community building

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Community Building Amanda Styron: [email protected] , (319) 400-7782, @mandastyron

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An overview of our current thinking about the methodology of community building and how it relates to the work of local media companies.

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Page 1: Community Building

Community BuildingAmanda Styron: [email protected], (319) 400-7782, @mandastyron

Page 2: Community Building

Across the top

✤ A global shift from an hierarchical industrial society to a distributed and networked one

ANALYTICAL APPROACH

INDEPENDENT VARIABLES

SYSTEMS APPROACH

INTERDEPENDENT

MINDLESS SYSTEM

UNI-MINDED SYSTEM

2-WAY SHIFT OF

PARADIGM

MULTI-MINDED SYSTEM

VARIABLES

NATURE OF ORGANIZATION

NAT

UR

E O

F IN

QU

IRY

Community Building &

Design

Page 3: Community Building

Example of The Shift

✤ Farm, trade in the center

✤ Factory enters the center, jobs for the masses means economic progress in lots of ways

✤ Cities and economic development organize around getting factories, and life is good

✤ Until, the factories start to dwindle, and more people are mobile and independent

MINDLESS SYSTEM

UNI-MINDED SYSTEM

MULTI-MINDED SYSTEM

Page 4: Community Building

Do you see this shift in your city?

Page 5: Community Building

Three important notes

✤ The organization is still competent

✤ Their overall mission is still critical

The game just changed.

Page 6: Community Building

Redesign for the new game

To play in the new environment, we must:

✤ Engage more people

✤ Connect with them and them with one another on a more personal, authentic, and meaningful level than ever before.

Page 7: Community Building

Community Building

Strategic work to...

foster the culture and build the context that helps more people connect, have better conversations + take action

on their common needs/opportunities.

Page 8: Community Building

Community Building Activities

✤ Aim to build relationships with all players

✤ Convene conversations and facilitate connections

✤ Highlight what’s working and where help is needed

✤ Listen most to the needs of the innovators

✤ Produce resources where needed

✤ Support capacity building and density of actors and acvities

✤ Promote collaborative constructive values

Page 9: Community Building

Ideal Community Builder

✤ Deeply passionate about the community

✤ Forward looking with a 20+ year outlook

✤ Welcoming, inclusive and collaborative

✤ Thinks in systems, design + effective communication

✤ Transparent in their dealings, objectives and perspectives

✤ Willing to lead and relinquish control when needed

✤ Interested in nuanced conversation and explaining context and emerging patterns

✤ Willing to make the community their priority instead of their own ideas, solutions

✤ A jack of all trades in media and event production

Page 10: Community Building

Do you know people like this?

✤ Deeply passionate about the community

✤ Forward looking with a 20+ year outlook

✤ Welcoming and inclusive

✤ Thinks in systems, design

✤ Transparent in their dealings, objectives and perspectives

✤ Willing to lead and relinquish control when needed

✤ Able to convene and engage in nuanced conversation

✤ Willing to make the community their priority instead of their own ideas, solutions

✤ A jack of all trades in media and event production

Page 11: Community Building

Our Communities

Page 12: Community Building

The key players

Page 13: Community Building

Measuring progress

Page 14: Community Building

Indicators of success

✤ More people reading, attending and participating community activities

✤ More people taking ownership and initiative by producing their own events, projects, programs and gathering spaces

✤ New community building teams popping up on their own

✤ Reports of innovation being easier to accomplish within the community

✤ Increase in the vibrancy of the community

✤ External recognition of the vibrancy of the community

Page 15: Community Building

What hasn’t worked for us, and where we see hope.

Page 16: Community Building

Where you might start

✤ What are the most important conversations your community is having?

✤ Who in your community is already building community around this conversation?

✤ How could your team and products help that person expand their efforts and engagement in the conversation?

Page 17: Community Building

Amanda Styron: [email protected], (319) 400-7782, @mandastyron

Apples + treesa new generation for local media with the same heart and soul