business and technical trend of embedded systems in japan (including exhibition info)

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Business and Technical Trend of Embedded Systems in Japan (Including Exhibition Info) Hiroshi Monden Director & Technical Advisor of JASA NEC Electron Device, Device SI Business D evelopment Div. [email protected]

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Business and Technical Trend of Embedded Systems in Japan (Including Exhibition Info). Hiroshi Monden Director & Technical Advisor of JASA NEC Electron Device, Device SI Business Development Div. [email protected]. What are Embedded Systems?. Business/Industry. FA-Clients. FA. - PowerPoint PPT Presentation

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Page 1: Business and Technical Trend of Embedded Systems in Japan (Including Exhibition Info)

Business and Technical Trendof Embedded Systems in Japan

(Including Exhibition Info)

Hiroshi Monden

Director & Technical Advisor of JASA

NEC Electron Device, Device SI Business Development Div.

[email protected]

Page 2: Business and Technical Trend of Embedded Systems in Japan (Including Exhibition Info)

(C)NEC Corporation,20022

What are Embedded Systems?

OfficeAppliances

OfficeAppliances

FA-ClientsFA-Clients

Back BoneBack Bone

POSCar Navi.

POSCar Navi.

Embedded Systems PCWS

Business/Industry

Consumer

Digital-TVSTB

Digital-TVSTB

EnterpriseEnterprise

FAFA

PDAHome Appliances

Home Appliances

Web basedContents service

Web basedContents service

Thin ClientsMobile

Handset

MobileHandset

Page 3: Business and Technical Trend of Embedded Systems in Japan (Including Exhibition Info)

(C)NEC Corporation,20023

‘70 ‘80 ‘90 ‘00

Non-PC Period Network Period

Hardware

Software

Service

War of Embedded CPU/MCU’s

Growing & Changing Embedded System Technologies

Proprietary toolsGeneral Purpose

3rd Party toolsSolution &

Domain Expertly

High Level Design

System LSI

‘01

From

comp

osition to

fusion

of techn

ologies

Domain

‘02

Introductory Period

4,8-bit MCUStd. Logistic

Control Logics

Expanding applications

Internet Appliances

Page 4: Business and Technical Trend of Embedded Systems in Japan (Including Exhibition Info)

(C)NEC Corporation,20024

K Number of Host machines(W.W.)

Growing Internet

0

20,000

40,000

60,000

80,000

100,000

120,000

140,000

Jan-92

Jan-93

Jan-94

Jan-95

Jan-96

Jan-97

Jan-98

Jan-99

Jan-00

Jan-01

Jul-01

Distribution per Domain

Internet Domain Survey, 2001 July (http://www.isc.org/ds/)

Penetration in JapanUser 32,636,000 人( 2001/02)Households 24.6 % (2000) to 46.5 % (2001)

Internet is a strong driving force

Page 5: Business and Technical Trend of Embedded Systems in Japan (Including Exhibition Info)

(C)NEC Corporation,20025

• In 2005, 10M of Internet household use broadband access line.

0

2,000

4,000

6,000

8,000

10,000

2000 2001 2002 2003 2004 2005

FTTHFWAxDSLCATV

Penetration of the Broadband

K

Movement to the Broadband

Page 6: Business and Technical Trend of Embedded Systems in Japan (Including Exhibition Info)

(C)NEC Corporation,20026

Home

TV Station

SchoolHospital Government

IP telephone services

ITS

Banks

Firms

Stores

Voice Communications

Moving Vehicles

Contents

Download

ECgovernment

Internet Casting

“Internet/Broadband Applications”

Page 7: Business and Technical Trend of Embedded Systems in Japan (Including Exhibition Info)

(C)NEC Corporation,20027

General Architecture for Network (Embedded) Appliances

Hardware

OS

Middleware

Applications

abstraction level

Operating systems is one of the most important keys for embedded system design

BrowserJavaTCP/IPDiversetc..

ITRONLinuxWinceVxWorks.etc..

