brittny goran digital process book

Brittny Goran

Process Book

Contents

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Advertising Design Project 1 Intake & Sketches Research Ideas Execution Project 2 Intake & Sketches Research Ideas Execution Execution Project 3 Client 1- Intake & Sketches Client 1- Research Client 1- Ideas Client 1- Execution Client 2- Intake & Sketches Client 2- Research Client 2- Ideas Client 2- Execution Client 2- Execution Project 4 Intake & Sketches Research Ideas Execution Execution Creative Play Product Play Typography Play Logo Play Logo Play Read, Reflect & Report Chapter 9 Chapter 13Art & Copy Quote

is talking to someone without saying anything.

Advertising Design...

2

Project 1Stephens Costume Collection Winter/ Spring Show

Intake & Sketches

4

Research

5

Ideas

Location: Historic Costume Gallery, Stephens College 6 N. College Ave. (mezzanine floor of Lela Raney Wood Hall)

Gallery hours: Noon – 3 p.m. Saturday and Sunday, 5:30 – 8:30 p.m. on Thursday (or by appointment)

For more information call 573-876-7220stephens.edu/campuslife/researchlibrary

Emergence winter shades to spring

February 22 – May 5, 2013

Emergencewinter shades to spring February 22 to May 5 2013

Gallery hours: Noon – 3 p.m. Saturday and Sunday, 5:30 – 8:30 p.m. on Thursday (or by appointment)Location: Historic Costume Gallery, Stephens College 6 N. College Ave. (mezzanine floor of Lela Raney Wood Hall) For more information call 573-876-7220 stephens.edu/campuslife/researchlibrary

mergenceGallery hours: Noon – 3 p.m. Saturday and Sunday5:30 – 8:30 p.m. on Thursday (or by appointment)


For more information call 573-876-7220 stephens.edu/campuslife/researchlibrary

winter shades to springFebruary 22 – May 5 2013

6

Execution

Emergence winter shades to spring

February 22 – May 5, 2013


Gallery hours: Noon – 3 p.m. Saturday and Sunday5:30 – 8:30 p.m. on Thursday (or by appointment)


emergenceNoon – 3 p.m. Saturday and Sunday 5:30 – 8:30 p.m. on Thursday (or by appointment)

Historic Costume Gallery, Stephens College 6 N. College Ave. (mezzanine floor of Lela Raney Wood Hall)


winter shades to spring

February 22 – May 5 2013

EmergenceFebruary 22–May 5, 2013

Hours: Noon – 3 p.m. Saturday and Sunday, 5:30 – 8:30 p.m. on Thursday (or by appointment)

Location: Historic Costume Gallery Stephens College 6 N. College Ave. (mezzanine floor of Lela Raney Wood Hall)


winter shades to spring

7

Project 2Art in the Park 2013

Intake & Sketches

9

Research

10

Ideas

Saturday 10am - 5pm. Sunday 10am - 4pm. Stephens Lake Park artintheparkcolumbia.org. 573.443.8838

June

Experience the Magic

1st & 2nd

PRESENTS

Saturday 10am - 5pm. Sunday 10am - 4pm Expe

rienc

e th

e M

agic

Stephens Lake Park

artintheparkcolumbia.org. 573.443.8838

June 1st & 2nd

PRESENTS

2013

Saturday 10am - 5pm. Sunday 10am - 4pm. Stephens Lake Park


June

Experience the Magic

1st & 2nd

11

Execution

Saturday 10am - 5pm Sunday 10am - 4pm St

ephe

ns L

ake

Park

EXPERIENCE THE MAGIC

June 1st & 2nd

2013

PRESENTS


Saturday 10am - 5pm Sunday 10am - 4pm

Stephens Lake Park

ExpEriEncE thE Magic

June 1st & 2nd

2013

PRESENTS


Ad

E-invite

Saturday 10am - 5pmSunday 10am - 4pm St

ephe

ns L

ake

Park



June 1st & 2nd

2013

PRESENTS

Program cover

Tee shirt

12

thank you

Execution

Saturday 10am - 5pmSunday 10am - 4pm


Stephens Lake Park


June 1st & 2nd

2013

PRESENTS

Poster

Thank you note

13

Project 3FMM Brand and Ad Campaign

Intake & Sketches Client 1

15

Research

16

Ideas

Petals

Petals Petals Childern’s Boutique

Girls Boutique

Gir ls Boutique

Gir ls Boutique

Petals

Petals

PGIRLS BOUTIQUE

Petals

Girls Boutique

PETALS

Petals

Petals Girls Boutique

Girls Boutique

Gir ls BoutiquePetals

Girls BoutiquePetals

Girls Boutique Girls BoutiquePetalsPetals

17

Execution




18

Intake & Sketches Client 2

19

Research

20

Ideas

Soiree Soiree

oiree S(swah-rey)

SOIREE S

[swah-rey] SOIREE S

[swah-rey] SOIREE S

[swah-rey] SOIREE S

[swah-rey]

soiree(swah-rey)SOIREE swah-rey

S

Soiree

Soiree

Soiree

[swah-rey]

SSOIREE

swah-rey

SSOIREE

swah-rey swah-rey

SSOIREE

21

Execution

SSOIREE

swah-rey

SSOIREE

swah-rey

SSOIREE

swah-rey

22

Execution

S

SSize 6 $149.99S

SOIREE swah-rey

S

On March 15 wear your t-shirt to recieve a 15% discount on your prom purchase.

