accelerate your career in digital marketing with
TRANSCRIPT
STRATEGIC DIGITAL MARKETING
Online Learning with Mentorship | Dedicated Career Assistance
POST GRADUATE PROGRAM IN
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In this digital empire we live in, there are many rewards waiting for those who connect companies with customers.
Any effective marketing campaign today needs to include digital marketing. As people spend more time online, it’s simply one of the best avenues to reach them. But there are new apps and platforms that crop up everyday, which makes digital marketing both challenging and exciting.
That’s why companies always need professionals who can bring fresh ideas with a vision towards the future.
Digital marketing has something for everyone. Like to write? Jump into Content Marketing.
Have a head for numbers? Look at Marketing Analytics. Love having your voice heard? Social Media Marketing is where it’s at.
Dive into the exciting world of digital marketing with the Post Graduate Program in Strategic Digital Marketing from Great Lakes and Great Learning. It’s been designed to help you build the skills you need for an amazing digital marketing career, in a fun-filled project-driven learning experience.
You will learn from accomplished digital marketers to get the advantage of industry knowledge even before you begin your job. Speaking of jobs, our dedicated career assistance also ensures that you find the one that’s just right for you.
INTRODUCTION
THE FUTURE IS DIGITAL MARKETING
Online advertising is expected to reach $329 billion by 2021, accounting for 49% of all global ad spend.Source: Zenith
The average return on investment from email marketing stands at 122%.Source: Lauro Media
93% of all online interactions start with a search engine. Source: Search Engine Journal
62% of customers now expect companies to anticipate their digital needs.Source: Salesforce
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PG PROGRAM IN STRATEGIC DIGITAL MARKETING
SDMOld
Version V.22
Digital Marketing Tools Covered 18 36
Pre-work - To prepare you before the course starts No 2 Weeks
Performance Marketing Module 6 weeks 8 weeks
Dedicated time for Personal Digital Footprint creation No 4 weeks
Design thinking & UI/UX module No Yes
Digiquest Case Study Competition No Yes
Case studies from brands like Airbnb, Hotstar, Mercedes etc No Yes
Digital Marketing Certification assistance 5 9
Marketing Experimentation No Yes
SEO (Strategy + Hands-on tools) 1 week (without tools) 2 weeks
An enhanced program experience for a rewarding digital marketing career The PGP-SDM V.22 is a brand-new version to prepare you for an industry that changes every day, with a more comprehensive curriculum, increased industry focus and hands-on learning.
AN IMPROVED PROGRAM EXPERIENCE TO MAKE YOU JOB-READY
V.22
Upskill with the new and comprehensive PGP-SDM V22 to power ahead in your career.
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If you can adapt to change and are passionate about learning, you can build a rewarding Digital Marketing career. In the age of the internet revolution, people who choose to pursue a career in digital marketing can work in virtually any industry and find endless opportunities for growth.
The digital marketing field did not exist 20 years ago. The digital explosion has changed the way people communicate and how businesses sell their products and services and as businesses grow, the demand for digital marketers will continue to skyrocket.
If in 2022 you’re looking for a career that will provide you variety, excitement, and learning opportunities, digital marketing is the most rewarding career to pursue.
POWER AHEAD IN YOUR CAREER WITH DIGITAL MARKETING
DIGITAL MARKETING - A RAPIDLY GROWING DOMAIN
BECOME AN IN-DEMAND DIGITAL MARKETING PROFESSIONAL
The Digital Marketing career scope in the Indian internet industry is going to be worth $160 billion by 2025. - Goldman Sachs Report
There are 40,000+ digital marketing job openings on Naukri for freshers in India. - Naukri.com
The starting salary for digital marketing professionals ranges between 4.5 LPA to 6.5 LPA. - IIDE
Candidates with relevant digital marketing experience have a salary range of 18 - 25 LPA.- Glassdoor
The Digital Marketing industry had a market size of $199 billion in 2020 and is expected to reach $250 billion by 2023. - Statista
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Excited to start your digital marketing career? Here’s how this program will put you on the right path.
