CACHEBOX Performance caching, outstanding value

Introduction to CACHEBOX

AgendaYour issues: benefits of a web cache serverSolution: CACHEBOXAbout ApplianSysNext steps

What you are about to hearYou need CACHEBOX if.Your internet bandwidth is full, and/or expensiveYour users wait too long to download web pagesYou want to monitor web usageISPs can benefit from CACHEBOX In their own internal networksIn different POPsSold to their (business) customers

What you are about to hearCACHEBOX is the best value solutionA dedicated web cache applianceHigher performance / $ than alternativesEasier for you to deploy and manageApplianSys is a vendor you can trustTuning cache appliances for over 10 yearsA market leader in UK schools since 2002Expanded to ISPs and enterprise in 90 countries

BENEFIT: Saving bandwidth, saving moneyCACHEBOX saves you bandwidthSimple cacheable HTTP traffic, save c.10-20%With caching extensions (video, updates), save 15-30%If extra bandwidth is expensive or not availableCACHEBOX is the answer, with quick payback

YOUR ISSUES CACHEBOX APPLIANSYS NEXT STEPSINDUSTRY ANALYST VIEW:Internet video traffic, including downloads and streaming media, is expected to increase rapidly from 20% of total U.S. consumer Internet traffic in 2008 to more than 50% in 2013.In Asia/Pacific (excluding Japan), broadband subscriber will grow from nearly 130 million in 2009 to more than 190 million in 2013......... One such solution is a tried-and-true Web 1.0 technique: Web caching.from IDC, March 2010.

BENEFIT: Web faster for usersCACHEBOX can transform your user experienceIf your bandwidth is full, users have to wait a long timeEven if Web is a small part of your total network traffic, delays could mean your users are very unhappyCaching can dramatically improve page load timeExtra benefit where users particularly access same material, such as. SchoolsCorporate intranets / web applicationsYOUR ISSUES CACHEBOX APPLIANSYS NEXT STEPS

CACHEBOX can record every web request

With this raw data and reporting tools, you have a basis for monitoring and controlling web trafficYou also have a data record to comply with legislation on data retentionBENEFIT: Monitoring web usageYOUR ISSUES CACHEBOX APPLIANSYS NEXT STEPS1273491704.536 29 192.168.1.198 TCP_MISS/200 1659 GET http://www.google.co.uk/favicon.ico - NONE/- image/x-icon1273491738.338 0 192.168.1.182 TCP_HIT/200 1659 GET http://www.google.co.uk/favicon.ico - NONE/- image/x-icon

CACHEBOX is a dedicated web cache applianceYOUR ISSUES CACHEBOX APPLIANSYS NEXT STEPS

Advanced caching features give you performance caching at sensible pricesYOUR ISSUES CACHEBOX APPLIANSYS NEXT STEPS

Appliance LayersHARDWAREOperating SystemServer ManagementSOFTWARE

ARE

Appliance hardware and software give ease of use, security and reliability - saving you time and moneyYOUR ISSUES CACHEBOX APPLIANSYS NEXT STEPS

Appliance LayersHARDWAREOperating SystemServer ManagementSOFTWAREWeb CacheEngineCache ExtensionsAuthenticationApplication LayerPre-loaderUpdate CacheVideo CacheReportingARE

Lets look in more detail.YOUR ISSUES CACHEBOX APPLIANSYS NEXT STEPS

HARDWAREDesigned for reliability, security and performanceYOUR ISSUES CACHEBOX APPLIANSYS NEXT STEPS

Appliance LayersHARDWAREOperating SystemServer ManagementSOFTWAREARESoftware and settings on CompactFlash More reliable than hard diskDedicated disks for cache data fasterSwap to other box in case of failureSolid state disks on some modelsFasterMore reliableModels with separate disks to optimise video caching

HARDWARE

APPLIANCE SOFTWAREFor secure, easy deployment and use of deviceYOUR ISSUES CACHEBOX APPLIANSYS NEXT STEPSAppliance LayersOperating SystemServer ManagementSOFTWAREARESecure Web GUI makes admin easy Linux operating system optimised for applianceStripped down, small footprintMore secure, loads fasterUpdates taken care ofServer managementEasy configuration, with less chance of errorUseable without specialist trainingSNMP for network management tool integration

APPLICATION SOFTWAREEngineered caching performance and manageabilityYOUR ISSUES CACHEBOX APPLIANSYS NEXT STEPS

Appliance LayersHARDWAREOperating SystemServer ManagementSOFTWARE

ARE

APPLICATION SOFTWAREEngineered caching performance and manageabilityYOUR ISSUES CACHEBOX APPLIANSYS NEXT STEPS

