CAP 105-05:WEEK 2Technology in Public Relations and Advertising (Winter 2016)@ProfessorDino @gvsuAPR

WEEK 2 AGENDA Lecture/Lab:

Communication Technologies: Stone Age - Today WordPress Admin Dashboard, Themes and Blogging

Strategies Social Media Platforms and Marketing

Assigned: Blog Post 2 (P1) DUE - Mon 01 Feb 2016 About/Contact Pages (P1) DUE - Mon 08 Feb 2016

Due (Today): Project #1 Qualifier Blog Posts 0,1 (P1)

WEEK 2 ANNOUNCEMENTS

1. Monday Night Culture Timeliness and Flexibility Openness and Collaboration Eat Good, Feel Good

2. Learning Lab Night (TBD)3. Your Blogs: “Digital Comms” Focus4. Weekly Readings Posted to BlackBoard5. Continued Learning/Networking

Opportunities

COMMUNICATIONS TECHNOLOGIESANALOG DIGITAL Verbal, “Non-verbal” Ancient Implements Print Fixed Media Telegram/Telephone Broadcast

Radio Television

Early Computing Networks/APRANET PCs/Desktop

Publishing BBS, WANs,

Shareware Laptops, Pagers,

Cell Phones Analog-to-Digital

Conversion

COMMUNICATIONS TECH (CON’T)

DIGITAL Public Internet/WWW Web 2.0/Social Media Streaming/HD Smartphones/Apps/

Mobile Crypto/Blockchain IoT (Internet of

Things)

Amiga 3000 Desktop System, running a 2 line BBS System, photo taken in 1994. GNU-FDLhttps://commons.wikimedia.org/wiki/File:Amiga3000UX.jpg

WORDPRESSAdmin Dashboard (LAB)Themes (LAB)Blogging Strategies (LECTURE)

BLOGGING STRATEGIES1. Convey a Central Theme or Focus2. Write Good Well & Often; How “Much”

Depends on: You/Your Client Your Audience

3. How “Much” Can Also Mean: Post Frequency Post Length (Shortform: 1-3 grafs; Longform: varies)

4. Share & Syndicate Your Content Across Multiple Platforms

5. Use a Stable, Dependable, Secure Platform

BLOGGING STRATEGIES (CON’T)6. Editorial Planning7. Ample Use of Sharable Multimedia

Fixed Images, Infographics and Galleries Embedded Multimedia (YouTube, Vine, Instagram,

SoundCloud, SlideShare)8. Primary “Share” Graphic9. Guest Blogging:

Inviting Influencers/SMEs on your blog Blog on credible third-party blogs and blogging platforms

10. Reading, Engaging Other Blogs

SOCIAL MEDIA Platforms

Social Networks (web/mobile) Third-party/Vendor Solutions

Marketing Strategies Tactics

SOCIAL MEDIA PLATFORMS

MAINSTREAM SECONDARY Facebook Twitter LinkedIn YouTube Wordpress Instagram

Pinterest SlideShare Vine Periscope Snapchat SoundCloud Google+(!)

BLOGGING WordPress Tumblr Blogger Medium LinkedIn!!! Facebook… Twitter???

NICHE Reddit Yik Yak

GLOBAL WhatsApp QQ Baidu Sina Weibo VKontakte

http://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/

http://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/

SOCIAL MEDIA SOLUTIONS

FREE/SMALL-BIZ HootSuite Sprout Social Buffer VerticalResponse TweetDeck (Twitter

only)

ENTERPRISE HootSuite Enterprize Sprout Social Sprinklr Adobe Social Oracle Social Cloud Salesforce Marketing

Cloud

SOCIAL MEDIA MARKETING

1. Alignment with Business and Organizational Objectives Sales Communications Branding

2. Editorial Planning3. Measurement

SOCIAL MEDIA TACTICS1. Community Management2. Creating vs. Curating3. Cross-posting and Platform Customization

Format and Length Tone and Voice Local Etiquette Desktop vs. Mobile Experience

4. Automation vs. Real-time Monitoring and Engagement