a study on consumer protection awareness among urban consumers in trivandrum district

7/23/2019 A Study On Consumer Protection Awareness Among Urban Consumers in Trivandrum District

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@BKUTGX ! ;

LJTXMDW@TLMJ


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;*5*; LJTXMDW@TLMJK `mjsuagr ls dgcljgd ks smagmjg wbm k`qulrgs nmmds mr sgrvl`gs cmr dlrg`t

usg mr mwjgrsblp rktbgr tbkj cmr rgskog mr usg lj prmdu`tlmj kjd akjuck`turljn*

@mjsuagr agkjs kjy pgrsmj wbm huys kjy nmmds cmr k `mjsldgrktlmj wbl`b bks hggjpkld mr prmalsgd mr pkrtoy pkld kjd pkrtoy prmalsgd mr ujdgr kjy systga mc dgcgrrgd

pkyagjt kjd ljòudgs kjy usg mc su`b nmmds mtbgr tbkj tbg pgrsmj wbm huys su`b

nmmds cmr `mjsldgrktlmj pkld mr prmalsgd mr pkrtoy pkld mr pkrtoy prmalsgd mr ujdgr

kjy systga mc dgcgrrgd pkyagjt wbgj su`b usg ls akdg wltb tbg kpprmvko mc su`b

pgrsmj/ hut dmgs jmt ljòudg k pgrsmj wbm mhtkljs su`b nmmds cmr rgskog mr cmr kjy

`maagr`lko purpmsg mr blrgs mr kvklos mc kjy sgrvl`gs cmr k `mjsldgrktlmj wbl`b bks

hggj pkld mr prmalsgd mr pkrtoy pkld kjd pkrt hy prmalsgd mr ujdgr kjy systga mc

dgcgrrgd pkyagjt kjd ljòudgs kjy hgjgcl`lkry mc su`b sgrvl`gs mtbgr tbkj tbg pgrsmj

wbm blrgs mr kvklos mc tbg sgrvl`gs cmr `mjsldgrktlmj pkld mr prmalsgd mr pkrtoy pkld

kjd pkrtoy prmalsgd mr ujdgr kjy systga mc dgcgrrgd pkyagjt/ wbgj su`b sgrvl`gs krg

kvklogd wltb kpprmvko mc clrst agjtlmjgd pgrsmj*

Tbg @mjsuagr Urmtg`tlmj K`t ;


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quksl!iudl`lko hmdlgs bkvg tm mhsgrvg tbg prlj`lpogs mc jkturko iustl`g kjd bkvg hggj

gapmwgrgd tm nlvg rgolgcs/ mc spg`lcl` jkturg kjd kosm tm lapmsg pgjkotlgs cmr jmj!

`mapolkj`g mc tbg mrdgrs nlvgj hy su`b hmdlgs*

Tbg k`t wks pkssgd lj Omf Pkhbk mj


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;*5*8 XGSLG^ MC OLTGXKTWXGAr* Jggofkjtk Kjkjd ";


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Ar* Kofk Plrmbl "855>,/ qumtgd tbkt bgr trkjscgr tm tbg Dgpt* mc @mjsuagr

Kccklrs put bgr lj kj lapmrtkjt kjd pmwgrcuo dgslnjktlmj wbl`b bks bgopgd bgr

sgrvg tbg akxlaua juahgr mc pgmpog* Pbg cgot tbkt @mjsuagr Urmtg`tlmj ls

rgqulrgd tm nlvg rgspltg tm tbg bkpogss `mjsuagrs lj Ljdlk* Pbg kosm nkvg tbg rgcgrgj`g

mc Fkutloyk wbm bkd gvgj sm omjn knm/ lapmsgd mj tbg fljn tbg duty mc prgvgjtljn

akoprk`tl`gs hy husljgss* Pbg curtbgr ljcmragd tbg kudlgj`g tbkt hgcmrg

ljdgpgjdgj`g/ tbgrg wks jm spg`lcl` ognlsoktlmj rgnkrdljn `mjsuagr kccklrs hut

kctgr ljdgpgjdgj`g tbgy gjk`tgd k okjdakrf ognlsoktlmj `koogd tbg @mjsuagr

Urmtg`tlmj K`t/ ;


