Communication

is key

PROGRAMS-2016

ADVERTISING&EVENTS

MissionStatement

Inyourhands,dearstudents,morethaninours,willrestthefinalsuccessorfailureofyourcourse.Sincethis

institutewasfounded,eachsetofstudentshascontributedtomakeNiAwhatitistoday.Theirsuccessstandstestimonytothequality,intheirlaurelsyouwill

shine. Therearemultiplechallengesahead–notjustinyourstudiesbutintheciviclifethatsurroundsyou.Onceyoucompletetheprogramandgoforthinacareer,youtoowillfaceastruggleagainstthecommonenemiesofman:

tyranny,poverty,disease,andwaritself. Willyouuniteagainsttheseenemiestoemergeasastrongandglobalcommunitythatcanassureamore

fruitfullifeforallmankind?Willyoujoininasocialefforttobecomeastrongersociety?

Inthelonghistoryoftheworld,onlyafewgenerationshavebeengrantedtheroleofdefendingfreedominitshourofmaximumdanger.Letusnotshirkfromthisresponsibility-welcomeit.Theenergy,thefaith,thedevotionwhichwebringtothisendeavorwilllightourcountryandallwhoserveit-andtheglowfromthatfire

cantrulylighttheworld. Asknotwhatyourcountrywilldoforyou,but

whattogetherwecandoforourcountry. Democracyisnotjustaboutanindividual'srights,itisabouteachindividual'srights.Freedomisnotabout

someofusbeingmorefreethanothersbutforeachonetobefree.Secularismisnotjustmyrighttopracticemy

religionbutforeachone'srighttodoso. Letuschangeourownselffromthisdayonwardsandpracticeamodern,democratic,freeandsecularlife.

WelcometoNiA

InspiredbytheInauguralAddressofJFK, January20th,1961

Hirepeoplewhoarebetterthanyouare,thenleavethemtogetonwithit.

Lookforpeoplewhowillaimfortheremarkable,whowillnotsettlefortheroutine.

DavidOgilvy

Prog

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PostGraduateProgramsin Advertising&CommunicationManagement (PGPACM)-FullTime EventManagement(PEM)-FullTime

NamrataSuri FounderDirector&Chairperson

Mes

sag

es

Ourendeavortoprovidecontemporaryeducationandtrainingtoyoungentrantsonthethresholdofacareercontinuesaswecompleteanexcitingandeventfulsixteenyears. Advertisingindustryisthebestkeptsecret–thefactthatitisAdvertisersthatcontrolthebusinessofMedia,EventsandPublicRelationsescapesmostpeople.Advertisingagenciesoffergreatcareersandachancetocrossovertothecorporatesideatalltimesandlevels.ItisalsogreatfunworkinginAdvertisingasinsiderswilltellyou.Yesthehoursaretough,startingsalariesarelowbutsoitisinConsulting,Medicine,AccountingandinLaw! Someoftheworld’smostsuccessfulpeopleworkin

Advertisingorhaveemergedoutofit,aswellasithasgivenrefugetothosethatdidnotdowellanywhereelseintheworldbutsparkledinthisindustry. Thereisa1500+andcountingstrongNiAalumnioutthereworkingandleadingtheindustryatvariouslevels,someofthemrightatthetop.Inthepastsixteenyears,wehavereceivedatremendousamountofsupportfrompeopleintheadvertisingandmediabusiness,andonbehalfofallofusatNiA,Ithankthemsincerely. Welcometo NationalInstituteofAdvertising. NamrataSuri FounderDirector&Chairperson

GOVERNINGCOUNCIL Mr.AjoyShourie Director,InterNetworkKommunications Mr.AnmolDar ManagingDirector,SuperbrandsIndia Mr.DilipCherian ConsultingPartner,PerfectRelations Ms.LolitaDutta, DirectorCreativePrograms,NiA Ms.NamrataSuri FounderDirector&Chairperson,NiALtd. Mr.NippunGupta ChiefExecutiveOfficer,RetailsLabs. Mr.NirmalCMathur Director,JindalSteelLimited Mr.SanjayThapar President,Ogilvy&Mather

Ms.SunaynaMalik ADJUNCTFACULTY

ManagingDirector,Text100

Mr.SushilPandit Mr.AnandoDutta

Director,HiveCommunications Alumni:NationalInstituteofDesign,

Mr.VivekSrivastava VisualComm.

