by University laboratories

Fusion of fashion and digital technology is thought to bring new

businesses and trends. As the pioneer of such industry “digital fashion

creators” was introduced at the show with the “{-ish}” fashion brand

produced by Digital Fashion Show that merged the virtual with reality.

■Fashion On Demand 2020

The second annual Tech-pert Panel, an independent advisory panel of

U.S. journalists, was formed to review and recognized significant

technologies based on an innovation and potential influence in the U.S.

market. The technology, product or service must be on exhibit at

CEATEC JAPAN 2008, including components, prototypes, non-working

samples or finished product.

The factors being considered in choosing award nominees and winners were:

・The technology should show some sort of influence, relevance or

potential impact for the United States market

・Based on the opinion and experience of the panel, the technology

should show great innovation, and this could include a unique function

・A technology may also be recognized for offering consumers

ease-of-use

・The technology should offer a unique solution for an emerging need

・The panel also considered unique design or aesthetic

Each panelist scoured the show floor for two days (Sept. 30 and Oct. 1)

then met and discussed technologies, products, prototypes and

concepts for consideration.

■Judges

  Michael Kanellos, Greentech Media

  Tom Samiljan, Switched.com

  Kevin Sintumuang, GQ

  Mark Seavy, Consumer Electronics Daily

  Josh Fruhlinger, Engadget.com

■Contributing analysts

  Richard Doherty, The Envisioneering Group

  Auri Rahimzadeh, T.A.G.

  Sabrina Doherty, The Envisioneering Group

■Award recipients

 Best of CEATEC JAPAN 2008

  ○Winner: Panasonic EZ Touch Remote

 Technology Category: Imaging

  ○Winner: JVC Everio

 Technology Category: Software

  ○Winner: KDDI Real Space X-ray Vision

 Technology Category: Components

  ○Winner: Toshiba SCiB Rechargeable Battery

 Technology Category: Transportation Technologies

  ○Winner: Nissan/NTT Docomo/Sharp Built-in Intelligent Key

 Technology Category: Networking

  ○Winner: Omron SX-4 Optical Subassembly for HDMI Transmission

 Technology Category: Display

  ○Winner: Sharp Aquos XS-1

 Technology Category: Mobile Phone

  ○Winner: Sharp Tegaki Chat

 Trend Category: Interface Design

  ○Winner: Panasonic EZ Touch Remote

 Trend Category: Product Design

  ○Winner: KDDI Ply Phone

 Trend Category: Best Concept

  ○Winner: NTT Docomo Handy Separating Mobile Phone

 Trend Category: Green Technology

  ○Winner: Panasonic Smart Home Concept Zone 1

 Trend Category: Technological Achievement

  ○Winner: JVC 8K Projector

■US Tech-pert Panel AwardA comprehensive video creator Makoto Tezka made a dramatic talk on

how software should be created today and synergizing them with

favorable hardware from the point of a software creator.

■CoFesta Opening Event

Awards were given to IT products that contributed to conserve energy

through the development, penetration and usage of IT equipment and

software as well as services, and solutions that utilize these factors.

■MITI (Minister of Economy, Trade and Industry) Award

Energy-saving IT

 ○“ECO CENTER” energy-saving server by NEC Corporation

Energy savings though the use of IT

 ○Construction and operation of HVAC system at the Sony City

  by Sony Corporation and Sony Life Insurance Co., Ltd. (shared award)

■Chief of CIPB (Commerce and Information Policy Bureau) Award

Energy-saving IT

 ○Intel Xeon Processor by Intel Corporation

Energy savings though the use of IT

 ○Lifinity ECO Manasystem home-energy management system

  by Matsushita Electric Industrial Co., Ltd.

■Chairman of the Green IT Promotion Council Award

Energy-saving IT

 ○SiC power device technology by Mitsubishi Electric Corporation

Energy savings though the use of IT

 ○GeoMation Farm agricultural information management system by      Hitachi Software Engineering Co., Ltd.

■Jury’s Special Award

Energy-saving IT

 ○KDL-32JE1 Bravia LCD television by Sony Corporation

 ○Refrigerant-method Rear Door Heat eXchanger (RDHX) installation service

by Japan IBM Corporation and Sanyo Electric Company (shared award)

 ○Cool Center 50 data center energy-saving project by Hitachi Ltd.

Energy savings though the use of IT

 ○Operation support solution for commercial vehicles by Fujitsu Limited

 ○Energy-saving system designed for retail outlets by Oki Electric

Industry Co., Ltd.

 ○Toner Saver for laser printers by Spline Network Co., Ltd.

■Green IT Award Ceremony

To prepare for Japan’s full-digital migration of communications and

broadcasting in 2011, five special zone representatives throughout

Japan — who lead in the field of content, broadcasting, and

communications integration — discussed on the issue with the

cooperation of Tokyo FM radio station.

■Symposium: International standardization of ICT  ~Showcasing the special ubiquitous zones~

CEATEC JAPAN 2008 Special Exhibits / Event Hall Main Stage

15:00Development of ultrahigh-speed surface treatmenttechnology using clusterplasma

Toru IwaoLecturerGas Discharge LabMusashi Institute of Technology 

15:15 Payment system thatallows transferring rightto use solely from the client

Shigenori IoroiAssistant ProfessorInformation and Computer Sciences

Haruo HayamiProfessor Department of Information MediaFaculty of Information TechnologyKanagawa Institute of Technology

15:30 Reconfigurable logic device and reliable designtechnique for FPGA.

Yoshihiro IchinomiyaMasahiro KogaSueyoshi Lab.Kumamoto University GraduateSchool of Science and Technology

15:45Zinc Oxide: an AttractivePotential substitute for ITOLCD panel based on transparent electrode

Tetsuya YamamotoProfessorMaterials Design CenterResearch InstituteKochi University of Technology

16:00Experience-based learningcurriculum featuring homeelectronics

Norikane KanaiProfessorDepartment of Home Electronics Development Kanagawa Institute of Technology

16:15Soft computing technologyapplied for human centeredsystem design

Takehisa OnisawaProfessorOnisawa LabGraduate School of Systems and InformationEngineering, University of Tsukuba

16:30Development of electricvehicle and fuel cell bystudents

Yoshiyuki ShoAssistant ProfessorDepartment of Electrical and ElectronicEngineering School of EngineeringTokai University

10:30 Energy conservation onAC/DC power sources

Takahide NakanoETA Electric Industry Co., Ltd.

10:45Reduction of electric power consumption atHitachi Data Center– Proposal from Cool Center 50 project

Hiroshi HanyuWirelessinfo Venture CompanyHitachi, Ltd.

11:00Green IT Rack – Coolingrack system to protectthe global environment

Takehide YamashitaPresidentNihon Form Service Co., Ltd

11:15 Latest power-savingserver Eco Center

JUNKO NOZAKIIT Platform Marketing Promotion DivisionNEC Corporation

11:30Environmental impactassessment system forIT – case studies on environmental contribution solution

Hidefumi UedaEnvironmental Technolgy Lab.Device & Materials LaboratoriesFUJITSU LABORATORIES LTD.

11:45Introduction of Toshibahome IT system Feminityseries

Kenichi KunugidaToshiba Home Appliances Corporation

12:45Realizing environmentaldata that can be seen– introduction of IntegratedEnvironmental Information System

Yoko MatsuiMitsubishi Electric InformationTechnology Corporation

13:00 Energy-saving systemdesigned for retail outlets

Shigeo TachibanaOki Electric Industry Co., Ltd.

13:15 Energy conservation onAC/DC power sources

Takahide NakanoETA Electric Industry Co., Ltd.

13:30Reduce CO2 by up to 94.8% -- Compact Linuxserver for appliance application

Tomonori KimuraPlat' Home Co., Ltd.

14:00Environmental impactassessment system forIT – case studies on environmentalcontribution solution

Hidefumi UedaEnvironmental Technolgy Lab.Device & Materials LaboratoriesFUJITSU LABORATORIES LTD.

14:15Introduction of Toshibahome IT systemFeminity series

Kenichi KunugidaToshiba Home Appliances Corporation

14:30Green IT Rack – Coolingrack system to protectthe global environment

Takehide YamashitaPresidentNihon Form Service Co., Ltd

15:00 Energy conservation onAC/DC power sources

Shigeo Tachibana Oki Electric Industry Co., Ltd. 

15:15 Latest power-savingserver Eco Center

TOMOYUKI IRISAWAAssistant ManagerIT Platform Marketing Promotion DivisionNEC Corporation

16:45Realizing environmentaldata that can be seen– introduction of IntegratedEnvironmental Information System

Satoko FujiwaraMitsubishi Electric Corporation

13:30 14:00

Tuesday, September 30

■Green IT Pavilion Corporate Presentations

Thursday, October 2

Wednesday, October 1Friday, October 3

Saturday, October 4

Green IT Award ceremony

14:30 15:50 CoFesta Opening Event

10:30 17:00 Green IT Pavilion:Presentation by exhibitors

13:00 14:00 US Tech-pert Panel Award

15:30 16:30 Fashion On Demand 2020

Sept. 30

Oct. 1

Oct. 2

12:15 14:15 Symposium: International standardization of ICT~Showcasing the special ubiquitous zones~

15:00 16:45 Cross-sector Interchange Pavilion Presentations given by University laboratories

Oct. 3

11:00 12:00

Juniors & Kids Electronics Workshop12:30 13:3014:00 15:0015:30 16:30

Oct. 4

Date Time Event

Time Theme

Time Session title

Lecturer

Presenter

Main Stage, Event Hall

Special Exhibits / Event Hall Main Stage

18 19

Page 21: CEATEC JAPAN 2008 Exhibition Report

This family-oriented workshop was held to foster an interest in electronics among children and youths. Participants attached circuit wiring to circuit boards using a solder, and then assembled their own gadgets, which they took home with them.

■Juniors & Kids Electronics Workshop

Research achievements were introduced by university laboratories that

practice government, industry and academia projects as well as aim to

cooperate with the industrial arena in the development and application

fields of IT, electronics technologies.

■Cross-sector Interchange Pavilion: Presentations given by University laboratories

Fusion of fashion and digital technology is thought to bring new

businesses and trends. As the pioneer of such industry “digital fashion

creators” was introduced at the show with the “{-ish}” fashion brand

produced by Digital Fashion Show that merged the virtual with reality.

■Fashion On Demand 2020

The second annual Tech-pert Panel, an independent advisory panel of

U.S. journalists, was formed to review and recognized significant

technologies based on an innovation and potential influence in the U.S.

market. The technology, product or service must be on exhibit at

CEATEC JAPAN 2008, including components, prototypes, non-working

samples or finished product.

The factors being considered in choosing award nominees and winners were:

・The technology should show some sort of influence, relevance or

potential impact for the United States market

・Based on the opinion and experience of the panel, the technology

should show great innovation, and this could include a unique function

・A technology may also be recognized for offering consumers

ease-of-use

・The technology should offer a unique solution for an emerging need

・The panel also considered unique design or aesthetic

Each panelist scoured the show floor for two days (Sept. 30 and Oct. 1)

then met and discussed technologies, products, prototypes and

concepts for consideration.

■Judges

  Michael Kanellos, Greentech Media

  Tom Samiljan, Switched.com

  Kevin Sintumuang, GQ

  Mark Seavy, Consumer Electronics Daily

  Josh Fruhlinger, Engadget.com

■Contributing analysts

  Richard Doherty, The Envisioneering Group

  Auri Rahimzadeh, T.A.G.

  Sabrina Doherty, The Envisioneering Group

■Award recipients

 Best of CEATEC JAPAN 2008

  ○Winner: Panasonic EZ Touch Remote

 Technology Category: Imaging

  ○Winner: JVC Everio

 Technology Category: Software

  ○Winner: KDDI Real Space X-ray Vision

 Technology Category: Components

  ○Winner: Toshiba SCiB Rechargeable Battery

 Technology Category: Transportation Technologies

  ○Winner: Nissan/NTT Docomo/Sharp Built-in Intelligent Key

 Technology Category: Networking

  ○Winner: Omron SX-4 Optical Subassembly for HDMI Transmission

 Technology Category: Display

  ○Winner: Sharp Aquos XS-1

 Technology Category: Mobile Phone

  ○Winner: Sharp Tegaki Chat

 Trend Category: Interface Design

  ○Winner: Panasonic EZ Touch Remote

 Trend Category: Product Design

  ○Winner: KDDI Ply Phone

 Trend Category: Best Concept

  ○Winner: NTT Docomo Handy Separating Mobile Phone

 Trend Category: Green Technology

  ○Winner: Panasonic Smart Home Concept Zone 1

 Trend Category: Technological Achievement

  ○Winner: JVC 8K Projector

■US Tech-pert Panel AwardA comprehensive video creator Makoto Tezka made a dramatic talk on

how software should be created today and synergizing them with

favorable hardware from the point of a software creator.

■CoFesta Opening Event

Awards were given to IT products that contributed to conserve energy

through the development, penetration and usage of IT equipment and

software as well as services, and solutions that utilize these factors.

■MITI (Minister of Economy, Trade and Industry) Award

Energy-saving IT

 ○“ECO CENTER” energy-saving server by NEC Corporation

Energy savings though the use of IT

 ○Construction and operation of HVAC system at the Sony City

  by Sony Corporation and Sony Life Insurance Co., Ltd. (shared award)

■Chief of CIPB (Commerce and Information Policy Bureau) Award

Energy-saving IT

 ○Intel Xeon Processor by Intel Corporation

Energy savings though the use of IT

 ○Lifinity ECO Manasystem home-energy management system

  by Matsushita Electric Industrial Co., Ltd.

■Chairman of the Green IT Promotion Council Award

Energy-saving IT

 ○SiC power device technology by Mitsubishi Electric Corporation

Energy savings though the use of IT

 ○GeoMation Farm agricultural information management system by      Hitachi Software Engineering Co., Ltd.

■Jury’s Special Award

Energy-saving IT

 ○KDL-32JE1 Bravia LCD television by Sony Corporation

 ○Refrigerant-method Rear Door Heat eXchanger (RDHX) installation service

by Japan IBM Corporation and Sanyo Electric Company (shared award)

 ○Cool Center 50 data center energy-saving project by Hitachi Ltd.

Energy savings though the use of IT

 ○Operation support solution for commercial vehicles by Fujitsu Limited

 ○Energy-saving system designed for retail outlets by Oki Electric

Industry Co., Ltd.

 ○Toner Saver for laser printers by Spline Network Co., Ltd.

■Green IT Award Ceremony

To prepare for Japan’s full-digital migration of communications and

broadcasting in 2011, five special zone representatives throughout

Japan — who lead in the field of content, broadcasting, and

communications integration — discussed on the issue with the

cooperation of Tokyo FM radio station.

■Symposium: International standardization of ICT  ~Showcasing the special ubiquitous zones~

CEATEC JAPAN 2008 Special Exhibits / Event Hall Main Stage

15:00Development of ultrahigh-speed surface treatmenttechnology using clusterplasma

Toru IwaoLecturerGas Discharge LabMusashi Institute of Technology 

15:15 Payment system thatallows transferring rightto use solely from the client

Shigenori IoroiAssistant ProfessorInformation and Computer Sciences

Haruo HayamiProfessor Department of Information MediaFaculty of Information TechnologyKanagawa Institute of Technology

15:30 Reconfigurable logic device and reliable designtechnique for FPGA.

Yoshihiro IchinomiyaMasahiro KogaSueyoshi Lab.Kumamoto University GraduateSchool of Science and Technology

15:45Zinc Oxide: an AttractivePotential substitute for ITOLCD panel based on transparent electrode

Tetsuya YamamotoProfessorMaterials Design CenterResearch InstituteKochi University of Technology

16:00Experience-based learningcurriculum featuring homeelectronics

Norikane KanaiProfessorDepartment of Home Electronics Development Kanagawa Institute of Technology

16:15Soft computing technologyapplied for human centeredsystem design

Takehisa OnisawaProfessorOnisawa LabGraduate School of Systems and InformationEngineering, University of Tsukuba

16:30Development of electricvehicle and fuel cell bystudents

Yoshiyuki ShoAssistant ProfessorDepartment of Electrical and ElectronicEngineering School of EngineeringTokai University

10:30 Energy conservation onAC/DC power sources

Takahide NakanoETA Electric Industry Co., Ltd.

10:45Reduction of electric power consumption atHitachi Data Center– Proposal from Cool Center 50 project

Hiroshi HanyuWirelessinfo Venture CompanyHitachi, Ltd.

11:00Green IT Rack – Coolingrack system to protectthe global environment

Takehide YamashitaPresidentNihon Form Service Co., Ltd

11:15 Latest power-savingserver Eco Center

JUNKO NOZAKIIT Platform Marketing Promotion DivisionNEC Corporation

11:30Environmental impactassessment system forIT – case studies on environmental contribution solution

Hidefumi UedaEnvironmental Technolgy Lab.Device & Materials LaboratoriesFUJITSU LABORATORIES LTD.

11:45Introduction of Toshibahome IT system Feminityseries

Kenichi KunugidaToshiba Home Appliances Corporation

12:45Realizing environmentaldata that can be seen– introduction of IntegratedEnvironmental Information System

Yoko MatsuiMitsubishi Electric InformationTechnology Corporation

13:00 Energy-saving systemdesigned for retail outlets

Shigeo TachibanaOki Electric Industry Co., Ltd.

13:15 Energy conservation onAC/DC power sources

Takahide NakanoETA Electric Industry Co., Ltd.

13:30Reduce CO2 by up to 94.8% -- Compact Linuxserver for appliance application

Tomonori KimuraPlat' Home Co., Ltd.

14:00Environmental impactassessment system forIT – case studies on environmentalcontribution solution

Hidefumi UedaEnvironmental Technolgy Lab.Device & Materials LaboratoriesFUJITSU LABORATORIES LTD.

14:15Introduction of Toshibahome IT systemFeminity series

Kenichi KunugidaToshiba Home Appliances Corporation

14:30Green IT Rack – Coolingrack system to protectthe global environment

Takehide YamashitaPresidentNihon Form Service Co., Ltd

15:00 Energy conservation onAC/DC power sources

Shigeo Tachibana Oki Electric Industry Co., Ltd. 

15:15 Latest power-savingserver Eco Center

TOMOYUKI IRISAWAAssistant ManagerIT Platform Marketing Promotion DivisionNEC Corporation

16:45Realizing environmentaldata that can be seen– introduction of IntegratedEnvironmental Information System

Satoko FujiwaraMitsubishi Electric Corporation

13:30 14:00

Tuesday, September 30

■Green IT Pavilion Corporate Presentations

Thursday, October 2

Wednesday, October 1Friday, October 3

Saturday, October 4

Green IT Award ceremony

14:30 15:50 CoFesta Opening Event

10:30 17:00 Green IT Pavilion:Presentation by exhibitors

13:00 14:00 US Tech-pert Panel Award

15:30 16:30 Fashion On Demand 2020

Sept. 30

Oct. 1

Oct. 2

12:15 14:15 Symposium: International standardization of ICT~Showcasing the special ubiquitous zones~

15:00 16:45 Cross-sector Interchange Pavilion Presentations given by University laboratories

Oct. 3

11:00 12:00

Juniors & Kids Electronics Workshop12:30 13:3014:00 15:0015:30 16:30

Oct. 4

Date Time Event

Time Theme

Time Session title

Lecturer

Presenter

Main Stage, Event Hall

Special Exhibits / Event Hall Main Stage

18 19

Page 22: CEATEC JAPAN 2008 Exhibition Report

How does A Next Generation Network Revolutionize Software Industry?

