building community with technology national conference on community volunteering and national...

Building Community with Building Community with TechnologyTechnology

National Conference onNational Conference on

Community Volunteering and National ServiceCommunity Volunteering and National Service

June 9, 2002June 9, 2002

Building Community TechnologyBuilding Community TechnologyPartners, Inc.Partners, Inc.

Randal Pinkett, Ph.D.Randal Pinkett, Ph.D.


http://www.bctpartners.com

Helping non-profits use technology toHelping non-profits use technology tobuild community,build community,

support community change strategies,support community change strategies,andand

improve their organizational effectiveness.improve their organizational effectiveness.

AgendaAgenda

I.I. IntroductionIntroduction

II.II. Principles of Building Community Principles of Building Community

with Technologywith Technology

III.III. ConclusionConclusion

IntroductionIntroduction

Is technology a component of your Is technology a component of your volunteer/service activities?volunteer/service activities?

Does your organization have a Does your organization have a technology plan and strategy?technology plan and strategy?

Does it address both:Does it address both:– Internal efficiencies?Internal efficiencies?– External effectiveness?External effectiveness?

Are you aware of organizations in your Are you aware of organizations in your area with a strong technology capacity?area with a strong technology capacity?

AgendaAgenda






Principle #3

Demonstrate Relevance Clearly

Principle #6

Emphasize Outcomes Instead of Access

Principle #7

Integrate Online with Offline

Principle #4

Spread Technology Costs

Principle #5

Strategically Build Community Online


Principle #3


Principle #6


Principle #7


• Establish an “audience”Establish an “audience”

• Capture the late majorityCapture the late majority

• Highlight benefits clearlyHighlight benefits clearly

Principle #4


Principle #5


BackgroundBackground Camfield Estates, Roxbury, MACamfield Estates, Roxbury, MA 102 units, approximately 300 residents102 units, approximately 300 residents Predominantly African-American (75%)Predominantly African-American (75%)

– 32% Hispanic / 68% Non-Hispanic32% Hispanic / 68% Non-Hispanic Camfield Tenants Association (CTA)Camfield Tenants Association (CTA) Participant in US Department of Housing Participant in US Department of Housing

and Urban Development’s (HUD) “Demo-and Urban Development’s (HUD) “Demo-Dispo” ProgramDispo” Program

OverviewOverview Camfield Estates-MIT Creating Camfield Estates-MIT Creating

Community Connections ProjectCommunity Connections Project

A model as to how individuals, families, A model as to how individuals, families, and a community can use technology to and a community can use technology to support their interests and needssupport their interests and needs

ContextContext Camfield Estates-MIT Creating Camfield Estates-MIT Creating

Community Connections ProjectCommunity Connections Project

INFRASTRUCTURE:INFRASTRUCTURE:

- State-of-the-art computers & software- State-of-the-art computers & software

- High-speed Internet- High-speed Internet

- Comprehensive training- Comprehensive training

- Neighborhood technology center- Neighborhood technology center

- Web-based community building system- Web-based community building system

INTRODUCTORYCOURSES

SPECIFICASSET-MAPPING

PRE-ASSESSMENT& AWARENESS

SPECIALIZEDCOURSES

GENERALASSET-MAPPING

ASSETMOBILIZATION

COMMUNITYTECHNOLOG

Y

COMMUNITY

BUILDING

POST-ASSESSMENT& EVALUATION

ProjectProjectMethodoloMethodologygy

INTRODUCTORYCOURSES



SPECIALIZEDCOURSES


ASSETMOBILIZATION

COMMUNITYTECHNOLOG

Y

COMMUNITY

BUILDING


June 2000June 2000


Surveys,Interviews &Marketing

INTRODUCTORYCOURSES



SPECIALIZEDCOURSES

Activity-Based&

Theme-Based


ASSETMOBILIZATION

COMMUNITYTECHNOLOG

Y

COMMUNITY

BUILDING


September 2000September 2000


INTRODUCTORYCOURSES



SPECIALIZEDCOURSES


ASSETMOBILIZATION

COMMUNITYTECHNOLOG

Y

COMMUNITY

BUILDING


January 2001January 2001


ParticipatioParticipationn

September 2000 January 2001

Round IRound I::?? of 66 families?? of 66 families


September 2000

Round IRound I::33 of 66 families (50%)33 of 66 families (50%)




Round II:Round II:?? of 80 families?? of 80 families




Round II:Round II:41 of 80 families (51%)41 of 80 families (51%)

8 families8 families






Non-ParticipationNon-Participation Health-related condition Too many responsibilities

Lack of relevance





Non-ParticipationNon-Participation Lack of relevance

Too many responsibilitiesHealth-related condition



Principle #3


Principle #6


Principle #7


Principle #4


Principle #5


• Open source technologiesOpen source technologies

• Application service Application service providersproviders

• Content management Content management systemssystems

INTRODUCTORYCOURSES



SPECIALIZEDCOURSES

CreatingCommunity

Connections (C3)System


ASSETMOBILIZATION

COMMUNITYTECHNOLOG

Y

COMMUNITY

BUILDING




Creating Community Connections Creating Community Connections (C3) System(C3) System

