Customers

Abandoning Their

Shopping Carts?

PRESENTATION

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Don’t Get Mad.

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Get Remarketing!

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What is an online shopping cart, really?

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* Forrester Research

To your store, it’s the

key to success.

To consumers, it’s

more complicated.

87% of consumers* abandon shopping carts.

At a cost of $18 billion a year in lost revenue.

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Why, Consumers, Why?

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Because to consumers, a shopping

cart isn’t just a shopping cart. It’s:

A shopping list

They decide what they want, but convert in store.

A wish list

Like window shopping, only online.

JEANS

UNICORN MASK

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A distraction

Something to do to pass the time, until something else catches their eye.

CATS! BACON!Ooh, BACON...

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A cart is a cart, is a cart!

And then there’s people like Joanie.

She means business when it comes to shopping. A cart is a cart.

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But something stops

her from clicking

BUY.

It could be:

Shipping costs

Price comparisons

Wanting to use a computer, not a smart phone

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In all, that’s a lot of people ditching your cart.

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But Don’t Get Mad.Get those abandoners back to your cart!

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With Email Remarketing from Webtrends!

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Let’s Take a Deep Breath and Check the Facts:

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* SalesCycle, 2013

* CMO Council, 2012

discount, yes!

FACT:

Abandoners love

getting emails. Almost half of all basket abandonment emails are opened*.

Email drives 57% of all shopping cart traffic**.

FACT:

That’s great

news for you:Every single basket abandonment email sent delivers over $6 in revenue*.

** SeeWhy, 2011

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* Marketing Sherpa, 2012

FACT:

Abandoners may go

away, but then they

transform into a

new opportunity.

21% will re-engage*.

Re-engagers spend 55% more than non-abandoners*.

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You need to transform, too. Into an email remarketer.

Here’s how:

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Watch the clock.Remarketing has its biggest impact within the first 12 hours.

Become a remarketer 1

The Webtrends Push API trigger helps. It identifies when a customer abandons a cart so the email partner program can push the personal data into the email management system.

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Communicate

up to 3 times*.Testing of top online retailers revealed that three is the magic number when it comes to remarketing emails.

Email 1: sent within three hours of abandonment

Email 2: 2 days after that

Email 3: 3 days after that

Become a remarketer 2

With Webtrends, you can trigger your three email sends based on behavioral factors, including, return visit without purchase, lack of visit but opened email, lack of visit but high value of cart.

* Listrak

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Be relevant at the

right time.Get as much information as you can about customers.

What was in the cart when it was abandoned?

What else did they look at?

The more you know, the easier it is to identify the right offer to bring them back.

Become a remarketer 3

Webtrends ‘in-the-moment’ data keeps your email remarketing effective.

Track preferences and behaviors while customers are placing items in their shopping cart to get a complete picture of what they need, and send relevant content quickly.

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Become an Email Remarketer!And you’ll never see shopping cart abandoners the same way again.

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Webtrends Streams™ provides in-the moment data, so you know what customers want right now.

Read more about Shopping Cart abandonment, and learn how Webtrends

can help you become a remarketer.

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PLAYBOOK

CONVERSION OPTIMIZATION

EMAIL REMARKETING

Three ways to turn cart abandoners into high-value purchasers.

© 2013 Webtrends, Inc.