“A STUDY ON MARKET POTENTIAL FOR CAREERWISE’’

CONDUCTED AT BANGALORE, ASSESSPEOPLE SERVICE PVT. (LTD). INDIA

SUBMTTED IN PARTIAL FULFILLMENT OF THE COURSE REQUIREMENT OF POST GRADUATE DIPLOMA IN MANAGEMENT

SUBMITTED BY: GUIDED BY: ROHIT KUMAR (N.S) PROF. DR.S.SAIGANESH DSBSPGDMA1038 (FACULTY, DSBS)

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GUIDE CERTIFICATION

This is to certify that the report titled “A study on “MARKET POTENTIAL FOR

CAREERWISE SECTOR OF ASSESSPEOPLE” has been prepared under my guidance

and supervision. The report is submitted in partial fulfillment of post graduate diploma in

Management (Approved by AICTE) by ROHIT KUMAR N.S Reg. no. DSBSPGDMA1038

and this report/ study have not formed a basis for the award of any degree or diploma in any

university/ institution.

Place …………….

Date Guide Name

Director Designation

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DECLARATION

I hereby declare that the information presented here is true to the best of my knowledge. Also, the report has not been published any where else.

I hereby declare that the report/ study titled “STUDY ON MARKET POTENTIAL FOR

CAREERWISE” prepared under the guidance of MR.S.SAIGANESH submitted in

partial fulfillment of the requirement for the award of Post Graduates Diploma in

Management (AICTE) in Dayananda Sagar Business School is my original work and has not

been submitted for the award of any other degree/ diploma in any university / institution.

Place: Bangalore ROHIT KUMAR N.S

Date: Signature:

ORGANIZATION CERTIFICATE

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Acknowledgement  

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The project of this magnitude would not have been completed singly. Firstly I want to give my hearty thanks to all mighty who made the world and me also.

There are many other people without whom the completion of the project would not have been possible. Some have contributed towards this directly while other have provided

indirectly

It gives me immense pleasure to thank

Mr.Satish salivati (Head Service Delivery) and Mrs. Priyanka Sinha(BDE) for providing me summer training in his reputed organization and giving me a chance to have the

experience of actual Service Provider.

I am indebted to

Prof.Dr.S.Saiganesh (faculty)and my project internel guide for his guidance and cooperation in completing this project.

I am also grateful to Prof. R.K.Vijya sarthy,DIRECTOR, DAYANANDA SAGAR BUSINESS SCHOOL, BANGALORE, for permitting me to undertake this study.

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PREFACE

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PGDM is the one of the most reputed professional coures in the field of Management.It include theory as well as its practical application.Summer Training is an integral part of PGDM programme, for sucessful completion of this programme require two months summer training in reputed organisation.So after completion of third semester each student at DAYNAND SAGAR BUSINESS SCHOOL, BANGALORE need to under go two months training in an organisation.

This training serves the purposes of acquainting the student with environment of an organisation in which student have to work hard in future .Only theoretical knowledge is not enough but its practical application isalso required to be learned.

I was fortunate enough to have an opportunity of doing summer training at ASSESS PEOPLE SERVICE Pvt. Ltd.INDIA. Every trainee was required to prepare a report of his working in the organisation. I was assigned a project on“MARKET POTENTIAL FOR CAREERWISE”

In this report,all the important findings of the project are included ,over and above an overall profile of the company(CAREERWISE) is also given.It is hoped that this report will make the readers familiar with the store and also give the idea about the product and services offered by the company.

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TABLE OF CONTENTS

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SR NO CHAPTER NAME PAGE NO

1 INTRODUCTION

2 INDUSTRY PROFILE

3 COMPANY PROFILE

4 PRODUCT PROFILE

5 RESEARCH METHODLOGY

6 PROFILE OF RESPONDENT

7 DATA ANALYSIS AND INTERPRETATION

8 FINDINGS

9 LIMITATIONS

10 BIBLIOGRAPHY

11 ANNEXURES

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INTRODUCTION

Assess People services Pvt.Ltd. India is online workforce assessment service company and has been in the e-assessment space for over 11 year. As a leader in online assessment the company has expertise in designing, deploying scientifically validated assessment for use invaried setting assessment Pvt.Ltd.The first Indian company to adopt internet technologies at its very nascent stage to deliver best –in-class workforce assessment .Two vertical level corporate &Future workforce. This company proven track record of working with client of repute across several location in India &other countries with various sector of the industry. “Careerwise”  is an interactive zone for school students, provided for self discovery, learning and growth. All the  services support the  goal of doing what you  love, getting better at it and making the most of your  potential, for we believe that each of you is unique and needs to discover what will make you happy and successful”. In india there are four branches of the company , Mumbai, New Delhi, Bangalore and Chennai.

