Projector Test:(smile if you can see this)

How Great Brands Actually Use Social MediaRohit BhargavaAuthor, Personality Not Included SVP, Strategy + Marketing, Ogilvy PR

Social Media Plus KeynoteMay 25, 2010

Yesterday …

Today …

Virtual trust is real and powerful.

Being faceless doesn’t work.

The media is now circular.

Photo (c) Tristan Savatier - www.loupiote.com - used by permission

Ways Great Brands Use

Social Media To Succeed

9

1. Create more utility.

2. Be bigger than what you sell.

3. Offer talkable surprises.

4. Answer latent but important questions.

5. Recruit through real stories & people.

6. Amplify unique moments in time.

7. Calenderize your conversations.

8. Identify your company voices.

9. Curate content along with creating it.

Thank You!

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