• Become a digital marketing expert with the ability to run live campaigns across various digital channels and media
• Learn industry-standard tools like Google Adwords, FB ads, Google Analytics and so many more.
• Be an affiliate marketer/influencer and manage your digital brand
• Learn to optimize and make marketing an effective revenue generator for your brand
• Learn to use content across platforms to effectively communicate your brand’s message and values
Get closer to your dream digital marketing job with dedicated career assistance from Great Learning.
DIGITAL MARKETING MANAGER
SEO/SEM SPECIALIST
CONTENT STRATEGIST
ENTREPRENEUR
SOCIAL MEDIA MANAGER
DIGITAL SALES MANAGER
PERFORMANCE MARKETER
AFFILIATE MARKETER
BECOME A JOB-READY DIGITAL MARKETER
ACCESS REWARDING CAREER PATHS
ACCESS DEDICATED CAREER ASSISTANCE
Access to exclusive job postings every month
Personalised resume & Linkedin review
1:1 mock interview with industry experts
Career mentorship from industry professionals
10,000+ 50%PLACEMENTS AVERAGE SALARY
HIKE
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1200+ HIRING PARTNERS
A PROGRAM EXPERIENCE DESIGNED FOR CAREER SUCCESS
and many more.
BUILD SKILLS FOR SUCCESS
Set up live campaigns for more than 15 use cases through labs and projects across various platforms using digital marketing
SHOWCASE YOUR EXPERTISE
The capstone project is a mandatory application-oriented industry project undertaken by all candidates to develop the acumen to solve real-life business problems in collaboration with their mentors
GAIN IN-DEPTH KNOWLEDGE
The program covers a diverse set of concepts and technologies that prepare you well beyond just industry certifications
GET A CERTIFICATE FROM THE BEST
Get a post-graduate certificate from the Great Lakes Executive Learning, which is ranked among the top 10 institutes of the country
LEARN THE TOOLS OF THE TRADE
This course will equip you to clear all industry-relevant certifications offered by Facebook, Google, Hubspot and Hootsuite
LEARNING FOR LIFE
Learners will get access to the content up to 3 years after the program completion
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PROGRAM CURRICULUM
PRE-WORK
• Marketing Mix for Product- 4Ps and 4Cs
• Marketing Mix for Services -7 Ps
• Marketing Strategy and Product Lifecycle
• Assessing Portfolio: BCG Matrix Framework
• The Pricing Decision
• Cost vs. Value-Based Pricing
• Channel Design
• Integrated Marketing Strategies
• Companywide Strategic planning: Ansoff’s Grid
• Topic Models of Consumer Behavior
• Industrial Buying - Characteristics
• Factors affecting Consumer Behavior
• Segmentation, Targeting and Positioning Model
• Creating Customer Value through Differentiation
• Competitor Analysis
The program curriculum is constantly updated according to industry developments to give you the most cutting-edge learning experience.
MODULE 1
DIGITAL MARKETING FOUNDATIONS
Digital Marketing Framework
• Tenets of New Customer Journey
• Moments of Truth
• What are the various Mind States of Customers’ Digital Journey?
• How Brands Can Leverage Digital Journey?
• What is the New Look at Media- Paid, Shared, Owned and Earned?
• What are the Challenges of Digital Marketers?
• How to create a Buyer Persona?
• What is a Digital Marketing Funnel?