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Company profile

Assess people pvt ltd is a pioneer in workforce assessment services since 1999 in India this is an online workforce Assessment services company and has been in the e-assessment space for over 11 year .

This company has four branches Mumbai, Chennai, NCR, Bangalore and Pune. As a leader in online assessment the company has expertise in designing, developing and deploying scientifically validated assessments for use in varied setting

Founded and managed by a group of passionately committed professionals with several decades of experience in human Resource Management and technology This is the first Indian company to adopt internet Technologies at its very nascent stage to deliver best –in-class workforce assessment services.This company have a proven track record of working with clients of repute across several locations in India and other countries with various sectors of the industry.Our solutions are well researched and tested through extensive empirical studies in the client environment.This company has a team that is backed by an experienced and competent board of advisors and directors with international experience to bring in the strategic focus into our vision.This company has a team comprises renowned academicians in ststistics, psychology and organizational behaviour who bring a research perspective to all our service offerings to meet the highest quality standards.

About Us Pioneer in workforce assessment services since 1999 Assessment services for

o High School Students to Senior Managerso Individual and team assessments

Build on continuing  research, scientific concepts and process rigour Proven track record  with clients across industry segments Research Associates in Psychology, Statistics and Assessment science. Internet as the medium of delivery Own operations in Mumbai, Chennai, NCR, Bangalore and Pune. Assessments anytime, anywhere..

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What we doFor Companies

We help companies improve their workforce productivity througho Improving quality and productivity of hireso Reducing cost of hiringo Reducing cost of trainingo Managing fitment and job transitiono Improving individual and team development planso Managing attritiono Conduct specific workforce research studies

Assessment of aptitudes, abilities, skills, behaviours, competencies, knowledge, morale, attitude and work values

Multilingual Assessments Biometrics, Photo, Phone2web Analytics-Basic and Advanced End2End Assessments Organisation-wide Surveys

Board of Directors

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R.Kannan  

Managing Director & CEO

R. Kannan is the founder promoter of AssessPeople  and brings with him over  thirteen years of experience in Human Resource Management and over fifteen  years of entrepreneurial

experience. His  areas of expertise include Human Resource  strategy management, workforce management and process management. 

An alumnus of XLRI (Batch of ’82), he has worked in organisations like   Blow Plast,  Crompton Greaves, Hindustan Lever and the Murugappa Group in various positions in

workforce managment. His last stint in HR was at the Murugappa Group where he  worked   as the General Manager HR and  moved on to create his own space in Indian industry .Long before online workforce management solutions  entered the Indian  scenario;  he envisaged

its need and  founded   AssessPeople  in 1998, with a charter to provide best-in-class, workforce management solutions   through the synergy of HR and psychology,  in India and abroad, using the Internet as the medium of delivery. Over the years, with its ‘origin in India

and global in vision' philosophy  the company has grown to a  leadership position in the domain of workforce management  solutions  in India and is beginning to make forays into

international markets as well.   

In addition to his business activities, he founded and manages a not for profit organisation to help the visually challenged  www.anuvikaz.org  Apart from being an avid reader, writer and

speaker,  he  has also authored a book ‘Taking Charge of your Career’ published by Penguin. 

DIRECTOR Ganesh subramaniyam

Ganesh is a Director on the board of AssessPeople and advises the company of matters of 

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Strategic Finance. 

A Chartered Accountant and a Cost Accountant, Ganesh has worked in organisations like Coopers & Lybrand, Bank of America, Ernst & Young, Nadathur Holdings,

He has over 15 years of experience in Finance and operations.

 His expereince in the Consulting sector has given Ganesh an in-depth broad based understanding of the technology – finance interface, a determinant of his contribution as a member of the  Board and the Management Team. He has an in-depth exposure to IT  and

Software Development in terms of processes of financial and operations planning, budgeting and cost management . He also has an in depth exposure to the complete spectrum of

accounting, taxes, finance, budgeting, controlling and reporting. He helps structure and optimize all administrative processes and commercial decisions within the organization.

When not at work he enjoys music, reading,writing  and cricket

Lalitha KannanDIRECTORLalitha Kannan has been a guiding force behind all legal, secretarial and strategic finance  issues in AssessPeople. Her sound financial advice and her years of  experience  have helped AssessPeople since its inception.

