building your blog audience - elisebuilding your blog audience elise bauer blogher conference san...
TRANSCRIPT
![Page 1: Building Your Blog Audience - EliseBuilding Your Blog Audience Elise Bauer BlogHer Conference San Jose, CA July 28, 2006. Content Community Technology Content Community Technology](https://reader033.vdocuments.us/reader033/viewer/2022060408/5f0fd4cc7e708231d4461949/html5/thumbnails/1.jpg)
Building Your Blog Audience
Elise BauerBlogHer Conference
San Jose, CAJuly 28, 2006
![Page 2: Building Your Blog Audience - EliseBuilding Your Blog Audience Elise Bauer BlogHer Conference San Jose, CA July 28, 2006. Content Community Technology Content Community Technology](https://reader033.vdocuments.us/reader033/viewer/2022060408/5f0fd4cc7e708231d4461949/html5/thumbnails/2.jpg)
Content CommunityTechnology
Content
Community
Technology
![Page 3: Building Your Blog Audience - EliseBuilding Your Blog Audience Elise Bauer BlogHer Conference San Jose, CA July 28, 2006. Content Community Technology Content Community Technology](https://reader033.vdocuments.us/reader033/viewer/2022060408/5f0fd4cc7e708231d4461949/html5/thumbnails/3.jpg)
ContentContent
![Page 4: Building Your Blog Audience - EliseBuilding Your Blog Audience Elise Bauer BlogHer Conference San Jose, CA July 28, 2006. Content Community Technology Content Community Technology](https://reader033.vdocuments.us/reader033/viewer/2022060408/5f0fd4cc7e708231d4461949/html5/thumbnails/4.jpg)
Be
UsefulEntertaining
Timely
![Page 5: Building Your Blog Audience - EliseBuilding Your Blog Audience Elise Bauer BlogHer Conference San Jose, CA July 28, 2006. Content Community Technology Content Community Technology](https://reader033.vdocuments.us/reader033/viewer/2022060408/5f0fd4cc7e708231d4461949/html5/thumbnails/5.jpg)
Focus
![Page 6: Building Your Blog Audience - EliseBuilding Your Blog Audience Elise Bauer BlogHer Conference San Jose, CA July 28, 2006. Content Community Technology Content Community Technology](https://reader033.vdocuments.us/reader033/viewer/2022060408/5f0fd4cc7e708231d4461949/html5/thumbnails/6.jpg)
Post frequently, but not at theexpense of quality
Use images and photographsWrite wellConsider headlines, post sizePolls, Top 10 lists, Contests, How-to’s,
Interviews, Controversial topics…
![Page 7: Building Your Blog Audience - EliseBuilding Your Blog Audience Elise Bauer BlogHer Conference San Jose, CA July 28, 2006. Content Community Technology Content Community Technology](https://reader033.vdocuments.us/reader033/viewer/2022060408/5f0fd4cc7e708231d4461949/html5/thumbnails/7.jpg)
Be Excellent
![Page 8: Building Your Blog Audience - EliseBuilding Your Blog Audience Elise Bauer BlogHer Conference San Jose, CA July 28, 2006. Content Community Technology Content Community Technology](https://reader033.vdocuments.us/reader033/viewer/2022060408/5f0fd4cc7e708231d4461949/html5/thumbnails/8.jpg)
Blog about somethingyou care about.
A lot.
![Page 9: Building Your Blog Audience - EliseBuilding Your Blog Audience Elise Bauer BlogHer Conference San Jose, CA July 28, 2006. Content Community Technology Content Community Technology](https://reader033.vdocuments.us/reader033/viewer/2022060408/5f0fd4cc7e708231d4461949/html5/thumbnails/9.jpg)
CommunityCommunity
![Page 10: Building Your Blog Audience - EliseBuilding Your Blog Audience Elise Bauer BlogHer Conference San Jose, CA July 28, 2006. Content Community Technology Content Community Technology](https://reader033.vdocuments.us/reader033/viewer/2022060408/5f0fd4cc7e708231d4461949/html5/thumbnails/10.jpg)
Connect to bloggers whoshare your interests
Link!Leave comments!Plan and join online events (e.g.
