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BUSINESS Case Study

Catalogue

Take your pick

SALES CASE STUDY on “Creating a Sales-Ready Lead Universe ”

MARKETING CASE STUDY on “Monetizing your Marketing Database”

RECRUITMENT CASE STUDY on “Finding the White Cat

(Candidate) in the Snowstorm”

Let the Sales Team Focus on Selling for a Change!

Sales case study

“Create a

Sales-Ready

Lead Universe

”

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THIS is Eric Thomson, a

Business Development

Manager

• He WANTs to improve

sales from his team

• He WANTs to expand

sales into new markets

& geographies

• He WANTs to find a

solution that will

increase the

productivity of his team

WHAT ERIC NEEDS is

• To increase sales from his team

• To maintain the density of his team’s lead

pipeline and expand sales into new markets

& geographies

• To find a solution that provides his team with

updated & targeted sales leads every day

Add 153 leads to the pipeline Identify 325 leads as ‘high-value’ Boost lead generation (which accounted for 9% of the

deals closed)

Here’s How ERIC THOMSON, A

business development manager,

used Database Segmentation and

Lead Generation to

• VIA Database Segmentation and Easy Access to Data

Market Segmentation

• VIA Data Quality and Hygiene

Obtaining sales-qualified leads

• VIA Database Maintenance & Updation

Introducing a multi-touch,

outbound lead generation

process

Our Solutions and Business Benefits

Overall delivery rate

of leads increased by

4.5%

23,679 dials were successfully completed

3,704 conversions

were obtained from those

dials117 leads

were provided to Sales,

based on the objectives and

qualifying criteria defined

153 leads were added to

the pipeline

325 leads were

identified as ‘high-value’

for an exclusive lead

nurturing program

99 opportunities are currently in the sales pipeline in less than a

year

This effort accounted for

more than 9% of the deals closed

The results

Let Programs Revolve Around Customers for a Change!

marketing case study

“monetize

your

marketing

database”

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THIS is Edwin

Whitehead , a marketing

Manager

He WANTs sales leads & reduce his sales people spending time on cold calls.

He WANTs to spend more time planning the next product instead of giving most of his time to promoting the product that’s just launched

He WANTs to get more returns from his marketing investment

WHAT EDWIN NEEDS is

To speed up the sales process

To improve and influence behavior through information currently available

To Identify prospects to widen the scope of the target market

To gain a better perspective of behavioral groups by segmenting information into silos

To improve marketing communications by making it more targeted and relevant

Improved Data Quality by 99% in 6 months

Boosted marketing campaign conversion

rates above industry standards to 8.5%

Integrated 90% (700 prospects) of external

data through website forms, feedback

surveys and registrations with the database.

Here’s How Edwin

Whitehead , A marketing

manager

• BY PROVIDING access to a Centralized and Segmented Database.

• BY PROVIDING Accessibility, Granularity and Integration of Information

Data Management and Database Segmentation

• By providing Verified and Accurate DataData Qualityand Hygiene

• By Providing Advanced Search Options, Ease of Navigation and an Intuitive Data Search Platform

Improving Marketing

Communication

Our Solutions and Business Benefits

The results

Improved Data Quality by 99% in 6 months

Boosted marketing campaign conversion rates above industry standards

to 8.5%

Integrated 90% (700 prospects) of external

data through website forms, feedback surveys and registrations with the

database

Find the right person for the right job

Recruitment case study

“Find the white

cat (candidate)

in the

snowstorm”

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THIS is candis ann, a

recruiter

• She WANTs to reach as many

specific job applicants in the

shortest time

• She WANTs verified contacts

for headhunting

• She WANTs contacts that

specifically match with the

job description

WHAT CANDIS NEEDS is

• To gain access to highly qualified resources to manage

growth and rapidly increasing client requirement.

• To use a centralized source from which she can

access niche contacts.

• To obtain specific results ranging from small-scale,

local geographic specifications to large-scale national

and international requirements

• Made a placement within 2 weeks

of subscription

• 7 placements within 3 months

How candis ann, A recruiter

• By providing an extensive database and segmented informationA Centralized

Database

•By Providing Data Quality and Hygiene • Through an application that has advanced search options, granular results and ease of navigation

Data Quality &Niche Contacts

• By Providing an online platform to gain instant access to high value leads specific to business requirements

Platform to Build a Network

Our Solutions and Business Benefits

The results

Made a placement within 2 weeks

of subscription

Made 7 placements

within 3 months

Obtained a centralized

source of credible

information

TO THE PROSPERITY OF YOUR BUSINESS

For the Posterity of Your Customers

Drive Revenues and ROI

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