How To Build A

Successful Blog.

Who Is Matthew Woodward?• Started creating content at 13 years old

• No idea you could make money online

• Successful corporate online marketer

• Took the leap in 2010

• Built a 6 figure blog in 14 months

The Blogs 2 Year Success.

Year 1632,452 page views

572,763 YouTube minutes

$73,334.09 profit

Year 24,074,648 page views

2,220,877 YouTube minutes

$147,946.14 profit

Traffic Growth.

“With your help I have doubled turnover month on month every month for 5 months”

“Your website gave me the opportunity to work for myself”

“I took my conversion rate from 1% to 5% with your tutorials”

Why Start The Blog?• Followed my passion

• Wealth of knowledge to share

• Only a few blogs published high quality posts

• A lot of misinformation

• Opportunity

Defining Your Blog/Sites Purpose.• What is the point of your site?

• What do you want other people to say about it?

• I defined my blogs purpose as-

“When people ask for help on a forum, my tutorials will be shared to help”

Preparation Is Victory!

Good logo & branding

Content strategy

Promotion strategy

Setup to extract value

Logo & Branding.• Helps people to remember you

• Sets you apart from the competition

• Strong brand colours

• Personal logo

Content Strategy.• Find out what people want & give it to them

• Create content that solves problems

• Make it the very best content on the web

• Find 5 common problems on forums in your niche

• Solve those problems!

Promotion Strategy.• Keep It Simple Stupid

• Live where your audience lives

• Engage people by solving their problems

• Become part of the community!

Tone Of Voice.• Tell it like it is

• Get straight to the point

• Don’t hide behind business talk

• Show your personality

• Short & punchy

What Is Value?

Affiliate clicks & sales

New traffic from content sharing

User generated content

Social shares

Subscription

Prioritising Value.1. A full time subscription

2. Social shares (Google+ / Twitter etc)

3. User generated content (comment, forum post, post idea)

4. New traffic by sharing content with others

5. Affiliate clicks & sales

Subscribers Are King!• Builds relationships

• Drives constant traffic

• User generated content

• New social shares

• Steady flow of profit

Getting Subscribers.

Subscriber Value.

Email Engagement Sequence.• Welcome message

• Relationship builders

• Content ideas

• Testimonials

• Breathes life into old content

Social Shares.• Make sharing visible

• Social lockers – exclusive resources, videos, PDF’s

Create A Forum.• User generated content

• Creates community

• Long tail search traffic

• 15,125 users / 4,892 posts

• 424,571 page views

Launch With A Bang.

6 parts series took 100-120 hours to create

Tiered link building was a hot topic

Published free of charge

170,513 visitors - 704,109 minutes watched = 1 year 4 months

$63,064.05 commission

Engaged audience directly

Types Of Content.• Tutorials / Case studies• Solve peoples problems• Teacher / student relationships• Shareable

• Product Reviews• Step by step usage• Profitable

• Competitions• Brings new visitors• Builds email list

Types Of Content.• Controversial • Majestic SEO • WP-Engine• Go viral

• Regular Features• Income reports• Income report roundup• What I have read

Rinse & Repeat.• Keep it simple

• Publish regularly

• Stick to your content strategy

• Stick to your promotion strategy

• Listen to your readers

Wrapping It Up.• Spend time planning & preparing

• Setup your blog to extract value

• Create the very best content on the web

• Find out what people want – give it to them

• Keep it simple!

Affiliate Summit Resources.

www.MatthewWoodward.co.uk/ASE14