buzz marketing
DESCRIPTION
Las teorías más avanzadas desde el punto de vista de comunicación tiene que ver con el Adtrendhunting y las nuevas formas de pronosticación creativa.TRANSCRIPT
BleisureTM TM
What is new,what is oldin creativeadvertising.
Key 1)
I LIKE
creativity is about making something
that is "entirely new and in the
moment."
Digitize everything
not using your superpowers.
USE yourinnovation
network
Copy
Professional
Creatives directorsand main agencies
trend webs and issues
Innovator
Democratic Innovator
Your Cat
Art
Developerand APP developer
Heavior Designer
Content Curator
Big DataExpertise
Planners
La retóricaha muerto
1 minuto de silencio.
De las ideas a las Big ideas.
ROGER SPERRY
exaggerations, comparisons, substitutions, personi-fication, hyperbole, rhetoric and visuals of the brand has come
It is time forconsumer to CREATE marks.
to an end.
How toStart
The best way to be a new thinkeris not use your mind.Be a pronosticator.Not just a creative.
Your Cat Developerand APP developer
Heavior Designer
You
Big DataExpertise
trendhuntig webs
creative collections look for chance product environment
uses and retail insights serendipity rules for strategies brand organic experience
environment brand heritage your girlfriend opinion
research the cloud trends information01 cloud information
Detecting innovations-01
Everett RogersInnovation flow
Innovadores
2.5%early adopters
13.5%adaptadores tardios adaptadores tardios
34% 34%Rezagados
16%
Key 2)
Detecting innovations-01
Democratic innovators01Richard Dawkings . meme technology01
Democreativity
Trend innovators Trend Drivers Trend impact Trend Consecuences Trend Future
???
Key 2)
Detecting innovations-01
Professional innovators01Case studie: Universal Everything01
Profesional creativity Flow
Trend innovators Trend Drivers Trend impact Trend Consecuences Trend Future
???
http://vimeo.com/1919712Universal Everything UK
Detecting innovations-01
Professional innovators01Case studie: Red Bull Stratos01
Brandend Content
Trend innovators Trend Drivers Trend impact Trend Consecuences Trend Future
???
http://vimeo.com/1919712Redbull Stratos
Secrets of the New Show Business
Models that works,Models that don´t.
AdNews
You
In Big ideas,creativity is the same
across all media
Key 3)Impact 3-5sg
Work in progress
Find inyour mind
dark!
unplanning
user experience
productenvironment
meme
placesand locations
influencerssocial
circustances
lastpictures ininstagram
your mother
Google isGod
caththe flow
Find inyour mind
dark!googleis god
BrandNavigator
viralmarketing
Direct marketing
brandexperience branded
content
PRInfluecers
Appvertising
geolocalitation
blogging andmicrobloging
PR
socialmedia
microsite
Key 4)
Contenidos relevantes.Generación de relevancia
online:360,integrated,engagement
y branded content
MKey 4)
MContenidos relevantes.Generación de relevancia
online:360,integrated,engagement
y branded content
People who Think,Pople who DO.
la creatividad hamuerto,
Bienvenido a la erade la pronosticación.
Key 3)Impact 3-5sg
Key5
Storytelling
MMake everything
newi
TMBleisureTM TM