post modern concepts
DESCRIPTION
Introduction to Postmodernism and the mediaTRANSCRIPT
![Page 1: Post modern concepts](https://reader036.vdocuments.us/reader036/viewer/2022062303/5557e235d8b42af2178b51fb/html5/thumbnails/1.jpg)
Post Modernism – Second Approach
Lesson Goal: To learn how Post Modern Text challenge traditional Media Concepts
Postmodernism - A Simpsons Approach
![Page 2: Post modern concepts](https://reader036.vdocuments.us/reader036/viewer/2022062303/5557e235d8b42af2178b51fb/html5/thumbnails/2.jpg)
Post Modernism – Two Approaches • Theorist First
![Page 3: Post modern concepts](https://reader036.vdocuments.us/reader036/viewer/2022062303/5557e235d8b42af2178b51fb/html5/thumbnails/3.jpg)
Post Modernism – Two Approaches
• Text First
![Page 4: Post modern concepts](https://reader036.vdocuments.us/reader036/viewer/2022062303/5557e235d8b42af2178b51fb/html5/thumbnails/4.jpg)
Key Media Concepts
• Media Language• Genre• Representation• Ideology• Narrative• Audience
Conventional Approach – normal, traditional
![Page 5: Post modern concepts](https://reader036.vdocuments.us/reader036/viewer/2022062303/5557e235d8b42af2178b51fb/html5/thumbnails/5.jpg)
Media Language
• Camerawork, Editing, Sound and Mise en Scene• Used to make something look ‘real’ –
Verisimilitude.• We tend not to ‘notice’• Tries to hide the constructed nature of texts so
we ‘believe’
![Page 6: Post modern concepts](https://reader036.vdocuments.us/reader036/viewer/2022062303/5557e235d8b42af2178b51fb/html5/thumbnails/6.jpg)
Post Modern Media Language
• Attention is drawn to the construction of the text
• We do notice unusual camera angels, soundtracks and editing techniques
• Hip Hop Montage
![Page 7: Post modern concepts](https://reader036.vdocuments.us/reader036/viewer/2022062303/5557e235d8b42af2178b51fb/html5/thumbnails/7.jpg)
Genre
![Page 8: Post modern concepts](https://reader036.vdocuments.us/reader036/viewer/2022062303/5557e235d8b42af2178b51fb/html5/thumbnails/8.jpg)
Post Modern Genre• Genre conventions are challenged, subvert,
adapted• Hybridity• No such thing any more
![Page 9: Post modern concepts](https://reader036.vdocuments.us/reader036/viewer/2022062303/5557e235d8b42af2178b51fb/html5/thumbnails/9.jpg)
Representation
• Recognisable stereotypes that fit audience expectations.
• Familiar, Comfortable, Non challenging or Offensive
![Page 10: Post modern concepts](https://reader036.vdocuments.us/reader036/viewer/2022062303/5557e235d8b42af2178b51fb/html5/thumbnails/10.jpg)
Post Modern Representation
• Audience expectations are subverted/ challenged
• New ‘stereotypes’• New Representations
![Page 11: Post modern concepts](https://reader036.vdocuments.us/reader036/viewer/2022062303/5557e235d8b42af2178b51fb/html5/thumbnails/11.jpg)
Ideology• A way of looking at things, a system of ideas or
beliefs that shape a society or explain the order of things
• Good will always win• Evil will be punished• Happy ending• Religion, Politic, Science, are upheld and valued
![Page 12: Post modern concepts](https://reader036.vdocuments.us/reader036/viewer/2022062303/5557e235d8b42af2178b51fb/html5/thumbnails/12.jpg)
Post Modern Ideology
• Challenging of the dominate ideas, beliefs• Offers new Ideologies
![Page 13: Post modern concepts](https://reader036.vdocuments.us/reader036/viewer/2022062303/5557e235d8b42af2178b51fb/html5/thumbnails/13.jpg)
Narrative
![Page 14: Post modern concepts](https://reader036.vdocuments.us/reader036/viewer/2022062303/5557e235d8b42af2178b51fb/html5/thumbnails/14.jpg)
Post Modern Narrative• Break all the rules – Fragmentation, Non
Linear, Open Ended, Multiple Lines of Action
![Page 15: Post modern concepts](https://reader036.vdocuments.us/reader036/viewer/2022062303/5557e235d8b42af2178b51fb/html5/thumbnails/15.jpg)
Audience 1
• Passive• Homogenous• Mass Audience• ‘Read’ the text in the same
way
![Page 16: Post modern concepts](https://reader036.vdocuments.us/reader036/viewer/2022062303/5557e235d8b42af2178b51fb/html5/thumbnails/16.jpg)
Post Modern Audience
• Diversity• Fragmented audience• Active
![Page 17: Post modern concepts](https://reader036.vdocuments.us/reader036/viewer/2022062303/5557e235d8b42af2178b51fb/html5/thumbnails/17.jpg)
Audience 2
• Seek reassurance and comfort from texts• Don’t like to be challenged, want to be
entertained
![Page 18: Post modern concepts](https://reader036.vdocuments.us/reader036/viewer/2022062303/5557e235d8b42af2178b51fb/html5/thumbnails/18.jpg)
Post Modern Audience 2