building apps for fast growth markets: google play time london
TRANSCRIPT
Sergio CucinellaSoftware Engineer truecaller
Building appsfor fast growthmarkets
TruedialerFor your outgoing calls
TruecallerFor your incoming calls
TruemessengerFor a safe and clean SMS inbox
Intro to emerging markets1
Creating great experiences2
The definition of free3
Intro to emerging markets
Chart: smartphone users (2014)
USA
163M13% growth over 2013
W Europe
197M29% growth over 2013
Chart: smartphone users (2014)
USA
163M13% growth over 2013
W Europe
197M29% growth over 2013
China
522M25% growth over 2013
Mexico
33M22% growth over 2013 Brazil
31M36% growth over 2013
Argentina
13M22% growth over 2013
Middle East & Africa
122M31% growth over 2013
India
270M25% growth over 2013
Russia
75Munknown
Japan
77M22% growth over 2013
“The good thing with emerging markets is that they keep emerging”
Niklas Zenström, Atomico
Devices
Data Plans
Networks
Creatinggreat experiences
The norm in emerging markets
● Offline experience
● Cache
● Low resolution images
● Prescaled images
● Simplified UX
● Localization
The definitionof free
0,017€ 0,027€ 0,065€
Even a free app has costs for the user...● APK size
● Localization
● Resources
● Proguard
● Third party libs
Google Confidential and ProprietaryTitle | Subtitle
Thank youSergio CucinellaSoftware Engineer, [email protected]