youtube for business: getting started

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Getting Started with:

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Post on 09-May-2015

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This is an introduction to YouTube for business, including how to set up an account and upload a video. A narrated YouTube version has been inserted prior to the first slide. Narrated version only: http://bit.ly/YouTube4Biz

TRANSCRIPT

Page 1: YouTube for Business: Getting Started

Getting Started with:

Page 2: YouTube for Business: Getting Started

YouTube is BIG

More than 35 hours of YouTube uploaded every MINUTE

(More video is uploaded to YouTube in 60 days than the 3 major US networks created in 60 years)

More than 2 BILLION Views a Day

Page 3: YouTube for Business: Getting Started

YouTube is

FREE

Page 4: YouTube for Business: Getting Started

Feeling likeRip Van Winkle?

2006200520042003

WordpressLinkedIn

Facebook

YouTube

Twitter

Page 5: YouTube for Business: Getting Started

Happy 6th Birthday!

Page 6: YouTube for Business: Getting Started

YouTube for Business

Build relationships: • Inform—about your business,

events

• Educate—how to’s, demos

• Entertain—connect with your target audience

Page 7: YouTube for Business: Getting Started

Inform (engage)

Page 8: YouTube for Business: Getting Started

Inform (engage)

Page 9: YouTube for Business: Getting Started

Educate (engage)

Page 10: YouTube for Business: Getting Started

Educate (engage)

Page 11: YouTube for Business: Getting Started

Entertain (engage)

Page 12: YouTube for Business: Getting Started

Entertain (engage)

“Dorky” Official book launch on my blog

Yes, that is a frisbee

Page 13: YouTube for Business: Getting Started

How would you use

?

Page 14: YouTube for Business: Getting Started

YouTube Action Plan1. Watch videos at youtube.com

2. Sign up (you don’t have to post videos)

3. Get Equipment (e.g. Flip camcorder, web cam)

4. Create Content: Shorter (<2 minutes) is better

5. Expand your reach: Put video in your website, blog and in other social media

Page 15: YouTube for Business: Getting Started

Get a YouTube Account

1. Go to Youtube.com

2. Click on “Create Account”

Page 16: YouTube for Business: Getting Started

Set Up Your Account

Choose Your Username carefully!

Put in your information. Only one account per email address

Page 17: YouTube for Business: Getting Started

Set up a Google Account

Page 18: YouTube for Business: Getting Started

Confirm Your Account

Page 19: YouTube for Business: Getting Started

Access Channel Information

Page 20: YouTube for Business: Getting Started

Optional:Add a picture and more

Page 21: YouTube for Business: Getting Started

Optional: Customize Your Channel

Page 22: YouTube for Business: Getting Started

Optional: Adjust settings

Page 23: YouTube for Business: Getting Started

Optional:Add Channel Tags (Settings)

Tags are keywords used to help people find your channel

Page 24: YouTube for Business: Getting Started

Not Optional:Hit “SAVE”

Page 25: YouTube for Business: Getting Started

Optional:Change colors

Page 26: YouTube for Business: Getting Started

Example of color change and logo added

Page 27: YouTube for Business: Getting Started

Confused?

Click on “Official YouTube Help Center”

or just scroll down to “Help” on a YouTube page

Page 28: YouTube for Business: Getting Started

Basic Equipment

HD CamcorderFLIP is Easy to use, but

lacks ext. mic

Tripod

Research your equipment options!

Page 29: YouTube for Business: Getting Started

Editing Software (research)

Free software:Camera software

Windows Movie Maker

iMovie (for Apple)

Page 30: YouTube for Business: Getting Started

Make, Edit and then Upload!

15-minute limit

Page 31: YouTube for Business: Getting Started

How to Upload: Step 1

Click on “Upload”

Page 32: YouTube for Business: Getting Started

How to Upload: Step 2

Click the Upload video button to browse for the video file you'd like to upload. Select the file you want to upload and click Open. Or, drag and drop videos.

Page 33: YouTube for Business: Getting Started

How to Upload: Optional Info

Page 34: YouTube for Business: Getting Started

How to Upload: Privacy options

Page 35: YouTube for Business: Getting Started

How to Upload

Page 36: YouTube for Business: Getting Started

Need to Edit Video Options?

Page 37: YouTube for Business: Getting Started

From “My Videos”Click on “Edit”

Page 38: YouTube for Business: Getting Started

Social Media SharingClick on “Share”

Click on “Embed” for website code

Page 39: YouTube for Business: Getting Started

YouTube on Your Website

Page 41: YouTube for Business: Getting Started

YouTube Action Plan1. Watch videos at youtube.com

2. Sign up (you don’t have to post videos)

3. Get Equipment (e.g. Flip camcorder, web cam, tripod)

4. Create Content: Shorter (<2 minutes) is better

5. Expand your reach: Put video in your website, blog and in other social media