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trkljgd auotlpol`ktlmjs mc `mjsuagr ljcmraktlmj6 Mhig`tlvgs mc `mjsuagr ljcmraktlmj

kjd gdu`ktlmj lj tbg `mujtrysldg6 k`tlvltlgs jggdgd lj `mjsuagr ljcmraktlmj*

MG@D/ tbg pkpgr dls`ussgd mj bmw `mapgtltlmj pmol`y kjd `mjsuagr

prmtg`tlmj sbkrg `maamj nmkos kjd bmw tbgy `mapogagjt gk`b mtbgr* Tbg twm

pmol`lgs sbkrg k `maamj nmko tbkt ls hmtb kla kt tbg wgockrg mc `mjsuagr/ tbgy hmtb

spgkf tbg skag okjnukng wltb tbg skag nmko* Lj tbls `ksg tbls rgsgkr`b pkpgr wloo

rgsgkr`b lc tbgrg ls k jggd mc bkvljn twm ognlsoktlmjs wltb tbg skag kla/ tbg pkpgr wloo

gvkouktg lc `mapgtltlmj okw ls gccg`tlvg tmmo tm prmtg`t `mjsuagrs mr tbgrg krg smag

`mjsuagrs prmhogas tbkt `kjjmt hg prmtg`tgd ujdgr `mapgtltlmj ognlsoktlmjs*

Tbg ^TM `gjtrg cmr ljtgrjktlmjko trkdg/ G`mjmal`s kjd Gjvlrmjagjt/ ujdgr

@WTP Ljtgrjktlmjko `mjcgrgj`gs mj `mapgtltlmj pmol`y puholsbgd kj krtl`og;


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hgymjd tbglr gxplry dktgs gt`* Tbgrg ls k jggd tm gxkaljg koo tbgsg hksl` jg`gssltlgs

tbkt k `mjsuagr sbmuod hg kvklogd mc wltbmut kjy dmuhog `bg`fljn*

;*5*4 JGGD KJD LAUMXTKJ@G MC TBG PTWD\

Ks k `mjsuagr/ akjy pgmpog krg jmt kwkrg mc tbglr hksl` rlnbts* Bgj`g/ tbgrg

ls k jggd tm `mjdu`t k study tm fjmw khmut tbglr ogvgo mc kwkrgjgss tmwkrds tbglr

rlnbts kjd rgspmjslhloltlgs* Tbls study ls mrlgjtgd tmwkrds @mjsuagrs kjd tbg sgvgrko

okws wbl`b bkvg hggj lssugd tmwkrds tbg prmtg`tlmj kjd kwkrgjgss mc tbg `mjsuagr*

Tbg rgsgkr`b wmrf wks `mjdu`tgd kt Trlvkjdrua dlstrl`t/ Fgrkok rkjdmaoy sgog`tljn`maamj `ustmagrs tbrmunbmut tbg pok`g* Tbg study ls hksgd mj @mjsuagrs/ tbglr

prmtg`tlmj k`ts kjd bmw tbg `mjsuagrs krg gccg`tlvgoy usljn tbga cmr tbg skag*

;*5*7 MHIG@TLSGP MC TBG PTWD\ Tm study tbg @mjsuagr Urmtg`tlmj stgps kamjn `maamj pgmpog*

Tm kjkoysg wbgtbgr tbg stgps krg su``gsscuooy lapogagjtgd mr jmt*

Tm study tbg fjmwogdng ogvgo mc pgmpog rgnkrdljn rlnbts mc @mjsuagrs*

Tm kjkoysg su``gss mc vkrlmus @mjsuagr Urmtg`tlmj stgps tkfgj hy tbgNmvgrjagjt*

Tm kjkoysg tbg vlgw mc tbg `maamj pgmpog rgnkrdljn @mjsuagr Urmtg`tlmj*

;*5*3 XGPGKX@B AGTBMDMOMN\Dgslnjljn sultkhog agtbmdmomny kjd sgog`tlmj mc kjkoytl`ko tmmos krg lapmrtkjt

cmr k agkjljncuo kjkoysls mc kjy rgsgkr`b prmhoga* Tbls sg`tlmj ls dgvmtgd tm tbg


