case study: sachlav tour advisor
DESCRIPTION
Sachlav Tour Advisor is a leading tour organizer offering services around the globe. Sachlav sought to generate new leads, connect directly with their target market (young adults 18-25) and increase sales and revenue; however, their website alone did not support their goals. The site didn’t effectively drive traffic or provide an opportunity to continue relationships with potential customers after the initial point of contact. The national tour advisor chose to utilize Facebook to overcome these challenges and reach its goals.TRANSCRIPT
www.zibaba.com|[email protected]
Case Study:
SACHLAV TOUR ADVISOR National Tour Advisor Seeks To Increase Traffic & Revenue from Social Media & Mobile CHALLENGE
Sachlav Tour Advisor is a leading tour organizer offering services around the globe. Sachlav sought to generate new leads, connect directly with their target market (young adults 18-25) and increase sales and revenue; however, their website alone did not support their goals. The site didn’t effectively drive traffic or provide an opportunity to continue relationships with potential customers after the initial point of contact. The national tour advisor chose to utilize Facebook to overcome these challenges and reach its goals.
GOALS
• Improve Sachlav Tour Advisor brand awareness • Increase traffic and generate more leads • Maximize sales and revenue
METHOD 50% of consumers value a Business’s Facebook Page more than its Website (Lab42), and 90% of all purchases are subject to social media influence (Ambassador 2013), therefore, Sachlav Tour Advisor chose to harness the power of Facebook and mobile via Zibaba’s all-in-one social and mobile platform.
Build Brand Awareness
Create a professional and engaging FACEBOOK PAGE.
• Chose an enticing cover photo with fun travel activities • Add photos, videos & travel tips to engage users & encourage sharing
Create an informative WELCOME TAB where users could find:
• Contact details: phone numbers, local address, Google Map • Contact form: direct access to the sales team • Social Sharing Buttons: integrated with Facebook’s Social Graph
Engage With Fans
Generate unique CONTENT to maximize engagement & Page activity.
• Manage & schedule content via the Content Manager • Monitor & track the social activity around each post. • Reply to consumer inquires & engage fans in travel conversations
Offer COUPONS/ DAILY DEALS that fans can claim & share with their friends.
• Offer Daily Deals to encourage immediate purchase on services • Offer Coupons to push traffic to less popular services
www.zibaba.com|[email protected]
• Build fanbase & increase Loyalty Club membership with Fan Gate on all deals
Boost Sales
Create a FACEBOOK STORE to drive sales and increase ROI.
• Showcase/ sell tour packages, activities & accommodations
• Commerce & lead generation capability within Facebook • Encourage fans to leave reviews on products & services
Offer a MOBILE FRIENDLY SITE to target consumers on the go.
• Fully synched with Facebook presence, • Consumers purchase services & claim deals via mobile • Redirect mobile users to their Zibaba mobile site.
Create highly targeted FACEBOOK ADS (desktop/tablet/mobile)
• Target relevant audience based on demographics & interests
• Target friends of fans to maximize the social aspect of traveling
• Direct mobile users to complete purchase via Mobile Site • Link advertising to specific services, coupons or deals • Utilize existing leads (email) to encourage repeat business
ACHIEVEMENTS
• More than 100% increase in online sales • For a little over $300, Sachlav saw a return of almost
$22,000 in sales. • A steadily growing fanbase • Increase in traffic to Sachlav Tour Advisor website & local
offices • Higher customer acquisition rates at lower costs compared
to other channels
After realizing the need to be present on Facebook in order to better connect with our customers and strengthen our relationships with them, we set out to acquire new leads and increase our revenue via Facebook.
In order to manage our Facebook page professionally and efficiently, we chose to work with Zibaba, which enables us to manage our entire social media activity from a single dashboard, at a minimal investment.
Through Zibaba we are able to showcase our tour packages, offer deals and coupons, manage our content and run targeted Facebook advertising. Simultaneously, Zibaba even created a mobile application for us, which is a mirror of our Facebook Page, thus saving us the need to invest more time and money.
We couldn't be happier with the results achieved so far, which led us to increase our Facebook advertising budget, after receiving an incredible return on our minimal investment.
Roi Iron VP Marketing, Sachlav Tour Advisor
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