Appliance LayersHARDWAREOperating SystemServer ManagementSOFTWARECache ExtensionsAuthenticationApplication LayerPre-loaderUpdate CacheVideo CacheReportingARE

Web CacheEngineCONVENTIONAL WEB CACHINGCache engine tuned for performanceCan be used in several modesTransparent or explicitIP spoofing keeps client IP addressesWCCP support allows clustering and high availability with Cisco switchesAdvanced scripting for power users

APPLICATION SOFTWAREEngineered caching performance and manageabilityYOUR ISSUES CACHEBOX APPLIANSYS NEXT STEPS

Appliance LayersHARDWAREOperating SystemServer ManagementSOFTWAREWeb CacheEngineAuthenticationApplication LayerReportingARE

Cache ExtensionsPre-loaderUpdate CacheVideo CacheCACHING EXTRA CONTENTExtra features allow total bandwidth saving of 20-35%Video cache allows previously uncacheable traffic to be cachedYou can also cache software updatesPre-caching allows you to fetch content in advance: particularly useful where a lot of known data is to be accessed by multiple users

APPLICATION SOFTWAREEngineered caching performance and manageabilityYOUR ISSUES CACHEBOX APPLIANSYS NEXT STEPS

Appliance LayersHARDWAREOperating SystemServer ManagementSOFTWAREWeb CacheEngineAuthenticationApplication LayerReportingARECache ExtensionsPre-loaderUpdate CacheVideo Cache

MANAGEABILITY AND CONTROLReporting for monitoring and controlDetailed activity logsComprehensive graphical reporting and alertsCentral management console (CMC) appliance for easy administration if large number of caches deployed

AuthenticationReportingCache Extensions

Models for different requirementsYOUR ISSUES CACHEBOX APPLIANSYS NEXT STEPSCACHEBOX050/100 Series

CACHEBOX050 SeriesCACHEBOX100 Series050100Performance (HTTP RPS)200200Mbps3030Cache StorageHDDHDDRAM2 GB2 GBEthernet (NICs)1x1Gbps2x1GbpsFlash Storage1 x OS & data1 x OS, 1 x dataTypical max concurrent users20-10020-100OSApplianSys' own Linux distribution

Models for different requirementsYOUR ISSUES CACHEBOX APPLIANSYS NEXT STEPSCACHEBOX200/300 Series

CACHEBOX200 SeriesCACHEBOX300 Series210230310Performance (HTTP RPS)70019003600Mbps100250500Cache StorageHDD1x1TB HDD + 2x60GB SSD1x2TB HDD + 2x240GB SSDRAM & Processor4 GB, i58 GB, i516 GB, XeonEthernet (NICs)2x1Gbps2x1Gbps2x1GbpsFlash Storage1 x OS, 1 x data1 x OS, 1 x data1 x OS, 1 x dataTypical max concurrent users~2,000~5,000~10,000OSApplianSys' own Linux distribution

ApplianSys: leading cache vendor over 10 years2000-05 built large share in UK schoolsThen expanded to 90 countries, all sectorsYOUR ISSUES CACHEBOX APPLIANSYS NEXT STEPS

ApplianSys: appliance specialistsOther appliance familiesVOIPBOX family for VOIP acceleration also addresses bandwidth issuesDNSBOX Established worldwide in DNS/IPAMMission: make network managers lives easier By delivering network solutions in appliance formBy constantly looking to build better appliances: easier to use, more secure, more reliableCompany founded by network manager from major enterpriseYOUR ISSUES CACHEBOX APPLIANSYS NEXT STEPS

ApplianSys: customer base to give you confidenceCorporate / govtISPsYOUR ISSUES CACHEBOX APPLIANSYS NEXT STEPSEducation

ApplianSys: customer testimonialsOur customer is extremely satisfied with the performance enhancement. They pay us $3,075 monthly for bandwidth and will remain on this bandwidth for a very long time to come because there will be no need to upgrade, courtesy of CACHEBOX. They will be saving in the region of $24,000 per annum. They are so happy they have now recommended us to another two of their branches; that is why we just ordered five more boxes. Swifttalk, NigeriaSince installing CACHEBOX weve seen tremendous benefits...We regularly get hit rates of 40% and with large object caching picking up the web videos, weve been adding a lot more subscribers to our network. Karib Cable Kelcom, St Vincent The CACHEBOX has been online for two weeks but, even in that short space of time, the difference has been dramatic. It was an Oh my god moment from the first day. ApplianSys was the best provider for a small ISP like ourselves they offered usability, a tailored solution and an open-source based system. The extra bandwidth helps keep us connected with the rest of the world. Esplanade Wireless, USA"With the ApplianSys solution we make significant savings on our internet access, it's almost a third of what we were paying previously. For a region our size that's a saving of 35,000 per year...but the main benefit is the improvement in delivery; workstation performance in the classroom is now spectacular. It all leads to a much better perception of the quality of service we're delivering to our customers." Leeds Learning Network, UKTheres a significant improvement in the reliability and quality of our service. Were also advertising our caching capability to potential customers. Its helping us stand out in the market place and win more business. I chose CACHEBOX from ApplianSys because the company has a strong focus on web caching solutions...Quite simply, the CACHEBOX is the ideal solution for ISPs operating where internet bandwidth is in short supply or very expensive. Teledata ICT, GhanaYOUR ISSUES CACHEBOX APPLIANSYS NEXT STEPS