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stktgagjt mc tbg agtbmdmomny/ wbl`b lj`oudgs `moog`tlmj mc dktk/ skapoljn prm`gdurgs

kjd tmmos mc kjkoysls*

;*5*>

@MOOG@TLMJ MC DKTK

Hmtb Urlakry # Pg`mjdkry dktk bkvg hggj usgd cmr tbg prgsgjt study* Tbg

prlakry dktk wks `moog`tgd crma dlccgrgjt sgnagjts mc rgspmjdgjts* Pg`mjdkry Dktk

wks `moog`tgd crma vkrlmus puholsbgd smur`gs olfg Hmmfs/ Imurjkos/ Aknkzljgs/

Xgsgkr`b dlssgrtktlmj kjd wghsltgs*

;*5*2 TMMOP MC KJKO\PLP

Cmr kjkoysljn tbg dktk kjd tm drlvg agkjljncuo `mj`ouslmjs krltbagtl`ko tmmos

olfg Ugr`gjtkng/ @mouaj @bkrts/ Ulg @bkrts kjd Ptk`fgd @mouaj @bkrts wgrg usgd*

;*5*


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Xlnbt tm Ljcmraktlmj

Tbls `mjsuagr rlnbt ls dgcljgd ks tbg tbg rlnbt tm hg ljcmragd khmut tbg qukolty/

qukjtlty/ pmtgj`y/ purlty/ stkjdkrd kjd prl`g mc nmmds mr sgrvl`gs/ ks tbg `ksg aky hg

sm ks tm prmtg`t tbg `mjsuagr knkljst ujcklr trkdg prk`tl`gs lj tbg @mjsuagr

Urmtg`tlmj K`t mc ;


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8*5*2 Xlnbt tm @bmmsg

@mjsuagr Urmtg`tlmj K`t ;


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s`bmmo kjd `moogng `urrl`uouas kjd kosm `mjsuagr kwkrgjgss `kapklnjs ruj hy hmtb

nmvgrjagjtko kjd jmj!nmvgrjagjtko kngj`lgs "JNM,* @mjsuagr JNMs/ wltb olttog

suppmrt crma tbg Ljdlkj nmvgrjagjt/ prlakrloy ujdgrtkfg tbg krdgjt tksf mc gjsurljn

tbls `mjsuagr rlnbt krmujd tbg `mujtry* Ljdlk ls 85 ygkrs kwky crma gjsurljn tbls

rlnbt gapmwgrs tbg `maamj `ltlzgj `mjsuagr*

8*5*;8 Lapmrtkjt Cgkturgs mc tbg @mjsuagr Urmtg`tlmj K`t

Tbls aky hg suaagd up ks ujdgr9

Tbg K`t kppolgs tm koo nmmds kjd sgrvl`gs ujogss spg`lcl`kooy gxgaptgd hy tbg@gjtrko Nmvgrjagjt*

Lt `mvgrs koo tbg sg`tmrsprlvktg/ puhol` kjd `mmpgrktlvg*

Tbg prmvlslmjs mc tbg K`t krg `mapgjsktmry lj jkturg*

Lt prmvldgs kdiudl`ktmry kutbmrltlgs/ wbl`b krg slapog/ spggdy kjd ogssgxpgjslvg*

Lt kosm prmvldgs cmr @mjsuagr Urmtg`tlmj @muj`los kt tbg Jktlmjko/ Ptktg kjdDlstrl`t ogvgos*

Tbg prmvlslmjs mc tbls K`t krg lj kddltlmj tm kjd jmt lj dgrmnktlmj mc tbg prmvlslmjs mc

kjy mtbgr okw cmr tbg tlag hgljn lj cmr`g*

8*5*;0 @mjsuagr Xlnbts ujdgr tbg K`t

Tbg K`t gjsbrljgs tbg cmoomwljn rlnbts9

Tbg rlnbt tm hg prmtg`tgd knkljst tbg akrfgtljn mc nmmds wbl`b krg bkzkrdmustm olcg kjd prmpgrty6

Tbg rlnbt tm hg ljcmragd khmut tbg qukolty/ qukjtlty/ pmtgj`y/ purlty/ stkjdkrdkjd prl`g mc nmmds sm ks tm prmtg`t tbg `mjsuagr knkljst ujcklr trkdg prk`tl`gs6


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;* Kjy mtbgr ck`tmrs tbkt kccg`tgd tbg `mjsuagr*

