building a successful social following


Building a Successful Following

Tammy Kahn Fennell

CEOMarketMeSuite


The Social Media Engagement Problem

• How do I build a targeted following?

• How do I find people who need my product or service?

• How do I get attention from the media, influencers and potential partners?


Why Did We Build MarketMeSuite?

In our own businesses, we needed a better way to find quality conversations, influencers, and convert followers into paying

customers…


There are Social Marketing Rules

Understanding the basics.

• The same rules apply to social media situations as real life ones. Be real, be relevant, be useful, and people will want to talk to you.

• Don’t be a Social Media streaker. If you're the crazy person shouting randomness at no one in particular, you aren't going to get a lot of traction in offline situations (or at least not the right attention!).

• The same holds true for online situations: Find your customers, talk to them, find out what they want, and interact.


4 Key Elements For Social Marketing

Take a 4-step approach:

Curate

Manage

Engage

Measure


Get Organized!

Step #1: Management Filters out the noise• Separate accounts

o One “Main” accounto One Help accounto Personal accounto Team members

• Pull all your social marketing into one placeo Cross postingo Load sharing across team

• Focus on actionable contento @Replieso DMso Relevant Searches


How Chris Brogan Got Us In This Book

Step #3: Engagement (your secret weapon) You have something that larger companies wish they had (and pay a lot to emulate).Realness and ability to react quickly.

Engagement = business.

How Chris Brogan Landed us in this book…

• Someone tweeted “Chris Brogan is at the CIC”

• I tweeted him saying “hey, if you’re on the 9th floor, you need to pass the 5th on your way out”

• He came to see our space• He tweeted that he was “Checking out

@MarketMeSuite at the CIC”• Aliza Sherman, author of this book, saw it,

and included us in a list of the best engagement tools!


People Will Speak Their Minds!

• Don’t be surprised to hear strong opinions

• Engaging is important for both negative and positive comments

• Engage with people who make suggestions

.


Do You Know Your Audience?Let’s stop and think for a moment.

The more you know about your niche, the greater the impact of Social Media Marketing.

Write it down.

• What is your niche?• List 10 keywords and phrases related to your

business• Who are your customers?

Where are they located?• What can you offer to HELP the customer

• Advice• Support• Discounts• Recommendations

Knowledge = effectiveness


Did It Work?Step #4: Measure Your Effectiveness The top reason businesses stop (or

never start) using Social Media Marketing?

They can’t figure out if it’s working.

A few things you got to accept about Social Marketing:• It isn’t an exact science• There is going to be trial and error• You can’t put it on complete auto pilot

(more on that in a second)

There are tools to help!• MarketMeSuite shows you what you’ve

done and who has done it, so you can start to track what is working best


Staying the Course

• It's rare to catch a 5 pound fish just after you've dipped your pole in the water

• Like SEO, it needs time

• Stay the course


It Doesn’t Take All Day!You can’t be there 24/7We’ve established that you:• Need a real presence (your SMB secret weapon)• Cannot completely automate

There are some tricks!

• Schedulingo Florist who gets the Twitter handle of all customers, and

schedules up tweets leading up to, on, and just after the wedding, ensuring maximum engagement all organized in advance (Great for birthdays too)

• Auto DMo Can be controversial, but great way to welcome new

followerso “Thanks for following me, use this code at checkout and get

10% off”• RSS

o Have a blog? Automatically hook it up to your Social media accounts

o Tweet out industry posts as well, but give them credit


Key TakeawaysIt can be done!

Today you’re expected to navigate through the social sphere looking, hoping, you can find people willing to pay you money for your product or service…

With the 4 steps, you can!

• Manageo Strong management helps you cut through the noise you can be

effective• Curate

o Don’t suffer for social content overload, filter for the stuff that really matters

• Engageo Convert leads by engaging, leveraging that “realness”

SMBs can provide• Measure

o Use tools to figure out what’s working and keep going!

Then, set it in motion and save time using automation tricks


MarketMeSuite Can Help

Our Inbox For Social gives our customers the tools they need to Organize, Prioritize, Engage and Grow!

Go to www.MarketMeSuite.com for a free trial!

http://www.MarketMeSuite.com/


Let’s Connect!

Connect with me:Tammy Kahn Fennell

[email protected]@tammykfennell

@marketmesuite@marketmehelp

building a successful social following

Technology

confidential copyright

o convert

social media accounts

main account o

o strong management

social media situations

actionable content o

o load sharing