NEDO's Green IT Projects

Green IT Research at AIST

10:30-11:30SP-13

Noritaka Yamamoto

Kiyoshi Sakai

Toshihiro MATSUIResearch Coordinator

Convention Hall B, International Conference Hall

What the Green IT technologies head for—their direction

11:00-12:00SP-09

REAL IT COOL Promotion Center Group Manager

HIROMASA FUCHI

Energy Solution Section Corporate Workplace SolutionsYasuhiro Kuwahara

Convention Hall B, International Conference Hall

11:00-12:00TR-01

Senior Analyst, Market Iantelligence

Takuro Hiraoka

Meeting Room 201, International Conference Hall

Market Analysis on FPD, Screen Sizeand Price Trend

12:30-13:30TR-02

Marketing Director, APAC & JAPAN

Derek Soh

Meeting Room 201, International Conference Hall

10 years of Bluetooth technology

14:00-15:00TR-15A Meeting Room 201 A, International Conference Hall

Mobile Multimedia Broadcasting with ISDB-Tmm

14:00-15:00TR-03

ChairmanJohn Marshall

Meeting Room 201, International Conference Hall

High Definition Wireless A/V TransmissionTechnologies

15:30-16:30TR-04

Akihiko Omikawa

Meeting Room 201, International Conference Hall

New Security Strategies NeededFor Worldwide Data Proliferation

10:30-12:45TR-05

National Institute of Information and Communications Technology

Meeting Room 201, International Conference Hall

NICT Super Event "One Day Symposium"NICT's Future Network Vision: Diversity &Inclusion, Networking the Future

NICT Super Event "One Day Symposium"NICT's Future Network Vision: Diversity &Inclusion, Networking the Future

14:10-17:00TR-08

・Glasses-free 3D display technology using multiple projectors・Introduction of ultra realistic acoustics with the newest 3D sound technology

National Institute of Information and Communications Technology

Meeting Room 201, International Conference Hall

NICT Super Event "One Day Symposium"

13:30-14:10TR-07

National Institute of Information and Communications Technology

Meeting Room 201, International Conference Hall

11:00-12:00TR-09A

OSAKA UNIVERSITY Professor

Toshinao Sasaki

NAGOYA UNIVERSITY Professor

Masayuki Tanimoto

Editor in Chief of Nikkei PC21

Hiroshi KotaniGeneral ManagerPersonal System Div.

Osamu Suzuki

Katsuaki Suganuma

Meeting Room 201 A, International Conference Hall

Conductive adhesives and metallicalternatives for high temperaturelead-free soldering

11:00-13:00TR-09B

Tetsuya Wadaki

Meeting Room 201 B, International Conference Hall

Issues and Prospects of Rapidly Developing Solar Cell Industry

12:30-13:30TR-10A

International Standardization of Multi-view Video Coding for FTV (Free viewpoint TV) and Beyond

Team LeaderAtsushi Masuda

11:00-13:00TR-13A Meeting Room 201 A, International Conference Hall

What are IPR systems in the mash-up era?

New Framework required in post-Google eraWhat are the issues addressed by "the InformationGrand Voyage Project"

■ Panel Discussion Collaboration opportunities in "the InformationGrand Voyage Project"Mash-up, use in multi subject collaborationPanelist

MALIO KAMATA

Attorney at LawPatent Attorney

How are IPR systems to enhance development oftechnology-oriented business models?

Jun SakumaAssistant Professor

Meeting Room 201 A, International Conference Hall

Trend Sessions

9/30(Tue)

10/2(Thu)

10/1(Wed)

10/3(Fri)

13:00-14:00K-019/30(Tue)

10/2(Thu)

10/1(Wed)

10/3(Fri)

10/2(Thu)

10/3(Fri)

11:00-12:00K-05B

Senior Vice President of Nissan Motor Co., Ltd.Minoru SHINOHARA

Convention Hall B, International Conference Hall

14:00-16:30TR-11A

Nobuya Nakamoto

Hiroyuki SuzukiProject ManagerConsumer Products Operations DivisionHideki Morozumi

Technical DirectorBroadband Communications GroupStephen R. PalmManagerSales Department

Taku Ito

Eiichi Misaka

Hideaki Nakayama

Meeting Room 201 A, International Conference Hall

14:00-17:00

The 4th Chinese seminar

TR-11B

Imitation goods measures in China etc.Toshio Taniyama

LawyerMakoto Endo

Beijing Office

Hisashi Sekine

Meeting Room 201 B, International Conference Hall

Keynote Speeches

ChairmanMichiyoshi Mazuka

ICT Advances and the Deployment for Business Solutions

Convention Hall AB, International Conference Hall

14:30-15:30K-02

Chairman of the Board

Etsuhiko Shoyama

Convention Hall AB, International Conference Hall

Digital Convergence-Onward to a New Stage

11:00-12:00K-09

PresidentRepresentative DirectorHisao Baba

Convention Hall A, International Conference Hall

Qimonda key strategic cornerstonesin a cyclical industry

12:30-13:30K-10

President – Japan, Corporate Vice PresidentST Microelectronics

Convention Hall A, International Conference Hall

Changes in the SemiconductorIndustry - And the Challenges for ST

11:00-12:00K-13

CEOThomas Seiler

Convention Hall A, International Conference Hall

Utility factors are driving new technologies?

14:00-15:00K-11

Senior Vice President, Semiconductor company President & CEOShozo Saito

Convention Hall A, International Conference Hall

12:30-13:30K-14

Director-General for International and Technology Policy Coordination

Masataka Kawauchi

Convention Hall A, International Conference Hall

The present situation of ICT policy

16:00-17:00K-03

PresidentShigefumi Wada

Convention Hall AB, International Conference Hall

11:00-12:00K-05A

Senior Executive Vice President

Kiyoyuki Tsujimura

Keitai:Today and tomorrow

Convention Hall A, International Conference Hall

14:00-15:00

AMD HD graphics technology acceleratesthe convergence of Digital Consumer Electronic Devices and PCs

K-07A

Senior Vice President and General Manager, Graphics Product GroupRichard Bergman

Convention Hall A, International Conference Hall

14:00-15:00

Value Creation through Degital Fusionin the Information Grand Voyage

K-07B Convention Hall B, International Conference Hall

PanelistProfessor of The University of Tokyo, Director of the Center for Information Fusion at the Institute of Industrial Science. U-TokyoCorporate Marketing Division. Solution business DepartmentUbiquitous Service Platform Company/ManagerPresident

12:30-13:30

KDDI’s FMBC Strategy

K-06A

Executive Vice presidentMember of the BoardYasuhiko Ito

Convention Hall A, International Conference Hall

12:30-13:30

Yahoo! Everywhere Concept-Future in Life-with-TV

K-06B

PresidentMasahiro Inoue

Convention Hall B, International Conference Hall

15:30-16:30K-12

Shuhei MoritaTetsuya Izumi

Takayuki Tsukagoshi

Masami Takahashi

Kazuki Yokota

Masayuki Kozuka

PanelistAnimation DirectorEditor in Chief, Monthly HiViSenior Vice President, General Manager,Walt Disney Studios Home EntertainmentMarketing Executive Director,Walt Disney Studios Home EntertainmentBD Engineer, JN Engineering Dept., Media Business Div.,Business Operation GroupStorage Devices Business Strategy OfficeGeneral Manager

Convention Hall A, International Conference Hall

Blu-ray Exective Panael Discussion

Reiji Asakura

ModeraterAudio Visual andDigital Media Analyst

14:00-15:30K-15

Hideyo TakasuKazumasa YoshidaYoshihisa IshidaTsutomu SanadaToshiyuki Takagi

Kazuhiro Igarashi

Yu Sasamoto

Kenji Fujita

Convention Hall A, International Conference Hall

■Panel Discussion

The New Age Brought to You by Mobile Computing

Green IT Symposium

Lecture by the Green IT Award Winner

Innovative energy-saving system by usingIT at Sony City

Fujitsu group's "Green IT" activities

13:30-15:00SP-10

Director of Commerce and Information Policy BureauTakeo Hoshino

Steering CommitteeChairmanKazuhiro KameoSurvey & Evaluation Committee Chairperson/General Manager of Corporate Environmental Affaires Unit of Fujitsu LimitedMichinori Kutami

Convention Hall B, International Conference Hall

Activities of the Green IT Promotion Council

15:15-16:15SP-11

President, Corporate Environmental Affairs UnitAtsuhisa Takahashi

HVAC Technology & Application Development CenterTakeshi Ishii

Energy Solution Section Corporate Workplace SolutionsYasuhiro Kuwahara

Convention Hall B, International Conference Hall

Green IT Pavilion: Sponsors’ Session

An optimum total control and energy savingin super market by "Eco Store System"

Approach to the problem of environment

Measures for Improving Energy Efficiencyof Data Center

Creation of Sustainable IT Environment:Action for Energy Efficiency Improvement

12:30-13:30SP-14

Chair, Japan Communication Working GroupYoshiko Bannai

Eda Makiko

Climate Savers Computing Initiative Board memberGeneral Manager, Marketing HeadquartersIntel K.K.

Convention Hall B, International Conference Hall

Latest Overseas Green IT Trend

13:45-15:15SP-15

Data Center Energy Saving Project Office,Business Planning Operation, Project Manager

SAWAMOTO, Hideo

Takeshi Nishikawa1st Computers Operations Unit, Executive General Manager

Convention Hall B, International Conference Hall

Green IT Pavilion: Sponsors’ Session

Intellectual property protection in electricmachine and electronic industry anddevelopments in the future

System Integration Division General ManagerPresident

Director, Information Services Industry Division, Commerce and Information Policy BureauAttorney at Law

Yoichi TakahashiTakuma Iwasa

Toshihede YahiroJIRO MAKINO

11:00-12:30TR-13B Meeting Room 201 B, International Conference Hall

PC speedup for comfortable digital life

Senior Director Technology Research & DevelopmentDepartment Digital Technology Planning Office

Executive DirectorFrontier Services Dept.

Masayuki Ishikawa

14:00-15:00TR-15B Meeting Room 201 B, International Conference Hall

Business Idea Contest

Kensuke Utsumi

Masaki Tsukada

Satoshi Nakayama

Takato Egashira

Mobile Offset

Household saver mobile

15:30-16:30TR-16A Meeting Room 201 A, International Conference Hall

New world through Mobile MultimediaBroadcasting services using ISDB-Tmm

Executive Senior Vice PresidentHidekazu Hasegawa

15:30-16:30TR-16B Meeting Room 201 B, International Conference Hall

Moderater

15:30-16:30K-08A

Panelist

PRESIDENTGeneral ManagerBWA System Planning Dept.Special Advisor, United NationsEnvironment Programme Finance Initiative

DOCOMO's Approach to DLNA

Nokia's vision of leveraging DLNA in theconvergence of mobile/home entertainment

Convention Hall A, International Conference Hall

Forecast for the Automotive Industry from2009 to 2025 : Three Revolutions Coming

Sakae Tanaka

Coordinator

President, Chief Business Planner

15:30-16:30K-08B

Takehiko Okuyama

Motoharu Miyake

Janne Koistinen

Convention Hall B, International Conference Hall

DLNA Expands from the Home into the Mobile SpaceIntroduction

TERUHIKO IWASAKI

Osam Kamimura

Takejiro Sueyoshi

General Manager, Core Technology Center

Research Engineer, Research Laboratories, Communication Device Research Group

Connected Home, Nokia Services & Software,Senior Solution Marketing Manager

NEC's effort toward Green IT

11:00-16:30AD-01 Meeting Room 301, International Conference Hall

RFID Seminner

Recent Status of EPCglobalCOO & Executive Director

Hamano, Michio

Total optimization of Value Chainby means of IT

DirectorInformation Economy DivisionCommerce and Information Policy Bureau

Yasuhiro Maeda

Newest trend of InternationalStandards for RFIDJapan chairman

Akira Shibata

RFID/IC Tag InnovationSecurity Smart ID Solutions DivisionProducts Development Department Director

KANDA Naoya

Obtain benefits from RFIDimplementation in Apparel Supply ChainSupply Chain Management & Project Development Dept.

Hideki YAMAUCHI

RFID proof experiment concerning distribution Crate sharing in dairy foodsBusiness Innovation Consulting Department, Senior Consultant

Masayuki Sasagawa

Advanced Sessions

9/30(Tue)

Economic departmentSenior

Department of business managementSophomore

Department of grobal business managementSophomore

(1) Conference Info

(2) Program

Tracks / Sessions Attendees

Keynote Speeches (K)

Guest Speeches (GS)

Green IT Symposium (SP)

Trend Sessions (TR)

5,949

1,252

472

1,777

18

2

6

18

Tracks / Sessions Attendees

Advanced Sessions (AD)

Communications Network Sessions (NT)

Industrial System Sessions (IS)

Software and Solutions Sessions (SS)

744

422

717

924

6

12

14

16

Tracks / Sessions Attendees

Exhibitor Seminars

TOTAL

1,398

13,655

46

138

Senior Analyst10:00-11:00G-01

Senior Vice President, General Manager, Ultra Mobility GroupAnand Chandrasekher

Convention Hall AB, International Conference Hall

11:30-12:30

The vision of Microsoft:The Next Wave of Consumer Experience “Magical Windows”

G-02

Vice President, Consumer & Online InternationalShoji Doyama

Corporate Vice President, Windows Consumer Product MarketingBrad Brooks

Convention Hall AB, International Conference Hall

Intel's Mobility Vision

9/30(Tue)

Guest Speeches

The future of Automobile with Car Roboticsevolution and Communication technology

Masaru KitsuregawaMasato YamamotoToshiki MurataDaisuke Nishida

Toshiba's Semiconductor Business Strategy for Future Digital Society

Current Status and Future Prospectsof the Green IT Project

Latest Trend of the Solar Cell Industryin Japan and the World

Current Status and Future Expectationsin regard to the Evolving Solar Cell Technologies

International Standardization of Multi-viewVideo Coding for FTV (Free viewpoint TV)and Beyond

Towards the use of concealing informationbetween multi services and databases

The Role of Local Power that SupportsJapan’s Industrial Competitiveness

Marco Cassis

PanelistPresidentRepresentative Director and Co-PresidentSVP, Coporate Exective, President, VAIO Business GroupExecutive Officer, Corporate Vice President, Chief Technology ExecutiveDirector, IT Products Division, Panasonic AVC Networks CompanyCorporate Vice PresidentPresident, Personal Systems Business UnitManaging Executive, Consumer & Online Marketing Officer, Consumer & Online International

Chief Editor, Nikkei Personal Computing

Electronic and Information Technology Development Dept.Director

Energy Conservation Technology Development Dept.Director

Hitachi IT Equipment Energy Saving Plan– Harmonious Green Plan

Directions of next generation datacenterfor human and environment

Executive Vice PresidentGeneral ManagerJapan Region Global Consumer Business UnitGlobal Service Business Unit

Senior Network ArchitectTechnology Development GroupCommon Technology DivisionNetwork Software Development Dept.

ManagerDevelopment Division

ManagerNew Business Planning SectionAdvanced Product Planning DepartmentBusiness Planning DivisionHome Entertainment Business Group

Latest trend of intellectual propertymethod business of China

Tomoyuki Okamura

Research and Development of Universal Communication at Keihanna Laboratories

Senior MangerDevelopment and Manufacturing DivisionSoftware Development DepartmentSenior Manger

8. Conference

20 21

Conference

Page 23: CEATEC JAPAN 2008 Exhibition Report

How does A Next Generation Network Revolutionize Software Industry?

NEDO's Green IT Projects

Green IT Research at AIST

10:30-11:30SP-13

Noritaka Yamamoto

Kiyoshi Sakai

Toshihiro MATSUIResearch Coordinator

Convention Hall B, International Conference Hall

What the Green IT technologies head for—their direction

11:00-12:00SP-09

REAL IT COOL Promotion Center Group Manager

HIROMASA FUCHI

Energy Solution Section Corporate Workplace SolutionsYasuhiro Kuwahara

Convention Hall B, International Conference Hall

11:00-12:00TR-01

Senior Analyst, Market Iantelligence

Takuro Hiraoka

Meeting Room 201, International Conference Hall

Market Analysis on FPD, Screen Sizeand Price Trend

12:30-13:30TR-02

Marketing Director, APAC & JAPAN

Derek Soh

Meeting Room 201, International Conference Hall

10 years of Bluetooth technology

14:00-15:00TR-15A Meeting Room 201 A, International Conference Hall

Mobile Multimedia Broadcasting with ISDB-Tmm

14:00-15:00TR-03

ChairmanJohn Marshall

Meeting Room 201, International Conference Hall

High Definition Wireless A/V TransmissionTechnologies

15:30-16:30TR-04

Akihiko Omikawa

Meeting Room 201, International Conference Hall

New Security Strategies NeededFor Worldwide Data Proliferation

10:30-12:45TR-05

National Institute of Information and Communications Technology

Meeting Room 201, International Conference Hall

NICT Super Event "One Day Symposium"NICT's Future Network Vision: Diversity &Inclusion, Networking the Future

NICT Super Event "One Day Symposium"NICT's Future Network Vision: Diversity &Inclusion, Networking the Future

14:10-17:00TR-08

・Glasses-free 3D display technology using multiple projectors・Introduction of ultra realistic acoustics with the newest 3D sound technology

National Institute of Information and Communications Technology

Meeting Room 201, International Conference Hall

NICT Super Event "One Day Symposium"

13:30-14:10TR-07

National Institute of Information and Communications Technology

Meeting Room 201, International Conference Hall

11:00-12:00TR-09A

OSAKA UNIVERSITY Professor

Toshinao Sasaki

NAGOYA UNIVERSITY Professor

Masayuki Tanimoto

Editor in Chief of Nikkei PC21

Hiroshi KotaniGeneral ManagerPersonal System Div.

Osamu Suzuki

Katsuaki Suganuma

Meeting Room 201 A, International Conference Hall

Conductive adhesives and metallicalternatives for high temperaturelead-free soldering

11:00-13:00TR-09B

Tetsuya Wadaki

Meeting Room 201 B, International Conference Hall

Issues and Prospects of Rapidly Developing Solar Cell Industry

12:30-13:30TR-10A

International Standardization of Multi-view Video Coding for FTV (Free viewpoint TV) and Beyond

Team LeaderAtsushi Masuda

11:00-13:00TR-13A Meeting Room 201 A, International Conference Hall

What are IPR systems in the mash-up era?

New Framework required in post-Google eraWhat are the issues addressed by "the InformationGrand Voyage Project"

■ Panel Discussion Collaboration opportunities in "the InformationGrand Voyage Project"Mash-up, use in multi subject collaborationPanelist

MALIO KAMATA

Attorney at LawPatent Attorney

How are IPR systems to enhance development oftechnology-oriented business models?

Jun SakumaAssistant Professor

Meeting Room 201 A, International Conference Hall

Trend Sessions

9/30(Tue)

10/2(Thu)

10/1(Wed)

10/3(Fri)

13:00-14:00K-019/30(Tue)

10/2(Thu)

10/1(Wed)

10/3(Fri)

10/2(Thu)

10/3(Fri)

11:00-12:00K-05B

Senior Vice President of Nissan Motor Co., Ltd.Minoru SHINOHARA

Convention Hall B, International Conference Hall

14:00-16:30TR-11A

Nobuya Nakamoto

Hiroyuki SuzukiProject ManagerConsumer Products Operations DivisionHideki Morozumi

Technical DirectorBroadband Communications GroupStephen R. PalmManagerSales Department

Taku Ito

Eiichi Misaka

Hideaki Nakayama

Meeting Room 201 A, International Conference Hall

14:00-17:00

The 4th Chinese seminar

TR-11B

Imitation goods measures in China etc.Toshio Taniyama

LawyerMakoto Endo

Beijing Office

Hisashi Sekine

Meeting Room 201 B, International Conference Hall

Keynote Speeches

ChairmanMichiyoshi Mazuka

ICT Advances and the Deployment for Business Solutions

Convention Hall AB, International Conference Hall

14:30-15:30K-02

Chairman of the Board

Etsuhiko Shoyama

Convention Hall AB, International Conference Hall

Digital Convergence-Onward to a New Stage

11:00-12:00K-09

PresidentRepresentative DirectorHisao Baba

Convention Hall A, International Conference Hall

Qimonda key strategic cornerstonesin a cyclical industry

12:30-13:30K-10

President – Japan, Corporate Vice PresidentST Microelectronics

Convention Hall A, International Conference Hall

Changes in the SemiconductorIndustry - And the Challenges for ST

11:00-12:00K-13

CEOThomas Seiler

Convention Hall A, International Conference Hall

Utility factors are driving new technologies?