MTBGX GSLDGJ@GP MC PWUUMXT MC @MAUOKLJT9

@mpy mc kdvgrtlsgagjt kjd `ktkomnug tbkt prmalsgd tbg `mj`grjgd nmmds kjd sgrvl`gs*

@mpy mc hloo ks gvldgj`g mc pur`bksg*

Mtbgr dmùagjts su`b ks knrggagjt `mplgs/ hmuj`gd `bgqugs/ mppmsltg pkrtlgs. ogttgrs*

@mpy mc ogttgrs sgjt tm tbg mppmsltg pkrty tm rgqugst cmr rg`tlcl`ktlmj mc ckuot kjd

sgttogagjt mc tbg nrlgvkj`g*

IWXLPDL@TLMJ9

"Pgog`t mjg,

Ks tbg tmtko kamujt ljvmovgd ls amrg tbkj Xupggs ; `rmrg/ tbg `mapokljt ls hgljn clogd

wltb tbg Bmj.hog Jktlmjko @mjsuagr Dlsputgs Xgdrgssko @maalsslmj*

MX

Ks tbg tmtko kamujt ljvmovgd ls amrg tbkj Xupggs 85 okfbs kjd ogss tbkj ; `rmrg/ tbg

`mapokljt ls hgljn clogd wltb tbg Bmj.hog Ptktg @mjsuagr Dlsputgs Xgdrgssko

@maalsslmj*

MX

Ks tbg tmtko kamujt ljvmovgd ls ogss tbkj Xupggs 85 okfbs/ tbg `mapokljt ls hgljn clogd

wltb tbg Bmj.hog Dlstrl`t @mjsuagr Dlsputgs Xgdrgssko Cmrua*

UXK\GX9

Tbg `mapokljkjt tbgrgcmrg prkys9!

l, Xgolgcs nrkjtgd tm tbg `mapokljkjt ks dgakjdgd bgrglj*

ll, Tbkt su`b mrdgrs hg pkssgd ks tbg Bmj.hog @mjsuagr Cmrua aky dgga clt lj tbg

`lrùastkj`gs mc tbg `ksg*

lll, Tbkt tbg k`ùsgd sbmuod hg pujlsbgd sgvgrgoy sm tbkt ùoprlts mc slalokr fljd

wmuod hg kcrkld tm ljduong lj su`b `rlaljko k`tlvltlgs*

UOK@G9 Plnjkturg

DKTGD9 JKAG MC TBG @MAUOKLJKJT


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Lj Ljdlk/ tbg Nmvgrjagjt bks tkfgj k juahgr mc agksurgs tm prmtg`t `mjsuagr

ljtgrgsts*

Tbg vkrlmus Nmvgrjagjt agksurgs aky hg `oksslclgd ljtm

"l, Ptktutmry rgnuoktlmj mc prlvktg husljgss/ kjd"ll, Dgvgompagjt mc tbg puhol` sg`tmr*

0*5*; Ptktutmry Xgnuoktlmj9

Tbg nmvgrjagjt bks gjk`tgd jgkroy 75 okws wbl`b `kj hg ljtgrprgtgd lj ckvmur

mc tbg `mjsuagr* Nmvgrjagjt mc Ljdlk bks kragd ltsgoc wltb k juahgr mc stktutmry

wgkpmjs tm `mjtrmo tbg prmdu`tlmj/ suppoy/ dlstrlhutlmj/ prl`g kjd qukolty mc k okrng

juahgr mc nmmds kjd sgrvl`gs* Lt ls gapmwgrgd tm rgnuoktg tbg tgras kjd `mjdltlmjs mc

skog/ tbg jkturg mc trkdg kjd `maagr`g/ gt`* Pmag mc su`b k`ts bkvg hggj ks cmoomws*

Ljdlkj @mjtrk`t K`t/ ;2>8

Pkog mc Nmmds K`t/ ;


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8 '

Jm ;> 40 '

Tmtko 05 ;55 '

Tkhog 4*2

Gjqulry khmut Nmvgrjagjt Ptkjdkrds

prmvldgd

\gs

Jm


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Dlknrka 4*2

LJTGXUXGTKTLMJ

Crma tbg rgspmjsg rg`glvgd crma tbg survgy/ amst mc tbg rgspmjdgjts "7>', fjgw

khmut @mjsuagr @murts kjd lts Xgdrkssko @goo tm prmtg`t tbg `mjsuagrs ljtgrgst kjdkoamst 40' wks ujkwkrg khmut tbgsg*

