building a post-modern business culture

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CONFIDENTIAL Building a Post- Modern Business Culture presented by

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HubSpot Founder and CEO Brian Halligan talks about how he has built a unique, post-modern business culture at HubSpot, inspired by a Mad Men-style thinking. Mad Men has provoked many vibrant discussions among marketing thought leaders. What's changed since the 1960s? What's the same? Brian discusses how he has applied lessons from inbound marketing strategies to foster a creative and productive work environment that emphasizes transparency, experimentation and innovation.

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Page 1: Building a Post-Modern Business Culture

CONFIDENTIAL

Building a Post-Modern Business Culture

presented by

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April 7, 2023 2

Brian HalliganDaniel Debow

Rypple co-founder & co-CEO

rypple.com

CEO, HubSpot Author of Inbound Marketing

hubspot.com

Your host Our guest

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MAY FINANCIAL RESULTS HubSpot Creating A Post-Modern Company

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Why HubSpot?4 Unusual InfluencersFeatures

1. Mega Mission2. Trust & Transparency3. Network Centric

Business4. Importance &

Measurement5. Fun

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BBJ’s #1 Place To Work

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Growth

$20Million Runrate

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Democracy’s not great, but its better than the alternatives.

of (employee) Democracy

Pushing the Boundaries

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Big Hairy Lovable Mission

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Transform How The World Does Marketing

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Trust & Transparency

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https://wiki.hubspotcentral.com/display/~bhalligan/Lucy%27s+Growing+Pains

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Vacation Policy = No Vacation Policy

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3 Word Social Media Policy

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Network Centric Business

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Open Door Policy

No Door Policy

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Seat Rotation

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Agile Scrum Everywhere

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Org Chart

Influence Chart

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Measure What’s Important

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Employees Investors

Community Customers

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• Inbound Marketer• Awesomely Analytical• Totally Transparent• Constantly Changing• Respectfully Humble• Effing Effective• Thinks Scale

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We value MATCHES with HubSpot culture:

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Life’s Short – Have Fun

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HR Dept

Funture Scrum Team

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“Find work you love and you’ll never work a day in your life.”

- Confucius

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April 7, 2023 32

Learn more:

Rypple Townhall on Culture Building

With Mozilla and Miovision

September 21st, 1:30pmDetails to follow by email

presented by

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April 7, 2023 33

Answering your questions

presented by