14:00-15:00K-11

Senior Vice President, Semiconductor company President & CEOShozo Saito

Convention Hall A, International Conference Hall

12:30-13:30K-14

Director-General for International and Technology Policy Coordination

Masataka Kawauchi

Convention Hall A, International Conference Hall

The present situation of ICT policy

16:00-17:00K-03

PresidentShigefumi Wada

Convention Hall AB, International Conference Hall

11:00-12:00K-05A

Senior Executive Vice President

Kiyoyuki Tsujimura

Keitai:Today and tomorrow

Convention Hall A, International Conference Hall

14:00-15:00

AMD HD graphics technology acceleratesthe convergence of Digital Consumer Electronic Devices and PCs

K-07A

Senior Vice President and General Manager, Graphics Product GroupRichard Bergman

Convention Hall A, International Conference Hall

14:00-15:00

Value Creation through Degital Fusionin the Information Grand Voyage

K-07B Convention Hall B, International Conference Hall

PanelistProfessor of The University of Tokyo, Director of the Center for Information Fusion at the Institute of Industrial Science. U-TokyoCorporate Marketing Division. Solution business DepartmentUbiquitous Service Platform Company/ManagerPresident

12:30-13:30

KDDI’s FMBC Strategy

K-06A

Executive Vice presidentMember of the BoardYasuhiko Ito

Convention Hall A, International Conference Hall

12:30-13:30

Yahoo! Everywhere Concept-Future in Life-with-TV

K-06B

PresidentMasahiro Inoue

Convention Hall B, International Conference Hall

15:30-16:30K-12

Shuhei MoritaTetsuya Izumi

Takayuki Tsukagoshi

Masami Takahashi

Kazuki Yokota

Masayuki Kozuka

PanelistAnimation DirectorEditor in Chief, Monthly HiViSenior Vice President, General Manager,Walt Disney Studios Home EntertainmentMarketing Executive Director,Walt Disney Studios Home EntertainmentBD Engineer, JN Engineering Dept., Media Business Div.,Business Operation GroupStorage Devices Business Strategy OfficeGeneral Manager

Convention Hall A, International Conference Hall

Blu-ray Exective Panael Discussion

Reiji Asakura

ModeraterAudio Visual andDigital Media Analyst

14:00-15:30K-15

Hideyo TakasuKazumasa YoshidaYoshihisa IshidaTsutomu SanadaToshiyuki Takagi

Kazuhiro Igarashi

Yu Sasamoto

Kenji Fujita

Convention Hall A, International Conference Hall

■Panel Discussion

The New Age Brought to You by Mobile Computing

Green IT Symposium

Lecture by the Green IT Award Winner

Innovative energy-saving system by usingIT at Sony City

Fujitsu group's "Green IT" activities

13:30-15:00SP-10

Director of Commerce and Information Policy BureauTakeo Hoshino

Steering CommitteeChairmanKazuhiro KameoSurvey & Evaluation Committee Chairperson/General Manager of Corporate Environmental Affaires Unit of Fujitsu LimitedMichinori Kutami

Convention Hall B, International Conference Hall

Activities of the Green IT Promotion Council

15:15-16:15SP-11

President, Corporate Environmental Affairs UnitAtsuhisa Takahashi

HVAC Technology & Application Development CenterTakeshi Ishii

Energy Solution Section Corporate Workplace SolutionsYasuhiro Kuwahara

Convention Hall B, International Conference Hall

Green IT Pavilion: Sponsors’ Session

An optimum total control and energy savingin super market by "Eco Store System"

Approach to the problem of environment

Measures for Improving Energy Efficiencyof Data Center

Creation of Sustainable IT Environment:Action for Energy Efficiency Improvement

12:30-13:30SP-14

Chair, Japan Communication Working GroupYoshiko Bannai

Eda Makiko

Climate Savers Computing Initiative Board memberGeneral Manager, Marketing HeadquartersIntel K.K.

Convention Hall B, International Conference Hall

Latest Overseas Green IT Trend

13:45-15:15SP-15

Data Center Energy Saving Project Office,Business Planning Operation, Project Manager

SAWAMOTO, Hideo

Takeshi Nishikawa1st Computers Operations Unit, Executive General Manager

Convention Hall B, International Conference Hall

Green IT Pavilion: Sponsors’ Session

Intellectual property protection in electricmachine and electronic industry anddevelopments in the future

System Integration Division General ManagerPresident

Director, Information Services Industry Division, Commerce and Information Policy BureauAttorney at Law

Yoichi TakahashiTakuma Iwasa

Toshihede YahiroJIRO MAKINO

11:00-12:30TR-13B Meeting Room 201 B, International Conference Hall

PC speedup for comfortable digital life

Senior Director Technology Research & DevelopmentDepartment Digital Technology Planning Office

Executive DirectorFrontier Services Dept.

Masayuki Ishikawa

14:00-15:00TR-15B Meeting Room 201 B, International Conference Hall

Business Idea Contest

Kensuke Utsumi

Masaki Tsukada

Satoshi Nakayama

Takato Egashira

Mobile Offset

Household saver mobile

15:30-16:30TR-16A Meeting Room 201 A, International Conference Hall

New world through Mobile MultimediaBroadcasting services using ISDB-Tmm

Executive Senior Vice PresidentHidekazu Hasegawa

15:30-16:30TR-16B Meeting Room 201 B, International Conference Hall

Moderater

15:30-16:30K-08A

Panelist

PRESIDENTGeneral ManagerBWA System Planning Dept.Special Advisor, United NationsEnvironment Programme Finance Initiative

DOCOMO's Approach to DLNA

Nokia's vision of leveraging DLNA in theconvergence of mobile/home entertainment

Convention Hall A, International Conference Hall

Forecast for the Automotive Industry from2009 to 2025 : Three Revolutions Coming

Sakae Tanaka

Coordinator

President, Chief Business Planner

15:30-16:30K-08B

Takehiko Okuyama

Motoharu Miyake

Janne Koistinen

Convention Hall B, International Conference Hall

DLNA Expands from the Home into the Mobile SpaceIntroduction

TERUHIKO IWASAKI

Osam Kamimura

Takejiro Sueyoshi

General Manager, Core Technology Center

Research Engineer, Research Laboratories, Communication Device Research Group

Connected Home, Nokia Services & Software,Senior Solution Marketing Manager

NEC's effort toward Green IT

11:00-16:30AD-01 Meeting Room 301, International Conference Hall

RFID Seminner

Recent Status of EPCglobalCOO & Executive Director

Hamano, Michio

Total optimization of Value Chainby means of IT

DirectorInformation Economy DivisionCommerce and Information Policy Bureau

Yasuhiro Maeda

Newest trend of InternationalStandards for RFIDJapan chairman

Akira Shibata

RFID/IC Tag InnovationSecurity Smart ID Solutions DivisionProducts Development Department Director

KANDA Naoya

Obtain benefits from RFIDimplementation in Apparel Supply ChainSupply Chain Management & Project Development Dept.

Hideki YAMAUCHI

RFID proof experiment concerning distribution Crate sharing in dairy foodsBusiness Innovation Consulting Department, Senior Consultant

Masayuki Sasagawa

Advanced Sessions

9/30(Tue)

Economic departmentSenior

Department of business managementSophomore

Department of grobal business managementSophomore

(1) Conference Info

(2) Program

Tracks / Sessions Attendees

Keynote Speeches (K)

Guest Speeches (GS)

Green IT Symposium (SP)

Trend Sessions (TR)

5,949

1,252

472

1,777

18

2

6

18

Tracks / Sessions Attendees

Advanced Sessions (AD)

Communications Network Sessions (NT)

Industrial System Sessions (IS)

Software and Solutions Sessions (SS)

744

422

717

924

6

12

14

16

Tracks / Sessions Attendees

Exhibitor Seminars

TOTAL

1,398

13,655

46

138

Senior Analyst10:00-11:00G-01

Senior Vice President, General Manager, Ultra Mobility GroupAnand Chandrasekher

Convention Hall AB, International Conference Hall

11:30-12:30

The vision of Microsoft:The Next Wave of Consumer Experience “Magical Windows”

G-02

Vice President, Consumer & Online InternationalShoji Doyama

Corporate Vice President, Windows Consumer Product MarketingBrad Brooks

Convention Hall AB, International Conference Hall

Intel's Mobility Vision

9/30(Tue)

Guest Speeches

The future of Automobile with Car Roboticsevolution and Communication technology

Masaru KitsuregawaMasato YamamotoToshiki MurataDaisuke Nishida

Toshiba's Semiconductor Business Strategy for Future Digital Society

Current Status and Future Prospectsof the Green IT Project

Latest Trend of the Solar Cell Industryin Japan and the World

Current Status and Future Expectationsin regard to the Evolving Solar Cell Technologies

International Standardization of Multi-viewVideo Coding for FTV (Free viewpoint TV)and Beyond

Towards the use of concealing informationbetween multi services and databases

The Role of Local Power that SupportsJapan’s Industrial Competitiveness

Marco Cassis

PanelistPresidentRepresentative Director and Co-PresidentSVP, Coporate Exective, President, VAIO Business GroupExecutive Officer, Corporate Vice President, Chief Technology ExecutiveDirector, IT Products Division, Panasonic AVC Networks CompanyCorporate Vice PresidentPresident, Personal Systems Business UnitManaging Executive, Consumer & Online Marketing Officer, Consumer & Online International

Chief Editor, Nikkei Personal Computing

Electronic and Information Technology Development Dept.Director

Energy Conservation Technology Development Dept.Director

Hitachi IT Equipment Energy Saving Plan– Harmonious Green Plan

Directions of next generation datacenterfor human and environment

Executive Vice PresidentGeneral ManagerJapan Region Global Consumer Business UnitGlobal Service Business Unit

Senior Network ArchitectTechnology Development GroupCommon Technology DivisionNetwork Software Development Dept.

ManagerDevelopment Division

ManagerNew Business Planning SectionAdvanced Product Planning DepartmentBusiness Planning DivisionHome Entertainment Business Group

Latest trend of intellectual propertymethod business of China

Tomoyuki Okamura

Research and Development of Universal Communication at Keihanna Laboratories

Senior MangerDevelopment and Manufacturing DivisionSoftware Development DepartmentSenior Manger

8. Conference

20 21

Conference

Page 24: CEATEC JAPAN 2008 Exhibition Report

Communications Network Sessions

9/30(Tue)

10/2(Thu)

10:30-14:40AD-05 Meeting Room 301 A, International Conference Hall

JEITA's Display Device Forum 2008

The Opening Greeting for JEITADisplay Device Forum 2008Chairman, Display Devices Board

Yoshio Ooida

Global Environment Conservation Policy forJapanese FPD IndustryDirector, Information and Communication Electronics Division Commerce and Information Bureau

Takeo Hoshino

Future Trend of recycling for Flat PanelDisplay GlassesChairman, Display Devices Steering Committee

Toshio Yanagisawa

Contributions to the Global EnvironmentalConservation with LEDs and Applicationsto the BacklightBody electronics parts design dept.ⅡResearch & development div.

Toshinori Takahashi

Progress and Advancements of OLEDTechnologyFaculty of Engineering, Professor

Akiyoshi Mikami

Recent Trend and Future View for e-paperCorporate Technology Planning Center

Akira Suzuki

10/1(Wed) 10/3(Fri)

11:00-13:30AD-09 Meeting Room 301 A, International Conference Hall

The present and Future Technologyon Ultra-Realistic Communications

10/2(Thu) 11:00-12:00NT-01

Vice Chairman

Hiroshi Yasuda

Meeting Room 302, International Conference Hall

Apply to Network Society by SPC Technology

12:30-13:30NT-02

President

Yoshinori Kamiyama

Meeting Room 302, International Conference Hall

14:00-15:00NT-03

Communications and Information network Associationof Japan (CIAJ)

Fumio Onimaru

Japan Voluntary Laboratory Association forTelecommunications Equipment (JVLATE)

Nobuhiro Nakanishi

Meeting Room 302, International Conference Hall

What is “Shopin.TV”? The next-generationsearch engine MPEG7 video solution foronline shopping

15:30-16:30NT-04

Adviser, Director of ITOCHU Research Institute of InnovativeTechnology

Yoshio Matsumi

Meeting Room 302, International Conference Hall

Innovation, Innovative Technology,and Low Carbon Revolution

Current status and issues of MRAon the Free Trade

11:00-12:00IS-01

R&D CenterKunimasa Katayama

Meeting Room 303, International Conference Hall

Industrial System Sessions

9/30(Tue)

Panelist

Moderator

New Technology Development Dept.Leader, 3D Program Promotion Team

Vice President Director,Cyber Space Laboratories

Executive Research Engineer, NHK Science & Technical Research Laboratories

Innovative Imaging Laboratory Core Technology CenterTechnology Development Division

Research Institute of Electrical Communication・Deputy Director, Professor

Director-General,Keihannna Research Laboratories

Natsumi Isobe

Satoshi Ishibashi

Fumio Okano

Masahito Sato

Suzuki Yôiti

14:00-16:30AD-11 Meeting Room 301 A, International Conference Hall

Trend of Technology Related to ContentExecutive Director/Business Development Department

Tanaka Seiichi

■ Panel Discussion

The Advanced Technologies Extend the BraveNew World of Content

■ Panel Discussion

Lifestyle, Energy Consumption and Global Warming

Coordinator

Panelist

President & CEO

Executive Director

Technology Planning Division

Executive Officer

CEO

Kazuhiro Shimizu

Hiroyuki Seshita

Kiyohisa Sugii

Shingo Satou

Takafumi Kaya

11:00-12:00AD-13

ProducerHiroyuki SAKAI

Gerhard Fasol

How to Make Full High-Definition ImagesEasily – From Filming and Editing to Distribution

Meeting Room 301 A, International Conference Hall

13:30-17:00AD-14

4th Product Design Forum

Meeting Room 301 A, International Conference Hall

Lifestyle, Energy Consumption and Global WarmingPresident

Hidetoshi NAKAGAMI

Panelist

Coordinator

Editor-in-Chief, Nikkei Design

Yasushi Inoue

13:00-15:00NT-06 Meeting Room 302, International Conference Hall

Mobile Computing SecurityPanelist

Moderater

Marketing Planning

Network Services Business Unit Mobile Busines CenterManager

Prof, Information Technology Architecture

MCPC Chairman, Promotion and Marketing Committee

Senior ManagerHead of Next Generation Plannning Section“au” Technology Planning DepartmentMobile Network Development Division

Chairman of MCPC Security Committee

Akira Sugawara

SOICHI NISHIYAMA

Yoichi Seto

Hajime Muto

Takahiro Yokota

11:00-15:00IS-13 Meeting Room 303, International Conference Hall

Future of digital contents

IntroductionChairman, Content Management Technology Sub-CommitteeProfessor, Department of Information System Engineering, Polytechnic UniversityKunio Ohno

Head, Managerial Steering CommitteeHiraku Amemiya

General Manager, Legal and Licensing Depertment

Tetsuro Daiki

Dr./Director

Uemura Yoshio

Director, Digital Information Planning Office,Planning Division, Administrative Department

Hisanori Tanaka

WriterRin Yano

15:30-16:30NT-08 Meeting Room 302, International Conference Hall

Life cycle management on healthyICT growth among worldwide

S.M. Balasubramaniyan

Ashok V. Dandekar

Shunichi Fujii

Vice President - Mission: Quality, R&D Services

Global WG Chai

10:00-17:00NT-09 Meeting Room 302, International Conference Hall

Opening Address

ATIE Past, Present and Future 1995-2008 forward

Relevance of ICT in Environmental Issues

Enterprise Communications in the Age of Sustainable Business

Further Advances in the Digital Convergence

2008 Taiwan Broad Band Market

The Future of Hong Kong’s Communications Industry

Evolution in Japanese Telecommunications

Closing Remarks

PresidentYoshiyuki Sukemune

ProfessorToshio Obi

Chairman EmeritusN K Goyal

PresidentStephen Ho

PresidentKyo Yong Lee

Director of Business DevelopmentKevin Mar

Vice ChairmanFranky Lai

Senior Vice PresidentHiroaki Takeichi

Senior Vice PresidentHiroaki Takeichi

10/3(Fri)

11:00-12:00NT-13 Meeting Room 302, International Conference Hall

Senior Research Fellow

Chief Consultant

Hiroshi SAYA

Kazuhisa MACHIDA

12:30-13:30NT-14 Meeting Room 302, International Conference Hall

ICT Market Trend in China

Medical Device Industry in Japanand the Movement of Regulation andGlobal Standardization

11:00-12:00SS-01

ChiefMasahiro Mori

Meeting Room 304, International Conference Hall

Software and Solutions Sessions

9/30(Tue)

CAD Conference 2008~Class1 (Architecture) examinationmeasures and course establishment~

11:00-12:00SS-05

Professor of Cyber University

Toru MAEGAWA

Meeting Room 304, International Conference Hall

10/1(Wed)

The Essence of SaaS

11:00-12:00SS-09

DirectorInfomation Service industry DivitionCommerce and Infomation Policy BureauToshihide Yahiro

Meeting Room 304, International Conference Hall

10/2(Thu)

12:30-13:30SS-06

Senior Director, Sales Engineering, salesforce. com

Hitoshi Uchida

Meeting Room 304, International Conference Hall

SaaS Today and Into the FutureInnovation. Not Infrastructure

14:00-15:00SS-07

SaaS Today and Into the FutureInnovation. Not Infrastructure

Iwao Nakayama

Meeting Room 304, International Conference Hall

15:30-16:30SS-08 Meeting Room 304, International Conference Hall

Can SaaS find a big market? -What will be a trigger for the big explosion-

12:30-13:30SS-02

Semiconductor Equipment CompanyManagerSenior System Administrator VE LeaderSystem DepartmentBusiness Management Division

Shoici Yoshino

Meeting Room 304, International Conference Hall

CAD Conference 2008~Class1 (Mechanical) examinationmeasures and course establishment~

14:00-15:00SS-03

ManagerPLM Solution Sales Department 1Sales Management Headquarters

Yuichi Utsumi

Meeting Room 304, International Conference Hall

15:30-16:30SS-04CAD Conference 2008~3D CAD examination measuresand course establishment ②~

Aya Irisawa

Meeting Room 304, International Conference Hall

11:00-12:00IS-05

Industry Consulting, Senior Managing Consultant

Go Yasunao

Meeting Room 303, International Conference Hall

10/1(Wed)

10/3(Fri)

12:30-13:30IS-06

Computer Science and Engineering

Keiji Kimura

Meeting Room 303, International Conference Hall

Software Development for Multicores

14:00-15:00IS-07

Graduate School of Information ScienceCenter for Embedded Computing Systems

Shinya Honda

Meeting Room 303, International Conference Hall

Technology of RTOS for Multicores

15:30-16:30IS-08

Chairman, TCG Committee, Information Technology Committee

Hisanori Mishima

Meeting Room 303, International Conference Hall

The security frontier leveraged by TPM

15:30-16:30IS-16

Vice-Chairman (Senior Manager, Service Platform Resarch Laboratories,NEC Corporation)

Koichi KONISHI

Meeting Room 303, International Conference Hall

Introduction to Secure Platform

12:30-13:30IS-10

Server Committee Chairman

Takeshi MuranoiServer System Platform Committee Chairman

Kenichi IshibashiNetwork Storage Market Research Committee Chairman

Tetsuya Kishimoto

12:30-13:30IS-02

1st Government and Public Solutions Division Keiji IKEDA1st Government and Public Systems Division Yutaka KIMURA

Meeting Room 303, International Conference Hall

ITS Standardization Activity (ISO TC204)

14:00-15:00IS-03

Takuro Ito

Meeting Room 303, International Conference Hall

Activity at JEITA for 3D annotatedmodels (An introduction of the JEITA3D annotated model guideline and the trials)

15:30-16:30IS-04

Technical Standardization Committee on Magnetic Recording Media

Yoji Inoue Yuu Yoshioka

Meeting Room 303, International Conference Hall

What is a global environmentally-friendly storage system?