Subject:GraphicDesign

JointManagingDirector,Innocean

Mr.AtulDev

Advertising

ImageConsultant

GUESTFACULTY Ms.HinaPathak

Director-Planning&Strategy,

Facu

lty

Mr.AvijitDutt President-Marketing,Olive Telecommunications Mr.BashabDuttaChowdhary ChiefExecitveOfficer,MadisonMedia Ms.DeepikaWarrior Director-Marketing,Pepsi-FritoLay Mr.MuradAliBaig ManagingDirector,BaigConsultants Mr.NarendraTripathy ChiefOperatingOfficer,RadioMantra Mr.NikhilDey President,GenesisBM Mr.NirupamSahay WhirlpoolIndia Mr.RaviPasricha Photographer Mr.SaurabhDasGupta ExecutiveCreativeDirector, InnoceanAdvertising Ms.SheetalThakur BusinessHead,Educomp Mr.ShivjeetKullar ChiefExecutiveOfficer,K-Factor Mr.ShivShankarMoitra ChiefExecutiveOfficer,EventEngineers Ms.ShreySen Head-CustomerSatisfaction, SynovateIndia Mr.SrikantSastri ManagingDirector,SolutionsDigitas

LingualWorld Mr.JustinRabindra ExecutiveDirector, OgilvyOneWorldwide Ms.MalikaThapar MarCommConsultant Mr.ManinderSingh ManagementProfessional Ms.NeelimaRao Alumni:NationalInstituteofDesign Subject:GraphicDesign Mr.P.V.Narayanamoorthy SeniorMediaStrategist Mr.RameshTahiliani BrandConsultant Mr.RohitSharma BFA,FineArts,CollegeofArt,NewDelhi. Subject:FoundationStudiesinDrawing& Illustration Ms.SeemaSrivastav ArtHistorian Ms.SujataSoniBali CEO,MiranProductions Mr.SubrataMajumdar MarketingConsultant Ms.VNSaroja, MarketingConsultant Mr.VikramKalra FreelancePhotographer&Designer Mr.VishveshSant Alumni:NationalInstituteofDesign

Anideacanturntodustormagic, dependingonthetalentthatrubsagainstit.

WilliamBernbach

The

Inst

itute

NiALtd.intheNationalCapitalRegion(NCR)isaone–of-its-kindinstituteinSouthEastAsia,providingcontemporaryandqualityinternationallevelprogramsinAdvertising,PublicRelations,CommunicationsManagementandGraphicDesign.Establishedbyindustryprofessionals,NiALtd.isacorporatebody.Itsmissionistocreateapracticalandindustryorientedapproachtowardseducation,trainingandbuildarenewabletalentbankforthemediaandcommunicationsindustry. NiAisaregisteredlimitedcompanyandanautonomousinstitute.ItisnotauniversityundertheUGCactanddoesnotconferanydegrees. AwardofDiploma&NiAConvocation: AllstudentswhocompletetherespectiveprogramswithadequatemarksandsufficientcreditsareawardedthecorrespondingCertificate.Thesamemaybewithheldonlyincaseofadisqualificationwhereineachcase,studentsaregiventheopportunitytoreappear. Timings: TheinstitutefunctionsonafivedayweekformatusuallyMondaysthroughFridays,duringtermtimeexceptonnationalholidaysandduringtheChristmasweek.SomeoftheclassesmaybeheldonSaturdaysaswell.IndustryinteractionusuallytakesplaceonSaturdaysandmanyweekendsarespentworkingincaseofguestfacultyvisitsandprojectwork.Studentsarerequiredtobeavailableatalltimesinthedurationofthesemestertoparticipateinvariousacademicandcareerevents.

HowtoApply: Ifyouareagraduate,pleaseproceedtofilltheenclosedapplicationorjustdownloadtheformfromourwebsite:www.niaindia.org Pleaseattachattestedphotocopiesofyourdocumentswiththeformandtwophotographs.YouarerequiredtoattachasumofRs.900/-asregistrationfeewitheachapplication. Aftertheregistrationwewillinviteyoutoparticipateinawrittentestand/orInterview. AdmissionNotification: Allsuccessfulcandidatesaredulyinformedbypersonalletterandtheirnamesmayalsobepostedonourwebsite.StudentsareadvisedtocontacttheAdmissionofficeatthisstageandtoobtainanyotherinformationtheyseek. FeeDeposit&DocumentVerification: Studentswhohavereceivedanadmissionnotificationareadvisedtoensureanearlyfeedeposittoensureaseat.Latepaymentmayresultindisappointmentincaseoflimitedseats.Alloriginaldocumentsshouldbedepositedatthisstagewhicharereturnedlaterafterdueverification.TheAdmissionmaybedeemedcancelledatanypointincaseifthedocumentsarefoundtobeincorrectorincomplete. ResidentialAccommodation: Offcampusresidentialaccommodationisavailableseparately(onadditionalcharge)forbothmenandwomen.Ouradmissionofficewillhelpyoufindanappropriateaccommodationclosetothecampus.Outstationstudentsarerequestedtoensuretoapplyformallyforgettingthesuitableaccommodationarrangementforthemselveswellinadvancetoavoiddisappointment. PleasecheckwithourAdmissionsOfficeforassistanceinthisregard.