Page 8: Business and Technical Trend of Embedded Systems in Japan (Including Exhibition Info)

(C)NEC Corporation,20028

Number of Mobile Phone Users (Handset=Users*1/3)

0

10000

20000

30000

40000

50000

60000

70000

80000

1996 1997 1998 1999 2000 2001 20002 2003 2004

W-CDMA

cdmaOne

PDC

Analog

PHS

(1000persons )

( NEC Mobile Div.)

20M use the I-mode

Maybe over estimated

Hands Set is still large target application

Page 9: Business and Technical Trend of Embedded Systems in Japan (Including Exhibition Info)

(C)NEC Corporation,20029

18.8%

12.0%

0.6%

0.3%

3.2%

17.4%

3.5%

24.3%

1.0%

1.0%

1.1%

1.6%

1.2%

3.6%

2.0%

4.2%

4.3%

OS used in the last development project

CTRON specification OS UNIX OS

Other commercial OS

Other in-house OS

Uses no OS by reason of some problems

Uses no OS because we not need it

Windows 3.1/95/98 /NT

In-house ITRON specification OS or BTRON specification OS

Commercial ITRON specification OS

OSEK/VDX specification OS

MS-DOS or compatible

Accelerated Technology's Windows CE

Integrated Systems's Microware Systems's

Wind River System's

Microtec/Mentor's

(C)TRON association ‘98-’99

Valid Answers : 945

Page 10: Business and Technical Trend of Embedded Systems in Japan (Including Exhibition Info)

(C)NEC Corporation,200210

Java and ITRON runs on a mobile handset

• K-Java for DoCoMo 503i– Write Once Run any handset– Variety of Contents– Time to market– Secure System can be realized

• μITRON3.0

Page 11: Business and Technical Trend of Embedded Systems in Japan (Including Exhibition Info)

(C)NEC Corporation,200211

0

New Internet TV

For Digital Satellite

CharacterMultiplexed

10M

1M

1991 1995 2000

Existing TV

8M

6M

4M

2M

Java poweredhandset

iMODE handset

Increasing software, Digital TV and mobile handset

Nikkei Electronics’98+ NEC

Software Size

Page 12: Business and Technical Trend of Embedded Systems in Japan (Including Exhibition Info)

(C)NEC Corporation,200212

Characteristics of the Japanese RTOS Market(excluded non-RTOS designs)

• Around 50% uses ITRON spec. RTOS– for deep embedded systems

– Open spec

• 25% uses in-house OS– Need to control source code

• 25% uses off the shelf RTOS– WinCE

– Vxworks/pSOS/QNX..etc

Potential OSS

Page 13: Business and Technical Trend of Embedded Systems in Japan (Including Exhibition Info)

EmbeddedTechnology 2002

Exhibition Trend Overview

Page 14: Business and Technical Trend of Embedded Systems in Japan (Including Exhibition Info)

(C)NEC Corporation,200214

Major Exhibitions for Soc/Embedded Systems

5/B 10/M 1/E2Q6/E 11/E

ESSEmbedded

SystemSolution

ESECEmbeddedSystems

Exhibition &Conference

CEATECCombined

Exhibition of Advanced

Technologies Et(exMST)Embedded

Technology

EDSFElectronic

DesignAutomation &

SolutionFair

LSI Design Technologies

Software/System Design Technologies

Products/Technologies

Page 15: Business and Technical Trend of Embedded Systems in Japan (Including Exhibition Info)

(C)NEC Corporation,200215

What is Embedded Technology2002 ?

