build buzz with video marketing
TRANSCRIPT
8 Ways to Build Buzz with Video Marketing
Ansley Sudderth
Social Media Training & Communications
Coordinator
• Why Video Will Be Impactful in 2015
• 8 Ways to Build Buzz with Video
• Humanize Your Brand
• Educate Your Audience
• Promote Floor Plans and Listings
• Tease New Amenities and Features
• Valuable Links
• Q&A
Agenda
•Ask Questions
•Host Contests
•Solve Problems
•Rinse and Repeat
• One-quarter of internet users reported using
their smartphones to watch streaming TV and
movies while on the go.
• Companies that produce digital video are 77%
more engaged with customers.
• More than seven in 10 people have a positive
impression of a brand, product or service after
viewing digital video
-eMarkerter
Video Makes an Impact Because…
Create short videos
on hot button topics:
-Negotiations
-Moving Tips
-Home Staging Tips
-Location Pros and
Cons
Rules
-Time length
-Who
-Production
-Originality
-Incentive
-Judgment
-Branding
-Promotion
Things to Think
About…
“The era dominated by one-way, single-threaded,
brand-directed mass communication is officially over.”
Valuable Links• Real Estate Pros Rocking YouTube Marketing:
• http://www.paveya.com/real-estate-professionals-
rocking-youtube-marketing/
• Vine for Real Estate:
• http://www.inman.com/next/quick-tip-5-ways-real-
estate-professionals-can-use-the-new-video-app-vine/
• http://www.slideshare.net/chuckward/real-estate-
marketing-using-vine
• Using Video as a marketing Tool
• http://www.realtor.org/field-guides/field-guide-to-using-
digital-video-as-a-marketing-tool
• https://www.youtube.com/watch?v=bfHnEHZdlo8
Sources
•http://boom-online.co.uk/wp-content/uploads/2012/10/funny-pictures-cat-has-writers-bloc1.jpg
•http://ascplcl.wordpress.com/files/2009/10/current-events-copy.jpg
•http://journals.cambridge.org/action/displayAbstract?fromPage=online&aid=9365716&fileId=S
1049096514001103
•http://freedogpics.com/wp-content/uploads/2014/10/cute-dog-sniffs-live-wallpaper-android-
apps-on-google-play2.jpg
•http://www.mediaispower.com/wp-content/uploads/2012/09/human_brand.png
•http://paredrocdnzone1.grupodecomunicac.netdna-cdn.com/wp-
content/uploads/2013/12/shutterstock_158459390.jpg
•http://www.design-thinkers.co.uk/wp-content/uploads/2011/01/family-brands-300x219.jpg
•http://ingoodcompany.com/wp-content/uploads/2014/05/humanize-your-brand-600x450.jpg
•http://quotes.lifehack.org/media/quotes/quote-Stanley-Marcus-consumers-are-statistics-
customers-are-people-201243.png
•http://www.socialmediaexplorer.com/wp-content/uploads/2011/03/social-
media_brand_voice_example.jpg
•http://blog.canva.com/wp-content/uploads/2013/11/Untitled-design-50.png
•http://www.manifestdigital.com/~/media/Images/BlogImages/shutterstock_111103529.ashx
•http://www.thedutchphdcoach.com/wp-content/uploads/2014/09/seo-terugblik.jpg
•http://cdn.business2community.com/wp-content/uploads/2014/02/crowdsourcing.jpg