brazil organic food market is expected to reach $ 4.4 billion by 2025

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BRAZIL ORGANIC FOOD MARKET

COMPETITION, FORECAST AND OPPORTUNITIES

2015 – 2025

2© TechSci Research

Scope of ReportProduct of Interest (POI): Organic Food

Review Period

2015 – 2018

Base Year

2019

Estimated Year

2020

Forecast Period

2021 – 2025

Year Range

Brazil organic food market is expected to witness significant growth during forecast period owing tothe rising health awareness in the country. Additionally, factors such as economic growth, risingurbanization, increasing disposable income, growing consumer expenditure on health and wellnessproducts, among others are further expected to propel the market during the next five years.Moreover, rising environmental concerns and transition towards organic farming methods are furtherprojected to spur the growth of market through 2025.

ORGANIC FOOD MARKET

Market Segmentation

PRODUCT TYPE

• Organic Beverages

• Organic Cereal and

Food Grains

• Organic Meat, Poultry

& Dairy

• Organic Spices &

Pulses

• Organic Processed

Food

• Organic Fruits and

Vegetables

• Other Organic food

Products

DISTRIBUTION CHANNEL

• Store-based Retail

• Non-store-based Retail

• Direct/Institutional Sales

REGION

• North

• North-East

• South

• Mid-West

• South-East


S. No. Contents

1. Organic Food: An Introduction

2. Research Methodology

3. Executive Summary

4. Global Organic Food Market Overview

5. Brazil Organic Food Market Outlook

5.1. Market Size & Forecast

5.1.1. By Value

5.2. Market Share & Forecast

5.2.1.By Product Type (Organic Beverages; Organic Cereal and Food Grains; Organic Meat, Poultry & Dairy; Organic Spices & Pulses; Organic Processed Food; Organic Fruits and Vegetables; Other Organic Food Products)

5.2.2.By Distribution Channel (Store-based Retail; Non-store based Retail; Direct/Institutional Sales)

5.2.3. By Region

5.2.4. By Company

5.3. Market Attractiveness Index

6. Brazil Organic Fruits and Vegetables Market Outlook


6.1.1. By Value


6.2.2. By Distribution Channel

6.3. Pricing Analysis

7. Brazil Organic Processed Food Market Outlook


7.1.1. By Value

Table of Contents


S. No. Contents




8. Brazil Organic Meat, Poultry and Dairy Market Outlook


8.1.1. By Value




9. Brazil Organic Cereal and Food Grains Market Outlook


9.1.1. By Value




10. Brazil Organic Beverages Market Outlook


9.1.1. By Value




11. Brazil Organic Spices and Pulses Market Outlook


Table of Contents


S. No. Contents

11.1.1. By Value




12. Brazil Other Organic Food Products Market Outlook


12.1.1. By Value




13. Import and Export Analysis

14. Market Dynamics

14.1. Drivers

14.2. Challenges

15. Market Trends and Developments

16. Policy and Regulatory Landscape

17. Brazil Economic Profile

18. Competitive Landscape

19. Strategic Recommendations

20. About Us and Disclaimer

Table of Contents

RESEARCH METHODOLOGY


Research Methodology

✓ Identifying Key Opinion

Leaders

✓ Questionnaire Design

✓ In-depth Interviews

Data Collection

Developing List of Respondents

Formulating Questionnaire

Market Profiling

Data Validation

Data Analysis

In-depth secondary research was conducted to

determine top players in the Brazil organic food

market, overall market size and segmental market size.

In order to conduct industry experts’

interviews, TechSci formulated a detailed

discussion guide.

List of industry players and industry

specialists was developed.

TechSci conducted interviews with

industry experts and industry players for data collection and

verification.

Data obtained as a result of primary and secondary research was

validated through rigorous

triangulation.

The data was scrutinized using MS-Excel, statistical

tools and internal proprietary database to obtain qualitative and

quantitative insights about the Brazil organic food

market.