blog carnivals)Contribute to the community
![Page 11: Building Your Blog Audience - EliseBuilding Your Blog Audience Elise Bauer BlogHer Conference San Jose, CA July 28, 2006. Content Community Technology Content Community Technology](https://reader033.vdocuments.us/reader033/viewer/2022060408/5f0fd4cc7e708231d4461949/html5/thumbnails/11.jpg)
TechnologyTechnology
![Page 12: Building Your Blog Audience - EliseBuilding Your Blog Audience Elise Bauer BlogHer Conference San Jose, CA July 28, 2006. Content Community Technology Content Community Technology](https://reader033.vdocuments.us/reader033/viewer/2022060408/5f0fd4cc7e708231d4461949/html5/thumbnails/12.jpg)
How do people find your blog?
![Page 13: Building Your Blog Audience - EliseBuilding Your Blog Audience Elise Bauer BlogHer Conference San Jose, CA July 28, 2006. Content Community Technology Content Community Technology](https://reader033.vdocuments.us/reader033/viewer/2022060408/5f0fd4cc7e708231d4461949/html5/thumbnails/13.jpg)
How do people find your blog?
1) Someone else’s website2) Google or other search engines3) Repeat visitor who has bookmarked the
site4) Newsfeeds - Bloglines, MyYahoo,
Personalized Google5) Del.icio.us, Technorati or other tagging
or social bookmarking tool6) Someone emailed your URL7) Press
![Page 14: Building Your Blog Audience - EliseBuilding Your Blog Audience Elise Bauer BlogHer Conference San Jose, CA July 28, 2006. Content Community Technology Content Community Technology](https://reader033.vdocuments.us/reader033/viewer/2022060408/5f0fd4cc7e708231d4461949/html5/thumbnails/14.jpg)
Google, SEO, Search Engines
Page Rank
![Page 15: Building Your Blog Audience - EliseBuilding Your Blog Audience Elise Bauer BlogHer Conference San Jose, CA July 28, 2006. Content Community Technology Content Community Technology](https://reader033.vdocuments.us/reader033/viewer/2022060408/5f0fd4cc7e708231d4461949/html5/thumbnails/15.jpg)
Google, SEO, Search Engines
1) Links from other websites2) Links from websites with high page rank3) Text-based content (not flash or images)4) Use of keywords in text5) Page title6) Good HTML structure (header tags, etc.)
What contributes to page rank?
![Page 16: Building Your Blog Audience - EliseBuilding Your Blog Audience Elise Bauer BlogHer Conference San Jose, CA July 28, 2006. Content Community Technology Content Community Technology](https://reader033.vdocuments.us/reader033/viewer/2022060408/5f0fd4cc7e708231d4461949/html5/thumbnails/16.jpg)
Google, SEO, Search Engines
1) Links to link-farms, spam sites2) 404 errors - links that go to pages
that don’t exist
What detracts from page rank?
![Page 17: Building Your Blog Audience - EliseBuilding Your Blog Audience Elise Bauer BlogHer Conference San Jose, CA July 28, 2006. Content Community Technology Content Community Technology](https://reader033.vdocuments.us/reader033/viewer/2022060408/5f0fd4cc7e708231d4461949/html5/thumbnails/17.jpg)
Site Design
Make it easy to load,easy to read,
easy to find stuffon PCs and Macsat 800x600 dpi.
