david vale - creative process
DESCRIPTION
Clear and useful presentation from David Vale (Firstborn) about creative process, its stages and technics.TRANSCRIPT
Creating and selling the unknownDavid Valefirstborn.com
everything starts...
with the Brief
not yet...
Win the opportunity to pitch.
The Brief
Team Up
Creative AD Copywriter Developer Strategist Producer
Team Structure
A
B
C
D
E
split into small groups
Research... a lot!
Creating Ideas
Contest Keep itsimple
Embracecuriosity Take Risks Use your
whole brain
- Adam Rubin
≠idea ≠ execution
Free Style
Mind Map
10 min,10 ideas
Take a Break
BrainDump
Organize your
thoughts
Sharing Ideas
your Idealike a fragile leaf
protect it!no negativity
name it!“I fucked your mom” Project
explain it!Have you ever...?
make it bigger!How it comes to life?
Presenting Ideas
Building your Presentation
Strategy Insight Big Idea NarrowFocus
How itcomesto life
Deck Structure
Big day!
Sell to the Contest
Who are you talking to?
Answer questions
before they are
askedWhy this will work and what
is my part on it?
Move on!Learn from your successes.
ThankYou!David Valefirstborn.com