simon callan director, owd business development telefónica digital
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Presentación sobre Firefox OS, los próximos pasos en su desarrolloTRANSCRIPT
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Firefox OS Simon Callan Director OWD Business Development
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How did it start?
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Why Firefox OS? What makes this different?
Closed, Dominant Ecosystems
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HTML5 is a Reality!
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Significant opportunity e.g. Spain: 21m Feature phone upgraders
2013: 130M+ feature phone upgrader opportunity in TEF countries 2014: 190M+ feature phone upgrader opportunity in TEF countries
BRAZIL
SPAIN
GERMANY
ARGENTINA
URUGUAY CHILE
PERU
ECUADOR
VENEZUELA
COLOMBIA MEXICO
PANAMA
GUATEMALA
COSTA RICA
CZECH REPUBLIC
SLOVAKIA NICARAGUA
EL SALVADOR
>80%
60-79%
40-59%
<40%
% Non- smartphone users
Launching 2013
UK
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A successful launch in Spain
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The Offer
Post pay
Prepay
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Significant Traction: FFOS already performing ahead of plan
• Ahead of plan with marketing campaigns only started in October
• 12% of Smartphone sales in VE
• 9% of Smartphone sales in CO
• Key launches in October:
• Introduction of LG devices • Brazil, Mexico, Peru Uruguay
• Expect significant expansion in 2014 with higher and lower cost devices
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Just Recently Published
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Firefox OS Marketplace
Dynamic Search ..or just your own site!
Freedom for discovery
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11 Month 00 2013 11
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Movistar Spain retail poster
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Insert pic 1 of event outside room
Month 00 2013 15
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Why should I care?
• Opportunity to capture > 20m new Smartphone users in Spain, alone…securing first-time mobile users on your service from day 1
• Leverage significant marketing and promotional opportunities – locally and Globally across LatAm (if relevant)
• Leverage your existing web assets – with very little effort make your service available. No need to create new native apps. Use the SAME app across iOS, Android, Windows Phone, Firefox, Asha, Tizen, Ubuntu…..
• Show industry leadership – leverage & prepare for the migration that is already happening and getting stronger
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Gracias!
Q&A