Presented by the Fuqua, Duke Law, and Duke University Career

Centers

July 19, 2012

Building Your Professional Brand

Facilitators

Lisa SchwartzAssociate Director

CCMBA,EMBA & Alumni Career Services

Bethann ClearyProgram Assistant

CCMBA,EMBA & Alumni Career Services

Panelists

Hardy VieuxAttorney with Blank Rome LLP

Duke University Board of TrusteesDuke University ‘93

Linda GunnFounder and President, Orange Butterfly

SolutionsDirector of Information Assurance Operations

at Eli Lilly and CompanyDuke University’s Fuqua School of Business

‘07

Introduction

Discussion and Q&A with Panelists◦Defining Professional Brand◦Communicating your Brand◦Managing your Brand

Resources

Agenda

Things to consider•Brand is what others think/feel/say about you

•Maintain innovation and relevance

•Be authentic

•Send consistent messages

•Consider:-What you want people to think of, when they think of you-What your unique value is-How to manage your brand strategically and tactically both physically and virtually

Resources“Reinventing your Personal Brand: How to change your image

and create exciting new opportunities” (Dorie Clark)

“What’s Your Story?” (Herminia Ibarra and Kent Lineback)

Use your alumni resources to find these complete articles and more:1. Log into the Duke Directory – www.DukeDirectory.com2. Select “Research Resources” – bottom right of six boxes3. Select ProQuest ABI Inform – fourth option down4. Search for the article in the search box.

The Brand You 50 : Fifty Ways to Transform Yourself from an 'Employee' into a Brand That Shouts Distinction, Commitment, and Passion! By Tom Peters

Fifty tips to turn yourself into an outstanding, compelling commodity.

Additional Questions or Concerns?

Please email: alumni-careers@fuqua.duke.edu