MODULE 2
BUILDING DIGITAL FOOTPRINT
Developing Primary Digital Property
• Introduction, basics and fundamentals of digital property
• Walkthrough on how to register domain name, host your website
• Walkthrough on how to build a website using GoDaddy and WordPress
• Live backend demonstration of WordPress CMS, Theme, Pages, Categories, Plugins
• Mailchimp Walkthrough
• Setting up Google Analytics with Primary Digital Property - Google Tag Manager
• Basics of Google Tag Manager
• Setting up Google Tag Manager
• Setting up Google Ads & Google Ads Conversion Tracking using Google Tag Manager
• Setting up Google Webmaster Tool
Content Marketing
• Basic Tenets of Content Marketing
• Mastering Storytelling by understanding the Types of Storytelling
• Content’s relationship with the Inbound Methodology
• Developing Brand Voice
• Type of Content and 3H Content Theory
• Creating long-term content plan
• Content Audit through Planning Template
• Developing a Content Marketing Plan
• Frameworks for creating content
• Consumer-Generated Content
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Developing secondary Digital Properties
• Facebook Conversion Tracking
• How Does Facebook Pixel Work?
• Facebook Pixel Setup using GTM
• LinkedIn Insights
• LinkedIn Insights installation using GTM
• LinkedIn insights Conversion
• Walkthrough YouTube Content Studio
• YouTube SEO
• Walkthrough on Google Adsense
• Tools: WordPress, GoDaddy, Google Tag Manager, Yoast SEO Plugin, Mailchimp, YouTube Studio, Google Adsense etc.
MODULE 3
PERFORMANCE MARKETING/ MARKETING YOUR DIGITAL PRESENCE
Paid Marketing
• Digital Marketing Overview
• Digital Marketing Channels Overview
• Paid Marketing Overview
• Google Universe for Marketers
• Planning your Google Paid Marketing & Walk-throughs
• Detailed Walk-throughs of AdWords
• Tools – Google Keyword Planner, Google Ads, Google Trends, Similar Web etc.
Social Brand Management
• Intro to Social Brand Management
• Facebook and Instagram
• Social Listening
• YouTube
• Tools: Facebook Business Manager, Facebook/Instagram Ads, Facebook Insights, LinkedIn Ads, YouTube Ads etc.
MODULE 4
INTEGRATED DIGITAL MARKETING
Search Engine Optimization
• SEO Basics- 3 key pillars
• The PR Model
• Factors that affect the rankings on a webpage
• On-page and Off-page SEO
• SEO Audit - Optimization
• Handling SEO Growth
• Content marketing for SEO Success
• Link Building
• Tools: HubSpot Website Grader, Screaming Frog, Google Search Console, Google Keyword Planner, Mozbar, GTMetrix, Yoast SEO etc.
Mobile Marketing
• Understand how mobile ecosystem is different from desktop ecosystem
• Voice-Based and SMS Marketing
• WhatsApp Marketing
• Mobile and Responsive Websites
• Types of push notifications, Deep linking and deferred deep links, URL shorteners
• App Development and Growth
• Managing App Growth and Growth Hacking
• Using Apps for Marketing
• Appstore Research and Keyword research
• Competitive analysis using tools such as AppAnnie, SimilarWeb, Google Trends, etc.
• Mobile Marketing Campaign Analysis
• Firebase Analytics
• Tools: Firebase, AppAnnie, SimilarWeb, Google Trends etc.
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MODULE 5
WEB ANALYTICS / MARKETING EXPERIMENTATION
User Retention and Engagement
• Introduction to CRM
• Building Customer Relationships - Loyalty Ladder
• Customer Service/ Sales Profile Models
• Customer Retention Customer Equity and Customer Metrics
• Customer Loyalty and Lifetime Value
• Customer Acquisition Strategies
• Customer Retention Strategies
• Customer Engagement Strategies
Web Analytics & Measuring Marketing effectiveness
• Introduction to Web or Digital Analytics
• Goals you can improve
• How to Set-up and Integrate Google Analytics for a website
• Data Collection
• Metrics in Google Analytics
• Hands-on - Google Analytics Audience Reports
• Hands-on- Google Analytics Acquisition Reports
• Hands-on- Google Analytics Behaviour
• Hands-on- Google Analytics Conversions Reports
• Tools: Google Analytics
MODULE 7
CAPSTONE PROJECTDevise an End-to-End Digital Marketing Campaign and Strategy
• Digiquest Case Study Competition
Digital Marketing Certifications
• A curated list of relevant & recognised Digital Marketing Certifications for learners to earn.