Introduction of Activities of Server CommitteeSurvey on Trends in Energy-Saving IT and inIntroduction of Green ITSurvey on User Trendsconcerning Network StorageApplication of SLA to Green IT

14:00-15:00IS-11

Solution Service Committee Chairman

Okyo Ito

SLA/SLM Committee Chairman

Yuichiro Okada

IT internal control committee ChairmanToshiya Kawai

Meeting Room 303, International Conference Hall

Market trend to affect J-SOX andPractical use of Statistics item listfor IT inside control

15:30-16:30IS-12

Senior Specialist3D Engineering Innovation Department,Engineering Process Innovation Center

Atsushi Kitazaki

ManagerAdvanced Software Development Group, System Engineering Center

Shusuke Haruna

Meeting Room 303, International Conference Hall

What should we do to Speed up EmbeddedSoftware Development?

Panelist

President & CEOYoshiro KITAHARAEnterprise Generalization Division SaaS Promotion DepartmentMGRYukio IWAMOTOCoordinater

Professor of Cyber UniversityToru MAEGAWA

Efforts Made for Optimal Trade Practices and Contracts to ImproveConfidence in the Information System

12:30-13:30SS-10

Attorney at law

Masao Yoshida

Meeting Room 304, International Conference Hall

Model Contract for Information Systemswhich Brings the Project to Success

Kazumasa Enami

Managing Director

General ManagerAdvanced Design CenterCorporate Marketing H.Q.

Chief Manager, Dr. EngGlobal Warming Prevention R'D Institite

Executive ResearcherNew Solutions Development Division

Kazuya Shimokawa

Masato Shimizu

Kenichi Ishida

Jun Fujimoto

10/1(Wed)

N K Goyal

11:00-12:00NT-05

Chairman Emeritus

Meeting Room 302, International Conference Hall

Environment Issues in Telecom

Senior Staff Photonic Systems Group/QuEST Forum Japan Hub Chaiman

CEO

15:30-16:30NT-16

Deputy Director of Telecommunications Consumer Policy Division,Telecommunications Business Department,Telecommunications Bureau

Shingo OKAMURA

Meeting Room 302, International Conference Hall

Towards Interoperability

14:00-15:00NT-15

Oki Electric Industry Co., Ltd. Network Systems Company,Network Systems Development DivisionGeneral ManagerKoro KenjiOki Electric Industry Co., Ltd.IP Telephony Promotion Center Senior EvangelistMasazumi Isaka

Meeting Room 302, International Conference Hall

Towards Interoperability

10/2(Thu)

11:00-12:00IS-09

Group Manager, Controller Platform Development III,Controller Development Group

Shinji Yoshida

Meeting Room 303, International Conference Hall

Visions and Challenges for the Enhancementof International Competitiveness of JapaneseContent Technology Industry from the Viewpointof "Map of Technology Strategy of Content"

ATIE (Asia Telecommunications Information Exchange) Forum

Masao Yamasawa

Paradigm change of the global mobilephone business and opportunities forJapanese mobile phone makers

Group ManagerDesign Process Innovation Group, Design Dept.VIIIEngineering & Design Div.Document System Business Group

Can you improve your Design Processby DPAM (Design ProcessAssessment and Improvement Model)?

A brief introduction for ISO/IECFCD24734: “Method for MeasuringDigital Printing Productivity”

AD Conference 2008~3D CAD examination measures and course establishment ①~

Meeting Room 303, International Conference Hall

ManagerNo.2 PLM Service DivisionPLM Service Group

Marketing DivisioniPhone Business Promotion OfficeSenior Evangelist

22 23

Conference

Page 25: CEATEC JAPAN 2008 Exhibition Report

Communications Network Sessions

9/30(Tue)

10/2(Thu)

10:30-14:40AD-05 Meeting Room 301 A, International Conference Hall

JEITA's Display Device Forum 2008

The Opening Greeting for JEITADisplay Device Forum 2008Chairman, Display Devices Board

Yoshio Ooida

Global Environment Conservation Policy forJapanese FPD IndustryDirector, Information and Communication Electronics Division Commerce and Information Bureau

Takeo Hoshino

Future Trend of recycling for Flat PanelDisplay GlassesChairman, Display Devices Steering Committee

Toshio Yanagisawa

Contributions to the Global EnvironmentalConservation with LEDs and Applicationsto the BacklightBody electronics parts design dept.ⅡResearch & development div.

Toshinori Takahashi

Progress and Advancements of OLEDTechnologyFaculty of Engineering, Professor

Akiyoshi Mikami

Recent Trend and Future View for e-paperCorporate Technology Planning Center

Akira Suzuki

10/1(Wed) 10/3(Fri)

11:00-13:30AD-09 Meeting Room 301 A, International Conference Hall

The present and Future Technologyon Ultra-Realistic Communications

10/2(Thu) 11:00-12:00NT-01

Vice Chairman

Hiroshi Yasuda

Meeting Room 302, International Conference Hall

Apply to Network Society by SPC Technology

12:30-13:30NT-02

President

Yoshinori Kamiyama

Meeting Room 302, International Conference Hall

14:00-15:00NT-03

Communications and Information network Associationof Japan (CIAJ)

Fumio Onimaru

Japan Voluntary Laboratory Association forTelecommunications Equipment (JVLATE)

Nobuhiro Nakanishi

Meeting Room 302, International Conference Hall

What is “Shopin.TV”? The next-generationsearch engine MPEG7 video solution foronline shopping

15:30-16:30NT-04

Adviser, Director of ITOCHU Research Institute of InnovativeTechnology

Yoshio Matsumi

Meeting Room 302, International Conference Hall

Innovation, Innovative Technology,and Low Carbon Revolution

Current status and issues of MRAon the Free Trade

11:00-12:00IS-01

R&D CenterKunimasa Katayama

Meeting Room 303, International Conference Hall

Industrial System Sessions

9/30(Tue)

Panelist

Moderator

New Technology Development Dept.Leader, 3D Program Promotion Team

Vice President Director,Cyber Space Laboratories

Executive Research Engineer, NHK Science & Technical Research Laboratories

Innovative Imaging Laboratory Core Technology CenterTechnology Development Division

Research Institute of Electrical Communication・Deputy Director, Professor

Director-General,Keihannna Research Laboratories

Natsumi Isobe

Satoshi Ishibashi

Fumio Okano

Masahito Sato

Suzuki Yôiti

14:00-16:30AD-11 Meeting Room 301 A, International Conference Hall

Trend of Technology Related to ContentExecutive Director/Business Development Department

Tanaka Seiichi

■ Panel Discussion

The Advanced Technologies Extend the BraveNew World of Content

■ Panel Discussion

Lifestyle, Energy Consumption and Global Warming

Coordinator

Panelist

President & CEO

Executive Director

Technology Planning Division

Executive Officer

CEO

Kazuhiro Shimizu

Hiroyuki Seshita

Kiyohisa Sugii

Shingo Satou

Takafumi Kaya

11:00-12:00AD-13

ProducerHiroyuki SAKAI

Gerhard Fasol

How to Make Full High-Definition ImagesEasily – From Filming and Editing to Distribution

Meeting Room 301 A, International Conference Hall

13:30-17:00AD-14

4th Product Design Forum

Meeting Room 301 A, International Conference Hall

Lifestyle, Energy Consumption and Global WarmingPresident

Hidetoshi NAKAGAMI

Panelist

Coordinator

Editor-in-Chief, Nikkei Design

Yasushi Inoue

13:00-15:00NT-06 Meeting Room 302, International Conference Hall

Mobile Computing SecurityPanelist

Moderater

Marketing Planning

Network Services Business Unit Mobile Busines CenterManager

Prof, Information Technology Architecture

MCPC Chairman, Promotion and Marketing Committee

Senior ManagerHead of Next Generation Plannning Section“au” Technology Planning DepartmentMobile Network Development Division

Chairman of MCPC Security Committee

Akira Sugawara

SOICHI NISHIYAMA

Yoichi Seto

Hajime Muto

Takahiro Yokota

11:00-15:00IS-13 Meeting Room 303, International Conference Hall

Future of digital contents

IntroductionChairman, Content Management Technology Sub-CommitteeProfessor, Department of Information System Engineering, Polytechnic UniversityKunio Ohno

Head, Managerial Steering CommitteeHiraku Amemiya

General Manager, Legal and Licensing Depertment

Tetsuro Daiki

Dr./Director

Uemura Yoshio

Director, Digital Information Planning Office,Planning Division, Administrative Department

Hisanori Tanaka

WriterRin Yano

15:30-16:30NT-08 Meeting Room 302, International Conference Hall

Life cycle management on healthyICT growth among worldwide

S.M. Balasubramaniyan

Ashok V. Dandekar

Shunichi Fujii

Vice President - Mission: Quality, R&D Services

Global WG Chai

10:00-17:00NT-09 Meeting Room 302, International Conference Hall

Opening Address

ATIE Past, Present and Future 1995-2008 forward

Relevance of ICT in Environmental Issues

Enterprise Communications in the Age of Sustainable Business

Further Advances in the Digital Convergence

2008 Taiwan Broad Band Market

The Future of Hong Kong’s Communications Industry

Evolution in Japanese Telecommunications

Closing Remarks

PresidentYoshiyuki Sukemune

ProfessorToshio Obi

Chairman EmeritusN K Goyal

PresidentStephen Ho

PresidentKyo Yong Lee

Director of Business DevelopmentKevin Mar

Vice ChairmanFranky Lai

Senior Vice PresidentHiroaki Takeichi

Senior Vice PresidentHiroaki Takeichi

10/3(Fri)

11:00-12:00NT-13 Meeting Room 302, International Conference Hall

Senior Research Fellow

Chief Consultant

Hiroshi SAYA

Kazuhisa MACHIDA

12:30-13:30NT-14 Meeting Room 302, International Conference Hall

ICT Market Trend in China

Medical Device Industry in Japanand the Movement of Regulation andGlobal Standardization

11:00-12:00SS-01

ChiefMasahiro Mori

Meeting Room 304, International Conference Hall

Software and Solutions Sessions

9/30(Tue)

CAD Conference 2008~Class1 (Architecture) examinationmeasures and course establishment~

11:00-12:00SS-05

Professor of Cyber University

Toru MAEGAWA

Meeting Room 304, International Conference Hall

10/1(Wed)

The Essence of SaaS

11:00-12:00SS-09

DirectorInfomation Service industry DivitionCommerce and Infomation Policy BureauToshihide Yahiro

Meeting Room 304, International Conference Hall

10/2(Thu)

12:30-13:30SS-06

Senior Director, Sales Engineering, salesforce. com

Hitoshi Uchida

Meeting Room 304, International Conference Hall

SaaS Today and Into the FutureInnovation. Not Infrastructure

14:00-15:00SS-07

SaaS Today and Into the FutureInnovation. Not Infrastructure

Iwao Nakayama

Meeting Room 304, International Conference Hall

15:30-16:30SS-08 Meeting Room 304, International Conference Hall

Can SaaS find a big market? -What will be a trigger for the big explosion-

12:30-13:30SS-02

Semiconductor Equipment CompanyManagerSenior System Administrator VE LeaderSystem DepartmentBusiness Management Division

Shoici Yoshino

Meeting Room 304, International Conference Hall

CAD Conference 2008~Class1 (Mechanical) examinationmeasures and course establishment~

14:00-15:00SS-03

ManagerPLM Solution Sales Department 1Sales Management Headquarters

Yuichi Utsumi

Meeting Room 304, International Conference Hall

15:30-16:30SS-04CAD Conference 2008~3D CAD examination measuresand course establishment ②~

Aya Irisawa

Meeting Room 304, International Conference Hall

11:00-12:00IS-05

Industry Consulting, Senior Managing Consultant

Go Yasunao

Meeting Room 303, International Conference Hall

10/1(Wed)

10/3(Fri)

12:30-13:30IS-06

Computer Science and Engineering

Keiji Kimura

Meeting Room 303, International Conference Hall

Software Development for Multicores

14:00-15:00IS-07

Graduate School of Information ScienceCenter for Embedded Computing Systems

Shinya Honda

Meeting Room 303, International Conference Hall

Technology of RTOS for Multicores

15:30-16:30IS-08

Chairman, TCG Committee, Information Technology Committee

Hisanori Mishima

Meeting Room 303, International Conference Hall

The security frontier leveraged by TPM

15:30-16:30IS-16

Vice-Chairman (Senior Manager, Service Platform Resarch Laboratories,NEC Corporation)

Koichi KONISHI

Meeting Room 303, International Conference Hall

Introduction to Secure Platform

12:30-13:30IS-10

Server Committee Chairman

Takeshi MuranoiServer System Platform Committee Chairman

Kenichi IshibashiNetwork Storage Market Research Committee Chairman

Tetsuya Kishimoto

12:30-13:30IS-02

1st Government and Public Solutions Division Keiji IKEDA1st Government and Public Systems Division Yutaka KIMURA

Meeting Room 303, International Conference Hall

ITS Standardization Activity (ISO TC204)

14:00-15:00IS-03

Takuro Ito

Meeting Room 303, International Conference Hall

Activity at JEITA for 3D annotatedmodels (An introduction of the JEITA3D annotated model guideline and the trials)

15:30-16:30IS-04

Technical Standardization Committee on Magnetic Recording Media

Yoji Inoue Yuu Yoshioka

Meeting Room 303, International Conference Hall

What is a global environmentally-friendly storage system?

Introduction of Activities of Server CommitteeSurvey on Trends in Energy-Saving IT and inIntroduction of Green ITSurvey on User Trendsconcerning Network StorageApplication of SLA to Green IT

14:00-15:00IS-11

Solution Service Committee Chairman

Okyo Ito

SLA/SLM Committee Chairman

Yuichiro Okada

IT internal control committee ChairmanToshiya Kawai

Meeting Room 303, International Conference Hall

Market trend to affect J-SOX andPractical use of Statistics item listfor IT inside control

15:30-16:30IS-12

Senior Specialist3D Engineering Innovation Department,Engineering Process Innovation Center

Atsushi Kitazaki

ManagerAdvanced Software Development Group, System Engineering Center

Shusuke Haruna

Meeting Room 303, International Conference Hall

What should we do to Speed up EmbeddedSoftware Development?

Panelist

President & CEOYoshiro KITAHARAEnterprise Generalization Division SaaS Promotion DepartmentMGRYukio IWAMOTOCoordinater

Professor of Cyber UniversityToru MAEGAWA

Efforts Made for Optimal Trade Practices and Contracts to ImproveConfidence in the Information System

12:30-13:30SS-10

Attorney at law

Masao Yoshida

Meeting Room 304, International Conference Hall

Model Contract for Information Systemswhich Brings the Project to Success

Kazumasa Enami

Managing Director

General ManagerAdvanced Design CenterCorporate Marketing H.Q.

Chief Manager, Dr. EngGlobal Warming Prevention R'D Institite

Executive ResearcherNew Solutions Development Division

Kazuya Shimokawa

Masato Shimizu

Kenichi Ishida

Jun Fujimoto

10/1(Wed)

N K Goyal

11:00-12:00NT-05

Chairman Emeritus

Meeting Room 302, International Conference Hall

Environment Issues in Telecom

Senior Staff Photonic Systems Group/QuEST Forum Japan Hub Chaiman

CEO

15:30-16:30NT-16

Deputy Director of Telecommunications Consumer Policy Division,Telecommunications Business Department,Telecommunications Bureau

Shingo OKAMURA

Meeting Room 302, International Conference Hall

Towards Interoperability

14:00-15:00NT-15

Oki Electric Industry Co., Ltd. Network Systems Company,Network Systems Development DivisionGeneral ManagerKoro KenjiOki Electric Industry Co., Ltd.IP Telephony Promotion Center Senior EvangelistMasazumi Isaka

Meeting Room 302, International Conference Hall

Towards Interoperability

10/2(Thu)

11:00-12:00IS-09

Group Manager, Controller Platform Development III,Controller Development Group

Shinji Yoshida

Meeting Room 303, International Conference Hall

Visions and Challenges for the Enhancementof International Competitiveness of JapaneseContent Technology Industry from the Viewpointof "Map of Technology Strategy of Content"

ATIE (Asia Telecommunications Information Exchange) Forum

Masao Yamasawa

Paradigm change of the global mobilephone business and opportunities forJapanese mobile phone makers

Group ManagerDesign Process Innovation Group, Design Dept.VIIIEngineering & Design Div.Document System Business Group

Can you improve your Design Processby DPAM (Design ProcessAssessment and Improvement Model)?

A brief introduction for ISO/IECFCD24734: “Method for MeasuringDigital Printing Productivity”

AD Conference 2008~3D CAD examination measures and course establishment ①~

Meeting Room 303, International Conference Hall

ManagerNo.2 PLM Service DivisionPLM Service Group

Marketing DivisioniPhone Business Promotion OfficeSenior Evangelist

22 23

Conference

Page 26: CEATEC JAPAN 2008 Exhibition Report

12:30-13:30CD1-06

Product Planning Group

Miyazawa Teruhisa

International Exhibition Hall 6

Future with Crystal Devices

14:00-15:00CD1-07

APM Group

Hiroshi NOGUCHI

International Exhibition Hall 6

The latest trend of ST's MEMS productportfolio to innovate consumer applications

15:30-16:30CD1-08

Technical Sales Support Group, ADSCApplication Engineer

Tsuyoshi Miyazaki

Shoichiro Inagaki

International Exhibition Hall 6

DDR2/3 and GDDR3 MeasurementSolution

11:00-12:00DN-01

Solution Business Strategy Dept.

Keiichi Nakajima

Digital Network (Exhibitor Seminars)

9/30(Tue)

MEDIA MODAL-SHIFT

11:00-12:00DN-05

Furuzawa Michiyasu

10/1(Wed)

12:30-13:30DN-02

Hideki Tomita

Ryu Yamamoto

Kosuke Takaba

11:00-12:00SS-13

Chief researcher/ProfessorNao Yasuda

Kobayashi Shinji

Meeting Room 304, International Conference Hall

10/3(Fri)

The realities of individual informationleakage and idea of information property evaluation

11:00-12:00DN-09

Samukawa Masafumi

International Exhibition Hall 4

10/2(Thu)

Realizing SaaS-like System of Control viaSMFv2, and "Mobile Auto-Configuration"

12:30-13:30SS-14 Meeting Room 304, International Conference Hall

In the cloud security solution

14:00-15:00SS-11

President, Update Technology CorporationNaoki Bando

15:30-16:30SS-12

Miki & Yoshida Law and Patent Office, Attorney at Law, Patent Attorney

President

Shigeru Miki

Stop web threats before they reach youProduct Marketing Division/Product Marketing Group MarketingProgram Manager

14:00-15:00SS-15 Meeting Room 304, International Conference Hall

Meeting Room 304, International Conference Hall

Meeting Room 304, International Conference Hall

Correspondence of internal controland information security managementDeputy General ManagerSolution Business Sales Division

Takanori Wakisaka

15:30-16:30SS-16 Meeting Room 304, International Conference Hall

International Exhibition Hall 4

12:30-13:30CD1-02

Conductive Polymer Devices Dept.

Integrated Passive Compornents Dept.

Solution R&D Dept.

Electronic Components, Devices & Industrial Equipment (Exhibitor Seminars)

9/30(Tue)

10/2(Thu)

Feature and advanced technology of "Conductive polymer aluminum solid capacitors"

International Exhibition Hall 6

International Exhibition Hall 4

International Exhibition Hall 4

The current state and the future of DRMPresident of Impress Imageworks, Inc.

Shinichi Murakami

Crystal clear uninterrupted videodistribution-IIC Web 3

14:00-15:00DN-03

Digital Systems Research CenterKenji Taima

KEISUKE ONISHI

ivDR, next step

15:30-16:30DN-04

Preshident,CEOThe University of Tokyo Visiting Professor

New Service and Global Strategy

We provide an affordable system that allows Japanese SMES to analyze where their profits and losses are coming from. Now is the time to ride the wave of the IT Revolution!

12:30-13:30DN-06

Kenichi Suzuki

Eiji Kobayashi

Tomiya Miyazaki

Representative Director

14:00-15:00DN-07

Green Ubiquitous Concept with HD-PLC Alliance

About the latest HD-PLC Technology trends

Communication Network Company. PLC Standardization & Alliance Office, General Manager,& Vice President of HD-PLC Alliance

Yuichi Hoshiyama

15:30-16:30DN-08

Your World OfficeSales Depart.

