Dartmouth House 37 Charles Street London W1J 5ED

T +44 (0)20 7529 1550 F +44 (0)20 7495 6108 www.esu.org

The English-Speaking Union of the Commonwealth,incorporated by Royal Charter,is a Registered Charity No. 273136.

The English-Speaking Union

APPLICATION AND RECRUITMENT PROCESS:

Business Development Director To apply, please submit your letter of application accompanied by a full CV by 5 pm on Monday 9 April 2012. Interviews will be held in the weeks commencing 16 and 23 April 2012. The following documents are attached:

1. Covering letter from the Director-General of the ESU 2. Job Description & Person Specification

The ESU’s website can be found at www.esu.org Please submit your letter of application and CV to Sophie Barlow, Executive Assistant to the Director-General, by Email at sophie.barlow@esu.org. Postal applications will be accepted at the following addres: The English-Speaking Union Dartmouth House 37 Charles Street London W1J 5ED.

 

Dartmouth House 37 Charles Street London W1J 5ED

T +44 (0)20 7529 1550 F +44 (0)20 7495 6108 www.esu.org

The English-Speaking Union of the Commonwealth,incorporated by Royal Charter,is a Registered Charity No. 273136.

The English-Speaking Union From the Director-General: Peter Kyle OBE

15 March 2012

Dear Applicant,

Business Development Director

Thank you for your interest in the position of Business Development Director at the

English-Speaking Union. This is a new position and is being introduced at an extremely

important time of change for the ESU.

We are faced with challenging times regarding fundraising and other development

activities. Our position is strong – with over 10,000 members and alumni in England and

Wales supporting our work, we are looking to develop various areas of our business to

ensure the long-term stability and growth of the ESU. However, like most charities, we

are not immune to broader economic circumstances.

To achieve our vision for the future, it is vital that we raise further our profile within the

UK and internationally and identify and develop commercial opportunities and we are

working to enhance or change our communications strategies to engage our audiences

through both traditional and digital media.

The appointed candidate will be pivotal to the development, management and protection

of our business strategy. Forming part of the senior management team, they will work

directly with me and the other directors to take the lead in moving the ESU and its

programme of activities forward. It is an exciting prospect.

The enclosed pack includes the job description, person specification and details on how

to apply for the position.

I very much hope that you will choose to apply for this important role.

My Best Wishes,

 

THE ENGLISH-SPEAKING UNION

Job Description

Job Title: Business Development Director

Reporting To: Director-General

Responsible For: Head of Membership Development Head of Alumni and Events Communications and PR Manager

Overview

• To identify, re-energise and develop commercial and other fundraising opportunities to ensure the long term sustainability and commercial viability of the ESU.

• To identify new and innovative revenue streams that complement and support the ESU’s overall aims and objectives.

• To identify and release the ESU’s intellectual assets by developing commercial opportunities through the application of intellectual property rights.

• To work closely with Alumni, Members and a range of commercial partners to develop and implement a wide range of fundraising opportunities.

• To explore a range of appropriate commercial partners and implement income generating opportunities through programme development and areas such as publishing and merchandising.

• To work closely with the Finance and Operations Director and the Director of Charitable Activities to ensure that financial targets are met through fundraising, commercial, merchandising and additional revenue stream opportunities, as agreed with the Director-General.

• To deliver an effective and robust communications strategy through marketing and PR activities to raise the profile of the ESU, maximising the potential of all ESU activities and enhancing the success of commercial and fundraising activities.

• Through the Director-General, report to the Board of Governors and relevant committees on commercial and fundraising strategies and developments.

• Through the Director-General, report to the Board of Governors and relevant committees on Alumni and Membership activities and development of their programmes.

• To manage and significantly develop all the fundraising activities of the ESU in order to optimise income streams.

 

• Effective management of team staff including: setting of performance and development objectives, day-to-day management of a team and conducting regular performance reviews.

