building a personal brand for professional social media networking
TRANSCRIPT
PERSONAL BRANDING Getting Started with Social Media and Personal Branding
Photograph by Sarah M. Worthy@sarahmworthy
https://www.flickr.com/photos/sarahmworthy/
http://www.slideshare.net/sarahmworthy
Photograph by Sarah M. Worthy
QUESTION:Raise Your Hand if…
OVERVIEW/AGENDA
➤What is a Personal Brand and Why Do You Need One?
➤How do You Get Started Creating Your Personal Brand?
➤ What Tools do You Need to Build Your Personal Brand?
Sarah M. Worthy | CEO & Founder at Door Space Inc. | [email protected] | @sarahmworthy
source: IDC 2014 Social Buying Study
WHY SHOULD YOU BUILD YOUR PERSONAL BRAND?
➤ New Clients and a Larger Network of Professional Friends
➤ Speaking and Community Leadership Opportunities
➤ Industry recognition as an influencer, thought leader and expert
➤ Challenging projects to stretch and learn new skills outside your day job
REMEMBER - IT’S SOCIAL
➤ Instead of asking for their business card - ask for their Linkedin, Twitter or preferred social media network profile URL
➤ Share quotes from conference speakers that inspire you and make sure to follow them on social media and reference their social profile
➤ “Like” and leave positive comments on other people’s posts and articles ➤ Thank people who follow you with a personal public or private note - a
quick “thanks for following me, let me know how I can help!” is a great start!
“”
Personal Branding is the practice of people marketing themselves and their careers as brands.
-Wikipedia on Personal Branding
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A brand is a name, term, design, symbol or other feature that distinguishes one seller's product from those of others.
-Wikipedia on Brand
Brand Identity: The outward expression of a brand – including its name, trademark, communications, and
visual appearance.
Brand Image: A customer's mental picture of a brand.
HOW TO GET STARTED CREATING YOUR PERSONAL BRAND IDENTITY
FIRST:
* HOW MUCH TIME EACH WEEK YOU HAVE AVAILABLE TO DEVOTE TO YOUR PERSONAL BRAND DEVELOPMENT: ____ HOURS/WEEK
* HOW MUCH MONEY YOU’RE WILLING TO SPEND UPFRONT AND ONGOING TO MANAGE (BUDGET): $____ /MONTH + $____ UPFRONT
* WHO ARE YOU TRYING TO REACH AND CONNECT WITH?
STEP 0: SET YOUR GOAL(S)
What do you want to accomplish with your personal brand?
Source: Feldman Creative and Placester
INTERESTS:
VALUES:
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TRAITS:
GOALS:(1) ____________________________________
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INTERESTS:
VALUES:
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TRAITS:
GOALS:(1) Demonstrate credibility in my industry/field
(2) Interest prospects enough to get a meeting with them
(3) Display a portfolio of my work that communicates to others my skill set and value
(4) Show event program managers my experience and range of speaking topics to get speaking opps
STEP 1: DETERMINE YOUR VALUES
Pick Your 5 Most Important Values - http://bit.ly/values-personal-brand
INTERESTS:
VALUES:
(1) Integrity
(2) Continual Learning / Teaching
(3) Trustworthiness
(4) Empathy
(5) Confidence
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TRAITS:
GOALS:(1) Demonstrate credibility in my industry/field
(2) Interest prospects enough to get a meeting with them
(3) Display a portfolio of my work that communicates to others my skill set and value
(4) Show event program managers my experience and range of speaking topics to get speaking opps
STEP 2: IDENTIFY YOUR INTERESTSWhat are you MOST interested in?
INTERESTS:
VALUES:
(1) ____________________________________
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TRAITS:
GOALS:(1) Demonstrate credibility in my industry/field
(2) Interest prospects enough to get a meeting with them
(3) Display a portfolio of my work that communicates to others my skill set and value
(4) Show event program managers my experience and range of speaking topics to get speaking opps
(1) Integrity
(2) Continual Learning / Teaching
(3) Trustworthiness
(4) Empathy
(5) Confidence
(1) Technology, Particularly Web and UX/IA
(2) Entrepreneurship, Startups
(3) Running
(4) Diversity and Social Inequality Issues
(5) Genetics, Astrophysics, Nerd/STEM topics
STEP 3: IDENTIFY YOUR TRAITShttp://www.outofservice.com/bigfive/
INTERESTS:
VALUES:
(1) Technology, Particularly Web and UX/IA
(2) Entrepreneurship, Startups
(3) Running
(4) Diversity and Social Inequality Issues
(5) Genetics, Astrophysics, Nerd/STEM topics
(1) Open
(2) Conscientious
(3) Extraverted
(4) Agreeable
(5) Passionate
TRAITS:
GOALS:(1) Demonstrate credibility in my industry/field
(2) Interest prospects enough to get a meeting with them
(3) Display a portfolio of my work that communicates to others my skill set and value
(4) Show event program managers my experience and range of speaking topics to get speaking opps
(1) Integrity
(2) Continual Learning / Teaching
(3) Trustworthiness
(4) Empathy
(5) Confidence
STEP 4: ALIGN WITH YOUR AUDIENCE
Where do you have common ground with your target market?
#WIFM“What’s in it for Me?”
Remember: It’s not About You:
It’s about the Value you Deliver to others.
THEIR INTERESTS:
THEIR VALUES:
(1) their kids and family
(2) their alma mater and college sports teams
(3) their health and personal hobbies
(4) their political views and candidates
(5) their professional skills and challenges
The goal is to learn what traits you can and cannot work within, and then say no to people who want to join your network with traits that don’t align and work well with yours. Leverage common traits to find content to share.
THEIR TRAITS:
THEIR GOALS: (1) Customers’ goals will be to find solutions to their challenges - do you offer a product or service they need?
(2) Event Director’s goals are to find engaging and informed speakers and drive event attendance up.
Identify common values to yours by sharing content that aligns. For example, if you value honesty, share stories about people being honest and experiencing successful outcomes to attract like-valued people to you.
STEP 5: PUTTING IT TOGETHER
How do you use this to create your personal brand?
TALK TO THEM… CARE ABOUT THEM AS MUCH AS IF THEY WERE
IN THE ROOM WITH US NOW.
“”
What Tools Should I Use?
knowem.com
THANK YOU!Sarah M. Worthy, CEO & Founder
[email protected] @sarahmworthy
www.slideshare.net/sarahmworthy
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