International Exhibition Hall 4

International Exhibition Hall 4

International Exhibition Hall 4

International Exhibition Hall 4

International Exhibition Hall 4

Business Promotion DivisionSEIL Business Unit

11:00-12:00DN-13

Tahira Hirotsugu

International Exhibition Hall 4

10/3(Fri)

Development strategy that IT productsmore artractiveVice-President

Yukihiro OsawaDivX, Inc.

12:30-13:30DN-10 International Exhibition Hall 4

14:00-15:00DN-11 International Exhibition Hall 4

Experience DivX Video

Hiroshi Suzuki

GE Smallworld (Japan) K.K.JR Souken Information Systems Co., Ltd.

15:30-16:30DN-12 International Exhibition Hall 4

Smallworld Infrastructure ManagementPlatform

14:00-15:00DN-15 International Exhibition Hall 4

New result's short presentations of NEDO's Proposal-based R&D programs

President & CEO

Kazuhiko Takamizawa

Research and Development Promotion Department

Junya Shoji

Graduate School of Science and Technology A.Prof.

HU ZHENCHENG

Institute for Human Science and Blomedical Engineering

Seiji Nakagawa

Uchida Lab.Prof.Suzuki Yoshito

15:30-16:30DN-16 International Exhibition Hall 4

Malti Payment Platform for Digital Convergence

Yutaka NozawaJapan

Toshiyuki Murakami

Toshiki Wakabayashi

Hidenori Suenaga

14:00-15:00CD1-03

ENGINEERING DEPARTMENT

Paste for emvironmental material

International Exhibition Hall 6

11:00-12:00CD1-09

Manager, Technical Support Center

Super Debugging Tool for EmbeddedSystem Design

International Exhibition Hall 6

Shusaku NODA

12:30-13:30CD1-10

MMS Group

Osamu HARAGUCHISupport Department, Development Division

International Exhibition Hall 6

Norimasa Ishitobi

14:00-15:00CD1-11

Sonnet Software, Inc.

RF measurement techniques andthe reading its results, as the basicto use electromagnetic simulation

International Exhibition Hall 6

Chikara Mitsuyasu

15:30-16:30CD1-12

JEITA EC Center

Outline of AIS making supporting tool for REACH

International Exhibition Hall 6

Tamin P. Sidiki

10/3(Fri)

11:00-12:00CD1-13

DSM Engineering Plastics B.V.

Halogen-free Solution

International Exhibition Hall 6

Yoshio Shinose

12:30-13:30CD1-14

Manager, Applications Engineer

Key point for the Test of WirelessHD device

International Exhibition Hall 6

Hiroshi Usui

14:00-15:00CD1-15

Manager

Power Supply System Solutions for FPD TV~Realizing a thinner TV setthrough efficient power supply~

International Exhibition Hall 6

Kazunari AKIYAMA

15:30-16:30CD1-16

APM Group

International Exhibition Hall 6

MINORU NUMAGUCHI

15:30-16:30CD1-04

JEITA EC Center

Diffusion promotion activity ofEngineering chain managementand introduction case

International Exhibition Hall 6

Masahiko Nakatani

12:30-13:30CD2-02

Navigation Products Division

International Exhibition Hall 7

Masatoshi Yamai

14:00-15:00CD2-03

Discrete Semiconductor Div.Power Device Marketing &Engineering Dept.Senior Manager

Development Trend of PowerSemiconductor Devices

International Exhibition Hall 7

Isao Yamakawa

Kikuo Yoshida

Welcome to Gunma Prefecture: How to FindIndustrial/Commercial LandAssistant Section Chief

Tomioka Silk Mill’s Efforts toward UNESCOWorld Heritage Site RegistrationChairperson

12:30-13:30CD2-14

Reliability Technology Division

Approach for reliability improvement in semiconductor parts

International Exhibition Hall 7

Daisuke Murahara

14:00-15:00CD2-15

Memory Div. Memory Application Engineering Dept. MemoryApplication Engineering Group2Specialist

Technological Trends in Toshiba’sNAND Flash Memory Products

International Exhibition Hall 7

Keizo Mori

15:30-16:30CD2-16

TID Funded Embedded Software Project

Hong Kong Embedded System Solution Providers

International Exhibition Hall 7

Derek Poom

15:30-16:30CD2-04

Etani Electronics Co., Ltd.

Acoustic Measurement Technologyand Application

International Exhibition Hall 7

SHOKICHIRO HINO

12:30-13:30CD2-06

Marketing APTIV Business Leader

Introduction of VICTREX® PEEK™ Film

International Exhibition Hall 7

Toshio Ohnuma

14:00-15:00CD2-07

System Lsi Division System & Software Dept.Senior Manager

Technical Overview of softwarePlatform for Next Generation Media SoCs and Toshiba's Approaches

International Exhibition Hall 7

Shigenobu Minami

Nobuyuki Sakamoto

15:30-16:30CD2-08

Authorized Representative Japan

Introduction on Latest Technologiesand Products

International Exhibition Hall 7

11:00-12:00CD2-05

Senior Marketing manager/Security LSI Business Department

RFIC Development Department

(1) Emerging Applications for Fingerprint Authentication and Solutions

(2) IEEE 802.15.4 RF Module Solution

International Exhibition Hall 7

Yoshihisa Aida

Yasushi Kudo

12:30-13:30CD2-10

Market Development Manager-Electronics

Introduction of VICTREX® PEEK™Polymer and its electronics applications

International Exhibition Hall 7

Hideki Goda

14:00-15:00CD2-11

MONOZUKURI Initiative, WAZAZUKURI Center Solution & Application Technology Group

Placement of right resistor in the right place

International Exhibition Hall 7

Yoshinori Aruga

15:30-16:30CD2-12

Introducing Charms of Gunma,Optimal Business Location

International Exhibition Hall 7

11:00-12:00CD2-09

Field Application Manager

Xtensa multiprocessor solution formultimedia and network applications

International Exhibition Hall 7

Noriyasu Matsuno

Cortex-M3 based 32bit MCU "STM32", delivered at 8/16bit price level withinnovative debug function (Serial Wire Viewer and Real Time Trance)

Technology of lighting and Micro-Bubble

11:00-12:00CD1-05

Frontier Business Department Business Initiation Center

Public Utility Solutions Division/Solution Business Promotion Department

10/1(Wed)

Potential Application of ubiquitousinput and output divice

International Exhibition Hall 6

Ichiro KasaiHideyuki Fujimori

Yumiko Nakayama

11:00-12:00CD2-13 International Exhibition Hall 7

Marketing Department, URETEK Japan Co., Ltd.

Kazuhiko Kamekura

Eiji Kobayashi

Tomiya Miyazaki

Green Ubiquitous Concept with HD-PLC Alliance

About the latest HD-PLC Technology trends

Communication Network Company. PLC Standardization & Alliance Office, Director,& President of HD-PLC Alliance

Communication Network Company.PLC Standardization & Alliance Office, General Manager,& Vice President of HD-PLC Alliance

Graphics Controller LSI for EmbeddedApplications

12:30-13:30DN-14

Minoru Matsuyama

International Exhibition Hall 4

Digital Map Convergence

IT&ITS Business Division

Masashi SatoCorporate Business Division KIYOTO ISOBE

Development of a novel hearing-aidusing bone-conducted ultrasonicperception

The display technologies originated fromTohoku University

Direct Visual Navigation System

Optical pointing Device for MobileAppliance Technical Introduction ofOptical Finger Navigation

Guide to Gunma Information CenterAssistant Director

Yoshihito Kanazashi

Isao Kondo

The latest trend & application exampleof ST's LED backlight driver, supportingwide range of small to large LCD panel size

Communication Network Company. PLC Standardization & Alliance Office, General Manager,& Vice President of HD-PLC Alliance

Fixing Sunken Floors without InterruptingBusiness Operations

For Secure and Reliable InformationSystem Trade- Application of model trade and contracts in utilizingSaaS and ASP deals and package-based deals -

For Secure and Reliable Information System Trade- Promotion and utilization of alternative disputeresolution system (ADR) -

24 25

Conference

Page 27: CEATEC JAPAN 2008 Exhibition Report

12:30-13:30CD1-06

Product Planning Group

Miyazawa Teruhisa

International Exhibition Hall 6

Future with Crystal Devices

14:00-15:00CD1-07

APM Group

Hiroshi NOGUCHI

International Exhibition Hall 6

The latest trend of ST's MEMS productportfolio to innovate consumer applications

15:30-16:30CD1-08

Technical Sales Support Group, ADSCApplication Engineer

Tsuyoshi Miyazaki

Shoichiro Inagaki

International Exhibition Hall 6

DDR2/3 and GDDR3 MeasurementSolution

11:00-12:00DN-01

Solution Business Strategy Dept.

Keiichi Nakajima

Digital Network (Exhibitor Seminars)

9/30(Tue)

MEDIA MODAL-SHIFT

11:00-12:00DN-05

Furuzawa Michiyasu

10/1(Wed)

12:30-13:30DN-02

Hideki Tomita

Ryu Yamamoto

Kosuke Takaba

11:00-12:00SS-13

Chief researcher/ProfessorNao Yasuda

Kobayashi Shinji

Meeting Room 304, International Conference Hall

10/3(Fri)

The realities of individual informationleakage and idea of information property evaluation

11:00-12:00DN-09

Samukawa Masafumi

International Exhibition Hall 4

10/2(Thu)

Realizing SaaS-like System of Control viaSMFv2, and "Mobile Auto-Configuration"

12:30-13:30SS-14 Meeting Room 304, International Conference Hall

In the cloud security solution

14:00-15:00SS-11

President, Update Technology CorporationNaoki Bando

15:30-16:30SS-12

Miki & Yoshida Law and Patent Office, Attorney at Law, Patent Attorney

President

Shigeru Miki

Stop web threats before they reach youProduct Marketing Division/Product Marketing Group MarketingProgram Manager

14:00-15:00SS-15 Meeting Room 304, International Conference Hall

Meeting Room 304, International Conference Hall

Meeting Room 304, International Conference Hall

Correspondence of internal controland information security managementDeputy General ManagerSolution Business Sales Division

Takanori Wakisaka

15:30-16:30SS-16 Meeting Room 304, International Conference Hall

International Exhibition Hall 4

12:30-13:30CD1-02

Conductive Polymer Devices Dept.

Integrated Passive Compornents Dept.

Solution R&D Dept.

Electronic Components, Devices & Industrial Equipment (Exhibitor Seminars)

9/30(Tue)

10/2(Thu)

Feature and advanced technology of "Conductive polymer aluminum solid capacitors"

International Exhibition Hall 6

International Exhibition Hall 4

International Exhibition Hall 4

The current state and the future of DRMPresident of Impress Imageworks, Inc.

Shinichi Murakami

Crystal clear uninterrupted videodistribution-IIC Web 3

14:00-15:00DN-03

Digital Systems Research CenterKenji Taima

KEISUKE ONISHI

ivDR, next step

15:30-16:30DN-04

Preshident,CEOThe University of Tokyo Visiting Professor

New Service and Global Strategy

We provide an affordable system that allows Japanese SMES to analyze where their profits and losses are coming from. Now is the time to ride the wave of the IT Revolution!

12:30-13:30DN-06

Kenichi Suzuki

Eiji Kobayashi

Tomiya Miyazaki

Representative Director

14:00-15:00DN-07

Green Ubiquitous Concept with HD-PLC Alliance

About the latest HD-PLC Technology trends

Communication Network Company. PLC Standardization & Alliance Office, General Manager,& Vice President of HD-PLC Alliance

Yuichi Hoshiyama

15:30-16:30DN-08

Your World OfficeSales Depart.

International Exhibition Hall 4

International Exhibition Hall 4

International Exhibition Hall 4

International Exhibition Hall 4

International Exhibition Hall 4

Business Promotion DivisionSEIL Business Unit

11:00-12:00DN-13

Tahira Hirotsugu

International Exhibition Hall 4

10/3(Fri)

Development strategy that IT productsmore artractiveVice-President

Yukihiro OsawaDivX, Inc.

12:30-13:30DN-10 International Exhibition Hall 4

14:00-15:00DN-11 International Exhibition Hall 4

Experience DivX Video

Hiroshi Suzuki

GE Smallworld (Japan) K.K.JR Souken Information Systems Co., Ltd.

15:30-16:30DN-12 International Exhibition Hall 4

Smallworld Infrastructure ManagementPlatform

14:00-15:00DN-15 International Exhibition Hall 4

New result's short presentations of NEDO's Proposal-based R&D programs

President & CEO

Kazuhiko Takamizawa

Research and Development Promotion Department

Junya Shoji

Graduate School of Science and Technology A.Prof.

HU ZHENCHENG

Institute for Human Science and Blomedical Engineering

Seiji Nakagawa

Uchida Lab.Prof.Suzuki Yoshito

15:30-16:30DN-16 International Exhibition Hall 4

Malti Payment Platform for Digital Convergence

Yutaka NozawaJapan

Toshiyuki Murakami

Toshiki Wakabayashi

Hidenori Suenaga

14:00-15:00CD1-03

ENGINEERING DEPARTMENT

Paste for emvironmental material

International Exhibition Hall 6

11:00-12:00CD1-09

Manager, Technical Support Center

Super Debugging Tool for EmbeddedSystem Design

International Exhibition Hall 6

Shusaku NODA

12:30-13:30CD1-10

MMS Group

Osamu HARAGUCHISupport Department, Development Division

International Exhibition Hall 6

Norimasa Ishitobi

14:00-15:00CD1-11

Sonnet Software, Inc.

RF measurement techniques andthe reading its results, as the basicto use electromagnetic simulation

International Exhibition Hall 6

Chikara Mitsuyasu

15:30-16:30CD1-12

JEITA EC Center

Outline of AIS making supporting tool for REACH

International Exhibition Hall 6

Tamin P. Sidiki

10/3(Fri)

11:00-12:00CD1-13

DSM Engineering Plastics B.V.

Halogen-free Solution

International Exhibition Hall 6

Yoshio Shinose

12:30-13:30CD1-14

Manager, Applications Engineer

Key point for the Test of WirelessHD device

International Exhibition Hall 6

Hiroshi Usui

14:00-15:00CD1-15

Manager

Power Supply System Solutions for FPD TV~Realizing a thinner TV setthrough efficient power supply~

International Exhibition Hall 6

Kazunari AKIYAMA

15:30-16:30CD1-16

APM Group

International Exhibition Hall 6

MINORU NUMAGUCHI

15:30-16:30CD1-04

JEITA EC Center

Diffusion promotion activity ofEngineering chain managementand introduction case

International Exhibition Hall 6

Masahiko Nakatani

12:30-13:30CD2-02

Navigation Products Division

International Exhibition Hall 7

Masatoshi Yamai

14:00-15:00CD2-03

Discrete Semiconductor Div.Power Device Marketing &Engineering Dept.Senior Manager

Development Trend of PowerSemiconductor Devices

International Exhibition Hall 7

Isao Yamakawa

Kikuo Yoshida

Welcome to Gunma Prefecture: How to FindIndustrial/Commercial LandAssistant Section Chief

Tomioka Silk Mill’s Efforts toward UNESCOWorld Heritage Site RegistrationChairperson

12:30-13:30CD2-14

Reliability Technology Division

Approach for reliability improvement in semiconductor parts

International Exhibition Hall 7

Daisuke Murahara

14:00-15:00CD2-15

Memory Div. Memory Application Engineering Dept. MemoryApplication Engineering Group2Specialist

Technological Trends in Toshiba’sNAND Flash Memory Products

International Exhibition Hall 7

Keizo Mori

15:30-16:30CD2-16

TID Funded Embedded Software Project

Hong Kong Embedded System Solution Providers

International Exhibition Hall 7

Derek Poom

15:30-16:30CD2-04

Etani Electronics Co., Ltd.

Acoustic Measurement Technologyand Application

International Exhibition Hall 7

SHOKICHIRO HINO

12:30-13:30CD2-06

Marketing APTIV Business Leader

Introduction of VICTREX® PEEK™ Film

International Exhibition Hall 7

Toshio Ohnuma

14:00-15:00CD2-07

System Lsi Division System & Software Dept.Senior Manager

Technical Overview of softwarePlatform for Next Generation Media SoCs and Toshiba's Approaches

International Exhibition Hall 7

Shigenobu Minami

Nobuyuki Sakamoto

15:30-16:30CD2-08

Authorized Representative Japan

Introduction on Latest Technologiesand Products

International Exhibition Hall 7

11:00-12:00CD2-05

Senior Marketing manager/Security LSI Business Department

RFIC Development Department

(1) Emerging Applications for Fingerprint Authentication and Solutions

(2) IEEE 802.15.4 RF Module Solution

International Exhibition Hall 7

Yoshihisa Aida

Yasushi Kudo

12:30-13:30CD2-10

Market Development Manager-Electronics

Introduction of VICTREX® PEEK™Polymer and its electronics applications

International Exhibition Hall 7

Hideki Goda

14:00-15:00CD2-11

MONOZUKURI Initiative, WAZAZUKURI Center Solution & Application Technology Group

Placement of right resistor in the right place

International Exhibition Hall 7

Yoshinori Aruga

15:30-16:30CD2-12

Introducing Charms of Gunma,Optimal Business Location

International Exhibition Hall 7

11:00-12:00CD2-09

Field Application Manager

Xtensa multiprocessor solution formultimedia and network applications

International Exhibition Hall 7

Noriyasu Matsuno

Cortex-M3 based 32bit MCU "STM32", delivered at 8/16bit price level withinnovative debug function (Serial Wire Viewer and Real Time Trance)

Technology of lighting and Micro-Bubble

11:00-12:00CD1-05

Frontier Business Department Business Initiation Center

Public Utility Solutions Division/Solution Business Promotion Department

10/1(Wed)

Potential Application of ubiquitousinput and output divice

International Exhibition Hall 6

Ichiro KasaiHideyuki Fujimori

Yumiko Nakayama

11:00-12:00CD2-13 International Exhibition Hall 7

Marketing Department, URETEK Japan Co., Ltd.

Kazuhiko Kamekura

Eiji Kobayashi

Tomiya Miyazaki

Green Ubiquitous Concept with HD-PLC Alliance

About the latest HD-PLC Technology trends

Communication Network Company. PLC Standardization & Alliance Office, Director,& President of HD-PLC Alliance

Communication Network Company.PLC Standardization & Alliance Office, General Manager,& Vice President of HD-PLC Alliance

Graphics Controller LSI for EmbeddedApplications

12:30-13:30DN-14

Minoru Matsuyama

International Exhibition Hall 4

Digital Map Convergence

IT&ITS Business Division

Masashi SatoCorporate Business Division KIYOTO ISOBE

Development of a novel hearing-aidusing bone-conducted ultrasonicperception

The display technologies originated fromTohoku University

Direct Visual Navigation System

Optical pointing Device for MobileAppliance Technical Introduction ofOptical Finger Navigation

Guide to Gunma Information CenterAssistant Director

Yoshihito Kanazashi

Isao Kondo

The latest trend & application exampleof ST's LED backlight driver, supportingwide range of small to large LCD panel size

Communication Network Company. PLC Standardization & Alliance Office, General Manager,& Vice President of HD-PLC Alliance

Fixing Sunken Floors without InterruptingBusiness Operations

For Secure and Reliable InformationSystem Trade- Application of model trade and contracts in utilizingSaaS and ASP deals and package-based deals -

For Secure and Reliable Information System Trade- Promotion and utilization of alternative disputeresolution system (ADR) -

24 25

Conference

Page 28: CEATEC JAPAN 2008 Exhibition Report

DigitalNetworkStage

ElectronicComponents,

Devices & IndustrialEquipment Stage

Conference TOTALDigital

NetworkStage

ElectronicComponents,

Devices & IndustrialEquipment Stage

Conference TOTAL

(%)

0.2

1.7

15.4

28.8

23.5

10.3

4.3

2.4

4.1

7.6

0.5

0.3

0.8

0.1

(%)

45.8

35.7

35.9

28.0

32.7

(%)

19.9

2.2

76.2

1.7

(%)

88.0

73.8

30.1

13.2

1.9

6.3

8.0

56.0

5.2

(%)

11.8

24.9

29.7

33.6

0.3

1.9

15.2

28.5

24.3

10.0

4.1

2.1

4.0

7.8

0.6

0.4

0.7

0.1

47.5

37.9

37.3

29.1

32.7

19.9

2.2

76.2

1.7

90.0

75.7

32.6

13.2

1.8

5.9

7.5

58.1

4.8

12.2

25.6

30.0

32.2

0.3

1.6

14.2

27.9

23.7

11.4

4.4

2.1

4.7

8.5

0.5

0.3

0.2

0.2

46.1

37.0

36.8

30.5

33.7

20.1

2.0

76.1

1.8

89.9

77.1

32.5

14.7

2.3

7.4

9.8

55.4

4.8

12.8

25.3

30.8

31.1

1.1

3.4

11.3

27.6

26.6

6.8

5.6

2.3

6.8

7.9

0.6

52.5

39.0

39.0

33.9

32.8

14.1

85.9

93.2

84.7

33.9

15.3

1.1

4.5

6.8

58.8

5.6

8.6

27.2

34.0

30.2

9.7

27.3

22.5

40.5

16.8

41.7

31.1

6.4

2.7

1.1

0.1

0.1

13.8

42.7

33.0

6.7

2.2

1.5

0.1

11.2

28.7

37.7

16.7

3.9

1.6

0.2

12.5

22.0

25.5

29.5

8.0

2.5

10.3

29.3

24.9

35.5

16.8

40.5

31.6

6.9

2.8

1.2

0.2

14.0

42.6

32.2

7.3

2.4

1.4

0.1

13.1

27.3

35.7

18.0

4.4

1.5

12.6

21.1

26.9

29.7

6.3

3.4

7.4

37.1

22.8

32.7

16.4

40.1

33.9

4.8

3.0

1.2

0.6

16.0

42.7

32.0

6.0

2.0

1.3

10.0

31.7

38.3

18.3

1.7

11.1

37.1

22.2

18.5

7.4

3.7

Where did you travel from?