• Google Ads Certifications
• Google Analytics Certification
• Hubspot Certifications
MODULE 6
CAMPAIGN MANAGEMENT
• Programmatic Media Buying Ecosystem
• How Digital Contributes to A Brand
• Understanding the Consumer Funnel
• Key Performance Indicators (Media)
• Planning and Executing Digital Marketing Campaigns
• Measuring Campaign Performance
• Influencer Marketing Campaigns
Some of the modules may involve running live ad campaigns which require candidates to spend on ad platforms.
TOOLS YOU WILL LEARN
+39 more tools.
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E-PORTFOLIO
An e-portfolio is a snapshot of all the projects done and skills acquired during the program that is shareable across social media channels. This will help you showcase your expertise to potential recruiters.
GET REAL-WORLD EXPERIENCE
Work on an area of your choice to create and grow your digital brand with guidance from the faculty. Create your own body of work to display your mastery of digital strategy, tools and tactics required to build and grow a digital brand.
Upon successful completion of the program, you will get a certificate from Great Lakes Executive Learning
CERTIFICATE
GREAT LAKES INSTITUTE OF MANAGEMENT GREAT LAKES INSTITUTE OF MANAGEMENT GREAT LAKES INSTITUTE OF MANAGEMENT GREAT LAKES INSTITUTE OF MANAGEMENT GREAT LAKES INSTITUTE OF MANAGEMENT GREAT LAKES INSTITUTE OF MANAGEMENT GREAT LAKES INSTITUTE OF MANAGEMENT GREAT LAKES INSTITUTE OF MANAGEMENT GREAT LAKES INSTITUTE OF MANAGEMENT GREAT LAKES INSTITUTE OF MANAGEMENT GREAT LAKES
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GREAT LAKES INSTITUTE OF MANAGEMENT GREAT LAKES INSTITUTE OF MANAGEMENT GREAT LAKES INSTITUTE OF MANAGEMENT GREAT LAKES INSTITUTE OF MANAGEMENT GREAT LAKES INSTITUTE OF MANAGEMENT GREAT LAKES INSTITUTE OF MANAGEMENT GREAT LAKES INSTITUTE OF MANAGEMENT GREAT LAKES INSTITUTE OF MANAGEMENT GREAT LAKES INSTITUTE OF MANAGEMENT GREAT LAKES INSTITUTE OF MANAGEMENT GREAT LAKES
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GREAT LAKES EXECUTIVE LEARNINGhereby confers the certificate of completion to
POST GRADUATE PROGRAM INSTRATEGIC DIGITAL MARKETING
in
for successfully completing the prescribed courses of study
Ajit Singh
E X E C U T I V E L E A R N I N G
Mr. Mohan LakahmrajuVice Chairman
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Dr. Umashankar Venkatesh Ph.D | Professor of Marketing,
GLIM, Gurgaon
SAMEER JAIN
Digital Strategy & Customer Engagement100 Smartest Digital Marketing Leaders Adobe Analytics Superstar
MOHTASHIM HASHMI
Product Marketing Economic Times, Mudra Institute of Communications, Ahmedabad, MBA in Media, Marketing & Brand
ARCHISH MATHE MADHAVAN
Founder, Zishta, SPJIMRPGDMB Marketing Management
VIVEK SINGH
MBA, IIM-L CEO of Anveya Living and Co-Founder at Adby Ventures
SIDDHARTH SINGH
Digital Marketing, Great Learning Indian School of Business MBA in Marketing
SOMIL AGARWAL
MBA - IIM Lucknow Founder - AYPR Consulting
JAIPAL SINGH
AVP, Dentsu Web ChutneyInstitute for Technology and Management PGDBM Marketing
NISHANT SRIVASTAVA
Vice President, Havas Media, V.B.S Purvanchal University- B Tech Information Technology
SAIKAT SINHA
Head of Marketing, Droom Technology Indian Institute of Management, Lucknow MBA in Marketing, Strategy
RAVI VERMA
Marketing at Great LearningIndian Institute of Management, LucknowMBA in Marketing Strategy
LAKSHMI NARAYANAN G
MBA - IIM Lucknow Associate Director,Deloitte Consulting
Mr. Anirban Chaudhuri
Sr. VP & Executive Planning Director, J Walter Thompson | Program Director-PGPSDM
Dr. Jones Mathew
Ph.D in Management | Former VP (Sales and
Marketing at Hero Motors)
FACULTY
INDUSTRY MENTORS
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PROJECT LIST
Sachin Ahlawat Vicish is a designer clothing brand that deals with printed apparel. It works on a unique model that provides a marketplace for emerging and innovative designers from India to showcase their designs and
vision on the Vicish website.
