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Business + Creative Development: A Parallel ProcessSeminarAnita Ondine
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Vancouver, BCThursday, April 28, 2011
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Merging+Media Seminar+Lab Slides by Anita Ondine is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
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Agenda
• The Parallel Process
• Creative Development
• Business Development
• Production Process
• Back to the Start
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The Parallel Process
Designing Transmedia
=
• Creative
+
• Business
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The Parallel Process
• Project Plan
• Reporting Lines
• Contracting Process
• Shared Calendars
• Risk Management
• Joint Meetings
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Creative Development
• Development questions
• Media architecture
• Unified storyworld
• Scripting
• Game mechanics
• Releasing schedule
• Participation pyramid
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Development Questions
• What are you creating?
‣ core concept / theme / premise
‣ ideal way to communicate
‣ look & feel
‣ target audience
‣ motivation and rewards
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Creative Development
mobile apps
web
ARGs
gamestelevision
telephone
live events
merchandise
Media Architecture
social media
film
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• Different story forms
• Unified by theme/character/context... storyworld
• Connected using hooks
• Designed from page 1 of the screenplay to function as a fully integrated transmedia experience
Scripting
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Alternate Story PathsCreative Development
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Game MechanicsCreative Development
Incentives
Rewards
Social Connections
Win a prize
Celebrity Access
Solve a Mystery
Geolocational Awareness
Leader boards
Social Status
Red Herrings
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Releasing scheduleCreative Development
Lance Weiler’s Head trauma
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Creative Development Participation pyramid
Evangelists
Casual
Engaged
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India
Australia
United Kingdom
China
Canada
Japan USA
South Africa
Business development New business paradigms
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Back to the Beginning The Operative Idea