B, Gxgr`lsljn mc rlnbts

Ukrtl`uokrs Tmtko Xgspmjdgjts Ugr`gjtkng mc Xgspmjdgjts

\gs 2 8> '

Jm 88 >0 '

Tmtko 05 ;55 '

Tkhog 4*'

40'

Kwkrgjgss khmut @mjsuagr @murts

\gs Jm


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4>

Dlknrka 4*',

wkjtgd tbg @mjsuagr Urmtg`tlmj K`t ks k `mapuosmry pkrt lj k jktlmjko s`bmmo

syookhus kjd k olaltgd kamujt mc rgspmjdgjts ";0', wks knkljst tbg skag*

2> '

;0 '

@UK ks k s`bmmo syookhus

\gs Jm


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@BKUTGX ! 7

CLJDLJNP/ PWNNGPTLMJP # @MJ@OWPLMJ


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7*5*; CLJDLJNP MC TBG PTWD\

Lj tbls study kj kttgapt wks akdg tm fjmw amrg khmut @mjsuagr Urmtg`tlmj

kjd bmw tbg `mjsuagrs krg usljn lt cmr tbg skag tm skcgnukrd tbglr ljtgrgsts lj vkrlmussltuktlmjs* Dktk wgrg `moog`tgd crma 05 rkjdma pkrtl`lpkjts krmujd tbg `lty* Tbg

kjkoysls mc tbg dktk ogkds tm tbg cmoomwljn cljdljns9

Tbg cmoomwljn krg tbg lapmrtkjt cljdljns mc tbg study9

Lt wks mhsgrvgd tbkt amst mc tbg rgspmjdgjts wgrg crma tbg kng nrmup ;287*

Amst mc tbg `mapokljts rgnlstgrgd ujdgr @mjsuagr Urmtg`tlmj Okw krgrgnlstgrgd kt tbg Dlstrl`t Cmruas mc gk`b stktg*

Khmut >0' mc tbg rgspmjdgjts wgrg kwkrg mc tbg @mjsuagr Xlnbts kjdkwkrgjgss kvklokhog tm tbga*

Amst mc tbg rgspmjdgjts `mapokljgd tm tbg sbmpfggpgr ltsgoc wbgj tbgyrgdlssktlsclgd wltb tbg prmdu`t tbgy pur`bksgd crma tbg stmrg*

Mjoy ;>' mc tbg rgspmjdgjts dldjt fjmw khmut tbg hksl` stkjdkrds olfg LPMprmvldgd hy tbg Nmvgrjagjt*

Tbg fjmwogdng ogvgos khmut @mjsuagr @murts kamjn tbg rgspmjdgjts wgrg7>' kjd 40' rgspg`tlvgoy*

Lt wks gvldgjt crma tbg survgy tbkt/ amst mc tbg rgspmjdgjts "25', bkvg ck`gdkduotgrktlmj lj tbg prmdu`ts tbgyvg pur`bksgd*

Crma tbg survgy/ lt wks ujdgrstmmd tbkt/ amst mc tbg rgspmjdgjts dldjt ngt kjkdgquktg smoutlmj cmr tbg `mapokljts tbgyvg omdngd lj tlag*

Lt wks ujdgrstmmd tbkt akimrlty mc tbg rgspmjdgjts bkvgjt kpprmk`bgd tbg@mjsuagr @murt cmr kjy fljd mc akoprk`tl`g-alsogkdljn tbgyvg ck`gd*


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Lj `ksg mc smur`gs khmut @mjsuagr Urmtg`tlmj/ akimrlty mc tbg rgspmjdgjts`bmsg Ljtgrjgt/ cmoomwgd hy Tgogvlslmj knklj sbmrtoy cmoomwgd hy

Jgwspkpgr kjd Mtbgrs*

Purvgy ljdl`ktgd tbkt amst mc tbg rgspmjdgjts wgrg jmt alsogkd hykdvgrtlsgagjts lj pur`bksljn k prmdu`t*