Anand Bbxindia is a website that promotes the art of beatboxing to the Indian youth. It serves as a platform in aggregating the best beatboxers and promoting this art form. The website acts as a hub for the community and features exciting competitions.
Ashwini Leafbasket aims to reduce the impact of single-use plastics on the environment, by creating and promoting Areca Leaf products which are sourced sustainably (made from fallen leaves - 100% natural, no chemicals or additives used) and are completely biodegradable.
Surya Prakash Bajoria Phonics is a pedagogical tool used worldwide for children between the ages of 3 and 6. The website is created to build a community of mothers who want their children to develop reading and writing skills, phonetically through DIY methods.
Mitrashi Das The website is aimed at encouraging workaholic millennials to whip up quick, easy and nutritious meals at home. It also features videos created by calisthenics professionals to motivate consumers to exercise every day
Shivani Bansal Dancing Delight is an online dance workshop session started by Shivani to encourage dancers to learn different dance forms. The participants get dance tutorial videos of each choreography at the end of the session. The dance forms included are Bollywood, Hip Hop, Freestyle and Semi-classical.
Bharati Chandran The venture intends to employ tribal artists, rural folk and women to create a socio-cultural platform for such communities. It is aimed at providing socio-economic stability to them during the pandemic. It also serves as a platform to revive declining cultures and art forms.
Sofiya Fathima The website features a wide range of skin care and makeup products from across the globe. It was created to make international products accessible to Indians, at an affordable price.
N Ganesh Covai Car Craft is a service centre and a one-stop solution for car products and services including repairs, car accessories, interiors, car wash, security systems and more.
Pavithra Lakshmanan Colour scheme is a corporate website of a leading paint distributor from South India. The objective of this website is to establish leadership and expertise in the industrial and automobile paints segment
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TOP 10 TRANSITIONS
SAVITHA BABU
AISHVARYA SRIVASTAVA
PRANAV TRIKHA
KISHORE R
ARSHIYA NOWSHEEN
POURNA SRIDHAR
POORVICK
VARSHA RAVI
RUCHI JAISWAL
Digital Marketing Specialist
Senior Manager
Sales Manager
NRI Relationship Manager
Senior Manager Global Channel Sales
Freelance Marketing
Graduate Intern
Digital Marketing Executive
CVM Manager
Marketing Head
Director Client Success
GM Marketing
Senior Client Relationship Manager
Head Channel Sales
Senior Content
Visual Analyst
Digital Marketing Specialist
Digital Marketing
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TESTIMONIALS
The program is facilitated by leading industry experts who go beyond routine lectures to help you understand concepts as well as applying them in real life.
Eesha Mehta, Account Manager, Genesis BCW
Right help at the right time and meticulous planning is one of the best things about GL.
Indumathi Srinivasan, Lead Quality Specialist, HCL Technologies
This course is conducted systematically! It has a step-wise learning methodology, lots of pre-read recommendations and BEST mentors in the town!