A Company Secretary by profession, Lalitha has worked with  various companies consulting in the areas of legal and company law regulatory and compliance matters.

With over seventeen  years of experience as a Company Secretary, Lalitha brings to the table a strong blend of confidence and financial expertise. She has an in-depth exposure to Financial and Operations Planning and Budgeting. She helps organize and optimize all financial processes and strategic commercial decisions within the organization.

Lalitha has been a constant support for the team at AssessPeople. A very approachable and likable person of senior management team.

When not at work she loves homemaking, reading and music.

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Dr.Aru VarmaDirector

Dr. Arup Varma, is Indo-U.S. Professor of Management Studies at the Graduate School of Business, Loyola University Chicago (U.S.A.). Dr. Arup Varma is a Professor of Human Resource Management at Loyola University Chicago, having joined Loyola in 1996. Previously (2002-2007), he was Director of the Institute of Human Resources & Employment Relations, and Chair of the HRM department. He has also been a visiting professor, and guest lectured, at Peking University, Beijing, China; Tulane University, New Orleans (U.S.A.); Great Lakes Institute of Management, Chennai; XLRI, Jameshedpur, Clark Atlanta University, Atlanta (U.S.A.), and Aston University, Birmingham (U.K.).

Dr. Varma has published numerous scholarly articles and book chapters on key topics in  Human Resource Management. He has taught courses in International and Strategic HRM, Staffing, Organisational Theory and Behaviour, Strategic Financial Analysis, Performance Management, Organisational Development & Change, etc.  His current research looks at performance appraisal, and expatriate selection and evaluation.

He belongs to the XLRI Batch of '84 and is a Ph.D. (Industrial Relations & Human Resources), from Rutgers University, NJ.  An outstanding teacher and researcher in his own right, he was awarded the 'Graduate School of Business Faculty of the Year - 2002/3'and the 'School of Business Administration Researcher of the Year - 2003/4'. He is a member of the American Psychological Association, the Society for Industrial/Organizational Psychology, the Academy of Management, the Society for Human Resource Management, and the Human Resource Management Association of Chicago. 

A well respected professor globally, Arup brings in a global favour to the "Think Tank" in AssessPeople.. 

He works with AssessPeople in guiding the strategic research initiatives and facilitates moves for partnerships with academic and research institutions in India and abroad.

When not at work he enjoys cooking and travelling.

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Anil Kochhar Director

An alumnus of XLRI (Batch of ’82), Anil has worked in Ranbaxy in various positions in Human Resources and  moved on to create his own space in Indian industry. As a Managing Director of an leading International Buying house in India, Anil had worked extensively with clients in USA, Europe and South East Asia markets. A keen eye for international business opportunities  and a strong sense for managing relationships makes Anil a valuable asset to the 'think tank' of the AssessPeople Board to fulfill to global aspirations of the company. 

  When not at work he enjoys music, traveling and reading.

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PRODUCT PROFILE

Future Workforce

Why this generation is precious

They are the future workforce. They will decide the direction of our economy. They will impact our daily lives by their successes and failures.

The challenge being faced by today's education system is to enable this generation to translate their knowledge and skills into performance - by matching them with the opportunities available in today's world. It is thus imperative to ensure that the future workforce is exposed to the best possible decision making tools.

With extensive research capabilities and experience in working with organisations of repute we have designed set of  future workforce management services to help student make “informed choices” at the high school, graduation and job seeking stages.

Careerwise.in is an interactive zone for school students, provided for self discovery, learning and growth. All the services support the goal of doing what you love, getting better at it and making the most of your potential, for we believe that each of you is unique and needs to discover what will make you happy and successful.

We want you to discover your unique talents and make informed choices when it comes to careers assessment. The interactive platform would be both learning and fun to do - education career development.

The CAREERWISE zone consists of a series of online tests for aptitude that would help careers assessment. This would help in planning a career through a scientific process leading to a self development career plan.

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The DISCOVERY zone provides various tests for you to check your skills and abilities. They will make you think and reflect on your attitudes and behavior and provide insightful feedback.

The WoW (World of Work) zone has resources that would help you to explore various vocations. For those of you who are wondering what each vocation holds for you, this is the right place to get insights into what is in store in most of these vocations - a very important step in careers assessment.

The WES (What Experts Say) zone has an array of practical insights on various aspects from experts in various fields of careers assessment

All the zones will be fun to navigate around and also benefit your education and career development.