Data

Collection

Data Filter

& AnalysisResearch &

Intelligence

Actionable

InsightsBusiness

Solution

Primary Research Desk Research Company Analysis

✓ Recent Developments

✓ Market Changing

Aspects/Dynamics

✓ Government Policies

✓ Conclusion

✓ Market Participants

✓ Key Strengths

✓ LinkedIn✓ TechSci Internal

Database

✓ Factiva✓ Hoovers

Paid Sources

✓ Company Websites✓ Company Annual

Reports✓ White Paper Study✓ Financial Reports✓ Investor

Presentations✓ Regulatory Body✓ Associations, etc.

Secondary Research

Primary Research



Baseline Methodology

Our dedicated team of industry experts has monitored and analyzed various aspects of Brazil organic food market. The team has analyzed the outlook of

various segments of this market, while considering the major influencing factors such as rising health awareness in the country. The study includes market

forecasting, which would enable our clients to take better decisions while planning their strategy to achieve sustainability in Brazil organic food market.

Methodology Followed for Calculation of Market Size:

• Market Size by Value : Market size, in terms of value, for the year 2019 was calculated based on information collected through exhaustive secondary

research and primary surveys, with various key opinion leaders/stakeholders, such as organic food companies, channel partners, end users, industry

experts, and other industry participants.

• The team interviewed more than 25 organic food companies, 100 end users, and 15 – 20 industry experts and other value chain stakeholders in the

Brazil organic food market to obtain the overall market size from 2015 to 2019, which was validated by the Delphi technique. Taking standard deviation

into consideration, the market size was averaged out, to arrive at the market size data during 2015-2019.



• Respondents were asked about the current and future market growth rates, market shares by product type, by distribution channel, by region and

by company. Removing the outlier responses, the geometric mean of growth estimates and supplier wise revenue shares generated across various

segments were considered, to arrive at the final revenue shares. Revenue shares generated across various segments were further triangulated from

other stakeholders.

Methodology Followed for Calculation of Market Shares:

Market shares by product type, by distribution channel, by region and by company were calculated based on the responses received through primary

surveys with industry experts, in which the respondents were asked about the market shares or revenue generated from various segments of organic

food market. The final shares were calculated by taking the geometric mean of the responses gathered from key opinion leaders after eliminating the

outliers.

Methodology Followed for Forecasting:

• TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the survey results in

SPSS/Tableau Software.

• Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To forecast Brazil organic food

market, TechSci Research used various forecast techniques such as:

✓ Moving Average

✓ Time Series Analysis

✓ Regression Analysis

✓ Econometric and Judgmental Analysis



TechSci Research used its own forecast tool, which is based on the growth of various allied industries in respective regions. TechSci Research also used

the impact analysis during short, medium and long term period to estimate the demand and to reach accurate market numbers. It should be noted that

the figures compiled are only for the organized market including market share data.

Partial List of Companies Interviewed Key Secondary Sources

▪ Unilever Brasil Ltda (Mãe Terra)

▪ Nestle Brasil Ltda.

▪ Otsuka Holdings Co Ltd-(Jasmine Products

Alimenticios LTDA)

▪ Apis Vida Indústria e Comércio de Produtos

Farmacéuticos Ltda

▪ Carrefour SA

▪ Korin Agropecuaria Ltda

▪ Usina Sao Francisco S.A.(Native)

▪ Jatobá Produtos Agroecológicos

▪ Itaja Organico

▪ World Bank

▪ TechSci Research Proprietary Database & Knowledge

Repository

▪ Company Annual Reports

▪ Industry Magazines

▪ Industry Reports

▪ The Research Institute of Organic Agriculture (FiBL)

▪ News Dailies

▪ Credible Paid Databases

© TechSci Research 11

INDUSTRY BRIEF

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According to TechSci Research report, “Brazil Organic Food Market by Product, By Distribution Channel, By Region, Competition, Forecast & Opportunities, 2025”, Brazil organic

food market is projected to grow at a CAGR of more than 20% until 2025 on account of increasing research and innovations in the manufacturing of organic food products, rising

disposable income of the consumers coupled with increasing awareness regarding adoption of healthy lifestyle and using chemical-free food products.