SSOIREE

swah-rey

15% ON 15

573.445.6789 www.soiree.com 1234 Stadium Blvd. Columbia, MO 65203

Poster

Garment bag

Tee shirt Price tag

23

Project 4Stephens Life spring 2013 issue: promotion campaign

Intake & Sketches

25

Research

26

Ideas

27

Execution

4/29UP TO THIS DATE, DURING THIS SCHOOL YEAR...

We’ve had cm of snow

STEPHENS LIFESL

Cast your vote on social media today!


Students have spent hours studying for finals.

STEPHENS LIFESL


4/29UP TO THIS DATE, DURING THIS SCHOOL YEAR...There have been pieces of bacon served at Stamper.

STEPHENS LIFESL



President Lynch has worn red shoes times.

STEPHENS LIFESL


28

Execution

NOWStephenS Life Magazine iS reveaLed...pick yours up at helis Communication Center room 115!

StephenS LifeSL

4/29

Stephens Life Social Media Campaign Calendar Each post with will have content saying “Cast your vote by filling in the blank! We will post the correct answer tomorrow. Look out for our big reveal on the 29th.” Excluding the post on 4/28. 4/22: Poster saying “Students have spent ___ number of hours studying for finals.” 4/23: Poster saying “We’ve had ___ cm of snow.” 4/24: Poster saying “Seniors have had ___ all-nighters for capstone.” 4/25: Poster saying “There are ___ days until summer vacation.” 4/26: Poster saying “There have been ___ pieces of bacon served at Stamper.” 4/27: Poster saying “President Lynch has worn red shoes ___ times.” 4/28: Poster saying “Stephens Life magazine is released.” Answer Key: 4/22: 33 hours 4/23: 47 cm 4/24: 11 all nighters 4/25: Does it really matter? We’ve all been in summer vacation mode since spring break. 4/26: 10,256 pieces of bacon 4/27: 252 times

Social media calendar

29

Creative Play

Product Play

31

Item: Paper Clip Product: Clippers, similar to legos for kids

Item: BraProduct: Sleep mask eye repair

Typography Play

32

Let ters: C & I

Logo Play

33

Logo Play

thevineEXPLORE THE JUNGLE






thevine

EXPLORE THE JUNGLE

thevine

EXPLORE THE JUNGLE

The vine is an online dating service for those who like to swing both ways.

34

Read,Reflect & Report

Chapter 9

A brand is the sum total of all characteristics and assets of a brand name, product, service or group that differentiates it from the competition, as well as the perception of the

brand by the public. HOW DO I STAND OUT? A brand begins whit a logo, leads to a package design, and advertising materials. Branding is a broader marketing effort than visual identity because it involves naming, advertising, and promotion. Branding is the entire development process of creating a brand, brand name, visual identity, along with other applications.

“An integrated branding program is the creation of a comprehensive, strategic, unified, integrated and unique program for a brand, with an eye and mind toward how people experience, interact with and use the brand or group.”

The Branding Process

Orientation. Analysis. Concepts. Design. Implementation.

Strategy is the core tactical underpinning of Branding, uniting all planning for every visual and verbal application. The brand promise is essentially what the brand claims it will or can do, expressed through the identity and advertising. Branding is not strictly for companies, but can also be used for an experience or event Branding is important to us all, whether we are branding a new company, re branding an old company, or even Branding ourselves. A brand is a name and image for the company or person. It’s the eye-catching image that needs to capture a customer or employers attention right away. It must represent what you or your company stands for while being unique and standing out. A brand stands for who you are. What’s your brand?

CHAPTER 9By Brittny Goran

36

Chapter 13Advertising is used in a free market system to promotes one brand or group over another. It helps build the value of brands, groups, causes and even individuals in people’s minds.

” Advertising differentiates brands, groups, and causes, ultimately sells products and calls people to action. An advertisement is a specific message, constructed to inform, persuade, promote, provoke, or motivate people on behalf of a brand or group. “Web media is a major component in advertisement. People connect through social media, RSS feeds, widgets, blogging - allowing advertisement to evoke in a whole new way.

Advertising design process

Orientation. Analysis. Concepts. Design. Implementation.

An advertising idea is the creative conceptual solution to an advertising problem - a strategic formulated thought that communicates a message, calling people to action. The consumer then asks, what’s in it for me? There are both functional and emotional benefits. Functional benefits are the practical or useful characteristic of a product or service that aid in distinguishing a brand or group from its competition. Emotional benefits are based on con-nection a brand or group with people on an emotional level. There are many elements of an Ad, including; a headline, the body copy, a tag line, a sign off and a visual principle. Ad campaigns are very popular, but must be executed correctly. There needs to be enough similarity to know its a series of ads, but enough variety to where they don’t look the same. Advertising gives a voice to a brand. It lets a company choose images, text, a setting, and more to target its specific audience. Advertising is always fun because there is an endless amount of ideas and different angles you can take to promote your brand. It is important to

remember, advertising equals a companies voice.

CHAPTER 13By Brittny Goran

37

You have no idea where your ideas are going to come from. “

“

- Art & Copy

brittny goran digital process book

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