Adv

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PROGRAMSOFFERED PostGraduatePrograminAdvertising &CommunicationManagement (PGPACM) Thefastestgrowingsectorofthecommunicationindustry,AdvertisinghasevolvedtobecomethefirstchoiceofyoungprofessionalsacrossIndia. NiA'sprogramsofferthebestlearningground,acomprehensiveallroundtrainingandprovidestherightsteppingstonetowardsasuccessfulcareerinthecountry'sforemostAdvertising,PublicRelations,Design,Out-of-home,Activation,MediaandDirectMarketingagencies/companies.StudentsareofferedrigorousinstructioninthisOneyearfasttrackprogram,therebypreparingthemandwellenoughtotacklethepaceandhardworkrequiredforthisdemandingcareer. Backedbysenioradvertisingprofessionalsfromtheindustry,theNiAprogramsarewelldesignedandcontemporaryinnature.Continuousinteractionwithprofessionalsandworkingonrealprojectsmakesourstudenttherightprofessionaltofitintheglobalenvironoftoday'sindustry. Placementassistanceisofferedtoallsuccessfulcandidates.

ADMISSIONINFORMATION Fee: Anall-inclusivefeefortheOneYearDiplomaProgramisRs.3,24,000/-plusapplicablelocaltaxes.Allstudentsshouldrefertothefeeplanfordetails.Allfeesoncepaidarenonrefundable. FeescanbepaideitherbyChequeorDemandDraftinthenameof'NationalInstituteofAdvertising'payableatNewDelhiorNoida. Eligibility: Thebasicqualificationforadmissionisgraduationinanydisciplinewithgoodcommunicationskillsandenthusiasmforhardwork.Studentshavingclearedpostgraduationinanydisciplineandwithworkexperiencemayalsoapply. SelectionProcedure: Selectionamongeligiblecandidatesismadeonthebasisofapplicants'academicrecordandPersonalInterviewwiththePresidentofNiA.Thisprocedureisuniformforeverybody.Successfulcandidatesonbeingselectedareinformedindividually,byletter.TheadmissionlistisalsodisplayedattheInstituteandpostedontheInstitutewebsite. HowtoApply: Applicantsareadvisedtoapplygivingcompleteparticularsasmentionedintheform.Theformisenclosedwiththisleaflet.Youmayalsodownloadthesamefromwww.niaindia.org.Pleasecheckforinterviewdates. YouradmissiontothecoursewillbeconsideredonlyonyourpresentingacompleteregistrationformwithalldulyattesteddocumentsandaregistrationfeeofRs.900/-byDemandDraftinthenameof'NationalInstituteofAdvertising'payableatNewDelhiorNoida. Duration: 1Year(Approx.9Months) AwardingBody: NationalInstituteofAdvertising Note: NiA is a registered privateinstituteandnotauniversityundertheUGCactanddoesnotawarddegrees.

CURRICULUM AdvertisingManagement(PGPACM) MarketingManagement AdvertisingManagement PublicRelations Services&RelationshipMarketing EventMarketingandManagement MediaPlanning ConsumerBehavior BrandManagement CopyWriting InternationalCampaigns DesignWorkshop DigitalMarketingWorkshop Specializations:(requiresinternship) ClientServicing AccountPlanning MediaPlanning Copywriting PublicRelations EventManagement IndividualTermPaper(compulsory) Viva TotalCreditsinPGPACM: 24 TotalCreditsrequiredforDiploma:20

ADDITIONALINFORMATION: TotalNumberofClasshours required: 375 TotalNumberofSelfStudy/Project Hoursrequired: 225 Viva:1Workday EVALUATION: Allpaperscarrytwocredits.Atotalof20creditshavetobeobtainedwithminimum40%marksineachforawardofDiploma.60%marksaretraditionallyawardedtoprojectwork/grouppresentationsand40%tothewrittenexamination,thoughthefinaldiscretionlieswiththeconcernedfacultymember.SpecializationwillbementionedontheCertificateonlyaftersuccessfulcompletionofsubjectinternshipandseparateevaluationinadditiontothebasicprogram.

