business + creative development: a parallel process
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"These slides from Anita Ondine are being made available under a Creative Commons Attribution-ShareAlike 3.0 Unported License."TRANSCRIPT
Business + Creative Development: A Parallel ProcessSeminarAnita Ondine
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Vancouver, BCThursday, April 28, 2011
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Merging+Media Seminar+Lab Slides by Anita Ondine is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
Agenda
• The Parallel Process
• Creative Development
• Business Development
• Production Process
• Back to the Start
The Parallel Process
Designing Transmedia
=
• Creative
+
• Business
The Parallel Process
• Project Plan
• Reporting Lines
• Contracting Process
• Shared Calendars
• Risk Management
• Joint Meetings
Creative Development
• Development questions
• Media architecture
• Unified storyworld
• Scripting
• Game mechanics
• Releasing schedule
• Participation pyramid
Development Questions
• What are you creating?
‣ core concept / theme / premise
‣ ideal way to communicate
‣ look & feel
‣ target audience
‣ motivation and rewards
Creative Development
mobile apps
web
ARGs
gamestelevision
telephone
live events
merchandise
Media Architecture
social media
film
• Different story forms
• Unified by theme/character/context... storyworld
• Connected using hooks
• Designed from page 1 of the screenplay to function as a fully integrated transmedia experience
Scripting
Alternate Story PathsCreative Development
Game MechanicsCreative Development
Incentives
Rewards
Social Connections
Win a prize
Celebrity Access
Solve a Mystery
Geolocational Awareness
Leader boards
Social Status
Red Herrings
Releasing scheduleCreative Development
Lance Weiler’s Head trauma
Creative Development Participation pyramid
Evangelists
Casual
Engaged
India
Australia
United Kingdom
China
Canada
Japan USA
South Africa
Business development New business paradigms
Back to the Beginning The Operative Idea