Shilpa Ravi Pange, Regional Marketing Manager- India and Middle East, Lonza India Pvt Ltd
All the best to GL team.... you guys are one of the best.
Virendra Shetty, President- Sales, Autocoat Systems
Everything is well managed and perfect.
Dhruvin Bhanushali, Sales and Marketing Manager, Vador Food Process and Food Products
The programme has been a lot informative, Happy to be a part of Great Lakes
Abhishek Singh Chauhan, Business Development Executive, UpCurve Business Services Pvt. Ltd
Thank you for making the programme of immense value, especially to someone like me who is very passionate about building brands digitally.
Pooja Prahlad, Alumni Relations, Indian School of Business
Final year college students who want to accelerate their career in Digital Marketing
Sales professionals who want to make a switch to a digital marketing role
Professionals from a traditional marketing background who want to augment their skillset
Business owners and self-employed professionals who want to grow their business online
WHO IS THIS PROGRAM FOR?
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ELIGIBILITY
PROGRAM FEESThe program fees is ` 1,25,000+GST. Fee includes Tuition fee + Learning material + Mentorship sessions. Learning is now made easy with financing options at a 0% interest rate and 0% processing fee, along with a longer tenure of up to 60 months. Pay Admission Fees of ` 15,000 + GST & start learning right away.
SELECTION PROCESS
• Graduation from a recognized university
• Final year college students who’ll graduate within 6 months
FILL
APPLICATION
FORM
Apply by filling a simple online application form.
APPLICATION
REVIEW
The faculty panel will review all the applications and shortlist candidates based on their profiles.
TELEPHONIC
INTERVIEW
Shortlisted candidates will go through a telephonic interview round which will then be reviewed by a faculty panel.
ADMISSION
OFFER
An admission offer will be made to selected candidates. Candidates will be admitted into the program upon paying the admission fees.
1 2 3 4
Loan Tenure 3 Months
6 Months
12 Months
18 Months
24 Months
36 Months
48 Months
60 Months` 1,29,800
Processing Fees 0 0 ` 3063 ` 4595 ` 4595 ` 4595 ` 4595 ` 4595
EMI (Incl. GST) ` 43,267 ` 21,633 ` 10,817 ` 7,211 ` 6,110 ` 4,311 ` 3,482 ` 2,987
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Great Learning is a leading global ed-tech company for professional and higher education. It offers comprehensive, industry-relevant programs across various cutting-edge Technology, Data and Business domains. Great Learning’s programs are developed in collaboration with the world’s foremost academic institutions like Stanford University, MIT, The University of Texas at Austin, National University Singapore, IIT Madras, IIT Bombay, IIT Roorkee, IIIT-Delhi, Shiv Nadar University and Great Lakes Institute of Management.
Great Learning is the only ed-tech company to provide these programs in a blended mode, classroom mode, and purely online mode, relying on its vast network of expert mentors and highly qualified faculty to deliver an unmatched learning experience for learners in India and the world over. In 2021, Great Learning became a part of the Byju’s group of companies.
LEARN FROM THE BEST
GREAT LEARNING - INDIA’S LEADING PROFESSIONAL LEARNING PLATFORM
GREAT LAKES - INDIA’S TOP-10 B-SCHOOL
3 MILLION+ LEARNERS
3900+ GURUS & FACULTY MENTORS
1200+ HIRING PARTNERS
160+ COUNTRIES REACHED
35+ TOP-RANKED PROGRAMS
1st by Analytics India among Top 10 Analytics
B-Schools (2016)
3rd by Outlook in One Year Programs
(2017)
5th by Career 360 among Pvt
B-Schools (2017)
10th by Business Insider
READY TO ADVANCEYOUR CAREER ?
Speak to a Program Advisor - 080 4718 8426
Have questions about the program or how it fits in with your career?
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