Whenyoureachforthestarsyoumaynotquitegetone, butyouwon'tcomeupwithahandfulofmudeither.

LeoBurnett

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PROGRAMSOFFERED ProgramsinEventManagement(PEM) -FullTime Thefastestgrowingsectorofthedirectmarketingindustry,EventshaveevolvedtobecomegalaTVeventsdesignedandcreatedwithgreatdetailandnoexpensespared. Itisagreatcareeroptionforthosethatareinterestedinaninterestingyettraditionalsphere. NiA'sprogramsofferthebestlearningground,acomprehensiveallroundtrainingandprovidestherightsteppingstonetowardsasuccessfulcareerinthecountry'sforemostAdvertising,EventManagement,PublicRelations,Out-of-home,Activation,MediaandDirectMarketingagencies/companies.Studentsareofferedrigorousinstructionandonthejobtraininginthisfasttrackprogram,therebypreparingthemwellenoughtotacklethepaceandhardworkrequiredforthisdemandingcareer. Placementassistanceisofferedtoallsuccessfulcandidates. ADMISSIONINFORMATION Eligibility: ThebasicqualificationforadmissionisClassXIIinanydisciplinewithgoodcommunicationskillsandenthusiasmforhardwork.Studentshavingclearedgraduationinanydisciplineandwithworkexperiencemayalsoapply. Fee: Anall-inclusiveinauguralfeefortheFullTimeProgramisRs1,62,000/-plusapplicablelocaltaxes.Allstudentsshouldrefertothefeeplanfordetails.Allfeesoncepaidarenonrefundable. FeescanbepaideitherbyChequeorDemandDraftinthenameof'NationalInstituteofAdvertising'payableatNewDelhi. SelectionProcedure: Selectionamongeligiblecandidatesismadeonthebasisofapplicants'academicrecordandPersonalInterviewatNiA.Thisprocedureisuniformforeverybody. Successfulcandidatesonbeingselectedareinformedindividually,byletter.TheadmissionlistmayalsobedisplayedontheInstitutewebsite.

HowtoApply: Applicantsareadvisedtoapplygivingcompleteparticularsasmentionedintheform.Theformisenclosedwiththisleaflet.Youmayalsodownloadthesamefromwww.niaindia.org.Pleasecheckforinterviewdates. YouradmissiontothecoursewillbeconsideredonlyonyourpresentingacompleteregistrationformwithalldulyattesteddocumentsandaregistrationfeeofRs.900/-byDemandDraftinthenameof'NationalInstituteofAdvertising'payableatNewDelhiorNoida. Duration: 1Year(Approx.9Months) 2Semesters(OneinClassRoomandOneontraining). AwardingBody: NationalInstituteofAdvertising Note:NiAisaregisteredprivateinstituteandnotauniversityundertheUGCactanddoesnotawarddegrees. CURRICULUM PrograminEventManagement(PEM) –FullTime AdvertisingManagement EventMarketingandManagementServices&RelationshipMarketingCampaigns&CaseStudiesHumanResourceManagementforEvents Project(compulsory) TotalCreditsinPEM: 12 TotalCreditsrequired forCertificate: 10

ADDITIONALINFORMATION: TotalNumberofClasshours required: 180 TotalNumberofSelfStudy/ ProjectHoursrequired: 90 Viva:1Workday EVALUATION: Allpaperscarrytwocredits.Atotalof10creditshavetobeobtainedwithminimum40%marksineachforawardofCertificate.60%marksaretraditionallyawardedtoprojectwork/grouppresentationsand40%tothewrittenexamination,thoughthefinaldiscretionlieswiththeconcernedfacultymember.

AdevotedfulltimePlacementCo-ordinatoridentifiesthebestofjobopportunitiesacrossthemediaandcommunicationsindustrytopastandcurrentstudentswiththehelpofanintensiveandcomprehensivejobsearchstrategyunderthedirectsupervisionandguidanceofthePresident,NiA.TheInstituteprovidesplacementopportunitiesforallstudentsonsuccessfulcompletionoftheirprogram. Alumni&PartTimeStudents:Asandwhenappropriateopportunitiesarise,alumniandparttimestudentsarealsohelpedinfindingbetterorsuitablejobs,therebyprovidinganongoingsupportsystemtoallalumni.Inthisregard,studentsareadvisedtokeepthePlacementCoordinatorapprisedoftheirrequirementandchangeofaddress,etc.

