Brand Your Business with YouTube

Presented by Rachel Strella

Strella Social Media

www.strellasocialmedia.com

The #Strella Team

Rachel Strella & Amanda Harrison

Thank you!

Ric Albano

33 Dimensions

Introductions!

Share your name, your business, and one thing you

hope to learn today!

Today, we’ll discuss:

- Why YouTube? - Getting Started

- What to Film - Best Practices

- Loading to Your Channel - Sharing

& - Film a video for your business (and time for group questions)

Why YouTube?

Why YouTube?

800 million unique users Last year, YouTube had more than 1 trillion views - around 140 views for every person on Earth There is a huge business opportunity in YouTube

Why YouTube?

Boost SEO Establish credibility People to get to know you Inexpensive Easy-to-do Helps you stand out

Getting Started

Getting Started

Purchase a flip cam, use a Smartphone or computer/ipad Set-up a YouTube channel Establish an action plan Use content you already have Integrate efforts into current marketing plan

What to Film?

What to Film?

‘Tip of the week’ ‘How-to’ videos Clips of yourself speaking in front of an audience Customer Testimonials Points of differentiation

Best Practices

Best Practices

Keep it short and light Offer value Be entertaining or informative

Best Practices

Keep on eye on light, sound, and shakiness Be YOU! Don’t try to being perfect

Best Practices - Example

Loading to Your Channel

Loading to Your Channel

On computer – save clip to desktop On phone – select the YouTube loading button Import to YouTube channel using the “Upload” button Add a keyword-specific title

Loading to Your Channel- Title Example

Loading to Your Channel

People are looking to be entertained or informed – not looking to buy Important to include your website and contact information in the description

Loading to Your Channel- Description Example

Loading to Your Channel

Add a category so people can see what the video is about Add keyword-specific tags to aid in (SEO) Note: Include geographic location if your target audience is local (Ex: manager Harrisburg PA)

Loading to Your Channel- Category & Example

Loading to Your Channel

After loading, you can edit using the “enhancements” button Can trim the ends or create add-ins Editing will take up to an hour for YouTube to finalize Save all changes

Loading to Your Channel Editing Example

Sharing

Sharing

500 years of YouTube video are watched every day on Facebook Sharing on Facebook fan page, Twitter, LinkedIn, blog, embed link in stories or articles, etc. Can share twice on social media channels-once in AM and once in PM

Need Help Getting Started?

Take advantage of our special offer!

TODAY ONLY!

Film a Video for Your Business

Film YOUR Video

CHOOSE ONE: 30 second-commercial What makes your business rock A quick tip or piece of advice related to your business Something fun that others might not know about you

Order of Filming

1. Julie 2. Keith 3. Michelle 4. Melissa 5. Rick 6. Lori

Let’s Rock!

Website and Blog: StrellaSocialMedia.com

Facebook: Facebook.com/StrellaSocialMedia

Twitter: Twitter.com/RachelStrella

LinkedIn: LinkedIn.com/in/RachelStrella

Connections and Resources