Brazil organic food market is segmented based on the product type, distribution channel and region. Based on the distribution channel, the market is bifurcated into store-based,

non-store based and direct/institutional sales. Until 2019, the store distribution channel segment dominated the Brazil organic food market and is expected to hold its dominance

during the next five years as well. Moreover, rising awareness about the negative impact of pesticides and various diseases caused by the consumption of conventional food

products is also encouraging customers to shift towards organic food in Brazil, which is further projected to augment the demand for organic food in the country during the

forecast years. Additionally, demand for ready-to-eat organic food products is high, especially in nuclear families, particularly due to unavailability of spare time for cooking and

changing lifestyle of the consumers. Products such as sweet corn, organic canned food, organic frozen food and other instant organic food products are quite popular among

nuclear families.

Over the last few years, various innovations in terms of organic food product offerings such as different flavors of yogurt, fruit juices, wine, coffee, tea & packaged food, bread

and cookies, and many other products have hit the market. Such extensive product portfolios offer plenty of choices to consumers, which is positively influencing the market.

Some of the leading players operating in Brazil organic food market include Usina Sao Francisco S.A.(Native), Otsuka Holdings Co Ltd (Jasmine Products Alimenticios LTDA),

Korin Agropecuaria Ltda, Unilever Brasil Ltda (Mãe Terra Produtos Naturais Ltda) and Camil Alimentos SA. Few of the other prominent companies operating in the Brazil organic

food market include Jatobá Produtos Agroecológicos, Apis Vida Indústria e Comércio de Produtos Farmacéuticos Ltda, Be Ingredient, Carrefour S.A. and Itaja Organico The

companies operating in the market are using organic strategies such as product launches, mergers and collaborations to boost their share and to increase their customer bases.

“South region holds the largest share in the Brazil organic food market, followed by the Midwest. Moreover, South-East region of the country is projected to register robust over

the coming years which can be attributed to surge in population, increase consumption of organic food, rise in disposable income and growing awareness about organic food

products and their impact on health,” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.


SAMPLE DATA - SNAPSHOT

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CAGR BY VALUE (2015-2019):

xx%

CAGR BY VALUE (2020E-2025F):

xx%

Brazil Organic Food Market Size, By Value (USD Million), 2015–2025F

2015 2016 2017 2018 2019 2020E 2021F 2022F 2023F 2024F 2025F

By Value (USD Million)

Brazil Organic Meat, Poultry & Dairy Market Share, By Distribution Channel, By Value, 2015–2025F

2015 2016 2017 2018 2019 2020E 2021F 2022F 2023F 2024F 2025F

Non-Store-based Retail 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00%

Direct/Institutional Sales 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00%

Store-based Retail 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00%

Brazil Organic Cereal And Food Grains Market Size, By Value (USD Million), 2015–2025F

CAGR BY VALUE (2015-2019):

xx%

CAGR BY VALUE (2020E-2025F):

xx%

2015 2016 2017 2018 2019 2020E 2021F 2022F 2023F 2024F 2025F

By Value (USD Million)


REPORT ORDERING

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REPORT NAME: BRAZIL ORGANIC FOOD MARKET

COMPETITION, FORECAST AND OPPORTUNITIES

2015 – 2025

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About Us & Disclaimer

TechSci Research is a global market research and consulting company with offices in the US, UK and India. TechSci Research provides market research reports in number of areas

to organizations. The company uses innovative business models that focus on improving productivity, while ensuring creation of high-quality reports. The proprietary forecasting

models use various analyses of both industry-specific and macroeconomic variables on a state-by-state basis to produce a unique ‘bottom-up’ model of a country, regional and

global industry prospects. Combined with the detailed analysis of company activity and industry trends, the result is a uniquely rich evaluation of the opportunities available in the

market.

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The contents of this report are based on information generally available to the public from sources believed to be reliable. No representation is made that it is timely, accurate or

complete. TechSci Research has taken due care and caution in compilation of data as this has been obtained from various sources including which it considers reliable and firsthand.

However, TechSci Research does not guarantee the accuracy, adequacy or completeness of any information and it is not responsible for any errors or omissions or for the results

obtained from the use of such information and especially states that it has no financial liability whatsoever to the subscribers / users of this report. The information herein, together

with all estimates and forecasts, can change without notice. All the figures provided in this document are indicative of relative market size and are strictly for client’s internal

consumption. Usage of the same for purpose other than internal will require prior approval of TechSci Research.

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