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As you approach the finish line in your graduate degree program, you should be thinking about your ultimate career aspirations. When you are ready to begin your job search, first you must know the different stages in the job search process and where you are in each of the stages. This includes preparing a resume, Group Discussions, Interviews and most importantly knowing your skills. Planning and preparing for a job in advance is the key to successful employment.

Careersmart is a pioneering initiative from AssessPeople(formerly Careersindia), a leading workforce assessment services company and has been designed to help you in your preparation for the dream job! An Interactive web enabled programme that includes a range of services - right from preparing your resume to providing you with assessments and techniques to identify your strengths and weaknesses and prepare you for the toughest of interviews. Make a smart move for your dream job.

CareerSmart is a web enabled program and offers the following services/sections:

WHAT IS CAREERSMART?

Resume Builder: A custom designed engine to build a professional resume from the various formats available, just the way prospective employers would like to see it.

Careersmart Aptitude Test (CSAT): This section gives you a feel of the entry level screening tests conducted by numerous organisations.

English Wise: This section is designed to test your proficiency in English. The English wise report provides you with detailed development suggestions. It covers both Basic and Applied Skills of English.

Skill Explore: A service to assess and identify your skills that will hinder or help in the job search process. The report provides developmental suggestions on areas that require improvement.

GD Coach: Helps you understand the intricacies of a Group Discussion. The section offers information and a GD Quiz section to evaluate your understanding of the dynamics of a Group Discussion and provides you with specific development suggestions.

Interview Manager: Video clips on how to attend interviews and a mock interview quiz ection prepares you to face the challenge of a big time interview!!!

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SERVICES OF COMPANY

Assessment Solutions For Manpower Hiring

Workforce management solutions for hiring

In the current Industrial scenario, with the 'war for talent' intensifying, it's clear that scientific methods are proving their value in workforce management. They are generating both direct and indirect returns on investment. 'Hiring the right person' cuts down the loss of productivity created by wrong decisions in employee recruitment.

Our workforce management solutions for hiring  range from individual assessment at entry level for abilities, skills and behaviours to pre employment assessments  for managerial personnel that include standard and customized assessments.These solutions are made available in a web enabled hiring process management  for employee recruitment  that is seamless and easy to use.

Associate Level Ability Screening

Associate Level Behavioural Competency Profiling Work Personality Profiling for Managerial Positions Campus Hiring Solutions Competency Modeling and Assessments Nursing Skills Test

Workforce Growth Solutions

Workfoce management initiatives, result in improvement in productivity, quality and customer service at a financially measurable rate.

Our 'Growth Solutions' range from Assessments that provide well defined and focused action for workforce management. Development and goal alignment to providing detailed developmental suggestions and support guides for improvement initiatives. These solutions are made available in a web enabled process for both self assessment and feedback on a multi rater model. Our growth solutions include:

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Multi-rater feedback system for workforce management

Competency modeling and assessments for workforce development process management

These solutions help in drawing up optimum workforce management plans for organization.

We have conducted extensive research through various studies across organisations in India on several areas of employee engagement and attrition. The findings of these studies indicated significant linkages among the onboarding, engagement and attrition process, thus highlighting a need for an integrated process management for optimum management of the workforce in a seamless manner. 

Our process management for retention cover a series of surveys aimed at connecting with employees at various stages of their tenure in the company. Thoroughly researched and standardized, these surveys come in three versions: Onboarding, Engagement and Exit

The ‘Dipstik’   range of Surveys

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OBJECTIVE

To study the market potential for careerwise.

Objectives of Careerwise:

1 .Bu i ld commitment in the ind iv idua l .

2 .Deve lop l ong -range perspec t ive .

3 .Prov id ing bes t s ev i ce s .

4 .Les sen employee obso l e scence .

5 .Ensure organ iza t iona l   e f f ec t i venes s .

6. Quality service provided by the company.

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RESEARCH METHODOLOGY

• Type of research

Descriptive

• Type of data

Primary data

• Data collection method

Data is collected through structured questionnaire.

• Sampling

Convenient sampling

• Sample size

50

• Data analysis technique

Quantitative

• Data analysis tool

Bar charts,pie charts.

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Question 1. Do you know about careerplanning services?

a) Yes 17 34%b) No 33 66%

INTERPRETATION: 34 % parents and students know about the career planning services mean while 66% don’t have any about this service.

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Question 2: Do you think these services are helpful for students? a) Yes 36 76% b) No 14 24%

INTERPRETATION:Maximum numbers of people has a better experienceof career planning and counsiling services.

