Brand You:

Keys to Successful Career Transition

Welcome to PYM Career Day

Welcome!• Keys to Successful Career

Transitions• Introductions

Your name Recent position & tenure Your prior experience Your hobbies & special interests What you hope to gain from this program

• Housekeeping/Logistics

Welcome!• Understanding Brand You• Developing Your Career Case Studies• Introducing Yourself• Researching Effectively• Developing Your Materials• Introductory Statement• Resume Format• Linkedin • Marketing Plan/Target List

• Networking• Interviewing• Wrap-up and Questions

Where Are You on the Transition Curve?

Thoughts + Feelings = Reactions

Understanding Brand You

What Can You Do? What Do You Like To Do?

Creating Your

Vision

Skills and Knowledge Inventory

Personal Development Plan

Can Do

What’s Important To You?

Values

Beliefs

Capabilities

Relationships

Corporate Culture

Management and Leadership Style

What’s Important To You?• Understanding what is important

• Provides clarity and direction for search

• Makes interviewing easier

• Values: drives industry and role selection

• Beliefs: drives relationships

• Capabilities: allows you to achieve success

• Relationships/Corporate Culture: fit makes the work day more fun!

• Management and leadership style: Yours and management’s

Developing Career Case Studies• STARS, PARS or SOAR

• Different acronyms, same outcome• Use a simple framework to capture your

career stories • Developing career case studies is a critical

piece to a successful job search• How can they be helpful?

Developing Career Case Studies• P: Project, Problem or Performance Objective

• Name and define the parameters of the project, situation or task

• A: Actions performed by you or your team• Define all of the actions taken by your team...for your eyes

only...who, what, where, when, how much, what else?

• R: Results achieved by you or your team• List all the benefits..more of, less of, savings, learnings,

etc.• S: Skills you used• Knowledge, Skills, Traits/Aptitudes• (A) S: Accomplishment Statement or summary of

the story• Includes an action verb, a subject and a result/benefit

Using Case Studies for ClarityAsk yourself:What attributes of this project did you like

and why?What attributes didn’t you like and why?On a scale of 1 – 10, do you want to do

more of this type of work? What is clearer about your career

objectives now?

Personal Vision – See your job!

• Tangible factorsIndustry

Location

Compensation

Benefits

Company

Position

Basis of promotion

Personal Vision – Write it down!

Introductions

How do you do?Introductions

What are they?When do you use them?What is good about them?How do you feel about this part?

Creating your introductionRelaxed:

Hi my name is Name. I’m a Profession/Title.

What I really enjoy/love doing is

Insert 1-2 examples of cool projects that highlight your skills.

 Option 1: Right now, I’m exploring Insert 2-3 things you want to know more about.

 Option 2: Right now, I’m interested in learning more about Insert the topic, specific companies or industry for which you are seeking information.

 (Note: if you are some place and you are really just interested in the speaker. Say so, it will be a relief to others in the room.)

Creating your introductionTraditional:

 I am a (title/self description). Most of my career has been in (list industries and any special details).

 Most recently, I was (title/role) at (former employer), (briefly describe former employer if anyone might not know them). In that role, I (list major responsibilities and/or accomplishments).

 I find that wherever I have worked, I bring several key strengths: (name 3 to 4 of your major strengths).

 I am looking for a (describe the level and type of position/internship you are seeking).

 My target employers are:

List types of target companies.

 

Sample IntroductionHi, my name is Joe Smith. I will be finishing up my current role

as an IT Project Manager with ABC company in a couple of months due to the economy. I’m enjoying my job search more than I thought I might because I am connecting with lots of hold friends and acquaintances.

 What I really like about my current role is the opportunity to solve big complex problems. For instance, in the last 36 months, we’ve reduced operating expenses by X and head count by Y. It wasn’t fun to manage the downsizings, but I have learned a lot about company strategy, the pluses and minuses of off-shoring and how to manage projects under highly stressful situations.

Right now I’m exploring my options. There are a couple of companies I’m interested in learning more about including Comcast, ARAMARK and Stonhard, a closely held company in Maple Shade.

ResearchFinding contacts, opportunities and

information

How do you find information?Company WebsitesNetworkingLibraryTrade Publications/websitesJob BoardsRecruiters and AgenciesJob FairsClassified Ads/Craig’s List

Developing Your MaterialsTelling your brand story consistently

well

Materials/Collateral What pieces might you want/need for a job

search?

Materials/Collateral ResumeBusiness cardsLinkedin profileNetworking planTarget company listCover letter templateThank you letter template

Types of Resumes

• Functional• Organizes the résumé around skills and

expertise

• Chronological• Organizes résumé around jobs held and

the order in which you held them (most accepted today)

• Hybrid• Includes Selected Accomplishments

section

The Resume is...

A personalized door opener

An interest builder

A marketing tool

A statement of competency

The Resume is not...