Mike - Add? IBM, Dubai Airport, Blue Cross, RWE, BT, DEST, Pixtel

Kansas, Arizona, School District Texas/ Illinois / Missouri

ChallengeVery expensive wholesale broadband costsInternet video taking up a lot of bandwidth Not enough performance from SquidSolution2x CACHEBOX230, 1 x CACHEBOX210 in network coreNew caching extension for large files (eg. web video)ResultSignificant bandwidth saving: 30%+Added more subscribers to existing connectionISP Case Study Karib CableMORE DETAIL: INTERNET SERVICE PROVIDER DEPLOYMENT

What you have heardWeb caching can solve your web traffic and bandwidth issues and save you money quicklyCACHEBOX is the best value solutionHigher performance / $ Rapid payback, compelling business case to your FDAppliance makes it easyApplianSys has a track record you can trust

Different ways to deploy

Caching video

Caching software updates

Choosing the right model

Would you like more detail?

ISP deployment

End presentation

CACHEbox can be deployed in different waysFORWARDREVERSEAccelerating general web traffic for users accessing the InternetAccelerating requests from Internet / network to one or more web serversorororBrowsers are configured to make requests via CACHEBOXNetwork or routing is modified so that traffic flows via CACHEBOXUsers unaware of cacheMORE DETAIL: DEPLOYMENT METHODS

Lets look at these options in more detail.FORWARDREVERSEorororMORE DETAIL: DEPLOYMENT METHODS

Forward Transparent - with WCCP / routing MORE DETAIL: DEPLOYMENT METHODSExisting router or switch redirects HTTP traffic to CACHEBOXClient browsers do not need configuringBest option for ISP useCACHEBOX can make requests using the clients IPMultiple CACHEBOXes can be clustered together

Lets look at these options in more detail.FORWARDREVERSEorororMORE DETAIL: DEPLOYMENT METHODS

Forward Transparent - gateway modeMORE DETAIL: DEPLOYMENT METHODSClients or network devices use CACHEBOX as their default gatewayCACHEBOX caches HTTP traffic, passing rest throughRecommended only in small networks, as it introduces a single point of failure

Lets look at these options in more detail.FORWARDREVERSEorororMORE DETAIL: DEPLOYMENT METHODS

Forward explicit deploymentMORE DETAIL: DEPLOYMENT METHODSBrowsers are configured to send HTTP traffic via CACHEBOX, byChanging settings in Internet Options on each PCUsing PAC files to let browsers detect settingsUsing Active Directory to push settings to each Windows PCNot suitable for ISP environments

Lets look at these options in more detail.FORWARDREVERSEorororMORE DETAIL: DEPLOYMENT METHODS

Reverse caches: deployed in front of web serversMORE DETAIL: DEPLOYMENT METHODSCommonly used to:Offload static content from dynamic sitesAccelerate content from web servers on slow Internet links (such as those hosted at company HQ), placing CACHEBOX in a datacenter Move content closer to users, creating a CDN

Most video-sharing sites use Flash or MPEG files served over HTTP which normally can not be cachedPROBLEMThey serve the same files from multiple servers with different URLsSo files from each URL get cached, filling up storage and not saving bandwidthThe rules for determining the URLs of different servers are often changed by content providersSOLUTIONCACHEBOX identifies video files and caches a single copy from the first URL it is requested fromIt then serves the cached file, whatever URL is next requestedApplianSys monitors content provider URLs and updates CACHEBOX software automatically when the rules change

MORE DETAIL: CACHING VIDEO

Operating Systems, Antivirus and software packages use HTTP to download updatesMORE DETAIL: CACHING SOFTWARE UPDATESPROBLEMThese update downloads can not normally be cachedTraditional caches are only effective if a whole file is requestedIf part of a file (a range request) is requested it will be served but not cachedSOLUTIONCACHEBOX is smarter. When a range request is served, the entire file is downloaded in parallelFuture requests can be served from cache

