fact sheet - ogury · 4/24/2020  · a unified software development kit for publishers to...

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About Ogury Ogury was founded in 2014 by Jean Canzoneri and Thomas Pasquet in London, but has since expanded across the globe with over 18 offices across Europe, the US and APAC. We are in 10 countries and have 400+ employees. Back in 2014, we recognized the opacity and deception built into the digital advertising ecosystem. Consumer data that’s taken without permission powers advertising technology, and the industry is riddled with fraud. This causes serious consumer mistrust and deep frustration from advertisers and publishers. Based on the belief that integrity is the future of advertising and consumers should have full control over their data and advertising experience, we created the first advertising engine driven by user choice. Today, we are among a very small minority of companies who did not/do not have to change in order to be GDPR/CCPA compliant. We help organizations engage users with tailored brand experiences, while allowing those users to make informed and fair choices around how, when, and why their data is collected. Company Purpose Establish a trusted digital advertising ecosystem driven by user choice. Company Values Integrity: We are true to our words. We act in a reliable way within the values of Ogury. Execution: Together we execute fast to deliver value to customers, employees, and all stakeholders. Grit: We passionately believe and relentlessly persevere to fulfill Ogury’s purpose. Autonomous Thinking: We think, decide and act based on our own rational analysis, without necessarily following trends. Humility: We are proud and confident, but always keep an open mind to learn from others. Ogury 2025 Vision Create a world where every person can choose their ad experience on all connected devices, and appreciates the value they receive from digital advertising. Basic Facts Company Timeline: 2014 Established headquarters in London, UK. Closed seed funding round of $2.1M. 2015 Opened two Italian offices in Milan and Rome. Closed series A funding round of $3.4M. 2016 Opened first USA office in New York City. Opened an office in Madrid, Spain. Closed series B funding round of $15M. Nominated by The Drum for MOMA award in ‘Best Use of Data’ category. 2017 Opened USA offices in Los Angeles, Chicago, Detroit, and Boston. Winner of Devices award for ‘App Monetization’. Winner of MOMAs award for ‘Most effective Mobile As Campaign/ Strategy’. Winner of ‘Grand Prix des Entreprises de Croissance’ for international growth. 2018 Opened USA office in Bentonville, AR. Opened an office in Belgrade, Serbia. Named no.6 in Sunday Times Tech Track 100. Acquired Adincube, Intelligent Ad Mediation technology. Raised $21.1M, bringing the total to $40M. Acquired Influans, CRM Campaign Optimization technology. 2019 Opened USA offices in Minneapolis, Dallas and Atlanta. Opened international offices in Cologne, Amsterdam, Mexico and Singapore. Winner of Intercon awards: Top 50 Tech Companies & Top 50 Tech Visionaries. Opened LATAM office in Mexico. Secured $50M in funds. FACT SHEET Headquarters: London, UK Founded: June, 2014 400+ employees worldwide 18 offices in 10 countries 1,500+ Brand Customers Globally 400M+ Consented Users in 120 countries 3,500+ Publisher Customers Globally 100% compliance with GDPR and CCPA >2B Consent Notices Served $92M funds secured ogury.com

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Page 1: FACT SHEET - Ogury · 4/24/2020  · A unified Software Development Kit for publishers to collect/manage user consent and preferences, and monetize inventory with top brand demand

About OguryOgury was founded in 2014 by Jean Canzoneri and Thomas Pasquet in London, but has since expanded across the globe with over 18 offices across Europe, the US and APAC. We are in 10 countries and have 400+ employees.

Back in 2014, we recognized the opacity and deception built into the digital advertising ecosystem. Consumer data that’s taken without permission powers advertising technology, and the industry is riddled with fraud. This causes serious consumer mistrust and deep frustration from advertisers and publishers.

Based on the belief that integrity is the future of advertising and consumers should have full control over their data and advertising experience, we created the first advertising engine driven by user choice. Today, we are among a very small minority of companies who did not/do not have to change in order to be GDPR/CCPA compliant.

We help organizations engage users with tailored brand experiences, while allowing those users to make informed and fair choices around how, when, and why their data is collected.

Company PurposeEstablish a trusted digital advertising ecosystem driven by user choice.

Company ValuesIntegrity: We are true to our words. We act in a reliable way within the values of Ogury.