INTRANETINTRANET

Resident ProfilesResident Profiles

Web-Based E-MailWeb-Based E-Mail

Calendar of EventsCalendar of Events

Discussion ForumsDiscussion Forums

E-Mail ListsE-Mail Lists

Chat RoomsChat Rooms

File StorageFile Storage

EXTRANETEXTRANET

News and AnnouncementsNews and Announcements

Organization and Business Organization and Business DatabaseDatabase

Geographic Information Geographic Information System (GIS) MapsSystem (GIS) Maps

Personalized Web PortalsPersonalized Web Portals

Surveys and PollsSurveys and Polls

Job and Volunteer PostingsJob and Volunteer Postings

Site-Wide SearchSite-Wide Search


Principle #3


Principle #6


Principle #7


Principle #4


Principle #5


• Involve community Involve community membersmembers

• Start smallStart small

• Scale infrastructureScale infrastructure

INTRODUCTORYCOURSES



SPECIALIZEDCOURSES


BroadCommunityBoundaries

ASSETMOBILIZATION

COMMUNITYTECHNOLOG

Y

COMMUNITY

BUILDING


June 2000June 2000


INTRODUCTORYCOURSES



IndividualSkills &Abilities

SPECIALIZEDCOURSES


ASSETMOBILIZATION

COMMUNITYTECHNOLOG

Y

COMMUNITY

BUILDING



November 2000November 2000

Camfield Catchment AreaCamfield Catchment Area


Principle #3


Principle #6


Principle #7


Principle #4


Principle #5


• Determine outcomesDetermine outcomes

• Make it personalMake it personal

• Use technology as a toolUse technology as a tool

Mini-Case StudyMini-Case Study

Diane Atkins,Diane Atkins,

Senior & Longtime ResidentSenior & Longtime Resident

““From Staunchest Opponent toFrom Staunchest Opponent to

Greatest Proponent”Greatest Proponent”

Diane AtkinsDiane AtkinsReluctance to ResonanceReluctance to Resonance

“When we moved back I heard we were going to get computers. I didn’t care why. And I told CTA and MHFA that I didn’t want one. I almost figured it as an intrusion because I am always sick. I was really disgusted with it all.”

– Diane Atkins


“I got my first session and I was amazed! I couldn’t believe it! It was so fascinating! I get my second session and I’m getting e-mail, which was totally blowing my mind. And I’m saying, ‘Oh my God, this is incredible.’ ”

– Diane Atkins


“So now I type it in. It looked OK. And I sent it. I had the nerve. It’s like I was covering my eyes. I was so afraid someone would say, ‘What’s this jerk?’ And someone replied, ‘Thanks Edna.’ I was so happy I didn’t know what to do! I got up and did a dance like those football players! When you are sick there is not much to celebrate.”

– Diane Atkins


“And also what I found is I’m not as stupid as I thought I was. I could learn it. I did learn it.”

“I knew nothing. I don’t feel illiterate anymore, which I did. Embarrassed. All of those things. But I used to hide behind it and just say, "Oh, I don’t want to be bothered. But you need it. You do.”

– Diane Atkins


“I would have never wanted a computer. I didn’t see anything in it. Now I wouldn’t know what to do without it. I believe I am better physically and mentally because of the computer. [It] is better than all of my medication combined.”

– Diane Atkins


Principle #3


Principle #6


Principle #7


Principle #4


Principle #5


• Online enhances, but does

not replace face-to-face

• Leverage the benefits of both

INTRODUCTORYCOURSES



SPECIALIZEDCOURSES


ASSETMOBILIZATION

COMMUNITYTECHNOLOG

Y

COMMUNITY

BUILDING



January 2001 - January 2001 - PresentPresent

Asset-MobilizationAsset-Mobilization

Youth (and Seniors)Youth (and Seniors)– Black History Month Black History Month

PresentationsPresentations– Bake Sale FlyersBake Sale Flyers

CommunityCommunity– Camfield Camfield

NewsletterNewsletter– Residents E-Mail Residents E-Mail

List MessagesList Messages– Calendar of Events Calendar of Events

PostingsPostings

Safety/SecuritySafety/Security– "Security Tips and/or "Security Tips and/or

Issues” Discussion Issues” Discussion Forum UpdatesForum Updates

EmploymentEmployment– "Jobs" Discussion "Jobs" Discussion

Forum SubmissionsForum Submissions– Local Business Local Business

Signs/NoticesSigns/Notices– CISCO AcademyCISCO Academy

AgendaAgenda





ConclusionConclusion

Support capacity building to an even Support capacity building to an even greater extent than technology greater extent than technology

Encourage and foster relationships Encourage and foster relationships between CBOs, CTCs and TA providersbetween CBOs, CTCs and TA providers

Integrate technology with community Integrate technology with community building holisticallybuilding holistically

INTRODUCTORYCOURSES



SPECIALIZEDCOURSES


ASSETMOBILIZATION

COMMUNITYTECHNOLOG

Y

COMMUNITY

BUILDING

POST-ASSESSMENT& EVALUATIONAugust 2001August 2001



http://www.camfieldestes.nethttp://www.camfieldestes.net

http://www.bctpartners.comhttp://www.bctpartners.com


Randal Pinkett, Ph.D.Randal Pinkett, Ph.D.

INTRODUCTORYCOURSES



Surveys,Interviews &Marketing

IndividualSkills &Abilities

SPECIALIZEDCOURSES

Activity-Based&

Theme-Based

CreatingCommunity

Connections (C3)System


BroadCommunityBoundaries

ASSETMOBILIZATION

COMMUNITYTECHNOLOG

Y

COMMUNITY

BUILDING


June 2000June 2000

September 2000September 2000 June 2000June 2000


August 2001August 2001


November 2000November 2000

Camfield Estates-MITCamfield Estates-MITCreating Community Creating Community

ConnectionsConnectionsProjectProject

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