Lt wks cmujd mut tbkt amst mc tbg rgspmjdgjts wkjtgd @mjsuagr Urmtg`tlmjK`t hg akdg k `mapuosmry pkrt mc tbg jktlmjko blnb s`bmmo syookhus*

7*5*8 XG@MAAGJDKTLMJP

Tm gapmwgr `mjsuagrs hy akfljn tbga kwkrg khmut tbglr rlnbts kjdrgspmjslhloltlgs*

Tm prmvldg gccg`tlvg/ ljgxpgjslvg kjd spggdy rgdrgssko systga tm @mjsuagrs*

Tm strgjntbgj tbg ljcrkstru`turg mj @mjsuagr @muj`los tbrmunb`maputgrlzktlmj kjd `maputgr jgtwmrfljn k`rmss tbg `mujtry*

Tm cmrauoktg Ptkjdkrds # Ptrgjntbgj @mjcmralty Kssgssagjt mc Urmdu`ts kjdPgrvl`gs*

Tm ksslst @mjsuagrs hy nlvljn kdvl`g kjd nuldkj`g lj @mjsuagr rgoktgdlssugs tbrmunb Jktlmjko @mjsuagr Bgopoljg kjd Ptktg @mjsuagr Bgop oljgs

cuj`tlmjljn lj Ptktgs-WTs k`rmss tbg `mujtry*

Tm lapogagjt vkrlmus s`bgags kjd prmnrkaags ujdgr @mjsuagr ^gockrgCujd tm `rgktg kwkrgjgss mj @mjsuagrlsa/ tm prmtg`t kjd prmamtg tbg

ljtgrgsts mc @mjsuagrs*


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Tm gdu`ktg kjd sgjsltlzg tbg @mjsuagrs tm fjmw khmut tbglr rlnbts kjdrgspmjslhloltlgs tbrmunb `mjtljumus Uuhol`lty `kapklnjs*

Tm `rgktg kvgjugs cmr @mjsuagrs cmr sgttogagjt mc @mjsuagr rgoktgd `ksgstbrmunb Agdlktlmj prm`gss ljvmovljn Smoujtkry Mrnkjlsktlmjs kjd sgttogagjt

mc Nrlgvkj`gs*

Tm dlspmsg mc koo Nrlgvkj`gs kjd @mapokljts tbrmunb k wgoo gstkholsbgdNrlgvkj`gs Xgdrgssko Ag`bkjlsa*

7*5*0 @MJ@OWPLMJ

Tbg Nmvgrjagjt bks hggj crultcuo lj prmvldljn prmtg`tlmj tm tbg `mjsuagrs lj

tbg rgko sgjsg mc tbg tgra kjd sgrvgd tbg purpmsg mc tbg K`t* Lts bmpgd tbkt curtbgr

laprmvgagjt lj tbg k`t wmuod kla kt gvgj amrg gccl`lgj`y kjd rgjdgr tbg pmsltlmj mc

tbg `mjsuagrs au`b strmjngr lj tbls grk mc nomhkolzktlmj kjd prlvktlzktlmj wbgrg tbg

suddgj uj`bg`fgd kdvgjt mc Auotl Jktlmjko @mapkjlgs bks tm hg hkokj`gd wltb tbg

prmtg`tlmj mc tbg rlnbts mc tbg `mjsuagrs hy tbg ognlsokturg kjd tbg iudl`lkry*

Ljvkrlkhoy/ `mjsuagrs krg k vuojgrkhog omt cmr gxpomltktlmj/ amrg sm lj k

dgvgompljn `mujtry wltb tbg prgvkogj`g mc akss pmvgrty kjd looltgrk`y* Ljdlk tmm ls jm

gx`gptlmj tm lt* Ljstkj`gs olfg mvgr`bkrnljn/ hok`f akrfgtljn/ kduotgrktlmj/

prmcltggrljn/ ok`f mc prmpgr sgrvl`gs lj trkljs/ tgog`maaujl`ktlmj/ wktgr suppoy/

klroljgs/ gt` krg jmt uj`maamj bgrg* Crma tlag tm tlag/ tbg nmvgrjagjt bks kttgaptgd

tm skcgnukrd `mjsuagr.s ljtgrgsts tbrmunb ognlsoktlmjs kjd tbg @UK ;

a study on consumer protection awareness among urban consumers in trivandrum district

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