Execution: Together we execute fast to deliver value to customers, employees, and all stakeholders.

Grit: We passionately believe and relentlessly persevere to fulfill Ogury’s purpose.

Autonomous Thinking: We think, decide and act based on our own rational analysis, without necessarily following trends.

Humility: We are proud and confident, but always keep an open mind to learn from others.

Ogury 2025 VisionCreate a world where every person can choose their ad experience on all connected devices, and appreciates the value they receive from digital advertising.

Basic Facts

Company Timeline:

2014• Established headquarters in London, UK. • Closed seed funding round of $2.1M.

2015• Opened two Italian offices in Milan

and Rome.• Closed series A funding round of $3.4M.

2016• Opened first USA office in New York

City.• Opened an office in Madrid, Spain.• Closed series B funding round of $15M.• Nominated by The Drum for MOMA

award in ‘Best Use of Data’ category.

2017• Opened USA offices in Los Angeles,

Chicago, Detroit, and Boston.• Winner of Devices award for ‘App

Monetization’.• Winner of MOMAs award for ‘Most

effective Mobile As Campaign/Strategy’.

• Winner of ‘Grand Prix des Entreprises de Croissance’ for international growth.

2018• Opened USA office in Bentonville, AR.• Opened an office in Belgrade, Serbia.• Named no.6 in Sunday Times Tech

Track 100.• Acquired Adincube, Intelligent Ad

Mediation technology.• Raised $21.1M, bringing the total to

$40M.• Acquired Influans, CRM Campaign

Optimization technology.

2019• Opened USA offices in Minneapolis,

Dallas and Atlanta.• Opened international offices in

Cologne, Amsterdam, Mexico and Singapore.

• Winner of Intercon awards: Top 50 Tech Companies & Top 50 Tech Visionaries.

• Opened LATAM office in Mexico.• Secured $50M in funds.

FAC T S H E E T

Headquarters: London, UK

Founded: June, 2014

400+ employees worldwide

18 offices in 10 countries

1,500+ Brand Customers Globally

400M+ Consented Users in 120 countries

3,500+ Publisher Customers Globally

100% compliance with GDPR and CCPA

>2B Consent Notices Served

$92M funds secured

ogury.com

Page 2: FACT SHEET - Ogury · 4/24/2020  · A unified Software Development Kit for publishers to collect/manage user consent and preferences, and monetize inventory with top brand demand

Ogury Advertising Engine

Ogury Advertising Engine is built on user consent and preferences towards data sharing and ad experience. It is fueled by unique, reliable mobile user and behavior data from 400M+ consented user profiles and powered by purpose-built algorithms and innovative ad formats.

1500+ of the worlds’ top brands currently execute choice driven ad campaigns with Ogury. Delivering industry leading performance, while ensuring data safety and brand safety, in a fraud-free environment.

Ogury Advertising Engine’s Products

User EngagementA Mobile Ad Campaign solution, driven by user choice and optimized for brand awareness and consideration. It delivers personalized and personified ads to users that have chosen to receive them. A purpose-built algorithm learns and optimizes performance throughout the life of a campaign. Innovative ad formats set a new standard for video performance, in the form of Viewable Video Completion Rate (V2CR). V2CR simultaneously measures how visible ads are (Viewability), and for how long they are watched (Video Completion Rate). Ogury Advertising Engine delivers 72% V2CR, 42% above industry average.

Active InsightsA Data Modeling and Visualization solution, which brings to life unique, reliable mobile user and behavior data from 400M consented users. It provides visual, actionable insights on user behavior and audience dynamics to inform and optimize advertising strategies, both before and after a campaign.

Choice Manager (CPMP) An IAB-certified Consent and Preference Management platform (CPMP), optimized for advertising results. Ogury Choice Manager handles user data sharing and ad choices for publishers, with one simple integration, in compliance with GDPR, CCPA and other global privacy laws. It serves 70m+ consent notices monthly, and is the only CPMP with 5 years of proven history.

Ogury SDK A unified Software Development Kit for publishers to collect/manage user consent and preferences, and monetize inventory with top brand demand. Ogury SDK is the backbone of Ogury Advertising Engine, and is integrated into over 10,000 apps and mobile sites around the globe.

ogury.com