Hokkaido

Tohoku

Chiba

Tokyo

Kanagawa

Saitama

Ibaragi, Tochigi and Gunma

Hokuriku, Koshin-etsu

Tokai

Kinki

Chugoku

Shikoku

Kyushu, Okinawa

Overseas

CEATEC JAPAN 2007

CEATEC JAPAN 2006

CEATEC JAPAN 00-05

NA

What kind of ticket did you enter with?

Invitation (complimentary)

Invitation ticket for today

Prior registration via the web

Coupon obtained by mobile phone

Information on products and technologies

Understanding industry trends

Information on competing companies

Advance studies for possible product introduction

Business discussions

Opening business channels

Interchange and strengthening links with customers

General areas of interest

Other

Make decisions on purchases for own work

Provide opinions and guidance for purchases for own work

Gather information for study regarding purchases for own work

NA

Determine directives for product development

Provide opinions and guidance for product development

Gather information for study regarding product development

NA

■Please rate your level of satisfaction

Very satisfied

Satisfied

Somewhat satisfied

No opinion

Somewhat dissatisfied

Dissatisfied

Very dissatisfied

Forgotten

Understanding of industry trends

Very satisfied

Satisfied

Somewhat satisfied

No opinion

Somewhat dissatisfied

Dissatisfied

Very dissatisfied

Forgotten

Information on competing companies

Very satisfied

Satisfied

Somewhat satisfied

No opinion

Somewhat dissatisfied

Dissatisfied

Very dissatisfied

Forgotten

Very satisfied

Satisfied

Somewhat satisfied

No opinion

Somewhat dissatisfied

Dissatisfied

Very dissatisfied

Forgotten

TotalSat. Oct. 4Fri. Oct. 3Thu. Oct. 2Wed. Oct. 1Tue. Sept. 30

155,078

2,782

2,294

36,476

196,630

46,788

371

294

7,116

54,569

25,694

278

195

6,409

32,576

37,530

635

264

7,575

46,004

26,903

721

397

6,618

34,639

18,163

777

1,144

8,758

28,842

(2)Attributes of visitors

Business

Electronics, Information and communication manufacturer/Section

Electronic device manufacturer/Section

Software developer and system integrator

Car/ Vehicle manufacturer

Medical machinery manufacturer

General/Precision machinery manufacturer

Other manufacturer

Communication service provider

Internet service provider/Web creator

Broadcasting/Video service

Information processing/Service

Investigation/Consulting

IT business-trade

IT business-distribution and sales

Finance/Securities/Insurance

Publication/Advertisement/Printing

Construction/Real estate

Other service

Government office/Organization

School/Research institute

Other business/Student/Other

21.1

15.7

4.9

1.9

0.5

5.8

8.0

3.1

1.4

2.1

1.7

1.3

4.3

2.6

1.2

2.8

1.3

4.7

1.6

2.1

11.9

Occupation

Management/General affairs/Accounting

Consulting

Purchasing/Resource/Buyer

R & D

System management/Maintenance

Design/Engineering

Production/Manufacturing/Testing

Information processing/Operation

Investigation/Planning/Marketing

Public information/Advertisement

Sales

Other occupation/Student/Other

10.7

1.7

2.0

18.9

1.8

15.5

2.9

1.0

8.3

1.3

21.1

14.8

Gender

Male

Female

90.0

10.0

Age

Under 19

20-29

30-39

40-49

50-59

Over 60

2.5

21.6

27.1

25.4

15.9

7.5

Job title

Owner/Director/Board member

Manager

General staff

9.0

27.3

63.7

Interest

Home & Personal

Business & Society

Semiconductors

Electronic Display Devices

Passive Components

Structural, Functional Components

Materials, Power Sources, Batteries

Measuring, Testing and Manufacturing Equipment, Jisso Manufacturing Process

Technology Solutions

PR

42.9

17.9

13.2

7.4

2.3

4.1

4.1

2.4

4.8

0.9

Digital Network

Stage

Electronic

Components,

Devices &

Industrial

Equipment

Stage

The questionnaire from the Internet was held after the exhibition.Visitors were classified according to their objective (Stage), and this data has been collated as follows

(3)Results of visitor questionnaire(1)Number of visitors to CEATEC JAPAN 2008

(%)

(%)

(%)

(%)

(%)

(%)

(%)

9.7

26.4

23.1

40.8

 (%)

16.5

40.6

31.5

7.1

2.8

1.1

0.3

0.1

(%)

13.4

42.3

32.9

7.3

2.4

1.6

0.1

(%)

11.7

28.9

36.5

17.5

3.7

1.5

0.2

(%)

11.5

22.1

26.8

29.0

7.2

3.4

Have you attended previous CEATEC JAPAN, JES or COM-JAPAN exhibitions? (multiple answers accepted)

Japan Electronics Show (JES) before 1999COM JAPAN

Are you involved with purchasing (procurement) in your company?

Are you involved in product development?

Information on new products and technologies

Advance studies for possible product introduction

Registrants/Japan

Registrants/Overseas

Registrants/Press

Exhibitor-related

Total

What is the primary purpose of your visit? (multiple answers accepted)

9. NUMBER AND ANALYSIS OF VISITORS

26 27

Analysis of Visitors

Page 29: CEATEC JAPAN 2008 Exhibition Report

DigitalNetworkStage

ElectronicComponents,

Devices & IndustrialEquipment Stage

Conference TOTALDigital

NetworkStage

ElectronicComponents,

Devices & IndustrialEquipment Stage

Conference TOTAL

(%)

0.2

1.7

15.4

28.8

23.5

10.3

4.3

2.4

4.1

7.6

0.5

0.3

0.8

0.1

(%)

45.8

35.7

35.9

28.0

32.7

(%)

19.9

2.2

76.2

1.7

(%)

88.0

73.8

30.1

13.2

1.9

6.3

8.0

56.0

5.2

(%)

11.8

24.9

29.7

33.6

0.3

1.9

15.2

28.5

24.3

10.0

4.1

2.1

4.0

7.8

0.6

0.4

0.7

0.1

47.5

37.9

37.3

29.1

32.7

19.9

2.2

76.2

1.7

90.0

75.7

32.6

13.2

1.8

5.9

7.5

58.1

4.8

12.2

25.6

30.0

32.2

0.3

1.6

14.2

27.9

23.7

11.4

4.4

2.1

4.7

8.5

0.5

0.3

0.2

0.2

46.1

37.0

36.8

30.5

33.7

20.1

2.0

76.1

1.8

89.9

77.1

32.5

14.7

2.3

7.4

9.8

55.4

4.8

12.8

25.3

30.8

31.1

1.1

3.4

11.3

27.6

26.6

6.8

5.6

2.3

6.8

7.9

0.6

52.5

39.0

39.0

33.9

32.8

14.1

85.9

93.2

84.7

33.9

15.3

1.1

4.5

6.8

58.8

5.6

8.6

27.2

34.0

30.2

9.7

27.3

22.5

40.5

16.8

41.7

31.1

6.4

2.7

1.1

0.1

0.1

13.8

42.7

33.0

6.7

2.2

1.5

0.1

11.2

28.7

37.7

16.7

3.9

1.6

0.2

12.5

22.0

25.5

29.5

8.0

2.5

10.3

29.3

24.9

35.5

16.8

40.5

31.6

6.9

2.8

1.2

0.2

14.0

42.6

32.2

7.3

2.4

1.4

0.1

13.1

27.3

35.7

18.0

4.4

1.5

12.6

21.1

26.9

29.7

6.3

3.4

7.4

37.1

22.8

32.7

16.4

40.1

33.9

4.8

3.0

1.2

0.6

16.0

42.7

32.0

6.0

2.0

1.3

10.0

31.7

38.3

18.3

1.7

11.1

37.1

22.2

18.5

7.4

3.7

Where did you travel from?

Hokkaido

Tohoku

Chiba

Tokyo

Kanagawa

Saitama

Ibaragi, Tochigi and Gunma

Hokuriku, Koshin-etsu

Tokai

Kinki

Chugoku

Shikoku

Kyushu, Okinawa

Overseas

CEATEC JAPAN 2007

CEATEC JAPAN 2006

CEATEC JAPAN 00-05

NA

What kind of ticket did you enter with?

Invitation (complimentary)

Invitation ticket for today

Prior registration via the web

Coupon obtained by mobile phone

Information on products and technologies

Understanding industry trends

Information on competing companies

Advance studies for possible product introduction

Business discussions

Opening business channels

Interchange and strengthening links with customers

General areas of interest

Other

Make decisions on purchases for own work

Provide opinions and guidance for purchases for own work

Gather information for study regarding purchases for own work

NA

Determine directives for product development

Provide opinions and guidance for product development

Gather information for study regarding product development

NA

■Please rate your level of satisfaction

Very satisfied

Satisfied

Somewhat satisfied

No opinion

Somewhat dissatisfied

Dissatisfied

Very dissatisfied

Forgotten

Understanding of industry trends

Very satisfied

Satisfied

Somewhat satisfied

No opinion

Somewhat dissatisfied

Dissatisfied

Very dissatisfied

Forgotten

Information on competing companies

Very satisfied

Satisfied

Somewhat satisfied

No opinion

Somewhat dissatisfied

Dissatisfied

Very dissatisfied

Forgotten

Very satisfied

Satisfied

Somewhat satisfied

No opinion

Somewhat dissatisfied

Dissatisfied

Very dissatisfied

Forgotten

TotalSat. Oct. 4Fri. Oct. 3Thu. Oct. 2Wed. Oct. 1Tue. Sept. 30

155,078

2,782

2,294

36,476

196,630

46,788

371

294

7,116

54,569

25,694

278

195

6,409

32,576

37,530

635

264

7,575

46,004

26,903

721

397

6,618

34,639

18,163

777

1,144

8,758

28,842

(2)Attributes of visitors

Business

Electronics, Information and communication manufacturer/Section

Electronic device manufacturer/Section

Software developer and system integrator

Car/ Vehicle manufacturer

Medical machinery manufacturer

General/Precision machinery manufacturer

Other manufacturer

Communication service provider

Internet service provider/Web creator

Broadcasting/Video service

Information processing/Service

Investigation/Consulting

IT business-trade

IT business-distribution and sales

Finance/Securities/Insurance

Publication/Advertisement/Printing

Construction/Real estate

Other service

Government office/Organization

School/Research institute

Other business/Student/Other

21.1

15.7

4.9

1.9

0.5

5.8

8.0

3.1

1.4

2.1

1.7

1.3

4.3

2.6

1.2

2.8

1.3

4.7

1.6

2.1

11.9

Occupation

Management/General affairs/Accounting

Consulting

Purchasing/Resource/Buyer

R & D

System management/Maintenance

Design/Engineering

Production/Manufacturing/Testing

Information processing/Operation

Investigation/Planning/Marketing

Public information/Advertisement

Sales

Other occupation/Student/Other

10.7

1.7

2.0

18.9

1.8

15.5

2.9

1.0

8.3

1.3

21.1

14.8

Gender

Male

Female

90.0

10.0

Age

Under 19

20-29

30-39

40-49

50-59

Over 60

2.5

21.6

27.1

25.4

15.9

7.5

Job title

Owner/Director/Board member

Manager

General staff

9.0

27.3

63.7

Interest

Home & Personal

Business & Society

Semiconductors

Electronic Display Devices

Passive Components

Structural, Functional Components

Materials, Power Sources, Batteries

Measuring, Testing and Manufacturing Equipment, Jisso Manufacturing Process

Technology Solutions

PR

42.9

17.9

13.2

7.4

2.3

4.1

4.1

2.4

4.8

0.9

Digital Network

Stage

Electronic

Components,

Devices &

Industrial

Equipment

Stage

The questionnaire from the Internet was held after the exhibition.Visitors were classified according to their objective (Stage), and this data has been collated as follows

(3)Results of visitor questionnaire(1)Number of visitors to CEATEC JAPAN 2008

(%)

(%)

(%)

(%)

(%)

(%)

(%)

9.7

26.4

23.1

40.8

 (%)

16.5

40.6

31.5

7.1

2.8

1.1

0.3

0.1

(%)

13.4

42.3

32.9

7.3

2.4

1.6

0.1

(%)

11.7

28.9

36.5

17.5

3.7

1.5

0.2

(%)

11.5

22.1

26.8

29.0

7.2

3.4

Have you attended previous CEATEC JAPAN, JES or COM-JAPAN exhibitions? (multiple answers accepted)

Japan Electronics Show (JES) before 1999COM JAPAN

Are you involved with purchasing (procurement) in your company?

Are you involved in product development?

Information on new products and technologies

Advance studies for possible product introduction

Registrants/Japan

Registrants/Overseas

Registrants/Press

Exhibitor-related

Total

What is the primary purpose of your visit? (multiple answers accepted)

9. NUMBER AND ANALYSIS OF VISITORS

26 27

Analysis of Visitors

Page 30: CEATEC JAPAN 2008 Exhibition Report

28 29

DigitalNetworkStage

ElectronicComponents,

Devices & IndustrialEquipment Stage

Conference TOTALDigital

NetworkStage

ElectronicComponents,

Devices & IndustrialEquipment Stage

Conference TOTALDigital

NetworkStage

ElectronicComponents,

Devices & IndustrialEquipment Stage

Conference TOTALDigital

NetworkStage

ElectronicComponents,

Devices & IndustrialEquipment Stage

Conference TOTAL

(%)

8.0

35.8

28.3

20.7

3.2

1.1

0.2

2.7

(%)

20.0

27.7

25.6

10.8

9.7

2.6

2.1

1.5

 (%)

55.6

30.9

8.6

3.4

1.2

0.3

(%)

32.2

39.2

18.4

7.5

2.3

0.4

(%)

32.8

44.1

16.2

4.5

2.0

0.4

(%)

13.9

35.4

31.9

13.9

4.3

0.6

(%)

14.8

39.1

33.0

9.6

2.9

0.6

(%)

43.3

44.1

9.5

2.2

0.6

0.3

(%)

35.0

47.7

12.8

3.2

1.0

0.3

(%)

23.0

41.7

26.2

6.7

2.0

0.4

(%)

19.9

37.4

31.7

7.4

2.5

1.1

(%)

24.9

45.3

23.6

4.1

1.3

0.8

(%)

12.8

34.6

40.6

8.1

2.9

1.0

(%)

10.9

44.2

34.8

4.7

3.5

1.6

0.3

(%)

32.7

44.7

15.8

5.9

0.9

(%)

56.5

61.4

64.0

3.9

8.7

(%)

66.8

59.7

7.7

6.1

(%)

74.9

24.0

1.1

11.1

3.7

18.5

59.3

3.7

3.7

9.0

12.4

22.5

41.5

7.9

4.5

1.1

1.1

7.1

20.4

37.9

25.7

5.3

2.7

0.9

26.2

40.8

23.8

4.6

2.5

1.8

0.3

11.6

41.1

28.3

12.2

3.4

0.9

0.3

2.2

11.1

11.1

18.5

55.6

3.7

9.1

17.0

20.6

42.0

4.5

6.8

11.1

20.5

39.2

19.7

6.0

2.6

0.9

26.6

40.4

24.6

4.4

2.0

1.5

0.5

11.1

41.4

26.8

13.2

3.6

1.0

0.4

2.5

100.0

25.0

25.0

50.0

8.3

50.0

41.7

26.9

41.4

23.1

3.8

3.8

1.0

12.0

42.8

24.1

17.5

1.8

0.6

1.2

8.0

35.1

27.9

21.7

3.2

1.1

0.2

2.8

20.1

27.7

26.0

10.7

10.7

2.4

1.2

1.2

56.7

30.6

8.2

3.3

1.0

0.2

32.6

39.3

18.1

7.7

2.0

0.3

33.0

44.7

15.9

4.5

1.6

0.3

8.7

37.8

28.4

18.6

3.1

1.2

0.3

1.9

20.7

29.3

27.6

11.2

6.9

1.7

2.6

54.8

31.1

9.3

3.3

1.2

0.3

32.2

40.3

17.8

7.5

1.9

0.3

31.7

44.7

17.3

4.4

1.7

0.2

7.8

39.1

32.8

14.8

1.6

0.8

3.1

20.4

26.5

29.0

11.1

8.0

3.1

1.9

55.3

30.5

6.8

5.1

1.7

0.6

31.6

43.5

15.3

7.9

1.7

33.3

42.4

14.7

7.9

1.7

13.7

36.8

31.0

14.0

4.0

0.5

14.5

39.2

33.4

9.7

2.7

0.5

43.5

44.4

9.3

2.1

0.5

0.2

35.0

48.3

12.6

3.1

0.8

0.2

22.8

43.5

25.2

6.4

1.8

0.3

19.7

38.0

32.0

7.3

2.1

0.9

14.0

36.0

31.3

14.4

3.9

0.4

14.9

40.1

33.5

8.8

2.4

0.3

43.1

44.6

9.9

1.8

0.5

0.1

35.4

47.0

13.4

3.2

0.8

0.2

21.8

42.8

26.3

7.0

1.8

0.3

19.3

37.4

33.3

7.0

2.3

0.7

14.1

39.0

33.9

9.0

3.4

0.6

15.3

41.7

29.4

9.6

3.4

0.6

48.0

42.4

7.3

1.7

0.6

40.7

42.4

12.4

2.8

1.7

26.6

36.2

29.9

5.6

1.7

20.9

39.5

26.0

9.0

2.3

2.3

24.9

45.3

24.0

4.0

1.1

0.7

12.3

34.7

41.6

7.8

2.7

0.9

11.0

44.6

34.9

4.4

3.4

1.5

0.2

32.7

45.5

15.0

5.9

0.9

57.5

63.1

64.4

3.8

8.0

71.4

58.2

7.4

5.2

77.2

21.9

0.9

25.7

46.9

22.4

3.5

1.2

0.3

12.6

35.7

40.6

8.1

2.4

0.6

11.2

45.4

34.2

4.4

3.2

1.3

0.3

36.4

44.2

13.7

4.9

0.8

57.5

64.2

65.2

4.5

6.9

61.2

73.1

8.7

3.8

77.0

21.9

1.1

27.7

43.5

20.9

4.5

1.7

1.7

11.9

40.7

34.9

7.9

2.3

2.3

11.9

51.5

28.2

2.8

4.5

1.1

37.9

42.4

13.0

5.6

1.1

63.4

69.7

63.4

9.2

7.7

62.7

59.2

9.2

7.0

80.3

16.9

2.8

Very satisfied

Satisfied

Somewhat satisfied

No opinion

Somewhat dissatisfied

Dissatisfied

Very dissatisfied

Forgotten

Conference

Very satisfied

Satisfied

Somewhat satisfied

No opinion

Somewhat dissatisfied

Dissatisfied

Very dissatisfied

Forgotten

Definitely true

I think so

No opinion

I don't really think so

Definitely not

Forgotten

Definitely true

I think so

No opinion

I don't really think so

Definitely not

Forgotten

Fosters the dreams of the near future

Definitely true

I think so

No opinion

I don't really think so

Definitely not

Forgotten

Valuable for directly experiencing future issues

Definitely true

I think so

No opinion

I don't really think so

Definitely not

Forgotten

Helps build relationships between exhibitors and visitors

Definitely true

I think so

No opinion

I don't really think so

Definitely not

Forgotten

Definitely true

I think so

No opinion

I don't really think so

Definitely not

Forgotten

Provides a comprehensive look at industry trends

Definitely true

I think so

No opinion

I don't really think so

Definitely not

Forgotten

Definitely true

I think so

No opinion

I don't really think so

Definitely not

Forgotten

Valuable for product purchasing and ordering

Definitely true

I think so

No opinion

I don't really think so

Definitely not

Forgotten

Valuable for product and technology development

Definitely true

I think so

No opinion

I don't really think so

Definitely not

Forgotten

Valuable for opening new business channels

Definitely true

I think so

No opinion

I don't really think so

Definitely not

Forgotten

What is your overall opinion of CEATEC JAPAN 2008

Very satisfied

Satisfied

Somewhat satisfied

No opinion

Somewhat dissatisfied

Dissatisfied

Very dissatisfied

Very interested

Somewhat interested

No opinion

Not very interested

Not interested at all

North America

Europe

East Asia (China, Korea, Taiwan, Hong Kong)

Others

Can't tell

Digital network-related

Electronic components, devices and manufacturing equipment-related

Others

Can't tell

Do you plan to visit CEATEC JAPAN 2009?