![Page 18: Building Your Blog Audience - EliseBuilding Your Blog Audience Elise Bauer BlogHer Conference San Jose, CA July 28, 2006. Content Community Technology Content Community Technology](https://reader033.vdocuments.us/reader033/viewer/2022060408/5f0fd4cc7e708231d4461949/html5/thumbnails/18.jpg)
Site Design• Image Size (ideally under 15.5K)• Page length and size (under 100K)• Font Size (must be readable)• Clutter (reduce)• Colored backgrounds (avoid for main text)• Eye-tracking study (focus on upper left
corner)• Search bars• Categories• Multiple browsers (IE-PC, FireFox-PC,
FireFox-Mac, Safari-Mac)• Screen resolution
![Page 19: Building Your Blog Audience - EliseBuilding Your Blog Audience Elise Bauer BlogHer Conference San Jose, CA July 28, 2006. Content Community Technology Content Community Technology](https://reader033.vdocuments.us/reader033/viewer/2022060408/5f0fd4cc7e708231d4461949/html5/thumbnails/19.jpg)
Site DesignEye-tracking study
Source: http://www.poynterextra.org/eyetrack2004/main.htm
![Page 20: Building Your Blog Audience - EliseBuilding Your Blog Audience Elise Bauer BlogHer Conference San Jose, CA July 28, 2006. Content Community Technology Content Community Technology](https://reader033.vdocuments.us/reader033/viewer/2022060408/5f0fd4cc7e708231d4461949/html5/thumbnails/20.jpg)
Site DesignEye-tracking study
Source: http://www.poynterextra.org/eyetrack2004/main.htm
![Page 21: Building Your Blog Audience - EliseBuilding Your Blog Audience Elise Bauer BlogHer Conference San Jose, CA July 28, 2006. Content Community Technology Content Community Technology](https://reader033.vdocuments.us/reader033/viewer/2022060408/5f0fd4cc7e708231d4461949/html5/thumbnails/21.jpg)
Site DesignScreen resolution
Consumer site*14% 800x600
Technical site*8% 800x600
*Simply Recipes and Learning Movable Type
![Page 22: Building Your Blog Audience - EliseBuilding Your Blog Audience Elise Bauer BlogHer Conference San Jose, CA July 28, 2006. Content Community Technology Content Community Technology](https://reader033.vdocuments.us/reader033/viewer/2022060408/5f0fd4cc7e708231d4461949/html5/thumbnails/22.jpg)
RSS
Click to subscribe to feed
![Page 23: Building Your Blog Audience - EliseBuilding Your Blog Audience Elise Bauer BlogHer Conference San Jose, CA July 28, 2006. Content Community Technology Content Community Technology](https://reader033.vdocuments.us/reader033/viewer/2022060408/5f0fd4cc7e708231d4461949/html5/thumbnails/23.jpg)
RSS - definition
“RSS is a system that allows a blog (or anywebsite) to alert an RSS reader that a blog hasbeen updated.
RSS means that a user can subscribe to anywebsite that supports RSS. It means that once theuser has an RSS reader (and there’s one inside ofMyYahoo and Firefox and Safari and soon justabout everywhere) she can pick a dozen or a 100blogs and have them home delivered.”
Seth Godin
![Page 24: Building Your Blog Audience - EliseBuilding Your Blog Audience Elise Bauer BlogHer Conference San Jose, CA July 28, 2006. Content Community Technology Content Community Technology](https://reader033.vdocuments.us/reader033/viewer/2022060408/5f0fd4cc7e708231d4461949/html5/thumbnails/24.jpg)
RSS - feed reader
![Page 25: Building Your Blog Audience - EliseBuilding Your Blog Audience Elise Bauer BlogHer Conference San Jose, CA July 28, 2006. Content Community Technology Content Community Technology](https://reader033.vdocuments.us/reader033/viewer/2022060408/5f0fd4cc7e708231d4461949/html5/thumbnails/25.jpg)
RSS - Personalized Google
![Page 26: Building Your Blog Audience - EliseBuilding Your Blog Audience Elise Bauer BlogHer Conference San Jose, CA July 28, 2006. Content Community Technology Content Community Technology](https://reader033.vdocuments.us/reader033/viewer/2022060408/5f0fd4cc7e708231d4461949/html5/thumbnails/26.jpg)
RSS - Personalized Google
