Reframing a Loaf of Bread… By: Team 26050

BREAD CONTENT Bread is Ageless Bread is Universal Bread is Senseless Bread is Sensual Bread is Life Bread Reframed Bread has Value Bread’s inGenius Uses

BREAD IS AGELESS Bread was first made 30,000

years ago Bread signified a quantum leap in

cooking innovation that is evolving continuously

Bread was the symbol of food, money and health – it continues in this role

Bread has a short life-span and has essentially remained unchanged

Bread is a constant - not cyclical We cannot imagine life without

bread even if we “reframe” life into the Mayan Calender (End of Time)

BREAD IS UNIVERSAL Bread is consumed throughout

the world

Bread is consumed by all genders and ages

Bread takes on any shape

Bread is used in religions

Bread is often the most affordable form of food

Bread can be used to determine the “relative cost of living”

Bread brings families together and symbolises security

USA

S. AMERICA AFRICA

UK EGYPT

BREAD IS SENSELESS Bread cannot: Hear

Feel

See

Smell

Taste

BREAD IS SENSUAL Bread affects all our senses: Hear it being cut, rubbing

and impact with a plate

Feel its rough skin with absorbent soft content

See the rich colors, spreads and packaging

Smell the rich aroma of fresh or toasted bread

Taste the various types of bread & spreads

BREAD IS LIFE !

Bread starts your day

In jail you survive off “bread and water”

Bread give you character

Bread is Love

Bread gets you working

BREAD REFRAMED Bread seems to affect all our senses, including the most

important sense our “sixth sense” called…..

“OUR SENSE OF VALUE” How do we value bread…is it what we pay for it or is there

something deeper?

Worth a few cents?

Worth $100?

Worth its weight in Gold?

BREAD HAS VALUE! A loaf from the bakery costs anywhere from $1.99-$3.99.

The purchase of bread helps the bakery - helping the economy, creating a job for somebody trying to make a living, promoting small business.

The purchase of that one loaf of bread helps the person who bought it - fed a hungry family, fed the homeless/ hungry, etc.

So the action of purchasing just one loaf of bread, created

"x" outcomes

BREAD HAS VALUE! In Israel, the most usual phrase in work-related

demonstrations is "lekhem, avoda" [bread, work], Bread became a euphemism for money, "bread-winner“ "the greatest thing since sliced bread". In Russia in 1917, Lenin and his fellow Bolsheviks promised

"Peace, Land, and Bread.” The term "breadbasket" is often used to denote an agriculturally productive region.

In Slavic cultures bread and salt is offered as a welcome to all guests.

In India, life's basic necessities are often referred to as "roti, kapra aur makan" (bread, cloth, and house).ke other foods, choosing the "right" kind of bread is used as a type of social signalling, to let others know, for example, that the person buying expensive bread is financially secure, or the person buying whatever type of bread that the current fashions deem most healthful is a health-conscious consumer

BREAD’S inGenius USES Bread erasers used before 1770 Remove scorched taste from rice by placing

a slice of white bread on top of the rice Soften up hard marshmallows by sealing

slices of fresh bread with the marshmallows Absorb vegetable odors by placing a piece

of white bread on top of the pot Soak up grease and stop flare-ups when

broiling meat by placing white bread in your drip pan

Pick up glass fragments by pressing a slice of bread over the glass fragments

Dust oil paintings with bread Serve soup in a bread bowl

Bread Shoes

Bread Bowl

Bread Eraser

How does BREAD move you?