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Question 3: What is your career planning?

a) MBA 08 14% b) ENGINEIERING 17 34 % c) MEDICAL 10 20% d) OTHERS 15 32%

INTERPRETATION:Over all 34 % of students are know what they have to do while there are 32% are those student who they don’t know what to do.

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Question4: . Would you be interested in career planning services?

a) Yes 38 76% b) No 12 24 %

INTERPRETATION:

Maximum 76% student are interested in career planning services.

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Question 5: Are you aware of their services?

a) Yes 16 32%b) No 34 68 %

INTERPRETATION:Maximum number of students and parents i.e., 32% are aware of the career planning services , rest 68 % are not satisfied.

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Question 6:How you come to know about career planning service !

a) Friends c) Internetb) T.V Add d)Others

INTERPRITATION: Maximum number of student and parents 62% knowing about career planning services through or by the help of internet.

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Question 7: Do you think parents should be take career services for best career of their childrens ?

a) Yes b) Noc) Others

INTERPRITATION: 83% parents want to chosse the best career for their children.

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Question 8: Which kind of change you need in this service !

a)Easy approchb)Career orientedc)Reduction in priced)Multi career awareness

INTERPRITATION: career orientation is the maximum 45% service which is parents want to change for their childrens, mean while easy approach is lesser then all given datas . Multicareer awareness is second prefference of student and parents.

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9.Will you recommed your friends and relatives to use career planning services?

a)Yes b)No

INTERPRITATION: 62% answered recommed their friends and relatives to use career planning services.

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10. How you made the order for the service of career planning?

a)Onlineb)Phonec)Meetingd)Others

INTERPRITATION: 72% parents and student made the order of career planning services through internet / online.

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11.How will you rate for career planning services?

a)Excellen b)Good c)Average d)Can’t say

INTERPRITATION: maximum numbers of student and parents answred cann’t say anything because they don’t have enough awreness about this career planning services. On another asspects we seen that the parents who have idea about career planning services they rated this career planning 38%.

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FINDINGS

• Maximum number of student and parents are not aware of career planning service.

• Data on internet is not suficient as good as others.

• Maximum number of students don’t know thair area of interest.

• Qalification of parents and their source of income is most important for the students

to choose their career .

• Maximum no of parents want to give the best education their child but by the lake of

information they don’t.

• Awaring program like advertisment are not good.

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Limitations of the study

Time limit is the major constraint.

Some respondents refuse to co-operate.

Some respondents replied half heartedly.

Some respondents gave incomplete information.

Some respondents gave dishonest answer.

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BIBLIOGRAPHY

SL NO. TITLE OF THE BOOKS AUTHOR NAME OF PUBLISHER

1 Principles of Marketing Philip Kotler Prentice Hall Of India 9th Edition

2 Marketing Management Philip Kotler Himalaya Publishing

3 Research Methodology C.R. Kothari

WEBSITE VISITED

www.Assesspeople.com www.Wekipedia.com www.Marketresearch.com

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PERSONAL INFORMATION

Dear sir/ Madam, I Rohit kumar N.S student of DAYANANDA SAGAR BUSINESS SCHOOL PGDM(AICTE) BANGALORE conducting a survey on “CAREER PLANNING SERVICES’’ under ‘’ASSESSPEOPLE Pvt.Ltd’’ Bangalore; This survey is a part of my partial fulfillment of PGDM course. Please provide relevant information by filling this questionnaire to make my survey more comprehensive. All details from your part will be kept confidential.

Survey on career planning services:-

PERSONAL DETAIL:-Name:-Age:-Sex:-Mobile no:-Occupation:-

1. Do you know about careerplanning services?Yes No

2. Do you think these services are helpful for students?Yes No

3. What is your career planning? MBA ENGINEERING MEDICAL OTHERS

4. Would you be interested in career planning services?Yes No

5. Are you aware of their services?

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Yes No

6. How you come to know about career planning service?Friends T.V add Internet Others

7. Do you think parents should be take career services for best career of their children?Yes No Others

8. Which kind of change you need in this service?Easy approach Career oriented Reduction in price Multi career awareness

9. Will you recommend your friends and relatives to use career planning services? Yes No

10. How you made the order for the service of career planning? Online Phone Meetings Other way

11. How will you rate for career planning services? Excellent Good Average can’t say

12. Do you have any suggestions for career planning services?Please mention ……………………………………………….. ………………………………………………..;

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