![Page 27: Building Your Blog Audience - EliseBuilding Your Blog Audience Elise Bauer BlogHer Conference San Jose, CA July 28, 2006. Content Community Technology Content Community Technology](https://reader033.vdocuments.us/reader033/viewer/2022060408/5f0fd4cc7e708231d4461949/html5/thumbnails/27.jpg)
RSS - Feedburner
![Page 28: Building Your Blog Audience - EliseBuilding Your Blog Audience Elise Bauer BlogHer Conference San Jose, CA July 28, 2006. Content Community Technology Content Community Technology](https://reader033.vdocuments.us/reader033/viewer/2022060408/5f0fd4cc7e708231d4461949/html5/thumbnails/28.jpg)
RSS - Feedburner
![Page 29: Building Your Blog Audience - EliseBuilding Your Blog Audience Elise Bauer BlogHer Conference San Jose, CA July 28, 2006. Content Community Technology Content Community Technology](https://reader033.vdocuments.us/reader033/viewer/2022060408/5f0fd4cc7e708231d4461949/html5/thumbnails/29.jpg)
RSS - Feedburner
![Page 30: Building Your Blog Audience - EliseBuilding Your Blog Audience Elise Bauer BlogHer Conference San Jose, CA July 28, 2006. Content Community Technology Content Community Technology](https://reader033.vdocuments.us/reader033/viewer/2022060408/5f0fd4cc7e708231d4461949/html5/thumbnails/30.jpg)
RSS - Feedblitz
![Page 31: Building Your Blog Audience - EliseBuilding Your Blog Audience Elise Bauer BlogHer Conference San Jose, CA July 28, 2006. Content Community Technology Content Community Technology](https://reader033.vdocuments.us/reader033/viewer/2022060408/5f0fd4cc7e708231d4461949/html5/thumbnails/31.jpg)
RSS - Feedblitz
![Page 32: Building Your Blog Audience - EliseBuilding Your Blog Audience Elise Bauer BlogHer Conference San Jose, CA July 28, 2006. Content Community Technology Content Community Technology](https://reader033.vdocuments.us/reader033/viewer/2022060408/5f0fd4cc7e708231d4461949/html5/thumbnails/32.jpg)
RSS - Promote Your Feed
![Page 33: Building Your Blog Audience - EliseBuilding Your Blog Audience Elise Bauer BlogHer Conference San Jose, CA July 28, 2006. Content Community Technology Content Community Technology](https://reader033.vdocuments.us/reader033/viewer/2022060408/5f0fd4cc7e708231d4461949/html5/thumbnails/33.jpg)
Tags
del.icio.us
flickr
![Page 34: Building Your Blog Audience - EliseBuilding Your Blog Audience Elise Bauer BlogHer Conference San Jose, CA July 28, 2006. Content Community Technology Content Community Technology](https://reader033.vdocuments.us/reader033/viewer/2022060408/5f0fd4cc7e708231d4461949/html5/thumbnails/34.jpg)
Measuring Site Traffic
VisitorsPage ViewsIndividual page viewsReferralsSearch engine bots - 5-15%Stats packages
Services - Sitemeter, Google AnalyticsSoftware - AWStats
![Page 35: Building Your Blog Audience - EliseBuilding Your Blog Audience Elise Bauer BlogHer Conference San Jose, CA July 28, 2006. Content Community Technology Content Community Technology](https://reader033.vdocuments.us/reader033/viewer/2022060408/5f0fd4cc7e708231d4461949/html5/thumbnails/35.jpg)
Measuring Site Traffic
![Page 36: Building Your Blog Audience - EliseBuilding Your Blog Audience Elise Bauer BlogHer Conference San Jose, CA July 28, 2006. Content Community Technology Content Community Technology](https://reader033.vdocuments.us/reader033/viewer/2022060408/5f0fd4cc7e708231d4461949/html5/thumbnails/36.jpg)
What stats should you care about?
Number of subscribers (feed or email)Number of subscribers clicking throughVisitorsPage ViewsIndividual page viewsTechnorati - who is linking to you?Server referrals
![Page 37: Building Your Blog Audience - EliseBuilding Your Blog Audience Elise Bauer BlogHer Conference San Jose, CA July 28, 2006. Content Community Technology Content Community Technology](https://reader033.vdocuments.us/reader033/viewer/2022060408/5f0fd4cc7e708231d4461949/html5/thumbnails/37.jpg)
In conclusion
Be usefulFocus
Engage your communityTune your site
Promote your feed
Create a blog of which you are proud