How to build digital experiences using video online?

Webit, Sofia, Bulgaria, 8th of October 2009

Agenda

• Introduction

• Facts & figures

• Why the video content is so popular?

• The quiz

• Video ammunition

• 5 tips on how to engage through on-line video

"Companies stage an experience when they engage customers in a memorable way"

Internet has changed the world.

People don’t any longer accept the PUSH model of communication on the

Internet.

BRANDS have to try harder in order to reach their customers.

Traditional methods / content don’t work.

We have to look for

more engaging methods.

Internet has changed the world.

Video has changed the internet.

Facts & figures on online video

It seems like there is video everywhere you look online.

“Today, the online video experience is light-years away from its humble origins. Propelled by YouTube, Web portals, premium sites and other sharing destinations, the Web has exploded with video content—most of it available for free to the consumer in browser-friendly interfaces.”

Paul Verna, eMarketer senior analyst and author of the „The Video Content: A Premium Opportunity” report.

„eMarketer projects there will be 144 million online video viewers in the US this year, growing to 188 million viewers in 2013."

Why the video content is so popular?

Because people…

… get what they want

… when they want it

… know how to use it

How information is absorbed

The quiz…W

ith

prizes

Video ammunition

Sprite / youtube.com/greeneyedworld

Tampax / www.zack16.com

mBank / www.ror-off.pl

Kraft / www.lugo.com.pl

Lexus / www.lstudio.com

Ikea / unavailable

Wyborowa / www.wodka.com

Twix / www.twix.com

Diesel / unavailable

Cnet / reviews.cnet.com

Orange / www.mojtelefon.info

5 tips on how to engage through on-line video

Don’t simply move real-world

content to the internet.

Interaction fool!

Ask people for their opinions!

Go beyond the usual.

Experiment!

Thank you for your attention!

Digital Oneul. Dowborczyków 2590-019 Łódź, PolandTel. +48 42 677 14 77Fax +48 42 677 14 78

About Digital One

Digital One is a brand with 10 years of experience in interactive communication. We create digital strategies for brands with focus on ROI.