Professional ImmigrantNetworks:Building your Brand

IEC-BC ForumSFU Harbour CentreJune 16, 2015

Welcome

Kelly PollackCEO, IEC-BC

Agenda5:00 5:30 pm Registration and Dinner

5:30 5:35 pm Welcome

5:35 5:50 pm Setting the Context

5:50 7:05 pm Panel Discussion and Q&A Session

7:05 7:10 pm Connector and MentorConnect Programs

7:10 7:25 pm Refreshment Break

7:25 8:30 pm Moving to Action: Break-Out Groups

8:30 8:55 pm Break-Out Group Sharing

8:55 9:00 pm Closing Remarks

Professional Immigrant Networks (PINs) in BC 46 PINs in BC

28 active PINs

Most have 200 members or less

87% are ethno-specific and emphasize intention to work in the interests

of particular ethnic communities

33% of PINs are Filipino group, second most common is Chinese.

Leading to Forum2014 Summit Priorities:

Engage Professional Immigration Networks (PINs) who are important

networks for governments, employers and service providers

Role for IEC-BC Work with PINs, governments and key employer groups

to explore partnerships

Leading to Forum2015 Roundtables Actions:

Enhance employment and immigrant service providers awareness of

PINs, PINs membership and the services PINs provide

Create organizational and individual social media profiles for PINs and

their members

Develop strategies to engage with SMEs

Forum Objectives Mobilize PINs leaders and members to create a strategy and action

plan to work on key actions

Create a leadership group to build momentum for, and lead the

strategy and action

Determine the role of IEC-BC

Participating PINs Filipino Canadian Construction Society

Immigrating Women in Science

Iranian Engineers of British Columbia Association

Latincouver

Society of Iranian Canadian Professionals of BC

University of the Philippines Alumni Association in BC

Vancouver Iranians Meetup

9Rod Roodenburg

Ion Branding + DesignHead of Civic Engagement and Creative Director

Applying strategic

brand design

for innovative and

sustainable PINs

Context: branding at work

Role of cross-channel branding in

social media marketing

Design method

Increasing your brand health

What were talking about

Role of cross-channel branding & social media marketing

Adwords

Analytics of technology

Analytics in various channels

Applying design method to ensure success

Method is cyclical

Discovery

DiVisual Audit

Competition Audit

Semantic Differential

Client Profile/Business Plan

SWOT Analysis

Goals and Objectives

Key Messages

Brand Essence

Tactics

Brandwise Strategy to Client

Discovery: Competition Analysis

Client

Direct Competitors

In Same Visual Arena

Tangental Competitors

Discovery: Competition Analysis: Scattergraph

Discovery: Target Audience

14

52

3

Discovery: SWOT Analysis

OPP

ORT

UN

ITIE

STH

REAT

S

S-O W-O Strategies Strategies

S-T W-T Strategies Strategies

STRENGTHS

I N T E R N A L

EX

TE

RN

AL WEAKNESSES

Ideation

Id

Studio Brainstorm

Develop Copy Draft

Materials Research

Photo/Illustration Research

Develop Rough Presentation

Develop Written Rationales

Client Presentation

Client Approval

Refinement

Re

Confirm Budgets and Schedules with Suppliers

Tendering of Subcontract Services

Copy 2nd Draft

Detail Typography and Design Elements

Art Direction of Photography/Illustration

Create Comprehensive Layouts

Client Presentation

Client Approval

Deployment

De

Media Placement

Filmwork/Proofs

Client Approval of Proofs

Press/Manufacture Checks

Manufacturing/Programming

Quality Assurance

Shipping/Delivery/Content Upload

Return Client Materials

Critical Review

Cr

Review Creative Approach

Review Schedules

Review Quality

Discuss Ways to Improve

Schedule Next Project

Brand Health

The questionnaire

Are you caring for your brand

Is it healthy?

Brand Health

Summary

Use an iterative and cyclical

process encourage risk taking

Be authentic and sustainable

Engaging in social media and

refining your online presence is

critical to your brand

Thank You!

10

Anthony Taylor

SME Strategy Management and ConsultingChief Strategist and Principal Consultant

Connecting and pulling SMEs

Anthony C Taylor- SME Strategy

SME Lifecycle

About SMEs

Busy with a whirlwind of activity

Possibly no HR function

CEO is most likely the founder

Decisions are guesses and hunches.

The cost of a bad hire.

What skills do they need?

1. Ability to work in a team2. Ability to make decisions and solve problems

3. Ability to plan, organize and prioritize work

4. Ability to communicate verbally with people inside and outside an organization

5. Ability to obtain and process information

6. Ability to analyze quantitative data

7. Technical knowledge related to the job

8. Proficiency with computer software programs

9. Ability to create and/or edit written reports

10. Ability to sell and influence others

What else do they need?

Now you know what they care about

What are you telling them about yourself?

Why should they care?And how is it different than their alternatives.

What kind of relationship will you have with them?

Matching needs; now and in the

future.

Matching skills with needs.

Channels: Where do you fish?

Hunting and Farming.

Connect before you Pull.

Happy Hunting.

www.smestrategy.net | anthony@smestrategy.net

1-855-895-5446 | @anthonyctaylor

25

Sam StruanTalentCorSearch & Placement Consultant

Enhancing Your Online Job Search and Personal Branding on LinkedIn

26

Opreet Kang

IEC-BCManager, Global Connections

Making the Human Connections

Expand local professional networks

Improve employment prospects

Exchange knowledge with other professionals in the field

MentorConnect & Group Mentoring

Improving labour market opportunities for job-ready immigrants in BC by matching them with a local mentor for a four-month period.

Connector Program

Helping skilled immigrants build and expand their local networks to improve employment opportunities.

Employer Partners

Leaders in the Community

Expanding your network

Call to Action

Refreshment Break

Breakout Questions1. How could we apply what we have learned from the panel to support

individual PINs or PINs across BC overall?

2. What could PINs do to support their members to enhance their online

profiles to be more attractive to employers and / or recruiters?

3. Assignment: What are the next steps? Of the priorities presented and

discussed, identify the two most important actions for your PIN?

Group SharingTop ideas

Thank You

Slide Number 1Slide Number 2Slide Number 3Slide Number 4Slide Number 5Slide Number 6Slide Number 7Slide Number 8Slide Number 9Slide Number 10Slide Number 11What do we know about SMEsWhat do they care about?The cost of a bad hire.What do they need?What are you telling them?Why should they care?What kind of relationship will you have with them?Matching needs; now and in the future.Culture and FitMatching skills with needs.Channels: Where do you fish?Hunting and Farming.Connect before you Pull.Slide Number 25Slide Number 26Slide Number 27Slide Number 28Slide Number 29Slide Number 30Slide Number 31Slide Number 32Slide Number 33Slide Number 34