The answer to everythingA job descriptionThe whole storyAn information dumpOver 2 pagesStatic

Resume SectionsName, Address, Cell Phone, EmailProfessional Summary Section

• 3-5 sentences, phrases that describe your experience and attributes that are valued for the role you are seeking.

• Tip: Should align with your introductionProfessional Experience Section

• Provide Company, City, State, Years• Provide brief responsibility statement• Provide 2-4 accomplishment statements

• Tip: Easy to create if you’ve done your PARS!Education Section

Provide degree, college, city and stateAdditional Information Section

Provide technical competencies, training , current professional affiliations, etc

SAMPLE MARKETING PLAN SUMMARY

CORPORATE EXPERIENCEThermo Fisher Scientific 2 years general management

experience with “the world’s leader in serving science”

2.5 years as Director of Product Design & Development, launching the Excelsior® ES, Varistain® Gemini ES, EZ Cytofunnel®

2 years as Director of Technology focused on market expansion, sales support and technical service in anatomical pathology

Dade Behring (now part of Siemens) 4 years VP, Clinical & Scientific

Affairs experience with one of the world’s largest clinical diagnostics companies

Drove design input, verification, validation processes for platform, consumable, software products in all clinical laboratory areas

Du Pont Diagnostics -Increasing responsibility in

clinical affairs, market planning, product management, platform development and R&D for a clinical chemistry business

TARGET POSITIONS President/GM, Medical Diagnostics or

Biotechnology

VP, Product Development

KEY SKILLSBusiness Growth

Proven ability to deliver top-line results – grew revenue 16% from 2006 to 2007; achieved revenues 35% above plan in 2007 and 6% above plan in 2008

“Lean” leadership for a $40 million diagnostics business – achieved >40% margins with just 60 people

Businesses Processes

Operational excellence: exceeded 2008 goals for productivity gains, sourcing savings, DSO, DOS

Broad experience in business and strategic planning

Leadership and participation in numerous cross-functional New Product Development Teams

Strong oral, written, presentation communication

Leadership

Proven people leadership across many unique cultures

“Best integrated group” in Dade Behring

Highest employee satisfaction scores in Thermo Fisher Scientific Anatomical Pathology

TARGET COMPANIES

Biotechnology:

QuanterixAureonOmnyxFrauenhofer Centre for Molecular Biotechnology

Diagnostics

BD

Incubators: Private/Public Partnerships

Delaware Biotechnology InstituteBen Franklin Technology Partners

Oncology/ Pharma

OtherW.L. Gore

Networking

How effective are different search methods?• Active techniques

Targeted networking 60% - 80%Targeted marketing letters 2% - 10%

• Passive techniquesSearch firms and agencies 2% - 10%On-line search 4% - 7%Responding to ads 4% - 7%

What is Networking?• Connecting with friends

• Talking to people and seeking information and referrals

• Creating lasting relationships

• Expanding who you know and who knows you

• Helping others

What isn’t Networking?

• Demanding

• Begging

• Cold calls

• Asking for a job

The Networking Image

DECISION MAKERS

SECONDARY CONTACTS

PRIMARY CONTACTS

YOUYOU

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Who do you know?

Interviewing

Effective Spoken Communications• Your audible picture:

Words 7%

Tone 38%

Non-verbals 55%

When non-verbal communication is eliminated, the way we say things becomes

even more important.

Interviewing Concepts• Practice Introductory Positioning Statement

• Identify types of interviews

• Define interview strategies

• Prepare to answer tough interview questions

• Determine next steps after interview

Mutual Goals

• Interviewer Looks for fit Your credentials Sells the company and job Wants to buy a product

• You Look for fit Sell your product Learn about the company and job

Types of Interviews• Behavioral

• Structured

• Unstructured

• Screening

• Technical

• Telephone

•Video

• Panel

Before the Interview

• What should you do to prepare for an interview?Research company/interviewer

Review Personal Vision

Use network contacts for company information

Practice answering questions

Prepare for possible objections or challenges

Prepare on point, interesting questions

Confirm time and location

The Opening Question

• “Tell Me About Yourself”Remember your Introductory Positioning

Statement

• Create an introduction that fits the position for which you are interviewing

Types of Questions Competency

Positive/Negative QuestionsStrengths/Weaknesses

Knowledge/Technical

Behavioral

Relationship

Career

Salary Requirements

Before the Interview Ends

• Close strongly. Prepare a closing statement.

• Determine next steps:How will the process move forward?Identify each step and the timeframe.Determine who is responsible for each step.Ask permission to check back.

Following the Interview• Follow up: It’s mandatory

• With the company:Send thank-you letter:

“Remember, Reinforce, Remind, Recoup“

Check back

• With yourself:Keep an interview log

Evaluate your performance

Next Steps… Develop Your Strategy