• Develop the ESU Membership and Alumni within England and Wales and internationally, increasing membership numbers and ensuring cohesion with ESU objectives.

• Ensure productive liaison with all England and Wales branches, International ESUs, the International Council and related activities, such as the World Members Conference and the Churchill Lectures.

• To produce regular reports to Dartmouth House Ltd on operational and commercial matters, including negotiations regarding the catering contract and the rental income received from Red Carnation Hotels.

• To advise the Director-General on renegotiating these contracts as rent review periods fall due or contracts are due for renewal.

• To be an effective, collegiate, member of the Senior Management Team, contributing to all aspects of the ESU’s mission and purpose.

Responsibilities

• Responsible to the Director-General for the identification and development of a robust and viable commercial business strategy in order to create profitable new revenue streams.

• To significantly increase commercial and fundraising revenue for the ESU.

• Prepare regular reports and recommendations relating to the achievement of the commercial business strategy, including fundraising activities and development.

• To work closely with all other departments and external partners to ensure that collective goals and objectives are reached.

• To ensure that the commercial and fundraising activities of the ESU meet the needs of the charitable activities and other organisational developmental requirements.

• To identify, nurture and develop external relations with corporate partners and sponsors.

• To align branch fundraising and their programmes with ESU central charitable activities.

• To manage an enhanced programme of commercial and fundraising activities to raise the profile of the ESU, nationally and internationally.

• To raise the profile of and to actively manage the ESU Alumni Association ensuring that the ESU engages with its Alumni as a membership recruitment and fundraising tool.

• To work closely with branch chairmen to support and develop membership numbers and branch activities.

• To develop an effective communications strategy and ensure it is cost effectively delivered through a wide range of marketing and PR activities, using where appropriate, modern technologies.

 

• To contribute to the preparation of annual forecasts and budgets and monitor performance against these.

• To recruit, manage and develop a team of staff to deliver and support the commercial and fundraising activities.

SPECIFIC SKILLS AND EXPERIENCE

Essential

• Graduate calibre with a proven track record in a senior management post demonstrating success in raising substantial funds on an annual basis through a range of fundraising initiatives.

• A proven track record in delivering successful fundraising campaigns for capital development projects and endowment schemes.

• The proven ability to transform intellectual ideas into commercially successful intellectual property rights, in order to obtain optimal financial gain for the organisation.

• The ability to manage staff and contracted parties and suppliers through leadership, motivation, teamwork, supervision and accountability.

• High degree of commercial awareness and business acumen.

• Excellent interpersonal and networking skills, with the ability to represent the interests of the ESU at all times.

• A confident, fluent and experienced public speaker.

• A strong marketing, communications and PR background.

• Extensive event management experience.

• To work simultaneously on varied projects with multiple deadlines.

• The ability to manage a diverse team.

• Proven track record of working within and managing tight budgets.

• To interact with staff at all levels throughout the Charity to develop and maintain an organisational infrastructure that reflects and promotes ESU’s values.

• Experience of delivery of successful programmes in an international context.

Desirable

• As the ESU is an international organisation, knowledge of a foreign language will be an asset.

• Experience of working in a membership organisation.

• Experience of working with volunteers.

 

General Qualities

• To support and promote the charitable objectives of the ESU.

• To act as an ambassador for the ESU in all dealings with external bodies.

Hours of Work Normal working hours are thirty five hours per week, and such additional hours as are necessary to fulfil the requirements of this senior management role. It is expected that the post holder will manage their time, workload and resources to deliver the key requirements of the role.

Location The location of work is Dartmouth House, although there may be a need to work at other ESU locations from time to time as the job requires. Overseas travel will be required.

Salary In the region of £50,000 - £55,000, depending on experience.

Note

This Job Description is not a contract but is provided for an employee’s guidance on the way in which the duties of the post are to be carried out. The content of the Job Description may change from time to time and the employee will be consulted over any substantial changes.

As a term of employment you may be required to perform work not specifically mentioned above commensurate with the scope of your role within the ESU.