• An Exhibition solely for Embedded Systems Technologies

• Since 1986

• Original name MST stands for Microcomputer Systems and Tools fair

• Organizer: Japan System House Association(JASA)

• Now, one of the largest Exhibition and Conference for embedded systems technologies in Japan

Page 16: Business and Technical Trend of Embedded Systems in Japan (Including Exhibition Info)

(C)NEC Corporation,200216

170

220260

46 53 6791

136

355

252

177

13097

400

540566

14,785

7,012 7,4908,235

10,447

14,058

12,405

16,889

0

100

200

300

400

500

600

0

2,000

4,000

6,000

8,000

10,000

12,000

14,000

16,000

18,000

出展者数 46 53 67 91 136 170 220 260

小間数 97 130 177 252 355 400 540 566

来場者数 7,012 7,490 8,235 10,447 14,058 12,405 16,889 14,785

MST '94 MST '95 MST '96 MST '97 MST '98 MST '99 MST 2000 MST 2001

Vistors

Booth

Exhi bi tors

Recent Records of MST(Embedded Technology)

Heisei Recession

Page 17: Business and Technical Trend of Embedded Systems in Japan (Including Exhibition Info)

(C)NEC Corporation,200217

Exhibition Hall

KeynoteSpeech

1 FBusiness Lounge Technical

Seminars

Exhibition Hall

PanelDiscussions

Conference Center

Annex Hall

Academic ConferenceWorkshop

Structure of Et2002

Specialsession

2 FWorkshop

Big Sponsor's Seminar

TutorialsTutorials

Page 18: Business and Technical Trend of Embedded Systems in Japan (Including Exhibition Info)

(C)NEC Corporation,200218

• Continuous Growth

– To cover wide range of objects

– To drive actual businesses

• Exhibition for Professionals

– Technology and business oriented

– No amusement show

• Communication space

– Among industries, exhibitors and visitors

– Between academic and industry

Exhibitor’s Expectation for Exhibition

Page 19: Business and Technical Trend of Embedded Systems in Japan (Including Exhibition Info)

(C)NEC Corporation,200219

Prospect for the 21th

• Pursuing harmonization between Academics and Industry

– University Pavilion

– Introducing Academic Society General Meetings/Workshop

• Stepping up to ET2002 in Asia

– Indian Pavilion in’0-01

– Singapore!(tentative)

– China, Korea

Page 20: Business and Technical Trend of Embedded Systems in Japan (Including Exhibition Info)

(C)NEC Corporation,200220

Macro Economics Condition

0.0

2.0

4.0

6.0

8.0

99 00 01 02

USA

EU

J apan

Asia

W/ W

( % ) GDP Records & forecast(‘02)

Page 21: Business and Technical Trend of Embedded Systems in Japan (Including Exhibition Info)

(C)NEC Corporation,200221

Major Equipment Market Forecast

0.8

1.0

1.2

1.4

1.6

1.8

1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q

AV ConsumerPCOptical DiskCellur PhonesNW EquipmentAutomotive

FY99

FY99/1Q=1.0

( Source: NEC Electron Device)

FY00 FY01

Page 22: Business and Technical Trend of Embedded Systems in Japan (Including Exhibition Info)

(C)NEC Corporation,200222

Semiconductor market indicates Embedded Business potential

RapidlyChangingMarket

ActualProducts

Needs for

Semi

New Business ModelNew Technology

User generation Environment

Driving Events

Distance from the Market

New ProductionSystems:EMS

Structure change

Page 23: Business and Technical Trend of Embedded Systems in Japan (Including Exhibition Info)

(C)NEC Corporation,200223

10

100

1000

1981 1986 1991 1996 2001(CY)

($B)

1991-92RecessionIn USA

2001, Communication & Handset Bubble Crush

    W.W Semiconductor Shipment   

AGR 13%/year(‘81~’ 01Average)

1998,Economic Crisisin ASIA

Drop in 26%

1985,Reaction of VCR & Consumer boom.

Page 24: Business and Technical Trend of Embedded Systems in Japan (Including Exhibition Info)

(C)NEC Corporation,200224

Conclusion• In spite of recession, Internet continues to grow• Broadband Internet creates new business for embedded

industry• Service and Solution oriented design is a key to win• Need more time to market effort with

– Proper use of IP and design methodologies – High Level design becomes more important for System LSI – Software Project can be a pitfall of development project

• Semiconductor market, hopefully, may recover Q3 in 2002• Exhibition such as ET is a barometer of the industry activities• Thailand is a big candidate for collaboration with Japan

Embedded Industry