career day khs
TRANSCRIPT
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Career Day Kirksville Area Vocational Center
Automotive Careers Hector Contreras, Marketing Director, Kirksville Motor Company
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Who am I? Born and raised in ….
Galveston, Texas 45 minutes from Downtown Houston
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Went to college in Beaumont, Texas
Lamar University
•Bachelors Degree in Mass Communication•News Director for college TV station•Interned at local TV station•Graduated in 1998
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First Television Job
Midland/Odessa, TX Channel 9 KWES-TV, 1.5 years
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Moved to…
San Antonio, TX
•KABB-TV Foxworked 5-years•Famous for Riverwalk and Alamo•Covered Spurs Championship•American Idol•Shootings•House Fires
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Moved to…
Kansas City, MO WDAF-TV Fox 4 News
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Moved to…
Kirksville, MO
Worked as magazine Editor for A.T. Still University
•Learned about Graphic Design•Learned about Photography•Learned I didn't like being stuck in an office all day.•Worked for 4 years until I decided to leave.
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Opened my own business
Studio 1004 Modern PhotographyOpen for 6-yearsHigh School Senior PortraitsNewborn BabiesWeddings
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Currently Marketing Director…
Kirksville Motor Company•Started in sales•Internet Manger•Marketing Director
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Careers At A Car Dealership
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KMC Video Production
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Careers At A Dealership• Sales Consultants: strong people skills,
like to interact with people, outgoing personality
• Finance Consultants: good organizational and people skills, good with numbers
• New/Used Car Manager: able to multi-task, be good role model, mentor, teacher
• Digital Manager: use social media, email, texting to communicate with customers
• Business Controller: love numbers, charts, good organizational skills
• Parts and Service Manager: great people skills, customer service is top priority
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Higher Education Is Key❖ Education is important: take classes in
business, management, and social media marketing. Social Media, website design are some of the fastest growing careers in the automotive business.
❖ Associates degree from a 2 year college in Business Administration, Business Management, Avg. Salary: $30-40,000 a year.
❖ Bachelors Degree from a 4 year college in Business Management, Social Media Marketing, Communication, Automotive Design. Average salary: $80-$150,000 year.
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Automotive Business Is Changing
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New Company. New Philosophy
• Sales people were paid on commission. The more expensive the car they sold, the more they made
• At our dealership, sales people are paid the same if they sell a $2,000 or $20,000 car
• It’s called volume sales. The more cars they sell the more they make.
• This business model protects the customer.
• Best price is on the car for customer and competition to see.
• So you don’t have to be a great negotiator to get a good deal.
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Change is the only thing constant
Why Is Business Changing? Knowledge Is Power
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Why Is The Automotive Business Changing?
• Technology is making it easy for people to research prices (cell phones, tablets, internet).
• An educated consumer can’t be fooled by shady salesmen.
• Knowledge is power. The more you know the better off you will be.
• People shop online until they are ready to buy (60% of our business comes through the digital door. That means email, web-lead, phone call, or chat.
• The key to being the best? Be different. Be dominant.
• We’re offer a lifetime powertrain warranty to be different and dominant.
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Be Different. Be Dominant.
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Thanks For Listening
Questions & Answers Ask me anything you want!
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Use Social Media To Inform and Entertain