brussels 10-10-07 creative hot spots & innovative projects rob dieleman, ceo axis bv
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Brussels 10-10-07
Creative Hot Spots & Innovative Projects
Rob Dieleman, CEO AXIS bv
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Why did Axis move to the Roombeek district recently?
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Rob Dieleman
• artist (video art, painting, scenography)• teacher and videographer at the University of Twente
• videographer for several Dutch broadcasters
• founder en CEO AXIS (estd. 1990)– marketing communication– e-learning– product development, R&D– 35 employees– Enschede, Amsterdam– www.axis.nl
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Creative Hot Spots in Twente
creative hot spots Twente
Media Art Center
Roombeek
Campus +
Kennispark
Hart van Zuid
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Creative Hot Spots in Twente• creative people and companies• open, tolerant, diverse• challenging, inspiring, fun• closely connected to the University, Saxion Hogescholen, Art Academy (AKI) & the Regional Community College (ROC)
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Goals creative hot spots
• co-development• cross-over fertilization• creating new products & services
• new business development• new jobs
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Example projects (Axis)
• Digimap• MedGame• Guardian Angel
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Digimap
• an interactive web-based toolset to visualize and calculate future scenarios for business parks
• a true multi-discipline project– AXIS: concept, IT (XML, Flash, mySQL), graphic user interface design
– ReLion: 3D modeling, 3D engine– B-SIM: simulation, mathematical modeling– University of Twente & City of Enschede: GIS– ITC: cartography– ISFM Ahlen Germany: Site&Facility Management
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Digimap
• partners worked closely together in one location during the project
• new and promising connections were made
• ideas for new projects emerged• status Digimap:
– several Digimap pilot cases have been carried out
– a Digimap company is in the making– Digimap is still developing
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MedGame
• product: – a webbased ‘adventure’ game: a simulated hospital ‘Dinkelstaete’
– students will play the role of manager and have to solve planning issues
• goal: – raising awareness about planning processes in hospitals
– identifying performance indicators and parameters
– better planning, optimizing planning processes
• target group: – hospital employees
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MedGame: a multi-disciplinary project
• concept:– B-SIM bv, Axis
• content– B-SIM, Medisch Spectrum Twente (hospital)
• simulation & mathematical modeling: B-Sim
• programming: B-lex bv, Axis, ReLion• media production: Axis
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myGuardianAngel
• health managing system, digital sporting coach• concept
– Axis
• content– NOC*NSF, Marty ten Cate, Atletiek Unie– University of Twente (UT), ‘t Roessingh (rehabillitation institute)
• simulation & modelling: B-Sim, Axis• programming: Thales, Axis, Basiliscus• media production: Axis• IC (chip) design: 3T• Industrial Design: UT, Indes
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multi-disciplinary project
• Again most partners work closely together in one location during the project
• new and promising connections were made
• new ideas for projects emerged• status Guardian Angel:
– a first version of the GA is being made:• VR Running Coach
– a Guardian Angel company is in the making
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Conclusions
• creative hot spots like the Media Art Center really help to conceive and carry out this kind of innovative and multi-disciplinary projects
• it makes it easier for companies (like AXIS) to conceive ideas en to carry them out relatively fast and cost-effective
• that’s why Axis recently moved to the Roombeek district in Enschede