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Largest Industry in India.

Has employment of around 8% andcontribution of over 10% to Indias GDP.

Expected to rise at around 25% on yearlybasis on account of strong income growth,changing lifestyles and favorabledemographic patterns.

Expected that by 2016 modern retail industrywill be worth 175-200 billion US$.

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Location

Merchandise

Pricing

Target Audience

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The research is being conducted upon BigBazaar on certain parameters like- itscompetence in terms of quality, the service

it provides , availability to customers interms of reach.

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The research is being conducted on the basisof primary data and secondary data.

Primary Data: The primary data was

collected by means of questionnaire andanalysis was done on the basis of responsereceived from the respondents

Secondary Data : The secondary data has

been collected from various sources likejournals (Business Today), Internet(variouswebsites)etc.

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Data collection was done through thequestionnaire method(primary data).

The firsthand information was available by

making the people fill the questionnaire. Respondents were contacted at shopping

malls and markets.

A direct interaction with the sample size was

done.

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People not interested in filling up thequestionnaire.

Studying the buying patterns and buying

behavior of the people.Getting relevant information within the

stipulated time limit.

Designing a good questionnaire that would

be easy enough and not exceed more than 4minutes and should keep up the interest ofthe surveyor.

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Q1 Your purchase from the organized retailsector is

Frequent

Less frequent

Rare

Q2 The price of products in Big Bazaar as comparedto unorganized sector and other retail outlets is

o Relatively cheapero Same

o Expensive

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Q3 Are the locations where Big Bazaar storesare located _ in terms of reach.

o Convenient

o Less convenient

o At far off places

Q4The quality of products at Big Bazaar is

o Good

o Satisfactory

o Not satisfactory

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Q5 The in house services provided by BigBazaar are

o Goodo Satisfactory

o Not satisfactory

Q6 Do you find sufficient variety of productsat Big Bazaar

o Yes

o No

o Cant say

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Q7 How did you find the experience of BigBazaar in comparison to other retail stores

o Good

o Satisfactory

o Not satisfactory

Q8The employees working in Big Bazaar are

o Cooperative

o Not cooperative

o Just satisfactory

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Q9 What other changes you would like to havein Big Bazaar?

_____________________________________

Q10 Suggest a way to make the experience ofBig Bazaar even better one?

_____________________________________

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People make frequent visits to Big Bazaar. As most ofthem are situated at convenient location.

Their experience with big bazaar is good as they finda variety of products under same roof and alsoaround 78% of population find the employeescooperative .

Moreover 70% of population ratedthe quality of products available

there as good.

Quality of goods

satisfactory

good

not satisfactory

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Besides this ,people find that commodities at BigBazaar are more or less rated at same price ascompared to other retail stores as only 24% of

population reported that there are differences inprices.

People are happy with the discounts allowed orthe offers announced by the store at festive

season.

However ,people do want certainimprovements in big bazaar i.e. inregard to their clothing segment .They should keep more garmentsand their brands.

Price variations

relativelycheaper

same

expensive

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As a retail store Big Bazaar has large customerbase who are satisfied with it. It has beenable to do so because of its good services,affordable prices and quality goods.

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