youtube basics for small business
TRANSCRIPT
YouTube BasicsFor Small Businesses
Jason UrgoFounder and CEO Social Blade
YouTuber since 2007
Agenda
• Do you need YouTube?• Creating and Optimizing• Analyzing• Where to go next
Types of Business Videos: General
• Landing Page Teaser• Product Demo• Show New Features• Answer Complex FAQs
Types of Business Videos: Community• Videos Answering Social Media Questions• Encourage Users to make UGC• User Reviews• Ask For Feedback & Incorporate it• Live Event
Equipment
• Doesn’t Have To Be Fancy• Good, Consistent Audio• Non-Shaky Video (tripod)• Registered Software For Screen Cap• Carefully Edited (Should Look Professional)• If Music Used, Use Royalty Free Or Get A License
Optimizing
• Titles• Consider one for live, one for long term
• Tags• Target Specifics
• Descriptions• Links
Optimizing
• Thumbnails• Faces• Be aware of elements on top of video
• Closed Captions• Help rank in search• Google can auto-translate
Playlists
• Organize Different Types Of Content• Linking To Video In A Playlist• More of your videos get watched• Your next video gets played instead of random
Annotations & Cards
• Can link to more of your videos• Validate your company domain & can link off site• Cards work on mobile• Annotations customizable but
don’t get annoying• Annotations great for End Slates
Analytics
• Audience Retention – Improve Your Content
Analytics
• Playback Locations & Traffic Sources
Analytics
• Demographics – KnowYour Audience
Analytics
• Real Time – Know QuicklyIf Things Are Working
Community
• Keep On Top Of Comments• Listen To Your Community• Consistency
Advertising
• “Top YouTube creators were found to be more popular than mainstream celebrities among U.S. teenagers” -Variety
• Traditional Advertising: Pre-rolls• Brand Deals w/ Creators
Live
• Great Way To Interact With Your Users In Real Time• May Not Be Appropriate For Everyone• Be Ready For Technical Failures, They Always Happen• Hangouts On Air Easy To Use• Don't Go Too Long. Keep Conversation Going
Parting Tips
• Know when its right to make a video and when its not• It takes a lot of time to make and keep up a good YouTube channel• YouTube’s always changing, what is optimal today may not be
tomorrow
Thank Youand Good Luck!
Jason Urgo
Twitter: @Urgo
YouTube.com/Urgo
Social Blade
Twitter: @SocialBlade
YouTube.com/SocialBlade
SocialBlade.com