PlacementCommitteeChairman: Ms.MuktaKapoor

CommitteeMembers: Ms.MalikaUppal Ms.JyotsnaSinghKaushik Mr.AbhishekGulyani

Plac

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PARTIALLISTOFSELECTEMPLOYERS Advertising AB&M AdburIndia BatesIndia CapitalAdvertising ContractAdvertising DraftFCBUlka EnterpriseNexus EquusAdvertising Euro-RSCG EverestAdvertising Innocean JWalterThomson LawandKenneth LeoBurnett Lowe MAABozell McCannErickson MNCSaatchi MudraCommunications Ogilvy&Mather PerceptAdvertising RKSwamy/BBDO RediffusionDY&R SaatchiandSaatchi TBWA TBWAAnthem UniversalMcCann Corporate Areva AvivaLifeInsurance Benetton Google HaierTelecom JetAirways JindalSteel LibertyFootwear Makemytrip MarksandSpencer's Natuzzi OldWorldHospitality RadissonGroup RE/MAXRealEstate Reebok Siemens TERI UnitechWireless Design&Publishing AnandoDuttaAssociates BrandPlanet(Elephant) BVNDesign ChaosDesign DesignDimensions Desmania DorlingKindersley HardNewsPublication IndiaToday ItuChaudhariDesign MailToday NiyogiBooks

EventManagement DNA Encompass EventEngineers GreyWorldwide ShowTime WizcraftEntertainment MediaAgencies Carat—India GroupM MadisonDMB&R MediaPalette Mindshare MPG Starcom ZenithOptimedia MediaHouses DiscoveryIndia EenaduGroup HindustanTimes IndiaTodayGroup IndianExpress MadisonDMB&R MailToday NDTV OutlookMagazine SABTV SonyEntertainment STARTV TVToday ZeeTV PublicRelations Buzz CorporateVoiceWeberShandwickPR GenesisPR IPAN LexiconPR Linopinion PerfectRelations Text100 Research IMRB MarketProbe Nielsen TNS

NiArequesteditsalumnitohelpmentorthebatchMCMof2009-10andgotanexcellentresponse.22alumnifromvariousbatchesvolunteeredfortheprogramandweredulyassignedtwotothreefreshmen.Eachoneinturnwascontactbytheprotégésandabondwasformed.Thealumnicounseledthesestudentsonmattersofcareeroptions,choicestomake,successrates,thewayforwardetc.includinghowtoprepareforthechosencareerahead. NiAmanagementisgratefultothefollowingmentorsforthevaluableinputsandformakingitasuccessfulmentorshipprogram.Interestedalumnimaycontacthr@niaindia.orgtovolunteerforprogram2011-12.Theprogramhasbeenassignedfortheyear2010-11already.MentorCertificateshavebeendeliveredfor2009-10.Inparticular,Ms.MuktaKapoor,alumnusNiA,permanentvolunteerandCorporateHead-Marketing,OldWorldHospitalityreceivesaspecial'thankyou'certificatethoughsheisnotapartofthementorsformalprogram. Protégéspeak: IthinkUtpalsirwasreallyfriendly,encouragingandforthcoming.Iamreallygratefulfortheadvicereceived. Tanyama’misvivaciouslyfriendlyandhelpful.Icalledherallthetimeandshewasreallypatientwithme. VikramPareeksirisveryseriousmindedbutalsoveryhelpfulandcomesupwithgreatinsights. Mymentortookmeoutforcoffeeandmeals–sheissoseniorintheindustry-Iwasatfirstalittleshy,butlaterIrealizedshedidittobuildmyconfidence. Mymentorsentmesomanyeventinvites. IsawfiveHollywoodmoviepremierswithmymentor.ThankyouNiA.Iamsospoiltnow. Mr.YashaswiBhattissocute–heisagreatguyandIamgladIhaveafriendinmymentor. (nameswithheld)

Mentors2009-10 AbhishekChaswal AmanKishore AnujSharma BhavnaSharma GautamBordoloi KaveriNaag LoveGuglani NidhiPrakash RachnaArora RandhirSingh RuchiBudhirajaWarikoo SachinGupta SaurabhDey ShailjaVohra SmitaDhall SudiptoPoddar SupriyaSodhi SurabhiS.Luthra TaniaSuri UtpalKelovkar VikramPareek YashaswiBhatt

Men

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AllartworkusedinthisbrochureisreproducedfromoriginalworkbystudentsofGraphicDesign,NiA. DesignedbyInterNetworkandprinteddigitally.

design@ink.net.in

National Institute of Advertising AdminOffice:C55,Sector8,NOIDA201301INDIA Tel:(+91)9871565565 e-mail:admissions@niaindia.org

www.niaindia.org

10-2013