Definitely yes

Undecided

Do not plan to attend

Business discussions

Very satisfied

Satisfied

Somewhat satisfied

No opinion

Somewhat dissatisfied

Dissatisfied

Very dissatisfied

Forgotten

Opening business channels

Very satisfied

Satisfied

Somewhat satisfied

No opinion

Somewhat dissatisfied

Dissatisfied

Very dissatisfied

Forgotten

Interchange and strengthening links with customers

Very satisfied

Satisfied

Somewhat satisfied

No opinion

Somewhat dissatisfied

Dissatisfied

Very dissatisfied

Forgotten

General areas of interest

Very satisfied

Satisfied

Somewhat satisfied

No opinion

Somewhat dissatisfied

Dissatisfied

Very dissatisfied

Forgotten

■ Areas you visited

Digital Network Stage

Very satisfied

Satisfied

Somewhat satisfied

No opinion

Somewhat dissatisfied

Dissatisfied

Very dissatisfied

Forgotten

(%)

8.8

8.8

17.6

56.0

5.9

2.9

(%)

8.0

14.2

20.4

42.3

8.0

5.3

0.9

0.9

(%)

9.1

20.3

38.4

20.3

7.7

2.8

1.4

(%)

26.3

40.1

23.9

5.1

2.5

1.8

0.3

(%)

11.0

40.3

28.2

13.2

3.5

1.0

0.4

2.4

Analysis of Visitors

Electronic Components, Devices & Industrial Equipment Stage

What is your impression of CEATEC JAPAN?

One of Japan's leading exhibitions in the IT field

A global exhibition valuable for gathering and conveying information

Provides ample information on the newest products and technologies

Driver of the trend toward "digital convergence"

Level of interest in having more exhibitors from overseas at CEATEC JAPAN

Exhibitors from which of the following regions interest you most (multiple answers accepted)

Overseas exhibitors from in which fields interest you most (multiple answers accepted)

Page 31: CEATEC JAPAN 2008 Exhibition Report

28 29

DigitalNetworkStage

ElectronicComponents,

Devices & IndustrialEquipment Stage

Conference TOTALDigital

NetworkStage

ElectronicComponents,

Devices & IndustrialEquipment Stage

Conference TOTALDigital

NetworkStage

ElectronicComponents,

Devices & IndustrialEquipment Stage

Conference TOTALDigital

NetworkStage

ElectronicComponents,

Devices & IndustrialEquipment Stage

Conference TOTAL

(%)

8.0

35.8

28.3

20.7

3.2

1.1

0.2

2.7

(%)

20.0

27.7

25.6

10.8

9.7

2.6

2.1

1.5

 (%)

55.6

30.9

8.6

3.4

1.2

0.3

(%)

32.2

39.2

18.4

7.5

2.3

0.4

(%)

32.8

44.1

16.2

4.5

2.0

0.4

(%)

13.9

35.4

31.9

13.9

4.3

0.6

(%)

14.8

39.1

33.0

9.6

2.9

0.6

(%)

43.3

44.1

9.5

2.2

0.6

0.3

(%)

35.0

47.7

12.8

3.2

1.0

0.3

(%)

23.0

41.7

26.2

6.7

2.0

0.4

(%)

19.9

37.4

31.7

7.4

2.5

1.1

(%)

24.9

45.3

23.6

4.1

1.3

0.8

(%)

12.8

34.6

40.6

8.1

2.9

1.0

(%)

10.9

44.2

34.8

4.7

3.5

1.6

0.3

(%)

32.7

44.7

15.8

5.9

0.9

(%)

56.5

61.4

64.0

3.9

8.7

(%)

66.8

59.7

7.7

6.1

(%)

74.9

24.0

1.1

11.1

3.7

18.5

59.3

3.7

3.7

9.0

12.4

22.5

41.5

7.9

4.5

1.1

1.1

7.1

20.4

37.9

25.7

5.3

2.7

0.9

26.2

40.8

23.8

4.6

2.5

1.8

0.3

11.6

41.1

28.3

12.2

3.4

0.9

0.3

2.2

11.1

11.1

18.5

55.6

3.7

9.1

17.0

20.6

42.0

4.5

6.8

11.1

20.5

39.2

19.7

6.0

2.6

0.9

26.6

40.4

24.6

4.4

2.0

1.5

0.5

11.1

41.4

26.8

13.2

3.6

1.0

0.4

2.5

100.0

25.0

25.0

50.0

8.3

50.0

41.7

26.9

41.4

23.1

3.8

3.8

1.0

12.0

42.8

24.1

17.5

1.8

0.6

1.2

8.0

35.1

27.9

21.7

3.2

1.1

0.2

2.8

20.1

27.7

26.0

10.7

10.7

2.4

1.2

1.2

56.7

30.6

8.2

3.3

1.0

0.2

32.6

39.3

18.1

7.7

2.0

0.3

33.0

44.7

15.9

4.5

1.6

0.3

8.7

37.8

28.4

18.6

3.1

1.2

0.3

1.9

20.7

29.3

27.6

11.2

6.9

1.7

2.6

54.8

31.1

9.3

3.3

1.2

0.3

32.2

40.3

17.8

7.5

1.9

0.3

31.7

44.7

17.3

4.4

1.7

0.2

7.8

39.1

32.8

14.8

1.6

0.8

3.1

20.4

26.5

29.0

11.1

8.0

3.1

1.9

55.3

30.5

6.8

5.1

1.7

0.6

31.6

43.5

15.3

7.9

1.7

33.3

42.4

14.7

7.9

1.7

13.7

36.8

31.0

14.0

4.0

0.5

14.5

39.2

33.4

9.7

2.7

0.5

43.5

44.4

9.3

2.1

0.5

0.2

35.0

48.3

12.6

3.1

0.8

0.2

22.8

43.5

25.2

6.4

1.8

0.3

19.7

38.0

32.0

7.3

2.1

0.9

14.0

36.0

31.3

14.4

3.9

0.4

14.9

40.1

33.5

8.8

2.4

0.3

43.1

44.6

9.9

1.8

0.5

0.1

35.4

47.0

13.4

3.2

0.8

0.2

21.8

42.8

26.3

7.0

1.8

0.3

19.3

37.4

33.3

7.0

2.3

0.7

14.1

39.0

33.9

9.0

3.4

0.6

15.3

41.7

29.4

9.6

3.4

0.6

48.0

42.4

7.3

1.7

0.6

40.7

42.4

12.4

2.8

1.7

26.6

36.2

29.9

5.6

1.7

20.9

39.5

26.0

9.0

2.3

2.3

24.9

45.3

24.0

4.0

1.1

0.7

12.3

34.7

41.6

7.8

2.7

0.9

11.0

44.6

34.9

4.4

3.4

1.5

0.2

32.7

45.5

15.0

5.9

0.9

57.5

63.1

64.4

3.8

8.0

71.4

58.2

7.4

5.2

77.2

21.9

0.9

25.7

46.9

22.4

3.5

1.2

0.3

12.6

35.7

40.6

8.1

2.4

0.6

11.2

45.4

34.2

4.4

3.2

1.3

0.3

36.4

44.2

13.7

4.9

0.8

57.5

64.2

65.2

4.5

6.9

61.2

73.1

8.7

3.8

77.0

21.9

1.1

27.7

43.5

20.9

4.5

1.7

1.7

11.9

40.7

34.9

7.9

2.3

2.3

11.9

51.5

28.2

2.8

4.5

1.1

37.9

42.4

13.0

5.6

1.1

63.4

69.7

63.4

9.2

7.7

62.7

59.2

9.2

7.0

80.3

16.9

2.8

Very satisfied

Satisfied

Somewhat satisfied

No opinion

Somewhat dissatisfied

Dissatisfied

Very dissatisfied

Forgotten

Conference

Very satisfied

Satisfied

Somewhat satisfied

No opinion

Somewhat dissatisfied

Dissatisfied

Very dissatisfied

Forgotten

Definitely true

I think so

No opinion

I don't really think so

Definitely not

Forgotten

Definitely true

I think so

No opinion

I don't really think so

Definitely not

Forgotten

Fosters the dreams of the near future

Definitely true

I think so

No opinion

I don't really think so

Definitely not

Forgotten

Valuable for directly experiencing future issues

Definitely true

I think so

No opinion

I don't really think so

Definitely not

Forgotten

Helps build relationships between exhibitors and visitors

Definitely true

I think so

No opinion

I don't really think so

Definitely not

Forgotten

Definitely true

I think so

No opinion

I don't really think so

Definitely not

Forgotten

Provides a comprehensive look at industry trends

Definitely true

I think so

No opinion

I don't really think so

Definitely not

Forgotten

Definitely true

I think so

No opinion

I don't really think so

Definitely not

Forgotten

Valuable for product purchasing and ordering

Definitely true

I think so

No opinion

I don't really think so

Definitely not

Forgotten

Valuable for product and technology development

Definitely true

I think so

No opinion

I don't really think so

Definitely not

Forgotten

Valuable for opening new business channels

Definitely true

I think so

No opinion

I don't really think so

Definitely not

Forgotten

What is your overall opinion of CEATEC JAPAN 2008

Very satisfied

Satisfied

Somewhat satisfied

No opinion

Somewhat dissatisfied

Dissatisfied

Very dissatisfied

Very interested

Somewhat interested

No opinion

Not very interested

Not interested at all

North America

Europe

East Asia (China, Korea, Taiwan, Hong Kong)

Others

Can't tell

Digital network-related

Electronic components, devices and manufacturing equipment-related

Others

Can't tell

Do you plan to visit CEATEC JAPAN 2009?

Definitely yes

Undecided

Do not plan to attend

Business discussions

Very satisfied

Satisfied

Somewhat satisfied

No opinion

Somewhat dissatisfied

Dissatisfied

Very dissatisfied

Forgotten

Opening business channels

Very satisfied

Satisfied

Somewhat satisfied

No opinion

Somewhat dissatisfied

Dissatisfied

Very dissatisfied

Forgotten

Interchange and strengthening links with customers

Very satisfied

Satisfied

Somewhat satisfied

No opinion

Somewhat dissatisfied

Dissatisfied

Very dissatisfied

Forgotten

General areas of interest

Very satisfied

Satisfied

Somewhat satisfied

No opinion

Somewhat dissatisfied

Dissatisfied

Very dissatisfied

Forgotten

■ Areas you visited

Digital Network Stage

Very satisfied

Satisfied

Somewhat satisfied

No opinion

Somewhat dissatisfied

Dissatisfied

Very dissatisfied

Forgotten

(%)

8.8

8.8

17.6

56.0

5.9

2.9

(%)

8.0

14.2

20.4

42.3

8.0

5.3

0.9

0.9

(%)

9.1

20.3

38.4

20.3

7.7

2.8

1.4

(%)

26.3

40.1

23.9

5.1

2.5

1.8

0.3

(%)

11.0

40.3

28.2

13.2

3.5

1.0

0.4

2.4

Analysis of Visitors

Electronic Components, Devices & Industrial Equipment Stage

What is your impression of CEATEC JAPAN?

One of Japan's leading exhibitions in the IT field

A global exhibition valuable for gathering and conveying information

Provides ample information on the newest products and technologies

Driver of the trend toward "digital convergence"

Level of interest in having more exhibitors from overseas at CEATEC JAPAN

Exhibitors from which of the following regions interest you most (multiple answers accepted)

Overseas exhibitors from in which fields interest you most (multiple answers accepted)

Page 32: CEATEC JAPAN 2008 Exhibition Report

(1)Press releases made toward the press and media①Issued press release calling for applications to exhibit (Feb. 14)

②Released application acceptance notification for Digital Content Business Park (Feb. 20)

③Will open with wider measures in the content field (Apr. 21)

④CEATEC JAPAN 2008 to Open in October (July 17)

⑤Decision made on Life Content Frontier program outline (July 29)

⑥Start taking online applications for auditors for Conferences, Details of Guest Speech have been decided (Aug. 27)

⑦Opened Nippon Innovation Plaza (Sept. 18)

⑧CEATEC JAPAN 2008 Opening on Tuesday, September 30th, 2008 at Makuhari Messe! (Sept. 29)

⑨CEATEC JAPAN 2008 Concludes (Oct. 4)

(4)CEATEC JAPAN Official Mail MagazineThis mail magazine is issued every Friday to CEATEC JAPAN 2008

registered visitors and past visitors on the database.

①Number of issuance: 224,000 (those who requested information distribution)

②Number of times delivered: 15

(5)Web magazineThe first volume was issued on July 4. Since then, viewpoints of

CEATEC JAPAN and newsworthy information were rapidly introduced.

Total number of issuance: 79 (articles on exhibitors: 58, topics: 21)

(6)PR tools production

①Posters (sizes: B1, B2, B3): for distribution to exhibitors and cooperating organizations

②Set of invitation tickets, announcements, envelopes (English and Japanese):  for distribution to exhibitors, related organizations, and media

③Entrance pass (on postcard): delivered by post to pre-registered visitors

④Floor map: for distribution to visitors during the show

⑤Ichioshi Navi (navigation through recommended sites) handbook: given to first 2,000 visitors

⑥English directory: for distribution to all overseas visitors during the show

⑦Daily News for exhibitors (vol. 1 to 6): for distribution to all exhibitor booths (vol. 6 was delivered via post)

⑧Daily Conference Program: for delivery of conference and event

 information of the day during the show.

⑨Area promotion leaflet: posted leaflets for surrounding Makuhari corporations and Bay Town area residents notifying the commencement of the show

(4)Results of TV coverage in Japan

(5)Results of TV coverage in Overseas(3)Number of articles in print and web media

(1)Newspaper advertising (3)Online advertising

(2)Magazine advertising

(2008.11.30.present)

Date TV station Program Air timeCEATECair time

September 29

(the day before)

September 30

(firs day)

October 1

October 2

October 3

October 4

October 5

October 9

October 10

TV station Program CEATEC air timeAir timeCEATEC JAPAN 2007(10/2-10/6)

CEATEC JAPAN 2008(9/30-10/4)

Before the exhibition

During the exhibition

After the exhibition

Exhibitors and others

Web

Total

225

317

163

309

489

1,503

237

300

176

334

802

1,849

Date of insertion

Science News

Science News

NEP

Wall Street Journal (Europe)

Wall Street Journal (Asia)

Dempa

Wall Street Journal (Europe)

Wall Street Journal  Wall Street Journal (Asia)

Nikko Forum

Science News

Wall Street Journal (Asia)

Wall Street Journal (Europe)

The Telecom-Economic News

The Tsushin Kogyo Shimbun

Wall Street Journal Wall Street Journal The Nikkei Industry

Dempa Times

Dempa

Dempa Times

BCN

Wall Street Journal Wall Street Journal (Europe)

Dempa Times

Dempa

Wall Street Journal (Asia)

Dempa Times

Automation Review

Dempa (Metropolitan)

Dempa (Kanto)

Official Bulletin of Economy, trade and Industry

Dempa Times

Official Bulletin of Economy, trade and Industry

The Telecom-Economic News

Dempa Times

Dempa

The Nikkei

Wall Street Journal (Asia)

Nikkan Kogyo ShimbunDempa

Automation Review

8/22

8/29

9/1

9/1

9/1

9/8

9/8

9/9

9/9

9/10

9/12

9/15

9/15

9/15

9/15

9/16

9/16

9/17

9/17

9/19

9/19

9/22

9/22

9/22

9/22

9/24

9/24

9/24

9/24

9/25

9/25

9/25

9/26

9/29

9/29

9/29

9/29

9/30

9/30

9/30

9/30

10/1

Date of insertion

Yahoo!

NIKKEI NET

EE TIMES JAPAN

EDN JAPAN

NEP

Electronic Journal

Science News

Tech-On!

Transistor Gijutsu (technologies)

Nikkei Electronics

Fuji Sankei Business i.