Choosing The Right ModelCACHEBOX has no licence limits based on number of usersThe only limit on each model is the number of HTTP requests per second (RPS) the hardware can supportPerformance is not measured in throughput: 1 user on a 10MBit ADSL line will generate less traffic than 1000 users on a 5MBit satellite connectionPublished RPS figures are measured in a test environment using benchmark software. Real life performance will vary dependent onType of traffic & network setupOther factors, such as Denial of Service attacks

MORE DETAIL: CHOOSING THE RIGHT MODEL OF CACHEBOX

Choosing The Right ModelCACHEBOX050/100 are entry-level devices for lower loadsCACHEBOX230 is ideal for top performance with large object storage optimised for video contentCACHEBOX220 is ideal top performance where there is less video content or software update downloadingCACHEBOX210 offers good value at mid-performance levelsMORE DETAIL: CHOOSING THE RIGHT MODEL OF CACHEBOX

CACHEBOX050CACHEBOX100CACHEBOX200 Series210220230Requests / sec400400130025002500UsageEducation/SME/Branch Education/SME/Branch OfficeNetwork Core/ISPDisk TypeHDDHDDHDDSSDHDD & SSDForm FactorCompactShallow 1U rack mount1U rack mountEthernet1 x10/100 Mb/s LAN port(4x 10/100/1000 optional)2 x10/100 Mb/s LAN port(4x 10/100/1000 optional)2 x10/100/1000 Mb/s LAN port

CACHEBOX is popular with ISPs: the benefits of performance caching at sensible prices are obviousSave moneyMore customers on a fixed bandwidth, orSave metered bandwidth Easy to deploy applianceMORE DETAIL: INTERNET SERVICE PROVIDER DEPLOYMENT

The right models deliver performance caching at sensible prices for ISPs of different sizesCACHEBOX230 and CACHEBOX220 - first cache appliances to use Solid State Drives (SSD), for speed and reliabilityCan be clustered to handle a very heavy caching workloadDepending on type of traffic, supports >10,000 users per appliance Other vendors only offer this performance with bigger, expensive devicesCACHEBOX230 also stores up to 1 Terabyte (TB) of larger files - like internet video - from Google, YouTube and similar sitesCACHEBOX210 is perfect for small ISPs, with excellent performance at a low price pointMORE DETAIL: INTERNET SERVICE PROVIDER DEPLOYMENT

The right models deliver performance caching at sensible prices for ISPs of different sizesCACHEBOX100 is a 1U rack-mount appliance suited to very small ISPsCACHEBOX050 has the same features and performance as the 100 but in a mini-appliance deviceYou can use it alone or with 200 series models deployed further upstream. Some ISPs sell low-end models to business customers so that they can get more from their bandwidthMORE DETAIL: INTERNET SERVICE PROVIDER DEPLOYMENT

ChallengeVery expensive wholesale broadband costsInternet video taking up a lot of bandwidth Not enough performance from SquidSolution2x CACHEBOX230, 1 x CACHEBOX210 in network coreNew caching extension for large files (eg. web video)ResultSignificant bandwidth saving: 30%+Added more subscribers to existing connectionISP Case Study Karib CableMORE DETAIL: INTERNET SERVICE PROVIDER DEPLOYMENT

NEXT STEPSConfirm your need / benefits ?Confirm CACHEBOX is a good fit ?Choose right solution ?????

*Plug-and-play, ultra-secure DNS/DHCP master (primary) and slave (secondary) appliancesPowered by industry-leading NameSurfer SE software.packed with automation and validation features such as automatic updating of zone serial numbers and reverse mappings Sophisticated twin CompactFlash architecture enhances security and redundancyone card holds Linux OS application mounted read only, one card holds system config and DNS dataPlug-and-play, ultra-secure DNS/DHCP master (primary) and slave (secondary) appliancesPowered by industry-leading NameSurfer SE software.packed with automation and validation features such as automatic updating of zone serial numbers and reverse mappings Sophisticated twin CompactFlash architecture enhances security and redundancyone card holds Linux OS application mounted read only, one card holds system config and DNS dataReduced risk of DNS errors Probability of making error with BIND x cost of error (system downtime, admin to find and rectify error). The cost of the consequences of a DNS failure could be dramatic, as entire corporate networks may be at risk. Based on cost savings, the typical payback is 3-6 months. Overall time savings are normally 50%+. These figures have been borne out by experience with NameSurfer across its large installed base. The addition of our appliance format introduces further time savings on installation and software maintenance. We have calibrated specific key DNS operations and at this micro level, dramatic savings are evident: ROI in specific cases will depend on the context - the initial situation prior to installation of DNSBOX300 and the volume and nature of DNS changes made on an ongoing basis.Those familiar with DNS will readily appreciate the potential for savings, but many IT managers (not to mention general business managers) have no direct experience of DNS management and are therefore unaware of the intricacies and pitfalls:

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