Casino Insight Deck

By Gildas Aitamer & Matthias QueckAssociate Analyst & Research Director

September 2012A Service

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Contents1. Introduction

2. Major Strategic Initiatives

3. Key Markets

4. Conclusions & Implications

5. Further Reading

All data correct at time of publishing.

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1Introduction

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Corporate Structure

France-based Casino has a diverse international portfolio consisting of both grocery and non-food specialist operations. In France, which accounts for nearly half of its sales, the retailer operates a multi-format strategy. Globally, Casino operates through locally-acquired banners that have been expanded at regional level (i.e. Exito in Latin America, and Big C in South East Asia).

Introduction1

Note: *Please see Casino profile for the complete list of Casino franchisees. ** Non-exhaustive list of banners operated by Casino; banner variations are excluded. *** Casino has a 40.2% stake in the real estate arm Mercialys

Non-Food Specialists

Restaurant

E-commerceFrance

Casino**

Latin America

Real estate***

South East Asia

Franchisees*

5

24%

20%

15%

15%

11%

10%

4% 2%

Casino operates a myriad of banners in its core French market

Casino France: Sales Contribution by Banner, 2011 (%)

Introduction1

Géant CasinoHypermarkets of a ‘manageable’ store size, typically around 7,000 square metres and historically based in southern France.

Franprix450 square metre price-driven inner city supermarkets located mainly in Paris and surroundings. Currently being rebranded as ‘Marché Franprix’.

Monoprix*City centre variety store concept averaging 1,800 square metres. The banner has an upmarket positioning and has diversified in recent years to include sub-brands such as Monop’, Daily Monop’ and Monop’station.

* Includes Monoprix, Monop’, Monop’Station, Beauty Monop’ and Daily Monop’

Casino1,600 square metre stores focusing on freshness, convenience and quality. Casino operates in both town centres and rural areas.

Leader PricePositioned somewherebetween a supermarket and a hard discounter, Leader Price are 1,000 square metre stores located mainly in urban or suburban areas.

Convenience & Forecourt stores**Casino operates a number of small-box convenience formats under the Vival, SPAR and Petit Casino banners, among others.

** Includes Chez Jean, MAG Franchises, Petit Casino, SPAR, Vival, Naturalia, PetitCasino24

CdiscountCdiscount is the second most frequented retail website in France, offering a wide range of items, from video games to baby items, electronics and wine.

OtherIncludes Viaitalia, ECOservice, Casino Cafétéria, Villa Plancha, Telemarket.