For about 2 weeks

For about a month

For about 2 months

For about 2 months

For about 2 months

For about 2 months

For about 2 months

For about 2 months

For about 2 months

For about 2 months

For about 2 months

Date of insertion

E&C

AEI

OHM

EE Times Japan

Robocon Magazine

Itware

Automotive Electronics

M&E (A4 size)

Denshi Zairyo (electronic materials)

Tencommi

EE Times Japan

Transistor Gijutsu (technologies)

Denkiten (electrical appliance shop)

Electronic Journal

Nikkei Electronics

AV&C 164

EDN Japan

Engineer Type

Nikkei Automotive Technology

Design News Japan

7/15

7/22

8/5

8/10

8/15

8/25

8/29

9/1

9/1

9/1

9/10

9/10

9/12

9/15

9/19

9/22

9/24

9/24

9/25

9/30

Website

Date of insertion

EE Times Japan e-mail newsletter

EDN Japan Email Newsletter

G-mag

Nikkei Electronics News (NE News)

EE Times Japan e-mail newsletter

EDN Japan Email Newsletter

Nikkei goo Nikkei News Mail

EDN Japan Email Newsletter

Nikkei goo Nikkei News Mail

G-mag

9/10

9/10

9/11

9/12

9/17

9/17

9/18

9/24

9/25

9/25

Mail magazine

Media

Media

9/29~10/3

9/29~10/3

9/29~10/3

10/16

10/17

10/18

10/20

10/21

10/2

1

10/6

10/9

11/4

11/3

11/3

11/3

11/4

11/4

11/4

11/4

11/4

10/13~18

11/10

10/13

11/12

10/13

11/12

10/11

10/12

10/1

10/2

10/11

10/12

10/14

10/18

10/19

10/21

11/26

9/29~10/3

10/1

6:00~11:30~13:30~14:30~15:30~16:30~17:30~7:30~19:30~9:30~6:30~15:30~7:30~

3’16

0’52

0’52

0’52

1’36

1’30

1’18

0’58

1’15

1’43

0’52

2’03

2’03

2’03

2’03

2’03

0’40×2

0’40×4

19:00~19:00~17:14~12:14~16:13~17:12~12:13~16:14~10’25

6:30~9:30~11:30~

17’08

(2)Number of press visitors

CEATEC JAPAN 2007(10/2-10/6)

CEATEC JAPAN 2008(9/30-10/4)

Press conferences

Press Center

157(July 19, 2007 in Tokyo)

193(Oct. 1, 2007 in Tokyo)

170 (July 17, 2008 in Tokyo)

205(Sept. 29, 2008 in Tokyo)

Worldwide

BBC WORLD NEWS

CNN

DISCOVERY CHANNEL

NHK World

North America

ABC(National Airing)

NC14(Time Warner: Cable, N. Carolina)

KTTV(FOX: Los Angeles)

WBFF(FOX: Baltimore)

KUSA(NBC: Denver)

KMOV(CBS: St.Louis)

KTVK(IND: Phoenix)

WHAM(CW: Rochester. NY)

WTSP(CBS: Tampa-St)

Canal RCN Spanish TV

UNIVISION (Nationwide networking)

South America

RCN Television (Columbia)

RCN Television (Brazil)

EuropeBBC(England)

LCI(France)

CT-2/Ceska(East and CentralEurope/Czech network)

Asia+The Middle East

BBC WORLD NEWS

Asia

Bloomberg TV

World News Today Business Edition

World Business Report

Asia Business Report

Click

Science & Technology

Focus Earth

News Today 30 minutes

Good Morning America

Tech Talk

Good Day L.A./Fox 11 Morning News

Fox 45 News

9News AT 6

Good Morning St. Louis

Good Morning Arizona

News This Morning

Studio 10

Despierto America Focus

(Within a news program)

(Within a news program)

BBC News 24

Le Journal de Web<Live>

Plein Ecran #1

Plein Ecran #2

PORT

Asia Business Report

The TANKAN

Broadcasting planned for sometime after 12/15

Broadcasting planned for sometime in December

1’15

5’21

1’05

1’33

5’20

1’36

3’35

3’28

0’14

4’16

3’08

3’00

0’53

2’19

9’14

0’37

0’59

0’15

1’31

1’04

4’35

0’12

11’00

0’48

0’30

2’52

1’28

0’45

10’22

10’17

0’40

34’11

1’29 x 2

7’07

13’56

4’06

8’57

0’50

9’13

2’57

1’50

6’09

1’50

2’26

4’10

13’44

13’44

13’44

13’44

13’44

11:30~11:45

16:53~19:00

22:54~23:58

10:50~13:00

16:52~18:55

23:00~00:29

11:30~12:30

16:53~19:00

05:45~06:40

23:30~00:28

04:30~08:15

19:00~19:30

21:00~22:00

23:40~00:00

05:20~08:00

23:24~00:28

05:30~08:30

04:00~05:25

08:00~09:55

04:25~08:00

08:00~09:55

05:45~06:40

08:56~11:45

15:30~16:00

23:00~23:58

17:13~17:30

23:40~00:00

04:00~05:20

08:00~09:55

05:30~08:30

05:45~06:40

09:00~12:30

04:30~08:15

08:50~09:10

14:52~15:08

15:30~16:00

23:00~23:58

00:00~25:00

21:00~25:00

05:25~08:00

23:00~23:58

09:00~12:30

06:30~08:00

11:30~12:25

09:54~11:23

22:14~22:30

00:00~00:14

26:00~26:14

17:15~17:30

19:00~19:15

Straight News

News Real Time

News Zero

Ping Pong! (JNN news)

Evening Five (Live)

News 23

FNN News Speak (Live)

Super News

News Morning Satellite

World Business Satellite

Ohayo Nippon (Live)

News 7

News Watch 9

Keizi Saizensen

Zoom In Super (Live)

News Zero

Mino Monta’s Asa Zuba!

Meza New

Toku Dane!

Yajiuma Plus

Super Morning (Live)

News Morning Satellite

Emorning

NEWSFINE

World Business Satellite

News BIZ

Keizai Saizensen

Oha! 4

Sukkiri!

Mino Monta’s Asa Zuba!

News Morning Satellite

On the Market (Live)

Ohayo Nippon

Radio Vitamin (Live)

Econo CUBE

News Fine

World Business Satellite News

News Zero

Daily Planet

Mezamashi TV

World Business Satellite

On the Market

Yajiuma Plus

Weekly News Shinsho

Sunday Japon

Business Choryu

Business Choryu (rerun)

Business Choryu (rerun)

Business Choryu (rerun)

Business Choryu (rerun)

NTVNTVNTVTBSTBSTBSFuji TVFuji TVTV TokyoTV Tokyo NHKNHK NHKNHK BS1NTVNTVTBSFuji TVFuji TV TV AsahiTV AsahiTV TokyoTV Tokyo TV Tokyo TV TokyoTV OsakaNHK BS1NTV NTV TBSTV TokyoBloombergNHKNHK RadioNTV News24 (CS)TV Tokyo TV TokyoNTVNTV News24 (CS)Fuji TVTV TokyoBloombergTV AsahiTV TokyoTBSCNBCCNBCCNBCCNBCCNBC

Aired twice a day

10. PUBLICITY 11. ADVERTISING

30 31

AdvertisementsPublicity

Page 33: CEATEC JAPAN 2008 Exhibition Report

(1)Press releases made toward the press and media①Issued press release calling for applications to exhibit (Feb. 14)

②Released application acceptance notification for Digital Content Business Park (Feb. 20)

③Will open with wider measures in the content field (Apr. 21)

④CEATEC JAPAN 2008 to Open in October (July 17)

⑤Decision made on Life Content Frontier program outline (July 29)

⑥Start taking online applications for auditors for Conferences, Details of Guest Speech have been decided (Aug. 27)

⑦Opened Nippon Innovation Plaza (Sept. 18)

⑧CEATEC JAPAN 2008 Opening on Tuesday, September 30th, 2008 at Makuhari Messe! (Sept. 29)

⑨CEATEC JAPAN 2008 Concludes (Oct. 4)

(4)CEATEC JAPAN Official Mail MagazineThis mail magazine is issued every Friday to CEATEC JAPAN 2008

registered visitors and past visitors on the database.

①Number of issuance: 224,000 (those who requested information distribution)

②Number of times delivered: 15

(5)Web magazineThe first volume was issued on July 4. Since then, viewpoints of

CEATEC JAPAN and newsworthy information were rapidly introduced.

Total number of issuance: 79 (articles on exhibitors: 58, topics: 21)

(6)PR tools production

①Posters (sizes: B1, B2, B3): for distribution to exhibitors and cooperating organizations

②Set of invitation tickets, announcements, envelopes (English and Japanese):  for distribution to exhibitors, related organizations, and media

③Entrance pass (on postcard): delivered by post to pre-registered visitors

④Floor map: for distribution to visitors during the show

⑤Ichioshi Navi (navigation through recommended sites) handbook: given to first 2,000 visitors

⑥English directory: for distribution to all overseas visitors during the show

⑦Daily News for exhibitors (vol. 1 to 6): for distribution to all exhibitor booths (vol. 6 was delivered via post)

⑧Daily Conference Program: for delivery of conference and event

 information of the day during the show.

⑨Area promotion leaflet: posted leaflets for surrounding Makuhari corporations and Bay Town area residents notifying the commencement of the show

(4)Results of TV coverage in Japan

(5)Results of TV coverage in Overseas(3)Number of articles in print and web media

(1)Newspaper advertising (3)Online advertising

(2)Magazine advertising

(2008.11.30.present)

Date TV station Program Air timeCEATECair time

September 29

(the day before)

September 30

(firs day)

October 1

October 2

October 3

October 4

October 5

October 9

October 10

TV station Program CEATEC air timeAir timeCEATEC JAPAN 2007(10/2-10/6)

CEATEC JAPAN 2008(9/30-10/4)

Before the exhibition

During the exhibition

After the exhibition

Exhibitors and others

Web

Total

225

317

163

309

489

1,503

237

300

176

334

802

1,849

Date of insertion

Science News

Science News

NEP

Wall Street Journal (Europe)

Wall Street Journal (Asia)

Dempa

Wall Street Journal (Europe)

Wall Street Journal  Wall Street Journal (Asia)

Nikko Forum

Science News

Wall Street Journal (Asia)

Wall Street Journal (Europe)

The Telecom-Economic News

The Tsushin Kogyo Shimbun

Wall Street Journal Wall Street Journal The Nikkei Industry

Dempa Times

Dempa

Dempa Times

BCN

Wall Street Journal Wall Street Journal (Europe)

Dempa Times

Dempa

Wall Street Journal (Asia)

Dempa Times

Automation Review

Dempa (Metropolitan)

Dempa (Kanto)

Official Bulletin of Economy, trade and Industry

Dempa Times

Official Bulletin of Economy, trade and Industry

The Telecom-Economic News

Dempa Times

Dempa

The Nikkei

Wall Street Journal (Asia)

Nikkan Kogyo ShimbunDempa

Automation Review

8/22

8/29

9/1

9/1

9/1

9/8

9/8

9/9

9/9

9/10

9/12

9/15

9/15

9/15

9/15

9/16

9/16

9/17

9/17

9/19

9/19

9/22

9/22

9/22

9/22

9/24

9/24

9/24

9/24

9/25

9/25

9/25

9/26

9/29

9/29

9/29

9/29

9/30

9/30

9/30

9/30

10/1

Date of insertion

Yahoo!

NIKKEI NET

EE TIMES JAPAN

EDN JAPAN

NEP

Electronic Journal

Science News

Tech-On!

Transistor Gijutsu (technologies)

Nikkei Electronics

Fuji Sankei Business i.

For about 2 weeks

For about a month

For about 2 months

For about 2 months

For about 2 months

For about 2 months

For about 2 months

For about 2 months

For about 2 months

For about 2 months

For about 2 months

Date of insertion

E&C

AEI

OHM

EE Times Japan

Robocon Magazine

Itware

Automotive Electronics

M&E (A4 size)

Denshi Zairyo (electronic materials)

Tencommi

EE Times Japan

Transistor Gijutsu (technologies)

Denkiten (electrical appliance shop)

Electronic Journal

Nikkei Electronics

AV&C 164

EDN Japan

Engineer Type

Nikkei Automotive Technology

Design News Japan

7/15

7/22

8/5

8/10

8/15

8/25

8/29

9/1

9/1

9/1

9/10

9/10

9/12

9/15

9/19

9/22

9/24

9/24

9/25

9/30

Website

Date of insertion

EE Times Japan e-mail newsletter

EDN Japan Email Newsletter

G-mag

Nikkei Electronics News (NE News)

EE Times Japan e-mail newsletter

EDN Japan Email Newsletter

Nikkei goo Nikkei News Mail

EDN Japan Email Newsletter

Nikkei goo Nikkei News Mail

G-mag

9/10

9/10

9/11

9/12

9/17

9/17

9/18

9/24

9/25

9/25

Mail magazine

Media

Media

9/29~10/3

9/29~10/3

9/29~10/3

10/16

10/17

10/18

10/20

10/21

10/2

1

10/6

10/9

11/4

11/3

11/3

11/3

11/4

11/4

11/4

11/4

11/4

10/13~18

11/10

10/13

11/12

10/13

11/12

10/11

10/12

10/1

10/2

10/11

10/12

10/14

10/18

10/19

10/21

11/26

9/29~10/3

10/1

6:00~11:30~13:30~14:30~15:30~16:30~17:30~7:30~19:30~9:30~6:30~15:30~7:30~

3’16

0’52

0’52

0’52

1’36

1’30

1’18

0’58

1’15

1’43

0’52

2’03

2’03

2’03

2’03

2’03

0’40×2

0’40×4

19:00~19:00~17:14~12:14~16:13~17:12~12:13~16:14~10’25

6:30~9:30~11:30~

17’08

(2)Number of press visitors

CEATEC JAPAN 2007(10/2-10/6)

CEATEC JAPAN 2008(9/30-10/4)

Press conferences

Press Center

157(July 19, 2007 in Tokyo)

193(Oct. 1, 2007 in Tokyo)

170 (July 17, 2008 in Tokyo)

205(Sept. 29, 2008 in Tokyo)

Worldwide

BBC WORLD NEWS

CNN

DISCOVERY CHANNEL

NHK World

North America

ABC(National Airing)

NC14(Time Warner: Cable, N. Carolina)

KTTV(FOX: Los Angeles)

WBFF(FOX: Baltimore)

KUSA(NBC: Denver)

KMOV(CBS: St.Louis)

KTVK(IND: Phoenix)

WHAM(CW: Rochester. NY)

WTSP(CBS: Tampa-St)

Canal RCN Spanish TV

UNIVISION (Nationwide networking)

South America

RCN Television (Columbia)

RCN Television (Brazil)

EuropeBBC(England)

LCI(France)

CT-2/Ceska(East and CentralEurope/Czech network)

Asia+The Middle East

BBC WORLD NEWS

Asia

Bloomberg TV

World News Today Business Edition

World Business Report

Asia Business Report

Click

Science & Technology

Focus Earth

News Today 30 minutes

Good Morning America

Tech Talk

Good Day L.A./Fox 11 Morning News

Fox 45 News

9News AT 6

Good Morning St. Louis

Good Morning Arizona

News This Morning

Studio 10

Despierto America Focus

(Within a news program)

(Within a news program)

BBC News 24

Le Journal de Web<Live>

Plein Ecran #1

Plein Ecran #2

PORT

Asia Business Report

The TANKAN

Broadcasting planned for sometime after 12/15

Broadcasting planned for sometime in December

1’15

5’21

1’05

1’33

5’20

1’36

3’35

3’28

0’14

4’16

3’08

3’00

0’53

2’19

9’14

0’37

0’59

0’15

1’31

1’04

4’35

0’12

11’00

0’48

0’30

2’52

1’28

0’45

10’22

10’17

0’40

34’11

1’29 x 2

7’07

13’56

4’06

8’57

0’50

9’13

2’57

1’50

6’09

1’50

2’26

4’10

13’44

13’44

13’44

13’44

13’44

11:30~11:45

16:53~19:00

22:54~23:58

10:50~13:00

16:52~18:55

23:00~00:29

11:30~12:30

16:53~19:00

05:45~06:40

23:30~00:28

04:30~08:15

19:00~19:30

21:00~22:00

23:40~00:00

05:20~08:00

23:24~00:28

05:30~08:30

04:00~05:25

08:00~09:55

04:25~08:00

08:00~09:55

05:45~06:40

08:56~11:45

15:30~16:00

23:00~23:58

17:13~17:30

23:40~00:00

04:00~05:20

08:00~09:55

05:30~08:30

05:45~06:40

09:00~12:30

04:30~08:15

08:50~09:10

14:52~15:08

15:30~16:00

23:00~23:58

00:00~25:00

21:00~25:00

05:25~08:00

23:00~23:58

09:00~12:30

06:30~08:00

11:30~12:25

09:54~11:23

22:14~22:30

00:00~00:14

26:00~26:14

17:15~17:30

19:00~19:15

Straight News

News Real Time

News Zero

Ping Pong! (JNN news)

Evening Five (Live)

News 23

FNN News Speak (Live)

Super News

News Morning Satellite

World Business Satellite

Ohayo Nippon (Live)

News 7

News Watch 9

Keizi Saizensen

Zoom In Super (Live)

News Zero

Mino Monta’s Asa Zuba!

Meza New

Toku Dane!

Yajiuma Plus

Super Morning (Live)

News Morning Satellite

Emorning

NEWSFINE

World Business Satellite

News BIZ

Keizai Saizensen

Oha! 4

Sukkiri!

Mino Monta’s Asa Zuba!

News Morning Satellite

On the Market (Live)

Ohayo Nippon

Radio Vitamin (Live)

Econo CUBE

News Fine

World Business Satellite News

News Zero

Daily Planet

Mezamashi TV

World Business Satellite

On the Market

Yajiuma Plus

Weekly News Shinsho

Sunday Japon

Business Choryu

Business Choryu (rerun)

Business Choryu (rerun)

Business Choryu (rerun)

Business Choryu (rerun)

NTVNTVNTVTBSTBSTBSFuji TVFuji TVTV TokyoTV Tokyo NHKNHK NHKNHK BS1NTVNTVTBSFuji TVFuji TV TV AsahiTV AsahiTV TokyoTV Tokyo TV Tokyo TV TokyoTV OsakaNHK BS1NTV NTV TBSTV TokyoBloombergNHKNHK RadioNTV News24 (CS)TV Tokyo TV TokyoNTVNTV News24 (CS)Fuji TVTV TokyoBloombergTV AsahiTV TokyoTBSCNBCCNBCCNBCCNBCCNBC

Aired twice a day

10. PUBLICITY 11. ADVERTISING

30 31

AdvertisementsPublicity

Page 34: CEATEC JAPAN 2008 Exhibition Report

(1)URL

(3)Number of accesses according to language

(6)Keyword ranking

(5)Scale of the website

(4)Access (Classification by countries/up to 22nd place)

(2)Page Views

Total

12,220,242

October

4,743,3857,476,857

September

1  jp (Japan)(57.84%)  2  net (network organization)(12.70%)

3  com (corporate domain)(5.09%)

4  cn (China)(1.30%)

5  it (Italy)(0.41%)

6  sg (Singapore)(0.28%)

7  tw (Taiwan)(0.20%)

8  hk (Hong Kong)(0.15%)

9  br (Brazil)(0.13%)

10 de (Germany)(0.13%)

11 in (India)(0.12%)

Japanese

English

Chinese

12  org (non-profit organization)(0.08%)

13  nl (The Netherlands)(0.08%)

14  kr (Korea)(0.08%)

15  uk (UK)(0.07%)

16  ru (Russia)(0.07%)

17  fr (France)(0.07%)

18  au (Australia)(0.06%)

19  pl (Poland)(0.06%)

20  ca (Canada)(0.06%)

21  tr (Turkey)(0.05%)

22  be (Belgium)(0.05%)

   (%)

Japanese

English

Chinese

WEB Server

Searched keyword

1

2

3

4

5

6

7

8

9

10

Flat-panel-display televisions (PDP, LCD, OELD), digital televisions

Cellular telephones

Passive components (resistors, condensers, transistors, coils, inductors, oscillating parts, filters)

Car Navigation System

LCDs

DVD, HD DVD, Blu-ray discs

Coupling parts (connectors, switches, relays)

Inorganic and organic electroluminescence (EL) displays

Personal Data Assistants (PDAs), Smartphone

LED display

Rank

File Byte

9.56MB

8.61MB

4.99MB

450MB

263.6MB

795MB

File Count

1,014

1,039

640

726

5,130

8,675

Japanese

English

Chinese

Download data

Other

Total

Japanese Website

Searched keyword

1

2

3

4

5

6

7

8

9

10

Flat-panel-display televisions (PDP, LCD, OELD), digital televisions

Cellular telephones

DVD, HD DVD, Blu-ray discs

Mobile PCs

Personal Data Assistants (PDAs), Smartphones

Memory cards, IC cards

LEDs

LCDs

Wireless LAN, Bluetooth(R), WiFi, WiMAX, PLC

Television tuners (including digital), digital broadcasting receivers

Rank

English Website

Language

DB Server (number of input data)

Total

1,308

54

16

147

210

135

276

2,146

Japanese

654

34

9

107

128

79

138

1,149

English

654

20

7

40

82

56

138

997

Exhibitor Information

CEATEC JAPAN Information

CEATEC JAPAN Press Releases

Exhibitor Press Releases

Must-see Item Navigation

Web Magazine

Conference

Total

This is a ranking based on the key word that the access user used on aCEATEC JAPAN 2008 official web site.

93.4

5.5

1.1

12. CEATEC JAPAN OFFICIAL WEBSITE

32

Website

Page 35: CEATEC JAPAN 2008 Exhibition Report

EXHIBITION REPORT

Digital Convergence-Onward to a New Stage

Cutting-edge IT & Electronics Comprehensive Exhibition

CEATEC JAPAN Management OfficeJapan Electronics Show Association(JESA)5F,Sumitomo Shibadaimon Bldg. No. 2,1-12-16 Shibadaimon, Minato-ku, Tokyo 105-0012, JapanTel: +81-3-5402-7603 Fax: +81-3-5402-7606E-mail: [email protected]

Management :

CEATEC JAPAN 2008Sep.30(Tue.) Oct.4(Sat.) Makuhari Messe, Tokyo

Communications and Information network Association of Japan

Japan Electronics and Information Technology Industries Association

Computer Software Association of Japan

Sponsorship: CEATEC JAPAN Organizing Committee

Cutting-edge IT & Electronics Comprehensive Exhibition